“This is the best series I think we’ve ever done. I’m very excited about the whole thing already.” Sy Berger, Topps president, prior to 1973 cards hitting the shelves.
(Quote from the book – Baseball Card Flipping, Trading And Bubble Gum)
Rather than binge watch the Tiger King I decided to spend the last 3 nights cataloging my 1973 Topps Baseball cards to see how close I am to having a complete set. I obtained these cards after the great basement flood of 1987. The cards originally belonged to my younger brother. He had stored his baseball card collection in the basement of my parent’s then new home in Maine. Due to some faulty landscaping some water came into the basement during a downpour and damaged some his collection.
My brother no longer wanted the damaged collection and instead of throwing out the cards my mother miraculously called me to see I wanted them. I told her I would gladly take all the cards. A week or so later my parents arrived at my house with a large cardboard box stuffed with cards. My mother had dried out the cards that got wet by laying them on a dry floor and running a fan across them.
The box contained a mishmash of Topps cards that ranged from 1966 to 1980. Most of the cards were in good shape – either no water damage or only a very small water spot. There were also some cards that had seen better days.
There were a lot of cards of hall of famers from various years including this nice 1967 Mickey Mantle.
The bulk of the collection was comprised of 1973 cards. Almost all of the 1973 cards came through the ordeal in nice shape. Even before cataloging the cards I knew I almost had a complete set. I have nearly all the cards of the hall of famers, including the Mike Schmidt rookie card.
The Bad and The Ugly
It was also clear before cataloging these cards, that this was the ugliest set ever produced by Topps.
From a pure printing perspective all of the cards lack brightness and pop. The design of the ’73 cards lacks imagination and the white borders contribute to the dullness of the cards.
My biggest beef with these cards is the photography. The quality of the action images used in a significant percentage of the cards is in many cases very low. Most of the action shots were taken during afternoon games creating high contrast situations with the caps shading the faces of the players and the white uniforms reflecting too much light. In a post from 2016, Topps, according to baseball photographer extraordinaire Doug McWilliams, insisted on the use of slow ASA 100 film. This did not help matters when it came to freezing the action, resulting in fuzzy images or images that required a lot of massaging in order to make them acceptable.
I have included in the slide show below a sampling of problematic cards of future hall of famers and stars from this era. There are photos that are zoomed so far out you don’t know who the subject is (image on Bobby Bonds card would have been a better choice for the Willie Stargell card). There are photos where faces are in shadows and photos which have been airbrushed beyond all recognition. There are a few photos that have been cropped bizarrely (I still can’t find Steve Garvey). And there are photos were the composition is mind boggling (Willie McCovey and Johnny Bench checking out a foul ball. The Hit King popping up. Is that really Thurman Munson?).
Slide Show Featuring Some of Ugliest Topps Cards of Hall of Famers and Stars Ever Produced
If you are a Joe Rudi fan you are out of luck. You get another card of Gene Tenace.
There are some really nice cards in this set. Call me old school, but most of the cards in this set that work for me are the ones with the posed shots. Cards that also work for me are the action shots of Aaron and Clemente which are two of the best in this set. And it was nice that Topps brought back the cards of the playoffs and the World Series.
Slide Show of Good Cards
After cataloging the cards, I have found out that I am only 50 cards shy of having a complete set of 660 cards (not counting the variations in many of the managers / coaches cards). Only two of the missing cards are Hall of Famers.
I even have 22 of the 24 Blue Team Checklist cards that were supposedly only inserted in the last series.
I would be interested on your take on the 1973 set. Let me know by way of a comment if you agree or disagree with me on the 1973 set being the ugliest set that Topps has ever produced.