One of the underappreciated, yet voluminous, touchstones of the 1980’s – early 1990’s card boom (I try to resist “Junk Wax Era,” because there are a ton of wonderful cards that, though small in value, are high in aesthetics, i.e., not junk) was the mini-boxed set. If you had a chain store, you likely had a self-branded set, 33, maybe 44, cards in size. Ames had 20 Home Runs/20 Stolen Bases, Revco had Hottest Stars, KMart had AL and NL MVPs and many other titles. If I were so inclined to research how many of these sets there were, I’d be wading my way through stacks and stacks of them. I am not so inclined.
I can say, with some assurance, that Woolworth put out sets from 1985 – 1991, all made by Topps, all called Baseball Highlights (except the first two years, All-Time Record Holders and Super Stars, respectively), all 33 cards (except ATRH, which has 44).
I picked up the 1990 set (sans gum) for a buck at Yastrzemski Sports in Cooperstown, and it’s a glossy beaut.
The checklist is made up of players you’d expect to find circa 1990 – MVPs, Cy Young winners, ROYs and post-season heroes, but also MLBers who hit some milestones. It’s always swell to see a new Dewey Evans card.
As you’d expect, the set is overloaded with A’s and Giants, and that’s fine, but the highlights, for me, are in the Fisk, Murray, and Ryan cards. Especially that Murray card!
The tail end of the set is a run of World Series cards. Not a lot in the way of highlights, unless you’re an A’s fan, but excellent cards. Check out that Kevin Mitchell one. (I still believe that if there hadn’t been an earthquake, the Giants would have put up a better fight. That the A’s could go Stewart and Moore, then Stewart and Moore again after a long layoff, helped Oakland. The Giants may have had a hard time with Bob Welch, but I liked their chances against Storm Davis.)
The backs are simple, clear and uncluttered.
Granted, these boxes tend to blend into each other in checklist and shine. They’re not made of ticky tacky, but they do kinda all look the same. Still, I’m up to find more, but only at a dollar a piece. I do have my limits.
I am currently curating an exhibition at Queens College, in Flushing, which will be on display throughout February and March. While I don’t yet have a title for my little experiment (the show marks the first time I have ever done such a thing), the theme of the event centers on the history of baseball in New York City, from its inception to the present day, told through art and artifacts. I am indebted to a number of individuals who are either loaning me pieces from their private collections, or are submitting original work to help me craft the story I am trying to tell.
Of course, baseball cards are a part of the event. I have long known that I wanted Jesse Loving, creator of the beautiful Ars Longa cards, to be a part of this. Although he had gone on a bit of a hiatus, he kindly agreed to fire up the engines again and is providing me with roughly 80 cards that cover the game in the Big Apple from William Wheaton and Doc Adams, to Rube Marquard and Casey Stengel, a span of roughly eighty years. I am giddy at the idea of creating a wall of his lush, vibrant images, and eagerly await the arrival of the package.
With one or two exceptions, I was intending for Jesse’s work to be the only cards in the show. There are lots of ways to tell the history of the game that have nothing to do with our favorite hobby and I wanted the beautiful creations of Ars Longa to exist in a vacuum. Then, I learned last week that one of the individuals who was contributing some truly exciting pieces from the 19th Century had decided to withdraw from the exhibition. I had to come up with something to fill the holes on the walls of the gallery left by his exit.
I am not a fine artist, nor do I have a particularly extensive collection of artifacts and memorabilia laying about. So, what to do? While the pieces I lost were from the 19th Century, I actually have some of Jesse’s cards, as well as uniforms and equipment loaned to me by Eric Miklich, that are already assisting me in telling that part of the story. I also have quite a few items that represent the Golden Age of baseball in New York, the halcyon days of Willie, Mickey, and the Duke. What the show was really lacking was a nod to the more modern incarnation of the game. The best way for me to benefit my show, and fill the unexpected void, was to focus on that gap.
That’s when it struck me that, while I don’t really have a lot of personal memorabilia at hand, there was a way I could tackle my problem at very little expense. Any exhibit on the history of New York City, (especially one taking place in the most ethnically diverse borough, on a campus that hears over 110 languages spoken every single day) needs to explore the beautiful multiculturalism that makes this City what it is. That was when I came up with my plan, a work I am calling, “If They Can Make it There.”
In the long history of professional baseball, there have been men who were born in over fifty countries besides the United States that have made the incredible and unlikely journey to the Major Leagues. While the Dominican Republic and Venezuela have provided an outsized portion of these ballplayers, countries as far-flung as Belize, the Czech Republic and Australia have also chipped in. Many of those foreign-born athletes got their professional starts in New York City. In fact, twenty-one different countries, not counting the U.S. and its territories, have generated players who made their Major League debut with the Yankees or the Mets. My plan to fill in my unexpected vacancy is to honor these men, and what better way to do it than through the beauty of baseball cards.
I am putting together a collection of these itinerant dreamers which will feature each of them in the uniform of either the Yankees or the Mets. Why just those teams and not also the Giants, Dodgers, and the multiple early squads? Two reasons. The first I already mentioned. The goal was to try and examine the impact of the game in the present day. By focusing on just the Yankees and Mets, it reinforces that point by design. The other reason is economics. Now, I can complete this set, mostly, with inexpensive cards from the last thirty or forty years.
