The Gas Station Gang (Part 1)

 

Jakucki

At a recent card show, I added another 1947 Signal Oil card-Sig Jakucki-to my Seattle Rainiers collection. The Pacific Coast League cards were produced as a premium available at Signal gas stations in the late ‘40s. Signal Oil was a California based company that had stations in seven western states, until merging with another company in the ‘50s and ceasing operation. This installment will feature the ‘47s exclusively.

Layne

PCL historian, collector and memorabilia dealer Mark Macrae kindly consented to an email interview filled in major gaps in my knowledge. However, he emphasized that most of the information has been put together by collectors over the years, since no records are known to exist from the Signal company.

Haffey

Although there were eight PCL teams in the late ‘40s, Signal only produced cards for five clubs-Hollywood, LA, Oakland, Sacramento and Seattle. Per Mr. Macrae, the supposition is that Signal could not come to contract terms with San Diego, San Francisco and Portland.

Zernialnovikoff signal

The 3-1/2” x 5-1/2” black and white cards were printed on thin stock with the front having illustrated headshots of the players, along with cartoons depicting highlights or hobbies. Many of the cards feature cartoons highlighting a players’ musical ability. Note that some of the cards feature names in script instead of the more common block letters. Interestingly, the illustrator was former Major League pitcher Al Demaree, whose signature appears on the front.

DiMaggio

Stengel

The card backs have a detailed narrative along with an advertisement highlighted the radio announcer and station call letters. For example, the “voice” of Hollywood was Fred Haney and Leo Lassen was the Seattle “spieler.”

Raimondi

The 89 cards were offered at stations free of charge, with a new card distributed each week during the baseball season. Since the Bay Area and Los Angeles had more stations, due to their large population base, Stars, Angels and Oaks cards are more common today than the Rainiers or Solons. It is not known if the LA area stations gave away both Angels and Stars cards. As with any vintage cards, prices vary depending on condition. All the cards I’ve seen have “yellowed” with time.

Pippen
Barrett

Some familiar players with MLB experience in the set include: Casey Stengal, Vince DiMaggio, Gus “Dutch” Zernial, Jim Delsing, Jimmy Dykes, Jo Jo White, “Cotton” Pippen and “Kewpie” Dick Barrett.

 

Duezabou

If I can keep my “signals” straight, I will exam the truly groundbreaking ’48 Signal cards in part two. But now I’m off to fill up with “high test” and hopefully pick up a “Dizz” Duzabou from my friendly Signal dealer.

Resources:

Macrae, Mark. Signal Oil Baseball Cards. 9, Jan.2018. Email Interview

Your Information Resource for Vintage Baseball Cards eNews, www.oldcardboard.com/eNews/2013/enews105/eNews105.htm.

Trading Card Data Base

Author: Tim Jenkins

Sports memorablilia collector with Seattle teams emphasis. HOF autographs, baseball cards and much more. Teacher for over 30 years. Attended games at 35 different MLB parks.

6 thoughts on “The Gas Station Gang (Part 1)”

  1. Thanks, I have been wanting to find out more about this card since I met a fellow Connie Mack SABR chapter member who wrote the bio for Al Demaree. Great set of postings. Now I need to find which of these players is the most connected to Philadelphia.

    Liked by 1 person

  2. Mr. Jenkins thank you for sharing this piece of west coast card history! The Signal Oil Company produced a wonderful product for its customers in the late 1940s when the sport was the dominant American game. These Pacific Coast League cards are a treasure and a reminder of a wholly and radically different American landscape. My father worked for Union Oil 76 for thirty-seven years and during that time period, he was able to obtain various Dodger material(namely pins and portraits) that I collected in the 80s as a boy and that I still have to this day. These types of collectibles are art and irreplaceable! Maybe we should let the oil companies monopolize the card business too.

    Liked by 1 person

    1. My brother lived in the LA area and collected the Dodger pins of the 8Os. He gave me set. The portraits are awesome. Check out Part 2 of the post on Signal.

      Like

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