1977 and the Hirsute Hardball Hero

Nothing captured the zeitgeist of the late 1970s better than the mustache—an exceedingly visible symbol of assertive manliness. No collection of cardboard depicted our hirsute hardball heroes better than the 1977 Topps set.

My first flashes of baseball consciousness were as a kindergartener in 1977. My earliest memory of peeling open a pack of baseball cards occurred that season. It was about this time my dad grew an exemplary handlebar mustache. These mustaches were not so fashionable just a handful of years earlier in baseball, however.

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In 1917, Athletics catcher Wally Schang caused quite a stir when he announced he would wear a mustache—the only one in the major leagues—because it made him “look more dignified and less like a ballplayer when off the field.” When Philadelphia visited the Yankees at the Polo Grounds on April 9, New York teased Schang mercilessly for daring to sport that “bit of shredded wheat” upon his lip. When Schang hit a go-ahead three-run home run in the top of the ninth, his mustache got the star treatment, “Schang’s mustache quivered defiantly as he dashed toward first base. It twitched noticeably as he turned second, and bristled as he rounded third and followed two runners home…never again will the Yankees be so reckless as to kid a guy with a soup strainer under his proboscis. Never again will they tempt the fates that keep watch over three or four misplaced wild hairs.”

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Schang eventually shaved the mustache in a show of team unity—his clubmates judged the mustache a jinx. The papers eulogized the whisker loss, but the gesture was of no consequence as the Athletics ended the 1917 campaign in the cellar with a dismal 37-81 record. It would be some nineteen years before another player would boldly sport a mustachio.

Outfielder Stanley Bordagaray showed up at Brooklyn Dodgers spring training in 1936 with a mustache he had grown for a cameo role in a film named The Prisoner of Shark Island. As he entered the April 14 season opener as a seventh-inning defensive replacement, his magnificent mustache conjured an “advertisement for bock beer” and sent “feminine hearts fluttering.”

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Bordagaray shaved the mustache shortly thereafter but was apparently beset with regret. He grew it back, sporting a “second-growth” mustache as he pinch ran in the ninth inning at Ebbets Field on May 22. His status as the only mustachioed player did not last, however. It was still newsworthy when Bordagaray shaved his mustache for good sometime in June—at least in Lincoln, Nebraska.

 

By all accounts, Major League Baseball did not see facial hair on a ballplayer again until Dick Allen in 1970. As a member of the Cardinals, Allen’s mustache was documented in the St. Louis Cardinals Picture Pack and Photocard sets. After his postseason trade to the Dodgers, Allen’s facial hair made its first national appearance in Topps’ 1971 high-number series, with card number 650 depicting a smiling, mustachioed Allen—the only card in the set to feature a bewhiskered player. Perhaps this was not surprising considering prevailing attitudes about baseball and facial hair at the time. That summer, an American Legion team from Orlando chose to forfeit after the tournament director ordered eight of the players to get haircuts or shave.

The 1972 set contained roughly five mustaches, including Reggie Jackson, who is often credited, incorrectly, with bringing the mustache back to baseball. Jackson, however, did inspire Athletics owner Charlie Finley to offer a $300 facial hair bonus to the Oakland players who had grown a mustache by his June 18 “Mustache Day” promotion that season.

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As the mustache gained more popular acceptance in baseball, the numbers of players sporting mustaches in Topps baseball card sets began to grow wildly. The 1973 set featured 17 bewhiskered players. There were 87 in 1974 and 144 in 1975. The 1976 and 1977 sets saw 195 and 190 mustachioed players, respectively. There were 232 mustaches in 1978 and the decade ended with a downright shaggy 1979 set that included some 259 mustached ballplayers.

Of all these sets, however, 1977 best captured the essence of mustachio and chronicled the finest pogonotrophy of the decade. Here are the best mustaches of 1977 in the Topps set:

Honorable mention: Wayne Garland, #33; Willie Horton, #660; Dave Tomlin #241.

10. John Lowenstein, Topps #393/O-Pee-Chee #175

After the 1976 season, Lowenstein was traded by Cleveland to the Blue Jays. Before the 1977 season, he was traded back to the Indians. [Despite never having appeared in a regular season game for Toronto, his 1977 O-Pee-Chee card shows him in a Blue Jays uniform.] Even if you squint and look at this card, Lowenstein’s mustache is unmistakably prominent. Not sure this is a requisite yardstick—but it is a good start.

9. Rollie Fingers, Topps #523

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Fingers grew his mustache to cash in on Charlie Finley’s “Mustache Day” bonus offer in 1972 and has sported his trademark handlebar ever since. In his first season with the Padres in 1977, Fingers led the league in games, games finished, and saves. And probably mustache wax.

8. Bill Greif, Topps #112/O-Pee-Chee #243

Bill Greif’s exemplary horseshoe and crap-eating grin belied the challenges of his personal life. As a healthy 27-year-old, Greif left baseball before the Expos broke camp in order to focus on his child’s medical condition. He never appeared for the Expos or any other team in 1977 and a brief comeback attempt in 1978 fizzled at Tidewater.

7. Bill Buckner, Topps #27

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Despite being pictured on a Dodgers card, Buckner has been traded to the Cubs in January. Subjectively, this card would have ranked much higher if Billy Buck was shown in a Cubs uniform – he was my first favorite player ever. Regardless, the hypnotic draw of his mustache is enough to render the card’s uncomfortably askew background imperceptible. (Seriously, did you just have to take another look?)

6. Phil Garner, Topps #261/O-Pee-Chee #34

Composition is everything with this card—a profile shot that allows one to fully appreciate Garner’s prodigious whisker depth. Even half of this walrus mustache is enough to demand more. Having been traded to the Pirates before the 1977 season, Garner’s O-Pee-Chee card features an alternate photograph with probably one of the most perfectly lit mustaches ever.

5. George Hendrick, Topps #330/O-Pee-Chee #218

Hendrick is utterly regal while donning a satin warm-up jacket, crisp visor, and horseshoe mustachio. Hendrick posted his career year by bWAR (5.8) in 1977 as a member of the Padres. His O-Pee-Chee cardboard is unusual in that the airbrush artist used the visor as the basis for Hendrick’s Padres “cap,” resulting in an oddly squat crown.

4. Al Hrabosky, Topps #495

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Deemed the “Mad Hungarian,” Hrabosky’s demonstrative mound demeanor was only accentuated by his impressive whiskers. Bonus points in this card for the pillbox hat, too. Hrabosky is the only player in Major League history whose last name started with “Hr” to surrender a home run.

