The formula for Topps Project 70 is a seemingly simple one. An artist, typically from outside the sports card world, chooses a player, chooses a design from among the “70 Years of Topps,” and combines the two, adding in their own artistic style and spin.
The Brittney Palmer card of A-Rod (1980 design) and Jonas Never card of Justin Turner (1982 design) are good examples of the concept in action.
Occasionally, however, an artist adds a third dimension. In the case of DJ Skee, it’s a curated Spotify playlist of music and storytelling. In the case of Alex Pardee, there’s an epic comic book-like plot unfolding, and in the case of Eric Friedensohn, (better known as Efdot), there is that complex but omnipresent realm many collectors only begrudgingly stomach: real life.
We profiled a couple of Efdot’s cards last year when he was part of the Topps Project 2020 lineup. His Jackie Robinson card was influenced by the protests and national reckoning following George Floyd’s senseless murder, and his masked Dwight Gooden card, a nod to the worldwide COVID pandemic, not only made a real doc out of “Doc” but made our “SABR 50 at 50” list as the defining card of 2020.
This year, readers of Apple News were treated to a sneak preview of yet another Efdot card that is meeting the moment.
On May 24 (TODAY!), Topps is releasing the first (but hopefully not only) Josh Gibson card of Project 70, which not only pays tribute to the legendary Negro Leagues slugger but also calls attention to an effort underway to name Baseball’s MVP trophies in Josh’s honor.
The card will only be available thru May 27 at noon ET, after which point no additional cards will be released. (Pro tip: Do NOT show up at 11:59 on the last day. Allow for at least a few minutes of captcha hell before Topps.com lets you complete your purchase.)
There’s a lot to unpack, but let’s start with the choice of Josh Gibson, a player Topps did not initially make available to Project 70 artists. For insights into the card and the story behind it, I checked in with Efdot, the card’s artist, and Sean Gibson, the executive director of the Josh Gibson Foundation, not to mention the great-grandson of the Hall of Fame slugger.
UPDATE: You can also tune in to Beckett Live Presents for a live discussion with Efdot and Sean. (If you miss it, the same link will take you to the recording.)
Jason: Eric, your earlier cards in the set were of Mike Schmidt, Ozzie Smith, Ronald Acuña, and Wade Boggs. What led you to choose Josh Gibson?
Efdot: Leading up to Project70, getting to choose my own players was incredible. I knew I wanted to illustrate a diverse group of both retired and young current players. I had not seen many cards representing Negro League players, and knew they deserved more recognition for their contributions to baseball.
I had done extensive research on Jackie Robinson last year for Project2020 and learned more about the athletes that were forced to play only in Negro Leagues, never making it to the Major Leagues. I dug deeper and got inspired by Josh Gibson’s images, his story and the positive, engaged community around the Josh Gibson Foundation.
Jason: Once you knew you wanted to do a card of Josh, what was the process to make that happen?
Efdot: I worked with my friend, writer/editor Matt Castello, to help me finalize my player selections. Topps told me I could request players outside of the given list. Josh Gibson was at the top of my list for players that I wanted to illustrate, so I asked Topps if they could make it happen. I’m not sure what negotiations happened between Topps and the Josh Gibson Foundation/Estate, but after a few weeks, Topps informed me that I was able to make the first Josh Gibson card for Project70.
Jason: Sean, what did it mean to you to have an artist select Josh Gibson for this project?
Sean Gibson: I’d like to answer here not just for myself but on behalf of the entire Gibson family. Number one, it’s always exciting to see Josh Gibson on a baseball card. In addition, it’s particularly exciting for the card to be done by Efdot. I’m a big fan of his work, and I’ve really enjoyed the cards he’s done in the past. So yes, having a Josh Gibson card from Efdot is very special.
Jason: Eric, you had your choice of designs from seven decades of Topps baseball cards. What motivated you to choose 1972 for this card?
Efdot: I was initially interested in 1972 Topps from a design perspective, because it seemed like it would work well with my style. I found out that the 1972 set’s informal nickname among collectors is “the psychedelic tombstone set,” which is a reference to the design’s outer border and how each picture is presented within an arch.
