Likewise, there is a vocal group of collectors who seek, nay DEMAND, perfection from Topps when it comes to retro sets such as Heritage and Archives. Any deviation from these unwritten rules results in an outcry in the blogosphere, Twitter and the various forums.
I planned to respond to this as a comment but in hashing things out on Twitter realized that it deserved to be a blogpost. First off. I’m not feeling attacked by the statement nor do I even disagree with it. Expecting things like Archives and Heritage to match the originals is the most boring of positions to have. But as someone who frequently comments and calls out where Topps deviates in the retro set typsetting and designs I feel like I need to clarify when and why I do so.
When I approach a retro set it’s impossible for me not to notice changes. My mindset though isn’t “these changes are crap.” Instead I’m asking myself why Topps made them.
One of the chief mantras from my design classes was that “everything should be considered.” In other words, every part of the design should be a conscious choice with a reason behind it. This isn’t to say that you couldn’t leave things to chance, just that you needed to be as aware, if not moreso, of what you weren’t designing.
When it comes to the retro sets, too many of the choices feel like Topps has decided to copy the old design but couldn’t be bothered to do it right. When I cringe at a font choice or shake my head at a color selection it doesn’t reflect that I want the design to be perfect, it reflects that on that card, Topps feels like it’s trying to recreate the card and is doing it badly.
Let’s take a look at the 2020 Archives Luis Robert. In this case, the font used for Robert’s name is super small. 1974 used condensed fonts for long names* but for most names the font matches the font used to the city and position. As a result the font looks off compared to the other fonts on the card** and the space for his name looks super empty because these cards weren’t designed to have a big white space on the bottom.
* If this were a Vladimir Guerrero Jr. card then the font would be fine.
**Lucky for Topps the condensed font is also in use for “White Sox” else this would look even weirder.
There’s a reason I often refer to the uncanny valley when I critique retro designs. Changes like Robert’s font feel unconsidered and suggest a lack of awareness about how the original design works. The result is something that’s just close enough to the originals to feel incredibly wrong.
I don’t expect Topps to match the originals. I want them to make considered choices about how to honor the philosophy behind the original designs while updating them to the modern game and modern printing.
For example, sticking with the Robert card, 1974 is noteworthy as the first set where Topps tried to use team colors in the design. In 1974 the White Sox’s dominant color was red and as a result, the 1974 design used red.* In 2020, the Sox are a grey and black team and for me, updating the 1974 design to use those colors is the kind of change that I would treat as a considered choice.**
*That Topps stuck with red is yet another push toward reading these cards as remakes instead of updates and justifies critiquing the font choices along those lines. At the same time, that Topps apparently changed the colors on a lot of the cards in this set—e.g Giants in green, Pirates in red, Orioles in white—suggests that my initial reaction to the Robert was maybe giving Topps too much credit for trying to reproduce the original design. No I still have no idea what possessed them to make the Willie McCovey Giants card green and yellow and the overall reaction is still that Topps didn’t think about what they were doing.
**Along these lines, if Topps had had the lead time and creativity to do “Buffalo, Amer’n Lea” cards for the Blue Jays I would’ve been out stalking blasters of Archives at my local Target.
Topps has made considered changes like these before. Going back to my post about 2019 Heritage provides a great example. Where 1970 Topps (on the left) use a 50% black screen for the grey border, 2019 Heritage (on the right) uses a custom grey ink printed at 100%.
I don’t remember anyone complaining about this. I wouldn’t expect anyone to complain about this. Why? Because the change is the kind of thing that involves looking at the old design and consciously improving upon it. It’s not trying to recreate something, rather it’s showing the strength of the original design and how it would be produced today.
If Topps changed the retro set fonts to give the design a little more character* I wouldn’t complain. Same if they took the random colors of the 1960s and made them more team-specific.**
*A reliance on fonts such as Helvetica and Univers throughout most of the Topps’s history means changes like using Gotham in the 1981 design in 2018 Archives is something I was cool with.
**Something they did with some teams like the Astros in 2018 Heritage.
What I want to see is that the changes have a clear and obvious point. Changes that look intentional rather than accidental. Changes that indicate that Topps has truly considered the design and thought about what it’s doing with it.