3. Ramon Hernandez, Topps #95/1968 Topps #382 

Hernandez appeared in just six games for the 1977 Cubs before he was shipped off to Boston. His time in Chicago is certainly best remembered for his most gentlemanly walrus. [Hernandez looked decidedly different on his 1968 Topps Cubs card.]

2. Dennis Leonard, Topps #75

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There’s a new sheriff in town. Looking as though he just stepped of the set of a Western soundstage, Leonard led the league with 20 wins in 1977, the first of three times he would win 20 or more. And how could you not love a guy with two first names or two last names or one of each?

1. Luis Tiant, Topps #258

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This is a stunner that has only gotten better with age. Amid his twisty windup, Tiant faced fully away from the batter. As he turned back, batters were mesmerized by his reemerging horseshoe mustache. Tiant is one of only 22 pitchers to amass 2400 strikeouts and post a career ERA of 3.30 or less. (All but Roger Clemens, Max Scherzer, and Sam McDowell from that list are in the Hall of Fame.) Tiant belongs there. Until then, he is a charter member of the Baseball Mustache Hall of Fame and caretaker of the best mustache in the 1977 Topps baseball card set.

Overall, my favorite mustache in 1977 belonged to my dad. But there were some other great ones out there, too.

Notes:

Counting mustaches was a surprisingly hairy task. Topps cards of the 1970s often used photos of dubious quality and odd perspectives that made identifying mustachioed players challenging. Additionally, shadows sometimes created potentially illusory mustaches. Judgment calls were made, especially when no conclusive determination was possible with the assistance of magnification.

For this exercise, only single-player/manager cards were counted. I did not include action cards, leaders, highlights, multiple-player rookie cards, or cards from any other subsets.

I was not able to find any baseball cards of Wally Schang or Frenchy Bordagaray in which they were depicted with a mustache.

Sources:

http://www.baseball-reference.com
http://www.retrosheet.org
http://www.tcdb.com
• King, Norm. “Frenchy Bordagaray,” SABR Baseball Biography Project, https://sabr.org/bioproj/person/frenchy-bordagaray/, accessed July 14, 2020.
• Wolf, Gregory H. “Bill Greif,” SABR Baseball Biography Project, https://sabr.org/bioproj/person/bill-greif/, accessed July 14, 2020.
• Evening Public Ledger (Philadelphia, Pennsylvania), March 31, 1917, 17.
• Photo of Schang, Buffalo Courier, May 24, 1917, 10.
• “Schang Wears Mustache, Only One in the Majors,” The Washington Post, May 28, 1917, 6.
• “Induce Schang to Remove Mustache but Team Loses,” Buffalo Evening News, June 21, 1917, 18.
• Hughes, Ed, “Since Bordagaray Intends Sporting a ‘Soup Strainer’!,” The Brooklyn Daily Eagle, March 9, 1936, 18.
• McLemore, Henry, “Some Odds and Ends as Dodgers were Taking their First Beating,” The Brooklyn Citizen, April 15, 1936, 6.
• Brietz, Eddie, “Sports Roundup,” Fort Worth Star-Telegram, April 15, 1936, 17.
• Photo of Bordagaray, Detroit Free Press, April 19, 1936, 48.
• Diamond Dust, Daily News (New York, New York), May 23, 1936, 240.
• The Lincoln Star (Lincoln, Nebraska) June 19, 1936, 16.
• “In Hair Dispute: A Team Cuts Itself,” The Morning News (Wilmington, Delaware) August 10, 1971, 22.

1997 Denny’s: The Most Ambitious Set Ever?

I was introduced to holograms by Desi Arnaz, Jr in 1983. Arnaz played Walter Nebicher, a nerdy police officer/computer whiz who craved more responsibility within the police department. In his spare time, Nebicher developed a powerful crime-fighting, helicopter-piloting, Tron-like-hologram hero he dubbed “Automan.” Unfortunately, Automan was canceled after only 12 episodes and I pretty much forgot about holograms until those marvels of dimensionality began to be incorporated into baseball card sets in the late 1980s.

On the other hand, lenticular cards had been a hobby staple since the 1970s. These plasticky “3-D” oddball issues were first introduced as a Topps test issue in 1968. Collectors most likely became aware of the 3-D technology, however when they found baseball cards in their Kellogg’s cereal boxes or discs on the bottom of 7-11 Slurpee cups. The Sportflics issue in 1986 introduced the lenticular card on a much grander scale, incorporating a headshot and a pair of action poses for individual players and cards featuring up to 12 different player photos. Regardless, the 3-D card has largely remained a novelty.

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Whether a baseball card featured a holographic or lenticular element, the creator of that card was endeavoring to capture the action and movement of the game into a static format—what else could a collector ask for in a two-dimensional card? Many of these cards are downright magical.

Famous for its Grand Slam breakfast, Denny’s began producing a branded baseball card set with Upper Deck in 1991. That set featured a full bleed holographic image on the front and narrative statistical information on the reverse, along with—cleverly—the player’s career grand slam tally. One card was issued for each of the 26 Major League teams at the time. Denny’s followed a similar format in 1992 and 1993, the latter set growing to 28 cards with the addition of players from the Rockies and Marlins. These cards were given to patrons who ordered a Grand Slam breakfast.

In 1994, Denny’s and Upper Deck changed the format a bit and for the first time, the set included pitchers. The player’s grand slam tally was discontinued, perhaps because none of Jim Abbott, Kevin Appier and Cal Eldred had never hit a home run, let alone a grand slam. This year, the issue also included a special Reggie Jackson card that was reportedly distributed one to a location and was to be given away as a prize. This remains the rarest of any Denny’s issue.

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The 1995 Denny’s set was the last for Upper Deck, the restaurant chain having partnered with Pinnacle for 1996. While the 1991-95 Upper Deck holographic issues simply added some shimmer and dimension to the card fronts, the 1996 set really brought home the bacon. Touted as “Full Motion Holograms,” these cards—when pivoted at just the right angle—actually depicted fluid action of a batter’s swing or pitcher’s windup. This issue also added a randomly inserted ten-card Grand Slam subset, with a parallel ten-card Grand Slam Artist’s Proof subset. The holographic image on the Grand Slam subset card was just a generic Grand Slam breakfast advertisement, ironically making the chase cards much less desirable than those in the base set.

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Then, in 1997, the 24-hour diner chain turned the collecting world on its collective head. Not unlike the resplendent union of eggs and toast, a concept was hatched in which a single regulation-sized baseball card would include both lenticular and holographic elements. This intrepid design produced the most technologically ambitious baseball card ever—with roughly 71%* of the card’s real estate covered by special effects. The front of the card was oriented horizontally and featured crisp effects in front of or behind each subject. The back of the card contained biographical and career highlight information, along with a large holographic image of the player’s face. These cards were wrapped individually and were available for 59 cents to anyone who purchased an entrée and non-alcoholic beverage.

