“You realize that our mistrust of the future makes it hard to give up the past.”
― Chuck Palahniuk on Topps Heritage cards
What is it about Topps Heritage that leaves me cold? It’s the kind of idea I’m predisposed to love, but I don’t.
God knows I’ve tried to dig them. In fact, I collected/bought, a full 2007 Heritage master set, with a smattering of inserts. I don’t even like the original cards that much but there I was, scrambling for 1958 manqués (I love that word!), short prints and all. It’s perhaps in the misery of going after that set that my disdain for Heritage began.
I do love the 1959 design and was all prepared to go at it again in 2008, but there’s something missing in the faux-retro cards. I can’t quite put my finger on it but the new cards don’t seem to put in the effort, pictorially, of the old ones. Compare the two:
There’s something in Heritage that is fuzzy, fake, quasi-painterly, but not well-painted and not interesting. The hook is all in the design but, as this blog pointed out recently in its poll on favorite 1970’s cards, the attraction of a card goes beyond its mere design and Heritage, for me, points out that design alone doesn’t cut it. The photos need to be dynamic and appealing. It’s why cards like the 1953 Bowman set are so wonderful. There isn’t even a design to speak of; it’s simply a series of incredible pictures.
I dutifully bought two jumbo packs of the new Heritage. Eh. First of all, the 1968’s do nothing for me. Second, the photos left me flat. I ended up giving all the cards to my 21-year old who first wanted the Cubs, then took them all for the bus ride back to college.
The thing is he totally loved the cards! They were new to him, old in a non-defined way because he’s not bringing any old man baggage to a 49-year old design, but fresh. They may be enough to restart his interest in the hobby.
I think freshness is the key. An old design with mediocre photography doesn’t feel fresh to me, it feels tired. Maybe I’d feel different if the gimmick didn’t extend over a full set. I kind of like Topps Archive – several different old designs, with old players in new looks and new players in old looks. That works for me; Heritage most emphatically does not.