The way the team name is written across the top of the card, almost looking like a marquee sign shining bright. I recognized the font from comic books and art deco-style buildings that I’ve seen in Midtown Manhattan. (I had also created multiple lettering pieces in the past, referencing this same type style.)
Once I learned that Josh Gibson’s Hall of Fame induction happened in 1972, I decided it was the perfect pairing.
Author’s note: The 1972 design also proved fortuitous when Topps let Eric know much more recently that they wanted to add a “chase card” to the Josh Gibson release. Here is “Josh Gibson MVP…In Action!”
Jason: Eric, many of your cards feature small “Easter eggs” that help tell a broader story when found by the collector. On this card, the letters “MVP” are too prominent to qualify as an Easter egg, but there is still a story to them. You’re specifically referencing the Josh Gibson MVP Award campaign that’s underway right now, correct?
Efdot: Yes. I don’t recall exactly when I found out about the Josh Gibson MVP campaign, but it was something I resonated with immediately. Right away, I had the idea to change that marquee sign to say GIBSON MVP, loud and proud, instead of the team name. I wanted it to line up with the #JG20MVP campaign as a powerful combination of messaging and design.
Josh Gibson is such an important player with a rich and unrecognized history of accomplishment in home runs, batting average, and sheer power that deserves to serve as the standard across the league.
I believe the naming of the MVP award should be given to someone not only who represents the accomplishments in sports through their performance on the field, but also a good role model for young athletes and current players alike.
Jason: Sean, you had a peek at the card early. Tell me what it was like to see your great-grandfather brought to life by Eric’s artwork?
Sean Gibson: When I first saw the card I thought it was amazing. Now the most important part of the card is the lettering that reads “MVP.” When I first spoke with Efdot about the Josh Gibson MVP campaign he was the one who suggested putting MVP right on the card.
After that, I love the colors and the details. I particularly like the glove and how Efdot has the addreess of 2217 Bedford Avenue. For the readers who might not know, 2217 Bedford is the location where Josh first started playing baseball for the Pittsburgh Crawfords sandlot team. The field there is known today as Josh Gibson Field.
Jason: Eric, how does it feel to have created this special card, and what place do you hope it has in the Hobby?
Eric: I knew from the start that working on this card wouldn’t be like any other. I was so grateful for the opportunity to work with the Josh Gibson Foundation and Sean Gibson directly to help me truly understand the importance of Josh’s legacy and to help create a piece of work that will hopefully be used to celebrate that legacy for years to come.
Jason: And finally, Sean, what would it mean to your family and the families of other Negro League legends to have baseball’s MVP trophies renamed for Josh?
Sean Gibson: I would say this. The Hall of Fame is Josh’s biggest accomplishment. That said, I was three years old when Josh was inducted, so I have no recollection of the experience. For the younger generations and the rest of the Gibson family, this would be the most significant accomplishment of our lifetimes with respect to Josh.
Overall, it would be the second greatest accomplishment of Josh’s career, with the Hall of Fame being the first. However, this award would not only honor Josh but acknowledge and recognize the other 3400 men who were denied the chance to play Major League Baseball solely due to the color of their skin. Josh would be carrying all of these players on his shoulders.
Jason: Gentlemen, my genuine thanks to both of you for taking the time to talk to SABR Baseball Cards. Best of luck with the card and of course the MVP campaign! Finally, on a personal note, now that Josh finally has an official MVP card I can stop making my own! (But I probably won’t.)
ON THE WEB:
- Josh Gibson Foundation website: joshgibson.org
- Josh Gibson MVP campaign website: jg20mvp.com
- Efdot website: efdotstudio.com
- Josh Gibson MVP card available thru May 27, noon ET: topps.com
- Beckett Media coverage of the card: beckett.com
- Find Sean Gibson and the Josh Gibson Foundation on Twitter at @joshgibson_1911 and Instagram at @joshgibsonfoundation
- Find Efdot on Twitter at @EfdotStudio and Instagram at @efdot
- Follow and support the Josh Gibson MVP campaign using the hashtag #JG20MVP
- Josh Gibson MVP Card Art tournament: running thru July 9 on @nlbmart Twitter account