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The set was comprised of 29 cards, one for each of the 28 Major League teams of the day, along with a special Jackie Robinson card in honor of 1997 having been the 50th anniversary of his having broken baseball’s color barrier. The Robinson card was based on Ernie Sisto’s depicting Robinson being tagged out at plate by the Pirates’ Clyde McCullough at Ebbets Field on May 2, 1951.

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Oddly, Denny’s also produced a separately distributed card of Larry Doby, numbered “1 of 1.”** The Doby card was given out at the All-Star Game Fan Fest and National Sports Collectors Convention, both of which were held in Cleveland that year. [Additionally, there is anecdotal evidence that the Doby card was also available at Cleveland-area Denny’s locations, but this has not necessarily been substantiated.] As you may know, Doby broke the color barrier in the AL, playing his initial game for the Indians on July 5, 1947.

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The 1997 Denny’s cards are fun to handle not only because of the movement and special effects on both sides, but also because a good number include other identifiable individuals. For example, John Jaha appears to be holding Wade Boggs on at first. The Sammy Sosa card has Jose Hernandez positioned oddly as Sosa appears to be mid home run trot. It appears that Jeff Bagwell is depicted on Tim Salmon’s card, Hal Morris appears on Derek Jeter’s card, Kirt Manwaring is seen on Andruw Jones’s card, and Jim Thome makes a baserunning appearance on Bagwell’s card, the only dual Hall of Famer entry in the lot.

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Interestingly, Cubs catcher Scott Servais appears on two cards, those of Ray Lankford and Gary Sheffield. The Sheffield card is particularly interesting because the visible Wrigley Field bunting probably dates that photograph as having been taken during the Cubs opening series against the Marlins in 1997, not long before the set would have been finalized for manufacture.

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The card fronts are also interesting to study for the differing ways in which motion was added and whether the perspective of that motion was in the foreground, background, or both. The majority of the cards depict the main subject as a solid, two-dimensional figure. Several cards, however, animate a portion of the player’s body, such as Mo Vaughn’s glove, Mike Piazza’s arm, and Frank Thomas’s left hand gripping a baseball to autograph.

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Unfortunately, all this technology came at a price. While information regarding the cost to produce each of these cards has eluded the author, these cards could not have been inexpensive to produce and Denny’s ambition may have been the reason for the demise of their baseball card promotions. Alas, the 1997 set was the last that Denny’s would distribute.

Even now, Denny’s sets and singles are readily available and relatively inexpensive. The ambitious 1997 set is the pinnacle of baseball card fun, even more so than Automan ever was.

Here is the checklist: 1997 Denny’s Checklist

Notes:

*I say that “roughly 71%” because the hologram features a slight rounded contour of a baseball, not a straight line. I am not going to do any math that requires me to calculate the area of an arc section.

**Denny’s having chosen to celebrate Jackie Robinson and Larry Doby may have been an effort to help rehabilitate their corporation reputation on the heels of paying $54.4 million to settle a class-action racial discrimination lawsuit.

Sources:

Jeff Leeds, “Denny’s Restaurants Settle Bias Suits for $54 Million: Civil rights: Blacks complained of discrimination at the chain. Case marks new push for Justice Department,” Los Angeles Times, May 25, 1994.

Dwight Chapin, Greg Smith, “Highland Mint strikes gold in memorabilia market,” The Marion Star (Marion, Ohio), August 31, 1997.

My Favorite Commons

My parents come from large families. My mom is the second oldest of seven children and my dad the youngest of seven. Hordes of grandparents, great aunts, great uncles, aunts, uncles, and cousins made for wonderfully chaotic family parties and holidays in my youth. But it is with my mom’s younger sister Debbie that I share a unique bond.

As a kindergartner in 1978, Aunt Debbie took me to the Cubs’ home opener, my first ever baseball game. At five years old, I was generally aware of Cubs baseball and had watched ballgames on WGN; however, my parents were not particularly avid sports fans (we prefer to bond over pizza) and with three kids under six, a trip to Wrigley Field was not necessarily on their radar.

I wore my red coat with race cars on it. I held her hand as we navigated the crowd, climbing the winding ramps up to the bleachers. And just like so many others, my first view of the field was absolutely mind-blowing—it was impossibly green and vivid and huge—so unlike the dark, grainy broadcasts of the day. I had a hot chocolate and she bought me a Cubs helmet and the Cubs won the game on a walk-off home run by Larry Biittner in the ninth. I was hooked. It is my Aunt Debbie I thank for my lifelong love of baseball.

In the summer of 1979, Debbie and her good friend Judy spent their summer at Wrigley Field, taking in close to 30 games in the $2.00 bleachers (roughly $7.00 today and considerably less than that same ticket would cost you today). They would take the bus up Austin from Oak Park and transfer over to the Addison bus that would take them right to Wrigley Field’s doorstep. After grabbing a doughnut and coffee at Yum Yum Donuts, they would get in line for the (general admission) bleachers to enjoy the sunshine and cheer on her favorite, Cubs’ slugger Dave Kingman, in left field.

Over the years, she took me to several games, including a “Crosstown Classic” match-up at a time the White Sox and Cubs used to play an exhibition game or two against each other in the early 1980s and another home opener with her then-boyfriend, who later became my Uncle Dan. It is one game, however, that led to my obsession with baseball card collecting.

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In 1981, Dodgers’ pitcher Fernando Valenzuela took the nation by storm with a hot start that included an 8-0 record after his first eight starts, with five shutouts and eight complete games. Perhaps you recall Fernandomania? When Aunt Debbie called to see if I was interested in going to the Cubs game with her on Saturday, June 6—in front row seats along the first base line—I was thrilled. When I later learned it was going to be a Valenzuela start, I was over the moon.

As Fernando warmed up in the visitor’s bullpen, we stood along the wall and watched. As much as I loved the Cubs at that point, seeing him in person was tantamount to witnessing Babe Ruth in the flesh. Valenzuela might be the greatest pitcher of all-time! When Aunt Debbie took me to the souvenir stand, my allegiance wavered, and I insisted on a Dodgers’ helmet. (Hey, I was eight, swept up in Fernandomania, and simply had not realized how silly it was to ever root for the Dodgers.)

I received some praise from a smattering of Dodgers fans as I proudly wore my new helmet. The game got off to a good start for Los Angeles, who knocked Cubs’ starter Bill Caudill out of the game in the first. After the top of the second, the Dodgers led 4-0. In the bottom of the inning, Hector Cruz took Valenzuela deep for the Cubs’ first run.

