Since it has been awhile since I irritated (I mean enlightened) you with a multi-part post, I have decided to ring in the new year with a really “meaty” series. This time I’m offering a “frank” discussion of the three iterations of the Seattle Rainiers’ “wiener” cards.
In 1957, the United States was flexing its muscles on the world stage and producing large amounts of processed foods that would set the “baby boomers” on a lifetime course of obesity and heart disease. The pristine environment of the Pacific Northwest–with its healthy outdoorsy types–was no exception. The Carstens Meat Products company produced Hygrade brand wieners to ensure that all boys and girls literally internalized the patriotic fervor (flavor) of the All-American hot dog.
Of course, hot dogs and baseball are inextricably linked, thus coupling the two in marketing campaigns made perfect sense. So, on a regional basis, major league and minor league players’ picture cards found their way into wiener packages.
If putting cardboard under the juicy, salt and nitrate laden sausage tubes seems counter-intuitive, you are not accounting for good old American ingenuity. Mid-century America was offering up one innovation after another. So, putting a waxed or plastic coating over the photo of baseball players and adding them to meat packaging was just another example of the prevailing “can do” attitude.
But what seems like a good idea doesn’t always stand the test of time or–in this case–briny juice. The cards were often juice stained and bent from the shrink wrapping of the dogs. Therefore, finding cards in excellent condition is rare. You may remember that the most famous wiener cards, Kahn’s, changed tactics and had kids mail order the cards.
The Hygrade cards use the same photos as found on the popcorn cards which were distributed at Sicks’ Stadium inside bags of popcorn. Here are links to my posts on that subject.
Although the back states that there are 22 cards, only 12 have ever been catalogued. The small photo is juxtaposed with biographical information under the banner: “Meet the Rainiers.”
The most interesting feature is “Kewpie’s Korner.” A small drawing of the former player and radio color commentator, “Kewpie” Dick Barrett, accompanies text exhorting the collector to eat plenty of Hygrade wieners.
Barrett was a legend in the Pacific Coast League. Pitching mostly for the Rainiers, Dick amassed 234 PCL wins, as stated on the cards. His major league career took place primarily during the war years. Barrett’s cherubic face resembled a popular doll known as “kewpie,” hence the nickname. The short, roly-poly Barrett did not fit the bill of a star athlete, but he was much beloved by the “Suds” fans.
“Kewpie’s Korner” stated that the cards could be traded in for 8” X 10” photos, just like the popcorn cards. However, I was unable to discover where kids made the transaction. The 1957 program has an ad for Hygrade, but it doesn’t mention the cards.
To find a card any condition is extremely rare and very expensive. Poor condition cards go for over $100. I don’t own one but have seen them in the possession of Northwest sports memorabilia collectors. The wiener cards coincided with the only season as Rainiers for legends Maury Wills and manager Lefty O’Doul.
Another notable is Larry Jansen, who was once the ace of the New York Giants staff. He won 23 games in 1951 for the pennant winning Giants.
Also, the first Filipino-American to play Major League Baseball, Bobby Balcena, is in the set.
I will leave you with these sage words: “Hygrade on the package means Quality on the plate.”