This article, however, will look at the first widely available baseball cards produced in the United States to showcase Negro Leaguers as Negro Leaguers. In other words, a card of Satchel Paige as a Cleveland Indian (1949 Bowman, 1949 Leaf) or St. Louis Brown (1953 Topps) would not qualify while a card of Satchel Paige as a Kansas City Monarch most definitely would. Should a working definition of “widely available” prove helpful, take it to mean there is nearly always at least one card from the set available on eBay.
Hall of Fame postcards (1971 to present)
I’ll leave it to readers individually to decide whether to count postcards as baseball cards. If you are in the “no” camp, feel free to skip this first entry. If you are in the “yes” camp then we’ll kick things off with the postcards issued and updated annually by the National Baseball Hall of Fame.
While one could quibble that more than half the text on the Paige card, first issued in July 1971, relates to his post-Negro Leagues career, I’ve chosen to count this postcard because A) Paige was selected by a special committee on the Negro Leagues, and B) he is not shown in an Indians, Browns, or Athletics uniform. The Gibson postcard, which carries no such ambiguity, was first issued in July 1972, as was a similar postcard of teammate Buck Leonard.
1974Laughlin Old-Time Black Stars
Bob Laughlin, also known for several collaborations with Fleer, independently produced this 36-card set in 1974. At time of issue, Satchel Paige (1971), Josh Gibson (1972), and Buck Leonard (1972) were the only Hall of Famers in the set. (Cool Papa Bell was inducted in 1974 but after the set was released.) Now an impressive 22 of the 36 cards in the set depict Hall of Famers, with all 14 of the remaining presenting compelling cases for enshrinement.
1975-76 Great Plains Greats
Thanks to Ted Chastain in the reader comments for identifying this 42-card set. Per the Standard Catalog the cards were produced by the Great Plains Sports Collectors Association. Cards 1-24, which includes Cool Papa Bell, were produced in 1975 and sponsored by Sheraton Inns. Cards 25-42 were produced the following year and sponsored by Nu-Sash Corp.
1976 D&S Enterprises Cool Papa Bell
In 1976 John Douglas of D&S Enterprises issued a 13-card set in conjunction with and James “Cool Papa” Bell, who was the subject of the set.
Interestingly, one of the cards in the set is a “card of a card” featuring Bell’s 1974 Laughlin card, updated with facsimile autograph.
1976 Laughlin Indianapolis Clowns
A second Laughlin set of note is his 42-card 1976 Indianapolis Clowns issue, mostly coveted by collectors today for its card of a young Henry Aaron.
In 1975 pizza chain Shakey’s issued a small 18-card set of Hall of Famers, followed up in 1976 by a much larger set featuring all 157 members of the Hall (and a second Robin Roberts card) in order of their induction. The latter set therefore included several Negro League stars: Satchel Paige, Josh Gibson, Buck Leonard, Monte Irvin (New York Giants photo), Cool Papa Bell, Judy Johnson, and Oscar Charleston.
Not counting the Hall of Fame’s own postcards, which may or may not be regarded as baseball cards by some collectors, I believe this Shakey’s set is the very first to feature both “traditional” (i.e., white) major leaguers and Negro Leaguers on its checklist.
1978Laughlin Long-Ago Black Stars
Four years after his initial Negro Leagues set, Laughlin produced a sequel, employing a similar design. Aside from a brand new checklist of 36 cards, the most evident updates were the replacement of “Old-Time” with “Long-Ago” and a greenish rather than brownish tint.
1978 Grand Slam
This 200-card set may have been produced with autographs in mind as (I believe) all 200 of the early baseball stars it featured were still living at the time the set was planned. While nearly one-fourth of the set featured current or future Hall of Famers, there was no shortage of lesser stars such as Bibb Falk and Ed Lopat. The set even included an outfielder with a lifetime OPS of .182.
More to the point, the set included cards of Negro Leaguers Buck Leonard, Judy Johnson, and Cool Papa Bell.
1980-87 SSPC Baseball Immortals
When initially issued in 1980, this SSPC set included all 173 Hall of Famers, i.e., the Shakey’s Pizza roster plus the 16 players inducted between 1977 and 1980. As such, it included the same Negro Leaguers as the Shakey’s set but also added Martin Dihigo (1977) and Pop Lloyd (1977).
Following the initial release, SSPC updated the checklist multiple times through 1987 to include the Hall’s more recent inductees. As such, cards of Negro Leaguers Rube Foster (1981) and Ray Dandridge (1987) were subsequently added to the set.
P.S. No, I don’t really know what’s happening on that Foster card, and don’t even get me started on the Josh Gibson!
1982 “TCMA” Baseball Superstars
Two different “Baseball Superstars” sets were produced in 1980 and 1982 that may or may not have been produced by TCMA. (Andrew Aronstein, son of TCMA co-founder Mike Aronstein, believes the cards were sold by TCMA but not produced by TCMA. The Standard Catalog notes the cards were probably produced by Card Collectors Closet in Springfield, MA.) The second of these sets included a lone Satchel Paige card on its 45-card multi-sport checklist.
1983 Sporting News 1933 All-Star Game 50th Anniversary
This 60-card set was released by Marketcom to celebrate the 50th anniversary of the first All-Star Game, and it’s first 48 cards featured the 32 players from the American and National League All-Star rosters plus various other players of the era such as Johnny Hodapp and Chick Fullis. Likely in recognition of the first East-West Game, also in 1933, the final dozen cards in the set consisted of Negro League greats selected by the Sporting News.
These same twelve Negro Leaguers would be reappear in their own 1933 All-Star tribute set in 1988.
1983 ASA Bob Feller
ASA was a big name in the early 1980s when it came to single player tribute sets, with Bob Feller the subject of one of its 1983 offerings. Card 5 in the twelve-card set includes a cameo by future teammate Satchel Paige in his Kansas City Monarchs uniform.
Note that a “red parallel” of the card (and entire set) exists as well.
1983 Donruss Hall of Fame Heroes
In 1983, Donruss augmented its slate of Hobby offerings to include a 44-card “Hall of Fame Heroes” set. While the majority of the set featured National and American League stars, it was notable at the time for being the first “mainstream” card set to include Negro League legends.
Cool Papa Bell and Josh Gibson are the two unambiguous Negro Leaguers in the set, and I would further count Satchel Paige in spite of his St. Louis Browns uniform.
Collectors hoping to get even more of artist Dick Perez’s talents applied to the Negro Leagues would be in luck the following year.
1980-2001 Perez-Steele Postcards(sorted in this article as 1984)
Beginning in 1980, the Perez-Steele Galleries issued a set of 245 postcards over the course of 22 years. The first of the releases to include Negro Leaguers was Series Five in 1984, which included Josh Gibson, Buck Leonard, Cool Papa Bell, and Judy Johnson. (The same series also included Satchel Paige as a Cleveland Indian and Monte Irvin as a New York Giant.)
1984 Decathlon Negro League Baseball Stars
Apart from the copyright line, this set is identical to its far more plentiful reproduction in 1986 by Larry Fritsch.
Consisting of 119 cards, it would take nearly four decades for a set to provide more Negro Leagues firepower than this one.
1985 Decathlon Ultimate Baseball Card Set
Decathlon returned the following year with a 15-card set of baseball legends, highlighted by Josh Gibson.
In addition thirteen white players, the set also included a “second year” card of Moses Fleetwood Walker.
If the artwork looks familiar, it was done by Gerry Dvorak of 1953 Topps fame.
1986 Larry Fritsch Negro Leagues Baseball Stars
Here is the aforementioned reissue of Decathlon’s 1984 offering, still available from Larry Fritsch Cards. I believe you can also pick up a set in person at the Negro Leagues Baseball Museum gift shop.
1987 Dixon’s Negro Baseball Greats
Salute to historian, author, and Negro Leagues Baseball Museum co-founder Phil Dixon, whose 45-card set was the first ever set of baseball cards produced by an African American.
Phil also worked with the Ted Williams Card Company on its Negro Leagues subsets in 1993 and 1994.
In addition to Charles Conlon photographs of five white major leaguers, this six-card set also included a card of Cool Papa Bell.
Though the small print on the Bell’s card suggests a Conlon photograph, it should be noted that Charles Conlon passed away in 1945 while Bell did not become the manager of the Monarchs until 1948.
1988 Pittsburgh Negro League Stars
This 20-card set, highlighted on the SABR Baseball Cards blog in 2020, was given to fans by the Pittsburgh Pirates on September 10, 1988. Biographical information on the card backs comes from historian Rob Ruck.
Befitting a Pittsburgh-themed set, nearly all subjects are Crawfords or Grays, though there are some exceptions such as Monte Irvin.
1988 World Wide Sports 1933 Negro League All Stars
This 12-card set features the same twelve Negro Leaguers as the 1983 Marketcom set and also shares a common theme, that of the inaugural All-Star Game (or East-West Game). Additionally, many of the cards use identifcal source images apart from differences in cropping. However, this set is a standalone Negro Leagues set whereas the 1983 set included 48 players from the white major leagues.
The Negro Leagues set itself wasn’t scandal-free as it managed to confuse its two best players!
Counting the Hall of Fame postcards that began this article, we’ve now looked 20 years of Negro League baseball cards. Though the numbers of cards and sets may have been more than you imagined for this period from 1971-90, it’s fair to say that nearly all such sets might warrant the “oddball” label. Notably, we saw nothing at all from the biggest name in all of baseball cards, Topps.