The score remained 4-1 as the Cubs came to bat in the bottom of the fourth. Jerry Morales began with a triple off Valenzuela, Cruz walked, and Carlos Lezcano singled home Morales. Ken Reitz flew out and Jody Davis singled, scoring Cruz. Light-hitting infielder Mike Tyson hit a three-run bomb off Valenzuela. After a walk to Ivan DeJesus, Valenzuela was lifted in favor of Bobby Castillo. Steve Dillard flew out. Bill Buckner, my favorite player at the time, doubled to drive in DeJesus. Morales, batting for the second time in the inning, grounded out. The Cubs led 7-4. And Valenzuela was mortal. I was no longer interested in donning Dodger blue.

As I took the helmet off and placed it under my seat, Aunt Debbie asked me what was wrong. I expressed regret for my impulsive helmet purchase. She graciously offered to take me back to the souvenir stand to replace the helmet with a Cubs item. We went back to the stand and after looking over the items, I decided on the 1981 Topps team set. (Geez, I acted like a spoiled punk!)

1981 topps cards

Now back at our seats, I rifled through the cards looking for all the players I had seen so far in the game. Bill Buckner! Mike Tyson! Ivan DeJesus! While it seemed that only half of the starting lineup from that game was represented in the team set, there was something downright magical about looking down at a baseball card and then up at that player on the field. (It was probably telling that the only two All-Stars in the set—Kingman and Bruce Sutter—were no longer on the team.)

The Cubs won the game 11-5 and hung seven earned runs on Valenzuela, causing his ERA to swell from 1.90 to 2.45. Mike Tyson would never hit another Major League home run. Just a week after this game, the players went on strike. I was blissfully unaware of the labor strife or how awful the 1981 Cubs team was. I took those cards everywhere with me.

That Dodgers helmet was imposed on opponents in backyard Wiffle Ball games for years to come. I still have it, along with a good portion of the cards from that original team set. I have no idea whatever happened to my Cliff Johnson or George Riley cards from that set, but the ones I still have symbolize the formation of my baseball allegiances, represent the starting point for my love of baseball cards, and are a tangible reminder of the special bond I have with my Aunt Debbie.

Time flies. Debbie is now retired and has raised four children of her own. She remains a passionate fan and even got to throw out the first pitch before a Cubs game in 2004 (jealous). We had quite a time celebrating the Cubs’ championship over Thanksgiving dinner in 2016. And catching up recently about those games of the 1970s and 1980s has been a blast. Thanks Aunt Debbie for my favorite commons!

An Exhaustive List of the One-Off Team-Issued Commemorative Baseball Cards of Which the Author is Aware

Ryne Sandberg (1997)

On Saturday, September 20, 1997 the Cubs held Ryne Sandberg Day in honor of the future Hall of Famer’s official—and this time permanent—retirement as a player. [You may recall he had walked away from the game following the 1994 season and did not play in 1995. Ryno returned to play in 1996 and 1997.] The Cubs produced a special commemorative program for the occasion that included “The Sandberg Collection” on the inside back cover—an eclectic mix of baseball cards representing each of the seasons he played in Chicago.

Sunday, September 21 was the Cubs’ final home game of the year and a merciful end to an abysmal season on Chicago’s north side. In the first inning, Sandberg put the Cubs up 1-0 with a ringing double off Phillies’ starter Curt Schilling. After he singled off Schilling in the fifth, Sandberg was lifted for a pinch runner. As he jogged off the playing surface at Wrigley Field for a final time, Ryno paused and tipped his helmet to the crowd. A raucous, goosebumps-inducing standing ovation followed. The Cubs went on to win the game 11-3.

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Author’s photo

To mark the occasion of Ryne Sandberg’s final home game, the Cubs issued a single commemorative baseball card for the September 21 contest. Sponsored by LaSalle Bank, the card was produced in a standard 2½ x 3½ size, and included a list of career accomplishments on the back, along with Sandberg’s Major League and Cubs career statistics, up-to-date through September 14, 1997. (The slight discrepancies attributable to six plate appearances for the 1981 Phillies.)

Jim Thome (2007)

On September 16, 2007, White Sox DH Jim Thome appeared in his 2000th MLB game at U.S. Cellular Field. Thome broke a 7-7 tie in the bottom of the ninth inning by smacking his 500th career home run off of Angels twirler Dustin Moseley, becoming the 23rd member of the 500 home run club and the first ever to do so in walk-off fashion. The Sox won 9-7.

After Thome’s historic blast, ballpark ushers came down the aisles to hand out large (4 x 6) cards in celebration of accomplishment. I was not there for this game, but my neighbor was—and she knew I collected cards. She saved hers especially for me.

Fittingly, the man voted nicest player in baseball used the back of the card to thank the fans, endorsed with a large facsimile signature.

The White Sox later commemorated a pair of Thome blasts hit in 2008 with a bronze plaque—but not cards—highlighting the first two baseballs ever to reach the Fan Deck at the ballpark, hit on June 4 and September 30, the latter of which accounting for the only run scored in game 163 against the Twins, giving the White Sox the 2008 Central Division championship.

Thome plaque
Throughout the years, team-produced card sets were staple giveaway items. These Sandberg and Thome cards, however, were one-offs specially commissioned by the Cubs and White Sox to celebrate a retirement and momentous career milestone, respectively.

No reliable information regarding the quantity of each card produced has been found, and because the cards were simply handed to fans in an unprotected state, the number of cards that survived in top condition is presumably limited. Further, because these cards do not really have an official name, searching for them on eBay or otherwise proves problematic.

What Other Cards Are Out There?

Are you aware of any other occasions on which teams issued similar one-off baseball cards to celebrate a single player’s retirement, accomplishment, or otherwise?

At the very least, it appears the Philadelphia Athletics produced a picture card for Doc Powers Day in June 1910, in an effort to raise funds for his widow. Powers had died following an on-field injury suffered in 1909.

Sources:
Baseball-Reference.com
Retrosheet.org

The Most Conventional Set II

In light of the “overwhelming” response to the article about the little-known 1996 Cubs Convention card set, this sequel was nearly inevitable.

In January 1998, the Cubs hosted their 13th annual fan convention. The 1997 season ended with the Cubs in NL Central basement—16 games back of the Houston Astros—resulting in an appreciably thin retrospective “highlight” reel. As of 1998, Cubs fans canonized the 1969 team (a talented and personable team that had suffered a heinous September collapse), along with the 1984 and 1989 NL East championships. That was as much success as the franchise had enjoyed in over half a century. Outfielder Andy Pafko represented the 1945 squad at the 1998 convention, the last Cubs team to have appeared in a World Series at the time.

