Little Stamps Everywhere

1969 Topps stamps

In 1969 a boy or girl could go to the store to buy baseball cards, discover that they did not yet have the new series, and instead spend his hard-earned nickels on baseball stamps. The stamps were not “inserts”, they were sold separately. For 5 cents, you could get a stick of gum, a 12 stamp panel (perforated for easy separation) and a team album in which you could place 10 stamps. If this makes you think of hot dogs, you are not alone.

If you bought a single pack, you might get this Cleveland Indians album, but no Cleveland Indians stamps. What good is that? It was a model that essentially required that you buy more packs if you wanted to collect them. Lots more packs. To complete the set (I know of no one who did this, or even really tried to do this) you would need to buy at least 24 packs to get the 24 albums. This would give you 288 stamps. Each of the team albums needed 10 stamps, so if you were incredibly lucky you’d fill up your albums and have 48 extra stamps.

Topps could have made this a lot easier by creating 20 unique panels, each with a non-overlapping group of 12 stamps. Collect these 20 panels, and you have your stamps. “Hey, I am missing the one with Tommy Davis in the upper-left, do you have that one?” Easy-peasy.

But, no.

First of all, the panels came in one of two different configurations: either 6 rows of 2, or 2 rows of 6.

Vertical alignment
Horizontal alignment

My memory is that in Southeastern Connecticut we got the vertical configuration. If either configuration is folded in thirds, the resulting 2×2 shape is the size of a standard baseball card, and fit nicely in the pack.

Second, the master sheets were not divided in a consistent way. There are many more than 20 possible sheets, so kids would have to trade individual stamps to complete their Indians booklet. In the below panel, the left-most four stamps are the same as the rightmost four above.

Horizontal panel

It was not completely random. If you get a horizontal panel with Larry Dierker in the upper left, you got this 12-stamp configuration. And apparently there are ways to put together a full set with 20 panels of 12 stamps, though I have not tried to figure out who the magic “upper left” players are that will allow you to do this. (If you have the answer, please let me know in the comments.) More likely, you will collect a bunch of panels with overlapping populations, so you will need a lot of stamps.

If you take a look at some of these hatless and black-hat photos, you will recognize that you are in 1969. As a reminder, that year Topps was beset with four new expansion teams, problems with the Astros, and a player boycott, and many of these photos were a few years old. You can tell that the stamps came out early in the spring, because all of the 1969 photo issues are in play.

We also know these were put together early by looking at how Topps handled Hoyt Wilhelm. Wilhelm was a great pitcher destined for the Hall of Fame, but he was 46 years old and beginning the nomadic phase of his career. He was pitching very well (1.73 ERA in 93 innings in 1968), but after the season the White Sox did not protect him in the expansion draft. Who’s going to draft a 46-year-old?

On October 15, the Kansas City Royals selected him in the draft. On December 12 he was traded to the Angels. Meaning that he was property of the Royals for 58 days.

During these 58 days, Topps put together the Royals album and the Wilhelm stamp.

Topps used Wilhelm’s likeness in a few other sets that year. In the 1969 flagship he was in the sixth series (late summer) and is on the Angels. He is in the decal set as an Angel. He in on the Angels team poster. The only other time he shows up as a Royal is in the deckle-edged set. Although his team name is not listed, we know he is a Royal because of how the checklist is laid out –he was the only Royal. In fact, his trade to the Angels (and Topps desire to have every team represented) caused Topps to replace him in the set with Joe Foy, one of two “variations” in that set. (The other, Rusty Staub giving way to Jim Wynn, was the result of Staub’s trade to the Expos and the need for an Astro deckle.)

1969 team poster

Of these five items, four use the same photo, but the stamp (Royals) was most likely designed first, then the deckle-edged (Royals, replaced), then the poster and flagship (Angels), and then the decal (different image, with Angel hat/uniform drawn on).

OK, so what’s the point? The point, as always, is whether (and how) I would want to collect all of this today. Over the years I have realized that I really like the look of the stamp panels and I have haphazardly been “collecting” them. By which I mean if I see one (horizontal) at a decent price that I don’t already have I will attempt to acquire it. I have 17 different, though the prices, like everything else, have risen sharply recently. On occasion I will see a large sheet of 240 stamps which I would hang in my house except that I’d have to sell my house to afford the sheet.

I have also collected a complete set of 24 team booklets, with all stamps affixed. This is actually pretty affordable, though not as attractive or as easy to display. In this area, at least, I might side with @vossbrink’s view on the desirability of collectibles that have been used for their intended purpose. Or maybe I am just playing both sides, wanting the panels in their original configuration, but wanting the albums “used”. By this method, I own all the stamps, and can collect the panels without much regard for the player details.

As I mentioned recently with respect to the 1970/71 scratch-offs, the Topps offerings in this period are quite messy. But the mess is mainly trying to get it right (getting players on the right team, or in the right hat), not trying to rip off kids with chase cards and parallels and pieces of uniform. It was a better mess, in my view.

Author: Mark Armour

Long-time SABR member, founder and past chairman of the Baseball Cards Committee, founder and past chairman (2002-2016) of the Biography Project, current President of the SABR board of directors, author of several books and dozens of articles on baseball. See mark-armour.net.

6 thoughts on “Little Stamps Everywhere”

  1. Very cool post. Fun to hear about the trade effects.

    I am well into an effort to make sets of nine different Topps oddball issues (1966 to 1970) including the stamp albums. Collecting the stamps is like collecting the story books — available, affordable, and star laden. It’s pure fun.

    Never thought about collecting the stamps as blocks until I read this. The 12 stamp horizontal with the Mays that you pictured is a Beauty. Would think there are some amazing sheets with multiple stars on them, too. You have Banks/Clemente on two diff blocks here. Nice. A Seaver/Aaron/Yaz would be nice.

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  2. I’ve got to look for a complete set, in albums. I like the idea of that. (Been grappling with the same pursuit for the 1969 4-in-1 Football stamps).

    I don’t have any of these, but I have the complete 1974 set. Same kind of weird distribution. There’s a lot of duplication for the amount of strips it takes to complete the set.

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  3. I’ve never seriously considered getting any of the Topps stamp issues. They’ve always fallen just outside my “this is a card” gut reaction and often seemed to be more expensive than I wanted to spend (being a Giants collector here is rough). But I should give them a good look from a type-collection point of view.

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    1. You could find a complete Giants booklet with stamps for $20 or less. The great thing about the Giants album is that the four Hall of Famers happen to be on facing pages (stamps are arranged alphabetically) so you can put them in a binder and see all of them. It is definitely the best booklet. (The Yankees—with Mantle—is the most $$, but that is silly.)

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  4. I don’t recall these stamp offerings. I do recall a year, ’69 I think, when Topps was offering player stamps for their hockey set. The stamp was black and white and would be affixed directly on the back of the player card which had a spot reserved for it. I have a Bobby Hull with the stamp on it. It actually adds some heft to the card which is kind of nice. I do not remember if the stamps were sold separately or included in packs. Just another effort by Topps of pushing the stamp concept.

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  5. Great post Mark. I just won an unopened pack of these in an auction last week. It nice to know a little more history about them. I have a two stamp panel with Ernie Banks and Gene Freese on it. I think it was from a different year and was likely an insert in a pack unlike the 1969 stamps.

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