The omission of Negro Leaguers by Topps could certainly be seen as a sign that Topps deemed these players unworthy of their precious cardboard. To an extent I buy the argument, but I’ll also counter with the fact that Topps operated “by the book” when it came to licensing, permissions, etc. I suspect many of the sets profiled in this article provided no financial compensation to the players or estates involved, meaning their honoring of the Negro Leagues may have been part celebration but also part exploitation. If so, perhaps Topps deserves kudos for not following suit.
Though I may have overlooked a card or set somewhere, I believe the first Topps Negro League cards appeared in 2001, most prominently as part of a “What Could Have Been” series.
Though unintentional, the set led off with a “what could have been” to top them all: Josh on the Kansas City Monarchs. Such would surely end all greatest team ever debates right here and now!
Inside the big box was a smaller box. A crooked smile crossed my face in curious wonder as I reached for some unknown treasure. I had just sorted through several things in Uncle Dan’s mystery box of baseball when I came across the familiar white cardboard baseball card box. Slowly I unpacked the contents as my curious wonder intensified. The cards I pulled out were just a random hodge-podge. I was flipping through cards from Score, Fleer, Upper Deck, Donruss, several Bowmans and only a few of my favorite, Topps. The majority of the cards were 1989s and 1990s. A few 1988s, and 1991s, as well. Interesting enough, I found a stack of 1990 Upper Deck hologram logo stickers, too.
Being somewhat compulsive with a need for order, I sorted this jambalaya of cards into stacks that made sense to me: by manufacturer and by year. I’ll sort them by number later. With a little bit of hope, I sorted through the 1989 Upper Decks, looking for “The Kid.” Hoping, maybe, maybeee … Nope, no Junior. Oh well. I knew it was too much to hope for. Regardless, there are some good names in the stack. I turned to the Donruss pile. A couple of good things, including a Bart Giamatti card. I don’t recall if I had ever seen a card for the commissioner of baseball before, but it was good to see. I like Giamatti, and for a moment I reflected on the scenes from the Ken Burn “Baseball” documentary, wondering what his tenure would have been like had he lived to serve a full term in office.
In the 1990 Donruss stack, I also found something cool: the Juan Gonzalez (#33) reverse-image card. The card manufacturer erred when they reversed the image of this Ranger “Rated Rookie” so that we see him batting in what appears to be on the left side of the plate, and of course, his uniform number 19 appears reversed. Fortunately, the correct image card is among the stack, as well.
The short stack of 1990 Fleers included #635 “Super Star Specials” called ‘Human Dynamos” picturing Kirby Puckett and Bo Jackson. I’m guessing since both players are sporting their home jerseys, the photo was probably taken at the 1989 All-Star Game, which was played at Anaheim Stadium (where Jackson was the game’s MVP). It’s an educated guess, but I would love to hear confirmation from someone.
I was a little more intrigued with the small pile of 1990 Bowman cards, which warranted a little research. As it so happened, by 1990 Bowman scaled down the size of their card, to a more standard dimension. A couple of things piqued my interest. First, this stack of cards featured a cool Art Card insert by Craig Pursely. My stack featured Kevin Mitchell. The reverse side gave a little blurb on the player, while the card also doubled as a sweepstakes entry. This Art Card insert set included 11 cards.
The other thing that piqued my interest is how the player’s information is presented on the reverse side. In this instance, only one year of data given, but the analytics are compiled by competitor. That is, the rows include the player stats, while the columns feature the specific teams. For example, the Red Sox first baseman/outfield Danny Heep played in 113 games in 1989: 8 vs Orioles; 9 vs Angels; 7 vs White Sox; 8 vs Indians; and so on. It’s a squirrelly way to present the data, if you ask me. I feel bad for the person that had to put all that together for all 500+ cards.
A couple of interesting things that stood out was a 1990 Score Tombstone Pizza Kirby Puckett card (number 25 of 30), a 1992 mini-set of three “Special Edition Combo Series” cards from French’s Mustard. The three in my set include: Julio Franco/Terry Pendleton (#3), Don Mattingly/Will Clark (#11) and Cal Ripken Jr/Ozzie Smith (#13). Brief information on each player (bio, stats, two-sentence blurb) is found on the card’s reverse side. The 1992 Combo Series featured 18 cards with 32 players. That is a lot of mustard to buy!
I’m still struck by this unusual collection of cards, and wonder about the original collector’s motivation and frame of mind. Such a wide assortment. It also makes me want to read up again on this era of cards, when it seems like the wild west of cardboard and baseball players, with everyone and his brother looking to cash in on the collecting craze of the late 1980s/early 1990s.
Uncle Dan’s mystery box of baseball cards continues to provide an ongoing sense of wonder, if not source of amusement. But wait, there’s more …
I was introduced to holograms by Desi Arnaz, Jr in 1983. Arnaz played Walter Nebicher, a nerdy police officer/computer whiz who craved more responsibility within the police department. In his spare time, Nebicher developed a powerful crime-fighting, helicopter-piloting, Tron-like-hologram hero he dubbed “Automan.” Unfortunately, Automan was canceled after only 12 episodes and I pretty much forgot about holograms until those marvels of dimensionality began to be incorporated into baseball card sets in the late 1980s.
On the other hand, lenticular cards had been a hobby staple since the 1970s. These plasticky “3-D” oddball issues were first introduced as a Topps test issue in 1968. Collectors most likely became aware of the 3-D technology, however when they found baseball cards in their Kellogg’s cereal boxes or discs on the bottom of 7-11 Slurpee cups. The Sportflics issue in 1986 introduced the lenticular card on a much grander scale, incorporating a headshot and a pair of action poses for individual players and cards featuring up to 12 different player photos. Regardless, the 3-D card has largely remained a novelty.
Whether a baseball card featured a holographic or lenticular element, the creator of that card was endeavoring to capture the action and movement of the game into a static format—what else could a collector ask for in a two-dimensional card? Many of these cards are downright magical.
Famous for its Grand Slam breakfast, Denny’s began producing a branded baseball card set with Upper Deck in 1991. That set featured a full bleed holographic image on the front and narrative statistical information on the reverse, along with—cleverly—the player’s career grand slam tally. One card was issued for each of the 26 Major League teams at the time. Denny’s followed a similar format in 1992 and 1993, the latter set growing to 28 cards with the addition of players from the Rockies and Marlins. These cards were given to patrons who ordered a Grand Slam breakfast.
In 1994, Denny’s and Upper Deck changed the format a bit and for the first time, the set included pitchers. The player’s grand slam tally was discontinued, perhaps because none of Jim Abbott, Kevin Appier and Cal Eldred had never hit a home run, let alone a grand slam. This year, the issue also included a special Reggie Jackson card that was reportedly distributed one to a location and was to be given away as a prize. This remains the rarest of any Denny’s issue.
The 1995 Denny’s set was the last for Upper Deck, the restaurant chain having partnered with Pinnacle for 1996. While the 1991-95 Upper Deck holographic issues simply added some shimmer and dimension to the card fronts, the 1996 set really brought home the bacon. Touted as “Full Motion Holograms,” these cards—when pivoted at just the right angle—actually depicted fluid action of a batter’s swing or pitcher’s windup. This issue also added a randomly inserted ten-card Grand Slam subset, with a parallel ten-card Grand Slam Artist’s Proof subset. The holographic image on the Grand Slam subset card was just a generic Grand Slam breakfast advertisement, ironically making the chase cards much less desirable than those in the base set.
Then, in 1997, the 24-hour diner chain turned the collecting world on its collective head. Not unlike the resplendent union of eggs and toast, a concept was hatched in which a single regulation-sized baseball card would include both lenticular and holographic elements. This intrepid design produced the most technologically ambitious baseball card ever—with roughly 71%* of the card’s real estate covered by special effects. The front of the card was oriented horizontally and featured crisp effects in front of or behind each subject. The back of the card contained biographical and career highlight information, along with a large holographic image of the player’s face. These cards were wrapped individually and were available for 59 cents to anyone who purchased an entrée and non-alcoholic beverage.
The set was comprised of 29 cards, one for each of the 28 Major League teams of the day, along with a special Jackie Robinson card in honor of 1997 having been the 50th anniversary of his having broken baseball’s color barrier. The Robinson card was based on Ernie Sisto’s depicting Robinson being tagged out at plate by the Pirates’ Clyde McCullough at Ebbets Field on May 2, 1951.
Oddly, Denny’s also produced a separately distributed card of Larry Doby, numbered “1 of 1.”** The Doby card was given out at the All-Star Game Fan Fest and National Sports Collectors Convention, both of which were held in Cleveland that year. [Additionally, there is anecdotal evidence that the Doby card was also available at Cleveland-area Denny’s locations, but this has not necessarily been substantiated.] As you may know, Doby broke the color barrier in the AL, playing his initial game for the Indians on July 5, 1947.
The 1997 Denny’s cards are fun to handle not only because of the movement and special effects on both sides, but also because a good number include other identifiable individuals. For example, John Jaha appears to be holding Wade Boggs on at first. The Sammy Sosa card has Jose Hernandez positioned oddly as Sosa appears to be mid home run trot. It appears that Jeff Bagwell is depicted on Tim Salmon’s card, Hal Morris appears on Derek Jeter’s card, Kirt Manwaring is seen on Andruw Jones’s card, and Jim Thome makes a baserunning appearance on Bagwell’s card, the only dual Hall of Famer entry in the lot.