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Each fan who attended the 1998 Cubs Convention was given a set of baseball cards packaged in a boxy envelope, sealed with a plain white sticker. Unlike the beautiful cards produced for the 11th Cubs Convention, this set incorporated a much less appealing design. At 30 cards, the set was three more than its 1996 counterpart; however, the card size shrunk to 3” x 4” and only 14 individuals were given a card of their own. The remaining 16 cards featured two players/broadcasters, with frustratingly tiny photos. Each card also incorporated a wholly unnecessary tan border on either vertical side.

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Primarily designed for gathering autographs at the convention, the card backs included biographical information, lifetime statistics, career highlights, and the uniform number for active players. Nearly every Cubs celebrity appearing at the 1998 convention was represented in the set, save pitcher Scott Sanderson and general manager Ed Lynch, who had also pitched for the Cubs from 1986-87.

The fact checkers for this set were less then stellar. Glenn Beckert and Geremi Gonzalez had their names spelled incorrectly, and Jody Davis apparently enjoyed a Methuselah-like big league career spanning from 1081-1990. The designer also lazily used the same photo from 1996 for both Beckert and Randy Hundley. The Gary Matthews card features a slightly different photo from the same at-bat depicted in the 1996 set.

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New acquisitions Jeff Blauser and Mickey Morandini shared a card sporting the caps of their former teams, conjuring the legitimate longing for a Topps airbrush artist of yore.

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A perfectly wonderful card set for Cubs and individual player collectors, the set includes Hall of Famers Ernie Banks, Ron Santo, Billy Williams and Andre Dawson. Ford Frick award winners Harry Caray and Jack Brickhouse were given cards of their own—Caray would pass away less a month after the convention and Brickhouse in August. Almost fittingly, this was the final Cubs Convention card set produced by the Cubs.

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The 1998 Cubs would capture their first wildcard berth in 1998, only to fall unceremoniously to the Braves in the NLDS. A certain Cubs slugger featured in the set would go on to have an historic 1998 season at the plate, and a rookie pitcher would fan 20 Astros in a single contest on May 6. Cubs fans would celebrate the 1998 team at the 1999 convention and enjoy a much more robust highlight reel, despite the familiar disappointing end of the season.

Here is the checklist for the set (numbers included are for reference only):

1. Ernie Banks
2. Ron Santo
3. Billy Williams
4. Mark Grace
5. Sammy Sosa
6. Terry Adams
7. Harry Caray
8. Scott Servais
9. Andre Dawson
10. Steve Trachsel
11. Jack Brickhouse
12. Kevin Orie
13. Jim Riggleman
14. Rick Sutcliffe
15. 89er’s – Mike Bielecki/Vance Law
16. Flame-Throwers – Kevin Foster/Mark Pisciotta
17. 1969 Infield – Glen (sic) Beckert/Don Kessinger
18. Booth Banter – Pat Hughes/Josh Lewis
19. Behind the Plate – Randy Hundley/Jody Davis
20. Mound Mates – Mark Clark/Jeremi (sic) Gonzalez
21. Outfield Greats – Andy Pafko/Gary Matthews
22. 1969 CUBS – Dick Selma/Willie Smith
23. Catching Corps – Mike Hubbard/Tyler Houston
24. Future Stars – Kerry Wood/Pat Cline
25. Hot Prospects – Robin Jennings/Rodney Myers
26. NEW CUBS – Jeff Blauser/Mickey Morandini
27. Alumni Club – Oscar Gamble/Larry Bowa
28. Alumni Club – Carmen Fanzone/Paul Reuschel
29. No-hit Hurlers – Milt Pappas/Don Cardwell
30. VETERAN HURLERS – Bob Patterson/Kevin Tapani

The Most Conventional Card Set

Self-proclaimed as the greatest off-season event in all of sports, the Cubs Convention was the brainchild of Cubs’ marketing director John McDonough (now president and CEO of the Chicago Blackhawks). The 2020 Cubs Convention will be the 35th such event to offer fans up-close panel discussions, autograph and photo opportunities, and just about any Cubs-related merch a Die-Hard Cubs Fan could ever desire.

The Cubs hosted their first-of-its-kind fan convention in 1986 and quickly established a tradition of creating special gifts for attendees such as hats, thermal mugs and team calendars. For their 11th annual convention in 1996, the Cubs introduced a set of baseball cards featuring the players, coaches and broadcasters who appeared at the weekend-long event.

The eclectic set of 28 cards was packaged in a boxy envelope, sealed impenetrably with a circular white sticker on the back. (If you are purchasing a sealed box, know that the cards can be removed from the box without disturbing the seal.) One set was given to each convention goer at registration.

The image on the front of the box depicts Brian McRae jumping atop an apparent walk-off celebration. Shawon Dunston and Mark Grace are easily identifiable, as well. (Dunston does not appear in the set, as he was granted free agency by the Cubs following the 1995 season.)

Measuring a robust 4” x 5½”, the sexy black-bordered cards are printed on a relatively thin stock. The top border is an homage to the famous Wrigley Field marquee and features the distinctive mid-1990s Cubs logo. Cards of active players included career statistics on the back. Retired players’ cards had highlights and career statistics on the rear. The cards are not numbered.

Most of the cards feature a single individual, like these Hall of Famers, including a bespectacled Ferguson Jenkins, the Cubs then pitching coach:

34A5DAD3-5415-4306-A89F-ABEE98F1198D

Six of cards combine multiple individuals:

3623FFD1-740F-4E43-8B31-28FE4B02BD80

The final card is an advertisement for the now-defunct Vineline magazine with Ernie Banks on the cover. A closer look at the card reveals a posthumous (but presumably misprinted) enticement for 1995 postseason tickets. (By the time of the 1996 Cubs Convention, the 1995 Cubs had already finished 3rd in the NL Central.)

480ACB9E-B6E0-4AD3-B42C-6F82CF5FCF3E

The Cubs Convention is a bonanza for autograph collectors and these cards are perfect for that purpose, like this Andy Pafko signed for the author:

9D181BBE-7412-4ABF-93DC-EDDB96AAC2AF

The Cubs have never disclosed convention attendance figures, so it is unclear how many of these sets were produced, although it is likely in the 10,000-25,000 range. If you are a Cubs fan or individual player collector, these are great oddball cards to add to your collection.

