Frankly, all the audio cards profiled in Part 1 did not whet my collector’s appetite. However, there are several “gems” in this post worthy of adding to the collection.
Many of you remember “Sports Challenge”; a syndicated sports trivia game show hosted by Dick Enberg, which ran from 1970-1978. A set of audio cards was produced in ‘77 called “Sports Challenge Highlights.”
The cardboard, 6” diameter discs were part of a 12-card set that featured great baseball moments. The cards have a stylized player illustration on the front with a 33-1/3 RPM recording overlaying it. Scarrab Productions produced the cards, but the record was made by American Audiographics. I couldn’t find sales or distribution information.
In ’70-’71, Mattel produced a product for the toy market called “Instant Replay.” Although listed in the Complete Guide to Vintage Baseball Cards and “Trading Card Database,” it is a stretch to categorize the plastic discs as cards. The baseball version features: Mays, Aaron, Seaver, Oliva, Banks, McCovey and Frank Robinson.
The initial ’70 issue consists of a black, miniature disc with groves on one side and a sticker with the player’s stylized illustration attached to the opposite side. Later, a version having pictures imbedded in the plastic on both sides with the record groves overlaid was produced. Several other sports were offered, including a “Sports Challenge” trivia version in ’73.
The discs are designed to be inserted in a hand-held, battery-operated player, which resembles a walky-talky. The player and several discs were sold together as a boxed set. As with the previously mentioned disc players, the sound quality was poor and it tended to malfunction soon after purchase. It is very rare to find one that still functions. Additional cards could be purchased in four disc, “blister” packs.
The real “star” of this genre is “Auravision.” A subsidiary of Columbia Records, “Auravision” produced 6-1/2 x 6-1/2” cards with gorgeous color photos on the front and black-and-white photos with stats on the back. Apparently, the photos are unique to this product and are vivid and well-posed. The 33-1/3 rpm, clear record overlays the color photo. As with most record cards, there was a punch is the middle to be removed for play.
The first series of seven cards was issued in ’62, followed by a 16-card issue in ’64. The photos on the two Mantle cards are different, with the ’62 being very rare. Equally rare is the “64 Willie Mays, which is considered a short-print.
Famous New York sportscaster, Marty Glickman, conducts a five-minute interview with players on 14 of the 16 recordings. Chuck Thompson is the interviewer for Warren Spahn and Ernie Harwell does Rocky Colavito.
The cards were used by several companies as premiums. Collectors could acquire the cards through offers by Milk Duds, Yoo-Hoo, and Meadow Gold dairy products. In addition, the “Good Humor” man would hand them out when kids bought ice cream.
Another set with some “pizzazz” is the 1956 Spalding “promo” cards offered as a premium at sporting goods stores. The two, 5-1/2’ x 5-1/2’ cards feature Yogi Berra teaching the listener, “How to Hit” and Alvin Dark offering instruction on, “How to Field.” The transparent record is laid over the picture on the front. The back has a photo of Yogi or Al and their gloves. The 78 RPM recordings were produced by Rainbo Records, who also made back-of-the-box children’s records for Wheaties.
Being a glove collector who possesses a mid-‘50s Al Dark Spalding glove, I couldn’t resist buying one of the cards several years ago. The accompanying photo shows the Al Dark card on my state-of-the-art, ’47 Zenith radio/phonograph. I was hoping to add a video of Dark’s card playing, but the phonograph wouldn’t work. There must be burned out tube.
I will close with cool set of baseball card records courtesy of a promotion by H-O Oatmeal. Produced by Sight ‘N’ Sound records in 1953, the four, 78-RPM cards were 4-3/4” in diameter and offered instructional tips from Roy Campanella, Allie Reynolds, Whitey Lockman and Duke Snider. The front side has the record and a black-and-white posed shot over a Yankee Stadium crowd. The back had a color portrait. One card was randomly packed inside the oatmeal box. For 25 cents and two box tops, a collector could obtain the other three cards.
The cardboard record was used by many different products for promotions or premiums. They were frequently included in magazines in the ‘70s and ‘80s to augment stories or to hype artists. My guess is that there are more “talking” baseball cards to be discovered. I will keep the turntable spinning and the needle poised to drop in case I happen upon additional “talkies.”
Complete Guide to Vintage Baseball Cards
Trading Card Data Base
KeyMan Collectibles: Product descriptions
1970s Flashback With Mattel Instant Replay. (2015, March 19). Retrieved December 13, 2017, from http://www.sportscollectorsdigest.com/the-offbeat-beat-mattels-instant-replay/
D’Angelo, B. (2016, May 30). Auravision Records Were A Hit With Baseball Fans. Retrieved December 13, 2017, from https://www.sportscollectorsdaily.com/auravision-records-showcased-baseballs-biggest-stars/
Auravision Records Gave Voice to Legends, But There’s More. (2009, April 06). Retrieved December 13, 2017, from http://www.sportscollectorsdigest.com/auravision_records_1960s/