Interestingly, Cubs catcher Scott Servais appears on two cards, those of Ray Lankford and Gary Sheffield. The Sheffield card is particularly interesting because the visible Wrigley Field bunting probably dates that photograph as having been taken during the Cubs opening series against the Marlins in 1997, not long before the set would have been finalized for manufacture.
The card fronts are also interesting to study for the differing ways in which motion was added and whether the perspective of that motion was in the foreground, background, or both. The majority of the cards depict the main subject as a solid, two-dimensional figure. Several cards, however, animate a portion of the player’s body, such as Mo Vaughn’s glove, Mike Piazza’s arm, and Frank Thomas’s left hand gripping a baseball to autograph.
Unfortunately, all this technology came at a price. While information regarding the cost to produce each of these cards has eluded the author, these cards could not have been inexpensive to produce and Denny’s ambition may have been the reason for the demise of their baseball card promotions. Alas, the 1997 set was the last that Denny’s would distribute.
Even now, Denny’s sets and singles are readily available and relatively inexpensive. The ambitious 1997 set is the pinnacle of baseball card fun, even more so than Automan ever was.
*I say that “roughly 71%” because the hologram features a slight rounded contour of a baseball, not a straight line. I am not going to do any math that requires me to calculate the area of an arc section.
**Denny’s having chosen to celebrate Jackie Robinson and Larry Doby may have been an effort to help rehabilitate their corporation reputation on the heels of paying $54.4 million to settle a class-action racial discrimination lawsuit.
Jeff Leeds, “Denny’s Restaurants Settle Bias Suits for $54 Million: Civil rights: Blacks complained of discrimination at the chain. Case marks new push for Justice Department,” Los Angeles Times, May 25, 1994.
Dwight Chapin, Greg Smith, “Highland Mint strikes gold in memorabilia market,” The Marion Star (Marion, Ohio), August 31, 1997.
Rather than imagine the Topps intern assigned to building the checklist simply whiffed on Joltin’ Joe (or that there even was a Topps intern with such a job!), I have to believe Topps simply lacked the rights to feature DiMaggio’s likeness on cardboard. A look at other postwar sets during and after DiMaggio’s career show his absence in 1961 was definitely the rule and not the exception.
1933-1941 (AKA “Prewar,” depending where you lived!)
During the early part of the Clipper’s career, while he was not in EVERY set, one can say he tended to appear in every major set you’d expect to see him in, and then some, including these two gems from the 1933-36 Zeenut set.
Knowing DiMaggio didn’t make his Yankee debut until 1936, it’s not a big surprise that he didn’t appear in the three major gum card releases of the mid-1930s: 1933 Goudey, 1934 Goudey, and 1934-36 Diamond Stars. That said, his appearance in 1933 Goudey wouldn’t have been completely out of the question since that set did include 15 minor leaguers, including a fellow Pacific Coast Leaguer, Pete Scott.
Meanwhile, the 1934 Goudey and 1934-36 Diamond Stars checklists did not include any minor leaguers, so there’s no reason DiMaggio would have even been up for consideration.
Now some of you may know about the 1937 Diamond Stars extension set and surmise that Joltin’ Joe might have cracked that checklist. Unfortunately, all that seems to have survived is a single sheet of 12 cards, which of course DiMaggio is not on. All we can say for sure then is that if National Chicle did have a Diamond Stars card planned it would have been a gem!
The two-year stretch from 1936-37 did see DiMaggio appear on several cards, now as a Yankee, though there is room for debate among the collecting orthodoxy as to which constitute his true rookie card. (Don’t ask me, I’d vote for his San Francisco Seals cards!)
These four from 1936 have the benefit of being a year earlier than the 1937 cards, hence score a few more rookie points for their date of issue. On the other hand, all are of the oversized premium variety, which not all collectors put in the same category as the smaller cardboard offerings that come from packs of gum or cigarettes.
In fact, DiMaggio did crack one (cataloged as) 1936 (but really 1936-37) set of gum cards, but the fact that the World Wide Gum were only issued in Canada gives pause to a good many of the Hobby’s arbiters of rookiehood. If nothing else, though, note the nickname on the back of the card. A bit harder to read but the bio would not pass muster today in its reference to Joe as “a giant Italian.”
One of DiMaggio’s most sought after cards, rookie or not, was another Canada-only release and came out the following year under the later-on-much-more-famous O-Pee-Chee name.
Back in the U.S., DiMaggio made it onto two cards in 1937, but as with the preceding year they were both of the larger premium variety. The Goudey offering (left) is not much (any?) different from its 1936 counterpart, while the Exhibits 4-in-1 is particularly notable in its pairing of the Yankee Clipper with Lou Gehrig. (Oh, and the other two guys are pretty good also.)
It is finally in 1938 that Joltin’ Joe receives his first ever, God honest American gum card as a Yankee, thanks to the 1938 Goudey “Heads Up” set. Like the other 23 players on the checklist, he in fact appears twice, once with a plain background (card #250) and once with a cartoon background (card #274).
Finally, DiMaggio and Gehrig make it onto another 4-in-1 of Yankee legends, this time swapping out Tony Lazzeri for Bill Dickey.
To this point, just about every card I’ve shown, save the 1938 Goudey pair, has some level of oddball status attached. This was not the case from 1939-41 when Gum, Inc., hit the scene with its three year run of major bubble gum releases under the Play Ball name. Though the term is perhaps overused, I’ll throw DiMaggio’s 1941 card out there as one of the truly iconic cards of the Hobby.
The Play Ball cards weren’t DiMaggio’s only cards from that three-year stretch. He could also be found in the 1939-46 Exhibits “Salutations” set, yet another oversized offering…
And the 1941 Double Play set, where he was paired with his outfield neighbor, Charley Keller.
If there’s a theme to all of this, beyond just the opportunity to post a lot of incredible cards, it’s that Joe DiMaggio was no stranger to cardboard during the prewar portion of his career. On the contrary, he was in just about every major set there was, and then some!
These next ten years take us to the end of the Yankee Clipper’s career while also leading us through the wartime era where not a lot of card sets were being produced. DiMaggio cards didn’t simply follow the dip in overall card production but practically disappeared altogether.
Joe’s first card, post-1941, comes from the 1943 M.P. & Company card, a somewhat “off the radar” almost certainly unlicensed set, something we’ll see quite a bit more of as we proceed through this section of the article. (Side note: This set is screaming out for one of you to solve the remaining 21% of a mystery.)
Two notable aspects of the card are Joe’s position, right field (!), and the fact that his recent hitting streak is not mentioned.
The latter of these notables is addressed five years later in the 1948 Swell “Sport Thrills” set, which also happens to be the first gum card set of baseball highlights and a possible inspiration for the 1959 and 1961 cards Topps put out under a similar name.
First off, I’ll show the back of the card, which is everything you might expect to see in a card featuring The Streak.
However, the front of the card is more than a bit disappointing to DiMaggio collectors for obvious reasons. “Where have you gone, Joe DiMaggio?” indeed!
What I read into this card is that Sport Thrills did not have permission from DiMaggio to use his likeness on the card. Yes, it’s possible the folks at Swell truly considered “stopping the streak” a greater achievement than the streak itself, but I kind of doubt it.
But then again, look who made it onto the set’s Ted Williams card, so who knows!
1948 was also the year that Gum, Inc., reappeared on the scene, beginning an eight-year stretch (1948-55) of baseball card sets under the Bowman name. the Bowman sets managed to include pretty much every big name of the era but one: Joe DiMaggio.
Personally I would have loved to see the Yankee Clipper in one of these early Bowman sets, but a “what if” we can consider as collectors is whether the rights to Joe D. would have left another Yankee centerfielder off the checklist in 1951.
You might not have expected any mention of Topps so soon, but it’s worth noting that Topps made its baseball debut not in 1952 or even 1951 but in 1948 with 19 of the 252 cards in its Magic Photos release featuring baseball players.
The first five cards pictured could lead you to believe the players were all retired greats, but in fact six of the cards in the set featured images of the 1948 World Champion Cleveland Indians. Well shoot, this was the one year from 1947-53 that the Yankee’s didn’t win the World Series! Crazy to think it, but perhaps if the Yankees and not the Indians had signed Paige and Doby, there would be a playing career Topps card of Joe DiMaggio!
One of the least known (in terms of origin, not familiarity) releases of the era was the 1948 Blue Tint set. DiMaggio has a card in the set but in what’s emerging as a common theme the card (and entire set!) are believed to be unlicensed.
Similar to the 1938 Goudey cards a decade earlier, the 1948 1949 Leaf set finally presents us with an unambiguously mainstream, all-American, picture-on-the-front, New York Yankees card of the Clipper. It even boasts #1 in what is one of the earliest examples of “hero numbering” in a baseball card set.
Astute collectors may now say, “A-ha! That’s why he wasn’t in Bowman. Leaf signed him first.” However, my own belief is that Leaf not only didn’t sign DiMaggio but didn’t sign anyone, making this card as well as the rest of the set unlicensed. (As always, I would love it if a reader with more information is able to confirm or correct this in the comments.)
The next same year M.P. & Company was back with what I wrote about last year as the laziest set ever, adding to our tally of unlicensed Clipper cards. I rather like the blue added to Joe’s uniform since the 1943 release, but I don’t love the bio remaining unchanged even six years later.