That 1996 Cubs Convention also included a special Donruss exhibit, where you could get custom card produced. This baby-faced slugger 1/1 is the rarest card in my collection:

A12B44FA-5923-4338-A1C1-27CA0C388437

Set checklist (numbers just for reference):

1. Terry Adams/Turk Wendell (Young Guns)
2. Ernie Banks
3. Ernie Banks (Vineline Ad)
4. Glenn Beckert
5. Larry Bowa
6. Jack Brickhouse/Vince Lloyd (Golden Voices)
7. Scott Bullett/Ozzie Timmons (Dynamic Duo)
8. Harry Caray
9. Jose Cardenal/Rick Monday (Sensational 70’s)
10. Frank Castillo
11. Jody Davis
12. Mark Grace
13. Richie Hebner/Keith Moreland (Wrigleyville Sluggers)
14. Randy Hundley
15. Fergie Jenkins
16. Don Kessinger
17. Gary Matthews
18. Brian McRae
19. Andy Pafko
20. Milt Pappas/Tim Stoddard (Flashback Favorites)
21. Jim Riggleman
22. Ryne Sandberg
23. Ron Santo
24. Scott Servais
25. Steve Stone
26. Rick Sutcliffe
27. Steve Trachsel
28. Billy Williams

It’s a Bird! It’s a plane! It’s a Super Collector!

(L-R) Richard Davis, Wade Boggs, John Reichard

A thought-provoking notion:

In the world of sports and pop culture there are stars, heroes, and models—and then there are superstars, superheroes, and supermodels. Similarly, the baseball card collecting world has both collectors and super collectors.

I used to think I had a pretty sweet collection of Wade Boggs cards, but oh how does my Boggs binder pale in comparison to the astonishing collections of Richard Davis and John Reichard, undisputed Olympians of Wade Boggs super collectors. In the spirit of fake Bill Murray’s sentimentality above, I shall be your Cavia porcellus, here merely for reference.

Richard Davis (45) is a physician assistant from the Joliet, Illinois area and was introduced to the Chicago Cubs as a young boy. Some of his earliest childhood memories include watching Bill Buckner and the 1982 Cubs on WGN with his 82-year-old great-grandmother. Not unlike the author, his love affair with the Cubs—and first broken heart—began with the 1984 team. Davis has been hooked on baseball ever since.

On Christmas morning 1985, Davis received a card collector’s kit containing an unopened 1983 Donruss pack, in which a Wade Boggs rookie card was fortuitously found. He knew it was a “hot” card and was thrilled to have it, despite not really knowing much about Boggs at that point. He began to follow Boggs’ career and collected all the Boggs items he could find. In fact, Davis has now accumulated over 200 copies of that Donruss rookie and is closing in on a staggering 600 copies of Boggs’ 1983 Topps rookie card.

RD card display 2
Richard Davis’s rookie card display

John Reichard (47) is a loan officer from central Pennsylvania whose love affair with baseball coincided with the launch of his Little League career in 1978. Despite growing up far from Fenway Park, he rooted for the Red Sox because his mom was originally from Massachusetts. He was first turned on to card collecting when hunting for the infamous 1979 Topps Bump Wills (Blue Jays) error card became a bit of a sensation. His first collecting focus was on building sets, but as new manufacturers inundated the industry, trying to piece together all the issues simply became too daunting.

Because Reichard was already a Red Sox fan, Wade Boggs was an easy choice when he shifted his focus to collecting cards of a certain player. Not only was Boggs a phenomenal player, but there was already a good variety of different cards to collect. Reichard picked up a 1998 Topps Gold Label Class 2 One to One Red 1/1 card and was off to the races. Enamored (rightly so) with the 1984 Topps Boggs, Reichard has now amassed over 1000 copies of the card.

JR card storage
John Reichard’s card storage drawers

As for me—if anyone is still interested in my tale of mundane—the 1980s Cubs and Red Sox had such parallel, curse-hardened fandoms such that I was naturally drawn to Boston baseball as I sought an American League team to follow. Wade Boggs was a lefty batter (like me!) who hammered balls off the Green Monster (just like I dreamed of doing!). When Topps first italicized the league leaders on the backs of its 1986 base cards, Boggs’ incredible 1985 campaign (240 hits and a .368 batting average) just came to life. It was impossible not to idolize him.

For measuring stick purposes, my collection includes a lone Donruss rookie card, two 1983 Topps copies (one signed), a handful of 1984 Topps, and over nine copies of his 1985 Topps!

Super Collections

If we must count, however, John Reichard has nearly 10,000 total Wade Boggs cards, including 4900 different cards—enough to stuff a monster box. He has 165 1/1s and over 500 serial numbered cards numbered between 2 and 10, along with over 700 autographed cards.

Among his favorite cards are a 2014 Topps Triple Threads handprint jumbo relic and autograph card (numbered 6/10), a 1992 Donruss Super Diamond Kings, and a 2012 Topps Tier One Bat Knob 1/1 card. His memorabilia collection includes a game-used Red Sox bat from the early 1990s, a pair of game-used Yankees batting gloves, a game-used Red Sox batting glove, and a pair of game-used Yankees cleats, along with a number of signed jerseys and bats.

JR bats

Reichard’s loaded bat rack

Richard Davis’s collection is so massive, he can only estimate the number of Boggs cards he has—knowing that it runs well into the thousands. At his last count he had over 550 autographed items. He recently added his 30th copy of Boggs’ 1981 TCMA Pawtucket Red Sox issue. Showing about 75% of his collection in his very own “Boggs Tavern,” Davis has another seven storage bins full of items that he has not yet displayed.

His favorite item is probably a three-foot tall bobblehead autographed by Wade Boggs. Only 26 were made and Boggs, himself, confirmed that this was the only one he had ever signed. The strangest items Davis owns are pairs of shower shoes—both Red Sox and Yankees’ versions—used and autographed. Davis’s mission is simple, “If Wade’s likeness or image is on it then I want it.”

RD card display
Davis’s cards on display

You may think that these mega collectors are bitter rivals, locked in an eternal struggle to outbid each other. Turns out, however, that John and Richard have become great friends who work together to help find items for each other. In fact, Reichard and Davis run joint Twitter and Facebook accounts to showcase their collections. On the Twitter account, they post a new Boggs card every day—chronologically by year of issue. Having missed only a day or two since November 2014, the Twitter posts are only up to 1996. Reichard expects that they can continue unabated for “another eight years without having to post a duplicate.”

The Displays

I met Wade Boggs at a card show in the late 1980s and I have no recollection, whatsoever, of the encounter other than being starstruck as he signed by 8×10. That photo and a signed ball I later received a gift comprise the Wade Boggs items on display in my basement mancave:

JBR 8x10 and ball
The author’s Boggs collection on display

The museum-quality displays constructed by Davis and Reichard, on the other hand, are simply mind boggling.

