Last December I wrote a post about Topps Bunt, digital cards, and the ways that cards can exist in both digital and physical forms. It was very much from my point of view as a digital skeptic who distrusts the way that digital items are locked into proprietary software and rely on corporate maintenance to exist.
It’s one thing to sink a bunch of money into physical cards. If Topps dies, I still have the cards. Whereas with digital cards we have no idea what will happen in a decade. Will Topps be around? Will it be supporting the app still? Will it be maintaining a server where all that stuff exists on the web? None of us knows and that’s a leap of faith I’m unwilling to make.
At the same time, events in the hobby the past couple months have had reevaluating my thoughts on this. Yes this is related to Project 2020. No it’s not about the cards or even the values they had. Rather it’s about the way they were being bought and sold online.
It was wild to watch and I’ve never seen something where card prices were behaving like a stock ticker and people were buying and selling faster than the the shipping could keep up. While there’s been a market for digital only cards, I sort of ignored it until realized how many people are totally willing to flip cards without ever really having them in their possession.
In the same vein of things, I’ve been seeing discussions about flipping on COMC and can’t help but see that universe as also being digital cards. The same thing is going on there. There’s a big marketplace for buying and selling cards that you never physically own.
Yes, people point out that the cards on COMC are literally there and you can always request a shipment. But from where I sit this is remarkably close to how money used to work back when it was backed by a physical standard—something we abandoned almost a century ago.
I know I know. Cards aren’t money. But as we move into purely digital currencies and purely digital cards, I can’t help but wonder about if the upcoming generation will treat these things differently. I’m already seeing reports of blockchain-backed digital transactions of digital collectibles. I suspect such things will only increase in the upcoming years.
This is the kind of thing that likely freaks out a lot of us. Especially in this nostalgia-focused hobby. One of the only editorial points of view that Jason and I enforce is to focus on usage rather than value on here, this trend toward a digital-only marketplace for cards is one that has me asking myself what it means to actually use a digital card. I certainly hope that the usage is not only for flipping on a digital marketplace.
Some of those questions have already been answered in the Topps Bunt post where, refreshingly, the digital marketplace can serve as a pure version of card collecting where people can just have fun acquiring, trading, and set building. But those digital collections also feel incredibly ephemeral, focused on new items with no long tail or ability to deep dive into the past.
I don’t want digital cards to be emulating physical ones. I’d love to see them do things that physical cards can’t do. But I’d also like to see them be something that can be collected and shared across generations. At the end of the day what makes cards interesting to most of us here is the story they tell about baseball and our connection to the game, not the story about how much money we spent or the profits we made.