In 1951 Topps hit the shelves in earnest with five different baseball offerings, a number that now feels small but was huge for its time. Though DiMaggio had already achieved all-time great status, there was no reason to expect him in the Connie Mack’s All-Stars set, in which the most modern player was Lou Gehrig.
However, there was reason to expect DiMaggio in the Current All-Stars set, which featured 11 participants from the 1950 All-Star Game. While DiMaggio wouldn’t consider the contest among his career highlights, having gone 0-3 and grounded into a double play, his presence at Comiskey that day at least qualified him for this tough Topps release.
Two other closely related Topps issues from 1951 were the Red Backs and Blue Backs. Though nobody would confuse their checklists for the top 104 stars of the era, it seems reasonable to think Topps would have gone with DiMaggio if they could have.
The final Topps offering of 1951 is one that seemed almost assured to include DiMaggio but didn’t. Topps Teams featured complete team photos of every team on the checklist, but there was only one problem. The checklist did not include the Yankees!
We close out the 1942-1951 stretch with the 1951 Berk Ross set, one that did in fact include a Joe DiMaggio card. In fact, there were two cards if we count his two-player panel with Granny Hamner as separate.
While not a lot is known about these Berk Ross cards, the one thing most collectors believe is that these cards, much like the other DiMaggio cards of the era, were unlicensed.
As much as some collectors, then and now, would have loved to see a 1952 Topps card of the Yankee Clipper, we of course know he did not crack the set’s 407-card checklist, nor should he have been expected to. While “career capper” cards are the norm today, the tradition at Topps for many years was to focus its flagship set on the players expected to play in the current season.
DiMaggio did find himself with an unlicensed career capper in the 1952 follow-up from Berk Ross
Beyond 1952 we are clearly in post-career territory, meaning DiMaggio cards would mainly rely on three types of issues: all-time greats, highlights, and reprints.
Of course that’s if we’re talking about the cards themselves. Joltin’ Joe was in fact the frontman for the 1953 Bowman set, his likeness and endorsement appearing on the boxes and the wrappers.
Side note: Topps liked the idea enough to try their own version of this in 1954.
The first opportunity for a post-career DiMaggio card came from Topps in 1954. If you’re confused, the set I’m talking about isn’t the 1954 Topps baseball set of Hank Aaron RC fame but a 1954 Topps set that mainly consisted of cards like this.
The 1954 Topps Scoop set captured 156 notable moments in our history, and four of them came from the world of baseball.
DiMaggio and his famous Streak would have been right at home in the set, but their absence was hardly conspicuous either given the primarily non-sports focus of the set.
The next opportunity for a DiMaggio card came in 1959 when Topps issued a ten-card Baseball Thrills subset as part of its main release. However, Topps focused all ten of the cards on current players.
The same year, Fleer issued its 80-card Ted Williams set. As the set’s name indicated, all the cards were of Ted Williams. At the same time, many of the cards included cameos of other players and personalities. As linked as the careers of Williams and DiMaggio were, a card of the pair would have fit the set perfectly.
The very next year, Fleer issued the first of its two “Baseball Greats” sets. The checklist boasted 78 retired greats and one active player (an eyesore of a Ted Williams card) but no Joe DiMaggio.
The checklist nearly doubled to 154 cards in 1961, leaving plenty of room for Joltin’ Joe. Of course, he was nowhere to be found.
Another player highlighting the history of the game in 1960 and 1961 was Nu-Cards. Their 1960 “Hi-Lites” set of 72 postcard sized cards was at the time the largest set of its kind ever issued. Two of the set’s cards featured DiMaggio, ending his decade-long exile from cardboard.
The 1961 Nu-Card “Scoops” set, one of my favorites, added 80 cards, now standard sized, but numbered as if the set were much larger. Again, DiMaggio makes the set twice.
As already mentioned, Topps was also back in 1961 with “Baseball Thrills,” but this time they departed from the 1959 version by including mostly retired stars. Still no Joe.
Nostalgia was evidently in the air in 1961 as yet another player entered the scene with an all-time greats offering. Golden Press produced a booklet of 33 cards that I rate among the best looking ever made.
I don’t know enough about the Nu-cards and Golden Press sets to know if DiMaggio’s image was used with his permission or if perhaps different rules might have applied when cards were issued in book form, as was the case with Golden Press. What I will say is that his absence from the biggies (Topps, Fleer), particularly on the 20th anniversary of the Streak, was more than just accidental.
This next ten-year stretch is one that was fairly thin on tribute cards, so there were few sets produced were a DiMaggio would have made sense.
The 1962 Topps set included its ten-card “Babe Ruth Special” subset, no doubt timed with the falling of Babe’s single-season home run record the year before. It was a fun set but not one that Joe DiMaggio would have belonged in.
DiMaggio did make an appearance in a 1967 set that might cause some collectors to say, “Hey, he finally got a Topps card!” The card came in the “Retirado” subset of the 1967 Venezuelan issue often referred to as Topps Venezuelan. However, the set was almost certainly not produced by Topps, and was more than likely a…you guessed it…unlicensed issue. (A future SABR Baseball Cards article will cover this topic in more detail.)
Bazooka issued an all-time greats set in 1969-70 that included small cards of baseball’s immortals and larger cards of baseball’s greatest achievements. In this case, DiMaggio might have fit either but ended up in neither.
To the delight of eagle-eyed collectors in 1970, the Yankee Clipper did make a cameo on the Oakland Athletics team card. However, I am not among the Hobby contingent that regards team cards as player cards, meaning I personally don’t treat this as a Joe DiMaggio card.
Topps again featured amazing achievements in its 1971 “Greatest Moments” set. However, with all moments coming from current players, there would have been no place for Joe D.
As in the previous ten years it would be up to the smaller players to keep Joe DiMaggio’s cardboard legacy alive. One such player was Robert Laughlin, later affiliated with various Fleer sets of the 1970s. His cult classic World Series set (original version) from 1967 featured DiMaggio as the broom swinger of the 1939 Fall Classic.
With production of these Laughlin cards limited to 300 sets, collectors were forced to head to Oakland area Jack in the Box restaurants to feed their appetite for the Clipper, though it’s possible the younger burger eaters would have been even happier to land a different Yankee slugger.
The birth of TCMA in 1972 almost single-handedly accounted for the rapid spike in DiMaggio cards over the next decade, with Robert Laughlin and Shakey’s Pizza doing their part as well.
Two Robert Laughlin offerings that included DiMaggio were the 1972 “Great Feats” set and the 1974 “All-Star Games” set.
The “Great Feats” set, with mostly minor changes, became Fleer’s 1973 “Baseball’s Greatest Feats” set. One major change, however, was that DiMaggio’s card was dropped, almost certainly out of legal fears by Fleer.
TCMA’s first DiMaggio card was part of a beautiful set dedicated to the All-Time New York Yankee Team.
As were the Laughlin cards, TCMA cards were unlicensed and sold direct to hobbyists by mail order. Lawsuits would eventually hit TCMA, but at least for the time being they were able to issue cards of the Clipper with impunity. I can certainly see their “1930s League Leaders” card (left) from 1973 escaping the notice of Joe and his legal team, though was sufficiently under the radar, but I wonder if their 1973-74 “Autograph Series,” designed for signature by the players, might have been pushing things just a bit.
Among TCMA’s other DiMaggio offerings around this time were these postcards pairing the Yankee Clipper with other top-shelf Hall of Famers.
TCMA’s 1936-39 Yankees Dynasty set, issued in 1974, produced another two cards of Joe DiMaggio.
And if you couldn’t get enough DiMaggio/Williams cards, TCMA had your back in 1974 with its “1940s League Leaders” set.
I know a lot of collectors knock the unlicensed stuff, but I’m personally thrilled that TCMA was out there creating the cards that needed to be created. Topps had more than 20 years to figure out a way to pair Joe D. and Teddy Ballgame, and it never happened. This card needed to happen, and I’m glad it did.
We’ll take a quick intermission from TCMA cards to present a three-year run (1975-77) of DiMaggio cards from Shakey’s Pizza.
And now we’re back with more TCMA, this time a 1975 reboot of their All-Time Yankees set featuring all new photos.
Reprint cards and sets hit the hobby mainstream in 1977, including these two cards of DiMaggio, both originally from 1938. The first came from Bert Randolph Sugar’s book of “Dover Reprints” and the second came from Jim Rowe. (DiMaggio’s 1941 Play Ball card would come out as a Dover Reprint the following year.)
1977 was also the year that Renata Galasso began her 270-card magnum opus known alternately as “Decade Greats” and “Glossy Greats.” The first series of 45 cards, issued in 1977 in partnership with TCMA, assigned its very first card to Joe DiMaggio. (DiMaggio returned to the set in the 1984 Series 6 release.)
Evidently it was very much in vogue to lead off a set’s checklist with the Yankee Clipper as we see it happen two more times in 1979 TCMA issues, their 1953 Bowman-like “Stars of the 1950s” and their lesser known “Diamond Greats” set.
Before heading to 1980, I’ll just note that we’ve made it to 1979 with not a single Topps card of DiMaggio and possibly not a single licensed card from any company since either 1941 or 1948.
The Me Decade kicked off with a beautiful Perez-Steele postcard of the Clipper. Dick Perez was not yet associated with Donruss, but Dick would soon lend his artwork to multiple all-time greats sets produced by Donruss over the next few years. You can probably guess whether or not those sets would include Joe DiMaggio. (Interestingly, there was no DiMaggio in the 108 “Great Moments” postcards released by Perez-Steele from 1985-1997. Ditto for the 44-card Perez-Steele “Celebration” series in 1989.)