Richard Davis:

John Reichard:

Davis and Reichard have each met Boggs several times and he now knows them by name. Wade Boggs even knows Davis’s son by name, “the little kid collector and fan inside cannot help but get giddy over this fact.” Boggs follows both their personal and joint Twitter accounts. For Davis, this is the pinnacle of super collecting.

Whether serious or not, Boggs has told Davis he would like to see Boggs Tavern for himself. “The bar fridge will be stocked with Miller Lites if he does.” Reichard invited Boggs to his wedding, but Wade politely declined—despite a stuffed chicken breast entrée—since he was going to be in Alaska celebrating his birthday at the time.

Both Reichard and Davis average two to three Boggs “mail days” per week. Reichard suffers “withdrawal if he goes more than three days without something” new arriving. Davis is still looking for a game used fielder’s glove. Reichard is on the lookout for a home Red Sox jersey and game worn cap. Luckily, their wives are supportive—if not fully understanding of the passion.

The Dream

Richard Davis’s pipe dream is for the Baseball Hall of Fame in Cooperstown to open a wing dedicated to baseball super collectors, where perhaps he could get a plaque in the “Hall of Collectors” alongside John Reichard and other Boggs super collectors Kevin McInnis, David Boggs (no relation), John Hall, Jeremy Weikel, Robert Howell, Nathan Flemming, James Miles and Chris Thrane.

While my pedestrian Wade Boggs collection will never measure up to those of super collectors Richard Davis or John Reichard, at least I have two items I know they do not have!

*Footnote: I cannot draw feet.

Sources:

Interviews with John Reichard and Richard Davis.

Photos courtesy of John Reichard, Richard Davis and author.

Many Will Enter, Few Will Win

A very long time ago I saw a comedian who found it funny to give people lotto tickets as gifts. Because the chance of winning was so remote, he quipped that the gesture was akin to giving someone “nothing.”

From 2003 through 2008, the Chicago Cubs held promotional dates in which prizes were given to a select few fans at several ballgames, typically no more than 100-500 of each. Although the chances of winning the prizes—autographed baseballs, jerseys, gloves, bats, and other sweet items—were slim, the Cubs did offer a bit of a consolation prize, at least for baseball card collectors, which was certainly better than nothing.

In 2003, the Cubs promotional schedule included 11 dates in which the giveaway was an official Rawlings baseball autographed by one of several players, such as Sammy Sosa, Ernie Banks, Billy Williams or Corey Patterson. The giveaway, however, was limited to 500 and given only to winners of a scratch-off game. All fans were given a game card, which was essentially a cool, though oddly sized, card for the player whose prize was being awarded that day. These cards measure 2” x 4” and are all set in a horizontal format.

Sandberg 6.5.03 frontSandberg 6.5.03 back

On June 5, 2003, the Tampa Bay Devil Rays faced the Cubs at Wrigley Field for the rubber match of the three-game series. Paid attendance for the game was 28,713 and the Cubs were giving away 500 baseballs autographed by Ryne Sandberg that afternoon. Fans were given cards that featured a photo of Ryno superimposed on a sun swept Wrigley day; to the right was a shimmering golden scratch-off circle. The back of the card listed Sandberg’s career statistics and the sweepstakes’ entry rules. By my math, the chance of winning that day one was roughly 1.7%, without accounting for unused tickets and others who may have taken advantage of the “no purchase necessary” entry method, and assuming the game cards were distributed to all who attended. Not surprisingly, I was not a winner.

The Cubs ramped up the promotion in 2004, issuing a total of 21 cards and offering both autographed baseballs and Mitchell & Ness Cooperstown Authentic Collection jerseys of players such as Andy Pafko (1945), Ernie Banks (1958), Bill Buckner (1978) and Greg Maddux (2002). On September 29, the Cubs lost the Reds in twelve innings. I did not win a baseball autographed by Ron Santo.

Santo 9.29.04 front

In 2005, the Cubs issued the largest set yet, ballooning to 27 cards and peppering the giveaways with Wilson A2000 gloves, signed photos and Mitchell & Ness jerseys for Cubs legends Hack Wilson (1930), Gabby Hartnett (1938) and Bruce Sutter (1979).

The Cubs scaled back slightly in 2006 with 25 cards, but continued to offer fantastic prizes, which included catcher’s mitts signed by Michael Barrett, official bases signed by Ernie Banks and Ron Santo, and a helmet signed by Aramis Ramirez. They also offered jerseys of Babe Ruth, Jackie Robinson and Roberto Clemente. (Unfortunately, it appears as though the game cards for these non-Cub legends may have featured only a photo of the jersey, not the person.) Some of the game cards in 2006 went full postcard size at 4” x 6.” On May 27 the Braves beat the Cubs 2-1. I did not win a Derrick Lee autographed baseball.

Lee 5.27.06 frontLee 5.27.06 back

The Cubs cut the giveaway promotion by over half in 2007, issuing only 12 cards and scaling back the prizes. They also did not bother providing any statistics on the flipside. On June 29 the Cubs beat the Brewers but, not shockingly, I did not leave with a photo signed by Alfonso Soriano.

Soriano 6.29.07 frontSoriano 6.29.07 back

The last hurrah for the promotion was in 2008, when the Cubs held just five giveaway dates. Perhaps the Cubs learned that giving away prizes to so few was not a great way to attract fans. Or maybe the players were simply fed up with having to sign so many things.

Through the years, it was not uncommon to see the losing cards folded on the ground or tossed in the garbage bins. Although there were presumably 30,000 to 35,000 of each of these cards manufactured, the number that survive at this point is appreciably thin, especially in good condition.

Overall, the Cubs issued 101 player cards, including one for the 1908 Cubs infield featuring the famous trio of Frank Chance, Johnny Evers and Joe Tinker, along with oft-forgotten third baseman Harry Steinfeldt. By my count, Derrick Lee and Ron Santo appeared on the most cards with eight. The winning cards were hole punched and returned to the winner with the prize. Accordingly, there are at least two versions (winner/loser) for each card, if you are into variations!

Completing the entire six-year run of these cards would be a daunting task. The cards are not numbered, apart from the serial number on the face of the card, and there is no hobby consensus as to what to call them. Some sellers label these card as a stadium giveaway (“SGA”), which is appropriate—though not fully accurate—in that these were not the giveaway, just a means to randomly distribute the giveaway. It does not appear that these cards are terribly plentiful—either scanned or for sale.

A full checklist can be found here, showing the date of each card giveaway and the prize offered. A second list shows the number of cards for each individual.

Cubs SGA Cards Checklist

Anyone have these cards in their collections? Ever win a prize? Did other teams do a similar promotion?

