One of my favorite oddballs from my childhood was Action Packed. The 3D embossed effect was pretty cool but even as a kid I was impressed at the way they were made. As I’ve been looking for card-related patents I’ve been keeping my eyes peeled for Action Packed.
This has been somewhat frustrating because Action Packed actually mentions patent number 315364 on the cards themselves but every time I searched that number I couldn’t find anything. A couple weeks ago though I got a tip from Paul Lesko that the Action Packed patent was in fact a design patent and should be listed as D315364.
Compared to the more-common utility/mechanical patents which describe how a product works, design patents are strictly about how the product looks. In the case of Action Packed, its design patent covers the different profile levels.
This is cool to see but also ultimately disappointing since design patents are literally just about how the product looks. I’m not a patent attorney but even though Action Packed put this patent number on all its cards—not just the ones that have this border design—I can’t help but think that this patent only applies to the specific profile of the original design.
Original design is on the left. It’s clearly the same design as the one in the design patent. I’m not sure if there was ever a proper baseball release in that design since all the baseball cards I’ve see are the design on the right.
Flipping the cards overs shows how they were made. There’s a seam that goes the length of the card (above the card number on Cunningham and above the stats on Jenkins) which shows how they’re printed on only one side of the paper and subsequently glued together. This is pretty clever since it hides the back of the embossing is on the card fronts.
It’s worth noting the prototype baseball cards which date to when the design patent was filed in 1988 use the design in the patent and are assembled differently. Instead of folding each side over and putting a seam on the back, this is just folded in half.
Anyway I’m still hoping to find more details about the production of these but I did notice that the patent is now assigned to Pinnacle Brands. So I decided to click on that name and see what else they owned.
There wasn’t as much interesting stuff in there as I was hoping for but this patent jumped out a me. Fellow early-90s collectors like myself will recognize it immediately, everyone else will be pretty confused.
The patent title itself gives it away. This is an anti-counterfeiting device. Where Upper Deck used holograms on its cards, Pinnacle decided to leverage its Sportflics brand and use lenticular printing.
That little slug under the player portrait on the back of every Pinnacle card? It’s basically what a Sportflics or Kelloggs card looks like before the plastic lens layer is added on top of the printing. It definitely confused me as a kid so it’s cool to see how it’s actually supposed to work.