DiMaggio was in an 30-card unlicensed set of “Baseball Legends” produced by Cramer Sports Promotions, the company that would soon become Pacific Trading Cards.
While other card makers joined the party, TCMA was still king in the early 1980s when it came to the all-time greats. Their third go-round of an All-Time Yankees set presented collectors with an early version of a “rainbow” nearly 40 years after Goudey did the same.
This same year, TCMA also included DiMaggio in its “Baseball Immortals” issued under their SSPC brand.
These 1980 “Superstars” are sometimes listed as TCMA and sometimes listed under the Seckeli name. (Andrew Aronstein, son of TCMA co-founder Mike Aronstein, believes the cards were sold by TCMA but not produced by TCMA. The Standard Catalog notes the cards were probably produced by Card Collectors Closet in Springfield, MA.) The set included 45 cards in all and five of DiMaggio.
A second series of 45 cards followed in 1982, this time with some non-baseball cards in the checklist and only a single DiMaggio.
The same year, Baseball Card News put out a set of 20 cards, including two with DiMaggio, one solo and one alongside Bob Feller.
1982 also saw three more TCMA sets with DiMaggio cards. Baseball’s Greatest Hitters and Baseball’s Greatest Sluggers featured standard sized baseball cards, and “Stars of the 50s” featured larger postcard-sized cards.
The streak of (probably) unlicensed DiMaggio cards finally met its end following the release of one last (probably) unlicensed DiMaggio card from the Big League Collectibles “Diamond Classics” set.
Before presenting the licensed DiMaggio issue, we’ll take one quick detour to highlight a set DiMaggio should have been in but wasn’t. The 1983 Donruss “Hall of Fame Heroes”set of 44 cards presented a terrific opportunity for DiMaggio to make his “big three” debut. (Donruss continued to put out all-time greats sets in 1984 and 1985 but neither included Joe D.)
Instead, DiMaggio signed on with Authentic Sports Autographs (ASA) for a twelve-card, limited edition set consisting entirely of DiMaggio cards.
I suspect “The Joe DiMaggio Story” by ASA represented the first time the Yankee Clipper got paid for his likeness on a baseball card in 42 years.
Rather than continue set by set, I’ll refer readers to an article from Night Owl Cards on DiMaggio’s more modern issues (or lack thereof) and simply close with some highlights.
DiMaggio’s next appearance with a major baseball card maker, which for now I’ll define as holding an MLB/MLBPA license, came in 1986 as part of the Sportflics “Decade Greats” set.
I can’t say for certain, but I think this was the first DiMaggio card to come out of a pack since 1961’s Nu-Card Scoops set.
Contrast this with the 1985 Topps/Circle K “All-Time Home Run Kings” box set, where the Yankee Clipper was represented OBO (“on box only”). On the bright side for Lee May collectors, DiMaggio’s hard pass on the set is likely what got May in, since 33 cards was a much more typical number for sets than 34.
I hate to bill this next one as “major card maker,” but it fits the definition I offered earlier. So here it is, 1989 Starting Lineup Baseball Greats.
The next major card maker to score a deal with Joe was, well, Score, in 1992. Several different cards, most very nice looking, were inserts either in packs or factory sets. The relationship would migrate to Score’s Pinnacle brand in 1993.
DiMaggio finally made his Fleer debut in 1998, though it was in a somewhat unusual way. The card was part of Fleer’s tribute to the Sports Collectors Digest hobby publication and showed DiMaggio signing cards for Pinnacle in 1993. How many times do you see one brand of baseball cards featured on another?
It was only a matter of time before Upper Deck got into the DiMaggio derby, though it would have to be posthumously. The relationship would continue until more or less the baseball (mostly) death of the company in 2010.
And what about Topps? The “baseball card company of record” at long last issued its first Joe DiMaggio card in 2001 as part of the “Before There Was Topps” subset. (For all those Mantle collectors who regard the 1952 Topps as Mantle’s rookie due to its being his first Topps card, I present to you your DiMaggio rookie!)
Topps would really jump into the DiMaggio game in 2007 and to this day remains your most likely source for future DiMaggio cards, even if Topps does not have an agreement in place at the moment. Overall though, Topps produced baseball cards from 1948-2000, a span of 53 years, with no Joe DiMaggio. Topps didn’t quite match 56, who who the hell ever will?
So all of this was my really long way of saying that it makes sense there was no Streak card in the 1961 Topps Baseball Thrills subset. Too bad though, it would have been a helluva card!
Author’s note: My goal here isn’t to list EVERY set with Traded cards. In many cases, the set I highlight will stand in for similar issues across a number of years, before and after.
1981 Topps Traded
The first Traded set I became aware of as a young collector was in 1981. At the time the main excitement for me was that Fernando Valenzuela finally got an entire Topps card to himself. Of course, as the name suggested, it was also a chance to see players depicted on their new teams, such as this Dave Winfield card portraying him in a Yankees uniform.
Dozens of similar Traded or Update sets followed in the coming years, leaning considerably on the 1981 Topps Traded set as a model. However, 1981 was definitely not the beginning of the Traded card era.
1979 O-Pee-Chee/Burger King
My first encounter with O-Pee-Chee cards was in 1979. While most of the cards in the 1979 O-Pee-Chee set had fronts that–logo aside–looked exactly like their U.S. counterparts, every now and then an O-Pee-Chee required a double-take. Back here in the US, I was not yet familiar with the 1979 Topps Burger King issue, but they took things even a step further.
1979 Topps Bump Wills
Not really a traded card, but here is one that at least might have looked like one to collectors in 1979. Having been a young collector myself that year, I can definitely say Bump and hometown hero Steve Garvey were THE hot cards my friends and I wanted that year.
The most fun Trades cards are ones where the player gets a genuinely new picture in his new uniform like the 1981 Topps Traded Dave Winfield. Next in line behind those are the ones where the team name on the card front changes, such as with the 1979 O-Pee-Chee Pete Rose. Distinctly less exciting but still intriguing are cards were a “Traded line” is added. We will see some sets where such a line makes the front of the card, but much more often we’ll see it as part of the small print on the back.
Here is Buddy Bell’s card from the 1979 set.
And here is Ken Reitz from the 1977 set.
In case it’s a tough read for your eyes, the second version of the Reitz back, at the very end of the bio, reads, “St. Louis brought Ken back in a trade.” The Bell card has a similar statement. Admittedly these cards are a bit bizarre in that the card backs already have the players on their new teams, even in the initial release. Because of that, one could make an argument that the second versions are less Traded cards than “updated bio” cards, but let’s not split hairs. However, you slice it two Reitz don’t make a wrong!
Similar cards can be found in the 1974, 1975, and 1976 Kellogg’s sets as well.
Not really a Traded card but a great opportunity to feature a rare 1977 proof card of Reggie Jackson as an Oriole, alongside his Topps and Burger King cards of the same year.
1976 Topps Traded
This set features my favorite design ever in terms of highlighting the change of teams. Unlike the 1981 Topps Traded set, these cards were available in packs and are considered no more scarce than the standard cards from the 1976 Topps set. While the traded cards feature only a single Hall of Famer, this subset did give us one of the classic baseball cards of all time.
Side note: Along with Ernie Banks, Billy Williams, Lou Brock, Lee Smith, and Joe Carter, Oscar Gamble was “discovered” by the great John Jordan “Buck” O’Neil. Well done, Buck!
1975 Topps Hank Aaron
Collectors in 1975 were rewarded with two cards of the Home Run King, bookending the classic set as cards #1 and #660. Aaron’s base card depicts the Hammer as a Brewer, the team he would spend his 1975 and 1976 seasons with. Meanwhile, his ’74 Highlights (and NL All-Star) card thankfully portrays Aaron as a Brave.
1974 Topps – Washington, National League
The National League’s newest team, the San Diego Padres, wasn’t exactly making bank for ownership in San Diego, and it looked like practically a done deal that they would be moving to D.C. for the 1974 season. As the cardboard of record at the time, Topps was all over the expected move and made sure to reflect it on their initial printings of the 1974 set. Because there was no team name yet for the D.C. franchise-to-be, Topps simply went with “Nat’l Lea.” (Click here for a recent SABR Baseball Cards article on the subject.)
Of course these San Diego/Washington cards aren’t true Traded cards, but that’s not to say there weren’t any in the 1974 Topps set.
1974 Topps Traded
This subset may have been the most direct precursor of the 1981 Topps Traded set. While cards from later printings were randomly inserted in packs, the subset could be purchased in full, assuming you threw down your $6 or so for the ENTIRE 1974 Topps factory set, traded cards included, available exclusively through J.C. Penney.
The Traded design is a bit of an eyesore, and the subset includes only two Hall of Famers, Marichal and Santo. For a bit more star power, we only need to look two years earlier.
1972 Topps Traded
As part of the high number series in 1972, Topps included seven cards to capture what the card backs described as “Baseball’s Biggest Trades.”
The star power is immense, though some collectors see this subset more as a case of what might have been. One of the seven trades featured was Nolan Ryan-for-Jim Fregosi. However, as the bigger name at the time, Topps put Fregosi rather than Ryan on the card.
Net54 member JollyElm also reminded me about another big miss from Topps here. Yes, of course I’m talking about the Charlie Williams trade that had the San Francisco Giants already making big plans for October. “Charlie who?” you ask. Fair enough. Perhaps you’re more familiar with the player the Giants gave up for Williams.