Sources:
retrosheet.org
Chicago Cubs magnet schedules 2003-2008

1977 Topps Cloth Stickers and Bill Madlock’s Subtle Badassery

Looking through an album of Cubs teams sets recently, I came across the Topps cloth stickers of Bill Madlock and Jose Cardenal. As you may know, Topps issued a test set of these stickers with the same front design as their regular set in 1977. The disposable peel-off backs of the cards were different than the regular issue, however, swapping a full complement of statistics for select career highlights for each of the 55 players featured in the selective set. One of those sticker-back highlights on Madlock’s cloth card conceals a pretty cool story.

1977 griffey
1977 Topps Ken Griffey, #320

Following the action on Saturday, October 2, 1976 Reds right fielder Ken Griffey was atop the NL leaderboard with a .338 batting average, poised to win his first batting title. After an oh-for-four on October 2, Bill Madlock was sitting at .333.

On the final day of that Bicentennial season, October 3, Madlock started at third base for the Cubs at Wrigley Field in a game against the Montreal Expos. “Mad Dog” would knock singles in the first, third, fourth and sixth innings, off of three different pitchers, driving his season batting average up to .3385—just enough to eclipse Griffey when rounded up to .339. When Madlock’s spot in the order came up in the bottom the eighth, he was lifted for pinch hitter Rob Sperring (who also singled).

Madlock topps reg front
1977 Topps Bill Madlock, #250

Meanwhile in Cincinnati, Mike Lum started in right field in place of Griffey, as the Reds played their final regular season game against the Braves. This was a meaningless contest in that Cincinnati had cruised to the NL West division championship, with the team looking ahead to facing Philadelphia in the NLCS.

Presumably after getting word that Madlock had just done the unthinkable in Chicago—raising his average six points in a single game!—Griffey entered the game in Cincinnati as a pinch hitter in the seventh inning. After a Pete Rose single, Griffey struck out. Uh-oh. Griffey’s average had just dropped to .337.

By the bottom the eighth inning, the Reds were leading 4-0 and Griffey was due up sixth, in need of a miracle. Even if Griffey were to hit safely in this at-bat, his average would still fall short of Madlock’s .339. But…if he were to get a hit and the Braves forced extras, it would still be possible for Griffey to tie Madlock with a 2-for-3.

In that eighth, Lum singled, Dave Concepcion singled, Doug Flynn singled, Bob Bailey singled and Rose walked. Ken Griffey got to the plate in the eighth, but whiffed. The dream was over for Griffey, as the Reds tacked on seven runs in the bottom of the eighth to put the game out of reach for the Braves.

Griffey would go on to win his second consecutive championship with the Big Red Machine in 1976, but that season’s NL batting title race was one for the ages.

The back of the cloth Bill Madlock boasts that he went 4-for-4 on the final day of the 1976 season to lead the NL in batting. True, but this tidbit obfuscates the absolute badassery Bill Madlock displayed on October 3, 1976 to take his second consecutive batting crown.

Madlock was featured in the 1977 Topps cloth sticker set, Ken Griffey was not.

Sources:

http://www.baseball-reference.com

http://www.retrosheet.org

Worst Baseball Card Set Ever

Main Street Toy Company was a 10-person outfit that was formed in the wake of Coleco’s demise. Main Street’s founder, Gene Murtha, was a former vice president of marketing for Coleco.  He assembled a small team of executives to run a new toy company poised to “learn[] lessons from Coleco’s mistakes.”

Main Street found quick success with Slap Wraps, a plastic-coated steel strip that would automatically curl around the wrist when slapped on one’s arm. The company sold upwards of $4 million worth of Slap Wraps in 1990. Unfortunately, this was the only successful product in its lineup and by 1991, Main Street had been gobbled up by a competitor and dissolved.

But, what does all of this have to do with baseball cards you ask?

Well, Main Street Toy Company marketed the worst baseball card set ever in 1989. Patented by video game stalwart Eric Bromley and assigned to the fledgling company, Main Street Baseball was an electronic game that used statistics for individual MLB players to help determine game play outcomes. According to the box, you could “Steal a base like Vince Coleman” or “Pinch hit like Kirk Gibson.” Wow!

Player information was embedded in bar codes that were printed onto small stickers designed to be affixed to the back of that player’s baseball card. In theory, this was not a bad idea at all. In practice, however, the kids who wanted to play Main Street Baseball were encouraged to deface baseball cards of their favorite players and then slide them through a slot to scan the bar code. Oh, the humanity!

Main street bar codes

The game included bar codes that contained the 1988 statistics for over 100 players, along with an offer to purchase bar code stickers for each of the 26 teams in MLB at the time. And have I mentioned that the Main Street Baseball game was packaged with the worst baseball card set ever?

Officially licensed by the MLBPA, Main Street was authorized to use the names and statistics for the superstars of the day and produced a 24-card set that featured standard-sized cards. The complete set includes:

NL players: Bobby Bonilla, Will Clark, Andre Dawson, Kirk Gibson, Dwight Gooden, Orel Hershiser, Tim Raines, Nolan Ryan, Ryne Sandberg, Benny Santiago, Ozzie Smith and Darryl Strawberry.

AL players: Wade Boggs, George Brett, Jose Canseco, Roger Clemens, Dennis Eckersley, Carlton Fisk, Don Mattingly, Paul Molitor, Kirby Puckett, Alan Trammell, Frank Viola and Dave Winfield.

The backs of the cards are unnumbered and list only biographical information and rudimentary statistics from each player’s 1988 campaign— batting average, home runs and stolen bases for position player and won-loss record, ERA and strikeouts for pitchers. And, of course, a spot was designated for the bar code sticker.

Main street back

Although the production run is unknown, these cards can be difficult to find. So why would a difficult-to-find set comprised of half Hall of Famers be so brutal, you may be asking?

Well, the cards do not include photos or illustrations of the players.

Main street al front

What? Wait a second. A set of cards that was licensed by the MLBPA does not include any player photos? Not even pictures with the team logos airbrushed out?

Nope.

Main street nl card fronts

Strictly for completionists, the Main Street Baseball cards are the worst ever—unless you have a thing for wholly generic baseball art and a dearth of statistical information. As for the game—who knows. I was never willing to destroy my cards to play it.

Sources:

Anthony Ramirez, “Turning Profits Hand Over Wrist,” New York Times, October 27, 1990.

Pamela Klein, “Fad Wanes, But Marketers, Creators Still Feud,” Hartford Courant, September 2, 1991.

“Canadian Firm Gets Main Street Toy Lines,” Hartford Courant, November 27, 1991.

United States Patent Number 5,026,058, issued June 25, 1991.

http://electronicbaseball.blogspot.com/2014/06/main-street-toy-company-main-street.html (Note: Author’s blog with further information and photos)