This next example is not a Traded card, but it is one of the most unique Update cards in hobby history. RIP to the Quiet Man, the Miracle Worker…the legendary Gil Hodges.
You might wonder if OPC gave its 1973 Clemente card a similar treatment. Nope. And if you’re wondering what other cards noted their subject’s recent demise, there’s a SABR blog post for that!
Though the first Topps/O-Pee-Chee baseball card partnership came in 1965, the 1971 O-Pee-Chee set was the first to feature Traded cards. (The 1971 set also includes two different Rusty Staub cards, which was something I just learned in my research for this article.) My article on the Black Aces is where I first stumbled across this 1971 Al Downing card.
Where the 1972 OPC Hodges and 1979 OPC Rose cards were precise about dates, this one just goes with “Recently…” Of course this was not just any trade. Three years later, still with the Dodgers, Downing would find himself participating in one of the greatest moments in baseball history.
At first glance, these two cards appear to be a case of the Bump Wills error, only a decade earlier. After all, Donn Clendenon never played a single game with the Houston Astros, so why would he have a card with them? However, this is no Bump Wills error. There is in fact a remarkable story here, echoing a mix of Jackie Robinson and Curt Flood. I’ll offer a short version of it below the cards.
Donn Clendenon played out the 1968 season with the Pittsburgh Pirates, which explains his uniform (sans airbrush) in the photos. However, at season’s end he was selected by the Expos in baseball’s expansion draft. Still, that was a good six months before these cards hit the shelves so there was time for a plot twist.
Three months after becoming an Expo, Montreal traded Clendenon, along with Jesus Alou, to the Astros for Rusty Staub. Based on the trade, Topps skipped Montreal altogether and led off their 1969 offering with Clendenon as an Astro. But alas, Clendenon refused to report to Houston, where several black players had experienced racism on the part of the team’s manager, instead threatening to retire and take a job with pen manufacturer Scripto. Ultimately the trade was reworked, Clendenon was able to remain an Expo, and he even got a raise and a new Topps card for his trouble.
Thanks to Net54 member JollyElm for providing information on this set and providing the occasion to feature Bob Uecker to boot. While the card fronts in these years gave no hints of being traded cards the backs indicated team changes in later printings. Here is an example from each year. In 1966, the only change is an added line at the end of the bio whereas 1967 has not only the added bio line but also update the team name just under the player name area.
Note that the corresponding OPC card backs follow the later (traded) versions of the Topps cards.
Topps League Leaders – 1960s and beyond
In August 2018 Net54 member Gr8Beldini posted a particularly devious trivia question. The subject was players whose Topps League Leaders cards depicted them on different teams than their base cards in the same set.
These 1966 Frank Robinson cards are among 11 instances where this occurred in the 1960s and 70s. If you can name the other 10, all I can say is you REALLY know your baseball cards!
1961-1963 Post Cereal
We’ll start with the 1962 and 1963 issues, which feature the now familiar Traded lines. Note however that there were no prior versions of these same cards minus the Traded line. Roberts is from the 1962 set, and McDaniel is from the 1963 set.
Post mixes it up a bit more in 1961 in that there were numerous variations between cereal box versions of the cards and mail-in order versions. The Billy Martin cereal box version (left) lacks a Traded line, but the mail-in version (right) indicates Martin was sold to Milwaukee in 1960.
BTW, thank you to Net54 member Skil55voy for pointing me to the Post Cereal variations.
Thanks to Net54 member RobDerhak for this example, which follows (really, precedes) the examples from 1966-67 Topps. Note the last line of the bio on the second card back: “Traded to Washington in March 1959.” (You might also enjoy an unrelated UER on both backs. See if you can find it!)
1956 Big League Star Statues
A tip of the hat to Net54 member JLange who took us off the cardboard and into the a fantastic set of early statues, possible inspirations for the Hartland figures that would soon follow and an early ancestor of Starting Lineup. Doby’s original packaging puts him with his 1955 club (CLE), but later packaging shows his 1956 club (CHW).
You know those Traded lines that O-Pee-Chee seemed to invent in the 1970s, at least until we saw them from Topps on the card backs of their 1967, 1966, and 1959 sets? Well, guess who the real inventor was?
Bowman’s Traded line didn’t make its debut in the 1955 set, however. Here is the same thing happening with their 1954 issue.
Is this the first set to add a “traded line” to the front or back of a card? As it turns out, no. But before showing you the answer, we’ll take a quick detour to another early 1950s issue that included team variants.
1954 Red Man
George Kell began the 1954 season with the Red Sox but moved to the White Sox early in the season. As a result, Kell has two different cards in the 1954 Red Man set. There is no “traded line,” but the Red Man artists did a reasonably nice job updating Kell’s uniform, and the team name is also updated in the card’s header information.
Red Man followed the same approach in moving outfielder Sam Mele from the Orioles to the White Sox. Meanwhile, Dave Philley, who changed teams prior to the start of the season, enjoyed those same updates and a traded line.
1951 Topps Red Backs
Notice anything different about these two Gus Zernial cards?
Yep, not only does the Chicago “C” disappear off his cap, but the bio on the second card begins, “Traded to the Philadelphia A’s this year.” So there you have it. At least as far as Topps vs. Bowman goes, Topps was the first to bring us the Traded line. And unlike so many of the examples we’ve seen from 1954-1967, it’s even on the front of the card!
1947-1966 Exhibit Supply Company
If there’s anything certain about issuing a set over 20 years is that some players are going to change teams. As such, many of these players have cards showing them playing for than one team (or in the case of Brooklyn/L.A. Dodgers more than one city.) Take the case of Harvey Kuenn, who played with the Tigers from 1952-1959, spent 1960 in Cleveland, and then headed west to San Francisco in 1961.
The plain-capping approach used in the middle card might lead you to believe that the Exhibits card staff lacked the airbrushing technology made famous by Topps or the artistic wizardry you’ll soon see with the 1933 Eclipse Import set. However, their treatment of Alvin Dark’s journey from the Boston Braves (1946-1949) to the New York Giants (1950-1956) actually reveals some serious talent. (See how many differences you can spot; I get five.) I almost wish they just went with it for his Cubs (1958-1959) card instead of using a brand new shot, which somehow looks more fake to me than his Giants card.
1948 Blue Tint
In researching my Jackie Robinson post, I came across this set of cards from 1948. Among the variations in the set are the two cards of Leo the Lip, who began the year piloting the Dodgers but finished the year with their National League rivals. No need to take another picture, Leo, we’ll just black out the hat!
And if you’re wondering how many other players/managers appeared as Dodgers and Giants in the same set, we’ve got you covered!
1934-36 Diamond Stars
We’re going way back in time now to capture a Traded card sufficiently under the radar that even Trading Card Database doesn’t yet list it. (UPDATE: It does now, but PSA does not!) Its relative obscurity might lead you to believe it’s a common player, but in fact it’s Hall of Famer Al Simmons.
After three years with the Chicago White Sox, Bucketfoot Al joined the Detroit Tigers for the 1936 season. As a set that spanned three years, Diamond Stars was able to update its Simmons card to reflect the change. The cards appear similar if not identical at first glance. However, the Tigers card omits the Sox logo on Al’s jersey, and the card reverse updates Al’s team as well.
Another Hall of Famer with a similar treatment in the set is Heinie Manush. Some collectors are familiar with his “W on sleeve” and “no W on sleeve” variations. These in fact reflect his move from the Senators to the Red Sox. This set has so many team variations, most of which are beneath the radar of most collectors, that I wrote a whole article on the subject for my personal blog.
The 1933 Goudey set included some late-season releases, including a tenth series of 24 cards that included key players from the 1933 World Series. Even the most casual collectors know the Goudey set included more than one card of certain players–most notably four of the Bambino. What not all collectors realize is that the set includes a Traded card.
Hitting great Lefty O’Doul was originally depicted as a Brooklyn Dodger, the team he played with until mid-June of the 1933 season. However, when the final release of trading cards came out, Lefty had a new card with the World Champion New York Giants.
Of course, if Lefty’s .349 lifetime average isn’t high enough for you, there is an even better hitter with a traded card in the set. His move from the Cards to the Browns on July 26 prompted a brand new card highlighting not only his new team but his new “position” as well.
1933 Eclipse Import
Another hat tip to Net54 member JLange who offered up a set not even listed yet in the Trading Card Database. Also known as R337, this 24-card set may be where you’ll find one of the most unusual Babe Ruth cards as well as this priceless update. Not technically a Traded card since the player is with Cleveland on both cards (and was with the Tribe continuously from 1923 until midway through the 1935 season), but…well, first take a look for yourself, and then meet me on the other side!
Yes, that is the Philly mascot on Myatt’s uniform. After all, he played for Connie Mack’s squad back in…wait for it…1921! But no problem. Let’s just find someone with pretty neat handwriting to scribble Cleveland across the uni on our next go-round. Problem solved!
My thanks to Net54 member Peter_Spaeth (whose worst card is 100x better than my best card!) for tipping me off to this set and allowing me to use his card of Old Pete. In a move that perhaps inspired future O-Pee-Chee sets, here is Grover Alexander, Cubs uniform and all, on the St. Louis Cardinals.
Other HOFers with mismatched teams and uniforms are Ty Cobb, Rogers Hornsby, and Tris Speaker. In case you haven’t guessed it already, if you want to see a ton of star power on a single checklist, you owe it to yourself to take a look at the HOFers in this set.
1914-1915 Cracker Jack
If you view the 1914 and 1915 Cracker Jack sets as two different sets (that happen to have a gigantic number of nearly identical cards), then there are no Traded cards. However, if you view the two releases as a single set, then there are numerous Traded cards. Among the players to appear on two different teams, the biggest star is unquestionably Nap Lajoie. who appears in 1914 with his namesake Cleveland Naps and in 1915 with the Philadelphia Athletics. In addition to the change in the team name at the bottom of the card, you can also see that “Cleveland” has been erased from his jersey.
Another notable jumper in this set is HOF pitcher Eddie Plank who has his 1914 card with the Philadelphia Athletics and his 1915 card with the St. Louis Terriers of the Federal League.
I will take any excuse to include cards from this set in a post, so I was thrilled when Net54 member Gonzo alerted me to the team variations in this set. Here are two players who were traded from the Boston Rustlers (who?) to the Chicago Cubs. David Shean went packing on February 25, 1911, and George “Peaches” Graham made his move a few months later on June 10.
Gonzo also notes that many of the images from the 1911 T205 set were reused, uniforms and all, for the 1914 T330-2 Piedmont Art Stamps set. (I will freely admit to never having heard of this issue.) One HOF jumper is double-play man Johnny Evers, whose picture has him on the Cubs but card has him on the Braves. There are also several players attached to Federal League teams though their images still show their NL/AL uniforms.
1911 S74 Silks
It was once again Net54 member Gonzo for the win with this great find! On the other end of the aforementioned “Peaches” Graham trade was Johnny Kling, depicted here in his Cubs uniform while his card sports the Boston Rustlers name and insignia.
Another multi-year set, the Monster includes a handful of team change variations. The Bill Dahlen card on the left shows Dahlen with his 1909 team, the Boston Braves. Though he would only play four games total over his final two seasons in 1910 and 1911, the cardmakers at the American Tobacco Company saw fit to update his card to show his new team, the Brooklyn Dodgers.
1887-90 Old Judge
If T206 isn’t old enough for you, then let’s go even farther back to the juggernaut of 19th century baseball card sets, N172, more commonly known as Old Judge. According to Trading Card Database, Hall of Fame pitcher Amos Rusie has cards with both the Indianapolis Hoosiers (1887) and the New York Giants (1889-90). I was unable to find what felt like a real NYG card of Rusie, but I did find one where a strip of paper reading “New York” had been glued over the area of the card that had previously said “Indianapolis.” My immediate thought was that a collector was the culprit behind this cut-and-paste job. But how funny would it be if this is how the Old Judge cardmakers did updates back then!
When I first stumbled across Traded cards, it was love at first sight. What a thrill to end up with two cards of a top star, and what better way to turn a common player into a conversation starter. To the extent baseball cards tell a story and document the game’s history, Traded cards hold a special role. Unfortunately, these cards have a dark side as well. At least in 1983 they did. If you ever doubted that 8 3/4 square inches of cardboard could rip a kid’s heart out, stomp it to bits, and then spit all over it, well…here you go.
The ‘70’s were a wasteland for cards. There simply wasn’t a lot of product, especially not compared to the flood soon to come. (Après moi le deluge indeed!) So when Burger King issued Yankees cards in 1977, it was a big deal, such a big deal for me that I didn’t have the set. Not only didn’t I have the set, but I didn’t have a single card.
Why? I can’t quite figure that one out. I was collecting seriously, and in 1978 and 1979, I finished complete BK Yankees sets with doubles to spare. The 1977 cards passed me by and I don’t understand it to this day.
Some background info (from the Standard Catalog):
The first Topps-produced set for Burger King restaurants was issued in the New York area, featuring the A.L. champion Yankees. Twenty-two players plus an unnumbered checklist were issued at the beginning of the promotion with card #23 (Lou Piniella) being added to the set later. The “New York Post” reported production of the first 22 player cards at about 170,000 of each. The Piniella card was issued in limited quantities. Cards are 2-1/2″ x 3-1/2″ and have fronts identical to the regular 1977 Topps set except for numbers 2, 6, 7, 13, 14, 15, 17, 20 and 21. These cards feature different poses or major picture-cropping variations. It should be noted that very minor cropping variations between the regular Topps sets and the Burger King issues exist throughout the years the sets were produced.
Here are the variations, regular Topps on the left, Burger King on the right.
No All-Star banner. Burger King is an egalitarian enterprise.
Better cap, same puzzled look.
Nice to see Torrez in an airbrushed Yankee cap, but he’s still stuck in the Coliseum. Updated card, though not a better one.
NEVER play without a cup!
Bucky gets two great cards in ’77.
No point in the difference in cropping. The Topps card is nicer, with more of the new stadium in view.
The Topps issue for Reggie that year is one of the worst cards for a marquee player. The Burger King card remedies that, and shows Jax looking a bit nervous in NY. Airbrushed Reggie seems more cocky.
You’d think The Toy Cannon would be happier moving from the Braves to the Yankees. Doesn’t seem like it.
Good cards, same backdrop. Key detail – Yankees don’t choke up!
#23 of a 22 card set.
At the time, the story about the Piniella card was that George Steinbrenner, always used to having things his way, was incensed that Lou, a personal favorite and Tampa native, was passed over in the initial run. Besides the typical Boss tirade, it is odd. Piniella was certainly more important to the team at the time than Paul Blair or Jimmy Wynn.
I bring this set up because my 40+ years of drought has ended. I picked up a beautiful set this week, with Piniella. It makes me very happy to have them in hand after all these years.
Now that I’m (mostly) past the flu, my thoughts turn back to food, and food issues. I’ve realized that, though I think I pursued every sort of card in the 1970’s, the reality is that, when it came to cards, what I ate, and how I ate it, was the leading indicator.
I’ve written about 1961 Post (though it predates me), 1970’s Kellogg’s 3-D (right in my wheelhouse) and, of course, Hostess, the pinnacle of my taste and card preferences. Here are five other issues of the ‘70’s, and how I approached them.
1971 Bazooka (but really all Bazooka)
All of the Bazooka cards, starting in 1959, are nice enough, but I never, never, collected them, even when my gum chewing days began (let’s guess 1967). Why? Because I we didn’t conceive of buying gum by the box! Gum was an impulse purchase, and impulse easily satisfied for a penny.
That being said, I used to see those full boxes of Bazooka at the supermarket and they were glorious. Imagine, and entire box of gum, at home! It was too much to process and I don’t recall asking for it.
1971 Milk Duds
I have never met a single child who had Milk Duds at the top of their candy list. Even in 1971, they seemed like the preferred candy of the 1940’s. I’ll assume adding cards to the back of nickel boxes was an attempt to entice kids away from better candy, but I can assure you that it didn’t work on me. I have never bought Milk Duds voluntarily. They end up always being part of a Halloween assortment bag, and I eat them when there’s no better alternative. To be fair, they are worlds better than Tootsie Rolls, which is the Devil’s candy.
Looking at them now, I find it hard to believe I never bought a single box, even if it meant tossing the candy and keeping the card.
1972-1975(?) Slurpee Cups
When we moved from Brooklyn to Long Island in December 1971, there were innumerable culture shocks. It felt like I time-traveled from 1971, long-haired and fringe-jacketed, to 1961, crew-cutted, Gentile, and mean. There were good things to come, some took time, others were immediate. 7-Eleven was immediate.
I’d never seen or heard of 7-Eleven before moving to the middle of Suffolk County, but it was a looming presence out there, and the Slurpee ruled. Not only were they the best icy drinks (Coca-Cola Slurpees are the pinnacle of man’s inventions), but Slurpees cups had baseball, football and basketball players, even Hall of Fame baseball cups (which portrayed players as old men. Weird.)
Not only did they let me pick the cup I wanted (thereby avoiding doubles), but they’d sell empty cups. Maybe they were a quarter? I ended up with towers of Slurpee cups.
1974-75 Sugar Daddy
Though not a baseball player to be found, these cards do tip their cap to the 1938 Goudey “Heads Up” cards. Both years have 25 card sets, with a mix of football, basketball and hockey. The ‘74’s are pretty simple looking; the ‘75’s have a shield as background and are commonly referred to as “All-Stars.”
In those two years, I ate 7 Sugar Daddys. I know this because that’s how many of the cards I have. Funny, I’ve grown to love Sugar Daddys, but, back then, they were only a slightly better option than Milk Duds.
1977-79 Burger King Yankees
All of the above deserve a main course. The BK Yankee cards were great. Most mirrored the regular issue Topps sets, but often there was a new picture of another Yankee free agent signing. Those cards made the sets extra special.
For some reason, I didn’t get any 1977s, but the 1978s and 1979s were plentiful and, if memory serves, you could get extra packs at checkout. Maybe they charged, maybe not. Either way, it was easy to put a set together. (And, there was even a poster in 1978!)
As a photography junkie I’ve long been fascinated with the way that three-dimensional imaging has paralleled the history of the medium from the early stereographs through the Viewmaster toys I grew up with (and which my son still played with in his preschool).
That baseball cards have multiple examples in these genre* is fantastic. But it’s the application of lenticular printing to baseball cards in the late 60s with the 1968 Topps 3D release followed by the run of Kelloggs cards starting in 1970 which is particularly awesome.
Between the Kelloggs 3D cards in the 1970s and 1980s Sportflics magic motion cards, I’ve found myself developing a specific weakness to lenticular baseball cards and their low-tech magic.
I’m not explicitly chasing sets of these but they’ll always turn my head and getting samples of all the different sets* is something I’m enjoying doing. I only have a couple samples of 1970s Kelloggs so far but each and every one is a joy to get and hold and look at.
*Well besides the 1968 Topps 3D sets which is just insanely expensive.
Most of the time I’m able to keep things in-line with my main collecting interests but this is not always the case. For example, last summer Topps released an On Demand 3D set. I normally ignore their on demand offerings since even the nice ones seem to only feature the same handful of teams and players. Plus they rely a ton on design reuse but usually do an even worse job of executing the old designs than Heritage does.
Lenticular 3D though? Of course I bought a pack. I wasn’t expecting to wait quite as long as I did but they finally arrived the week before Thanksgiving.
It was awesome. While it would’ve been nice to get some Giants I’m not even upset that I got Cutch as a Yankee. They look great in hand and I’m kind of regretting not buying more than one pack. The only disappointment (and it’s a small disappointment not a major critique) is that the action cards only show two frames of movement.
I haven’t had a ton of experience with lenticular 3D cards and the ones I do have are kind of fragile due to the all-to-common cracking issues caused by aging plastic and differing rates of expansion due to the way paper reacts to ambient humidity and temperature much more than plastic does. So this is the first time I’ve had a chance to take a really good look at them.
One obvious note to make compared to the older cards is that the current 3D cards depict action and the 3D effect works really well on pictures where the pose has considerable depth to it. I really like the Carlos Martinez for this reason and even in an animated gif it pops.
I hadn’t thought much about the physics of the lenticular effect before either but making these gifs made me realize that the lenses have to go up and down in order to create the stereo effect. While tilting the card is the only way to get the impression in a gif, the vertical lenses split the image into two. As a result, each eye sees a slightly different picture and your brain assembles the result in 3D.
Which means that I’m surprised and impressed that Topps printed horizontal cards in this set since that means they had to do two distinct print and finishing runs in order to accommodate the two designs.
Of course this also means that I’m a little confused by the choice to do action with vertical lenses since every other lenticular action card I have has horizontal lenses and has to be tilted up and down for the effect. From Sportflics to Topps Screenplays, they’re all animated with vertical movement. The current Topps action cards are the first lenticular action ones I’ve seen that get tilted left/right instead.
As I think about it, tilting up and down for action makes a lot of sense since you don’t want to confuse the eyes with combining two distinct action images into single still image. Which may be why the current action cards feature only two frames. Any more frames and your brain will try and combine adjacent frames into a 3D image instead of seeing things as action.
Note: that all the motion holograms I’ve see have been left/right tilt—suggesting that our eyes/brains process them differently than lenticular images. And I guess that makes sense too since holograms are 3D no matter what angle you view them at.
A recent National Pastime Museum article by Scott Ferkovich focused on the Kellogg 3-D sets, including the 15-card 1972 set of Hall-of-Famers who were voted (as Scott notes, in a less-than-representative way) the best at their positions. Scott wondered if this is the only card set that features just Hall-of-Famers. The answer is no, although in 1972, it likely was.
In 1976, the five Shakey’s Pizza Parlors in the Seattle area distributed a 160-card set (156 different images, three variation cards and an un-numbered coupon card) of every member of the Hall of Fame, as of that year — in order of induction. (Full disclosure: I have the top PSA-graded set of these cards on the registry.) The set was created in conjunction with the 1976 convention of the Washington State Sports Collectors Association. The cards were distributed at the convention and at the Shakey’s restaurants in 1976 into 1977.
To include every member, the set had to feature images of 19th century players as well as executives, umpires and Negro League stars. There just aren’t many cards in any sets of some of these guys. Supposedly, up to 2,000 prints of each card were produced. Perhaps two thirds are still around. Even so, the cards are relatively easy to find on eBay and aren’t expensive in excellent condition.
The cards are standard size and feature black-and-white images with a red, white and blue color scheme on the front. The backs are red and black on white and feature short bios and a few stats. For reasons that aren’t clear, the back of each card identifies the Hall-of-Famers by one of four designations: “Immortals,” “Greatest Players,” “All-Time Greats” or just “Hall of Fame.” You’d assume the non-players would be among “Baseball’s Immortals,” yet, for example, Morgan Bulkeley, the National League’s first president, and American League founder Ban Johnson are both identified among “Baseball’s Greatest Players.”
The cards with the different designations were distributed at different times, creating in effect four sub-sets: First series cards had the “Hall of Fame” designation, second series had “Greatest Players,” third had “Immortals,” and fourth had “All-Time Greats.” To add to the confusion, Hall-of-Famers from each of the four sub-sets were randomly distributed numerically in the overall set. The first five inductees, although numbered 1 through 5, have four different designations. None of that matters much to anybody collecting the set today.
The photographs for the cards were provided by late Chicago area photo seller Jim Rowe, according to The Baseball Hobbyist in Edmonds, Wash., a longtime card dealer that often features cards from this set. Rowe’s collection included many images taken by the Chicago-based photographers George Burke and George Brace.
I’m an East Coast guy, so I didn’t get any of these cards when they were issued. I came across this set about 10 years ago when I started trying to put together a collection of all the Hall of Famers, either with contemporary cards or from sets like the Shakey’s – or the ’60 and ’61-’62 Fleers or the TCMAs from the ’70s, for example. It’s a challenge, but that’s part of the fun of collecting. I don’t know if any sets similar to the ’76 Shakey’s have been produced since, but I’m not aware of any. Let me know if any of you know otherwise.
While baseball cards often depict action, I’ve become interested in the ones which try to depict moving action. In both 1959 and 1962 Topps released a couple of multiple-image cards which showed frame-by-frame action. Some of these were devoted to special plays like Mays’s catch in 1954 but a lot of them feel like their just trying to show action in an age where closely cropped action shots were impossible.
The 1959 Fleer Ted Williams set also has a number of these cards. I especially like the overhead angle on the batting shot but the 4-panel landscape card is also pretty cool.
Fleer did much the same again in 1985. This makes sense as there wasn’t any other way to do this and the only major difference between these and their counterparts 23 years earlier is in the quality and sharpness of the photos.* The Fleer cards however do make for interesting comparisons between different hitters and how they swing the bat.
*I’ve asked around on Twitter and the like and no one seems to remember anything similar except for the 1968 Bazooka box panels. Those panels, while relevant to the discussion, aren’t really the same thing.
In the late 1980s though Sportflics came on the scene. We’d had lenticular printing on cards before with the Topps 3D and Kelloggs All Stars which used the lenticular effect for three-dimensional purposes. And we’d had other oddballs like the mid-1980s 7/11 discs which used it to flip between multiple images.
Sportflics though realized that this kind of thing could reanimate the still images on the Fleer cards. The resulting three-frame animation of baseball action very quickly became one of my favorite things. Despite being always 🔽 in the Beckett hot list Sportflics was always 🔼 in my heart. I recently showed them to my kids and they thought they were super cool too.
It’s also worth noting that Sportflics realized that it could animate the text as well. One box of text on the card front could display twice as much information and give us a larger picture as a result.
In 1989 Upper Deck came around with some very-cool multiple exposure cards. These were crisper images than what you could see in Sportflics and there was something about the multiple images which told the story of a standard motion—typically pitching—in the way that Doc Edgerton’s photos dowhere the resulting layered images become their own beautiful thing.
Upper Deck had these for a lot of years and even played with the form a bit with their Deion Sanders card which took the action thing and turned it into a transformation.
By 1994 other brands had started doing similar multiple exposure cards. Donruss’s Spirit of the Game inserts in 1993 had a bunch of these and Topps flagship went the Upper Deck route and just used this effect on select base cards. Because of my age I tend to see all these as copying Upper Deck but it was also interesting to see the approach get more diverse in the different ways that the multiple exposures were layered.
At the same time Upper Deck launched there was also a product called Flipp Tipps which, while not exactly baseball cards, totally deserves to be mentioned here since they’re collectible flipbooks. Lots of frames and I like the concept of making them somewhat educational as a way of breaking down how Brett Butler bunts or Will Clark swings.
Sportflics meanwhile found its gimmick to be outdated in the mid-90s once motion holograms were invented. These showed up on Denny’s 1996 Pinnacle Holograms and have the benefit of many more frames to animate motion. Unfortunately they’re even harder to see than that Sportflics. The light has to be perfect and there’s no cue as to what direction you have to tilt the card.
Still, the Ozzie Smith backflip card beyond cool. Instead of being standard baseball action they’ve captured one of Ozzie’s trademarks. That this set also includes Hideo Nomo’s windup and Gary Sheffield’s menacing swing shows that the designers really thought about which players had distinctive movements which were worthy of motion capture.
Topps also released its own version of these with Stadium Club instavision in 1997. It’s a smaller hologram but much easier to see. These cards were about specific highlights instead of capturing a general sense of the player.
It’s also worth noting that in 1997 Topps also went back to lenticular motion with Screenplays. Unlike Sportflics these had 24 frames of animation. Unfortunately I don’t have one of these available to GIF.
The ultimate action card though has to go to 2000 Upper Deck Powerdeck. Rather than being a motion card this was a baseball-card-sized CD-ROM with effectively a miniature website on it when you inserted it into your computer. Anyway the YouTube video speaks for itself. It’s a neat idea though sadly one which is already obsolete and unviewable while the 1959 Topps Baseball Thrills cards are as interesting as ever.