Beyond the player appearing in a New York uniform, I decided to lay down a few other guidelines to make this creation have a little more form, and not just be a random mishmash of cards thrown up on the wall. First of all, no reprints. While the exhibition will feature some reproductions (uniforms, mostly), I have been trying to limit their influence all along. No need to further water down this project by including “fake” versions of the cards. Besides, very few of the cards I needed were particularly valuable, so why resort to knock-offs? I also wanted, if at all possible, for the card to have been issued at the time the player was employed by that team.
This is not always feasible. A number of players who fit this criteria, including cups of coffee like Jim Cockman (born in Canada) and Harry Kingman (China), both of whom made brief appearances with the Yankees years before Jacob Ruppert signed Babe Ruth, never had any card issued, nonetheless one of them wearing the proper uniform. There are even holes for more durable players from recent years, like Stan Javier (Dominican Republic), who enjoyed a seventeen-year career that ended in 2001. During his first big league season, in 1984, he appeared in seven early-season games for the Yankees before being shipped back to Nashville and Columbus for more seasoning. He would later appear on the roster of seven other major league teams, but he never played another game for the Yankees. The Trading Card Database claims he has 289 cards out there, but none of them were issued in 1984 or ’85 featuring Javier in pinstripes.
There are missing pieces of the puzzle for the Mets, too. Utility man José Moreno (Dominican Republic) and shortstop Brian Ostrosser (Canada) never got a card of themselves in blue and orange, at least not while actively playing for the team. I have decided that in their cases, as well as that of Javier, to bend the rules and use one of the cards that came with the sets issued by the NYC-based appliance retailer, The Wiz, in the early nineties. While most of the hundreds who appear in this ubiquitous set were no longer active members of the roster at the time the cards were issued, at least they are dressed properly. I am also considering getting an Aceo Art card of Frank Estrada (Mexico), whose two lifetime plate appearances were insufficient to ever make Topps take notice.
Most of the collection, though, will be the real deal. There are cards from almost all of the big name publishers of the modern era, including Topps, Bowman, Fleer and Donruss. There will be plenty of Junk Era wax, as well as the slick chromes that have come to represent the current state of the industry. The bulk of the exhibit will include roughly 130 cards (purchased via COMC or already in my collection) that cost me a combined total of $45.76. Most exciting to me, however, is that there will be a small handful of pre-war cards thrown in there, too. I decided to reward my clever thriftiness by investing in some slightly pricier goodies.
I’ve already picked up a 1934 Goudey Arndt Jorgens (Norway), a 1934-36 Diamond Stars George Selkirk (Canada), and a 1911 T205 Jimmy Austin (United Kingdom). I also have my eye on two T206s, a Jack Quinn (Slovakia) and a Russ Ford (Canada). Assuming the Ebay gods favor me and I get the latter two, they will represent the first cards I’ve owned from that hobby-defining set. These bits of old paper not only give the exhibit a little more gravitas as a whole, but when it’s all over I will have some gems to add to my personal collection.
The exhibit also gives me a chance to show off a little bit of my beloved collection of Cubans who made the leap to the majors. There have been eight Cubans who began their major league career as Yankees, most recently Amauri Sanit in 2011. The Mets have birthed the careers of four citizens of the forbidden island, the most notable of which was Rey Ordoñez. While Ordoñez was famously weak at the plate, rarely hitting more than a single home run in a season, he was a defensive mastermind at shortstop in the late ‘90s and early ‘00s, when the Amazin’s had one of the most exciting infields in baseball history. His partner in the middle of the diamond, Edgardo Alfonzo (Venezuela), will also be featured.
The players mentioned here really are just the tip of the iceberg. The exhibit will also include some of the brightest stars of today, including Gleyber Torres (Venezuela) and Miguel Andujar (Dominican Republic). Ron Gardenhire (Germany) makes an appearance, as do the Mastuis (Japan), Hideki and the less-successful Kazuo. There is even one Hall of Famer who is featured, buried in the dozens of other more obscure names. The quickest among you will figure out who that is almost instantly. The rest of you, well, I guess you’ll just have to stop by the college and find out. My currently unnamed exhibition opens February 18. I hope to see you there.
As a kid few things sucked more than being dragged to Kmart by my mom. All that changed one day in 1982 when I saw these on the shelves by checkout.
I don’t recall the price, but it was damn low for a set that included Mantle, Mays, and Aaron, and it was even low enough for me to somehow twist my mom’s arm into adding it to our cart. On top of that, these were no ordinary cards. These were a Limited Edition!
Opening the box on the way to the car, I was pretty thrilled with the look of the cards, the first 41 of which featured images of earlier Topps baseball cards. At least that’s what I thought.
In fact, the set not only included cards of cards but also cards of cards that never were.
The set also gave me my first Topps Traded card since the designers smartly eschewed the 1981 Rollie Fingers base card in favor of his Brewers update.
However, the most intriguing cards in the set were these five. Even as a Dodger fan, I had to love the idea that these were cards of cards of Cards!
Thanks to some trades and card show visits, I already had some cards of cards from 1975 in my collection.
Three cards in the 1975 Topps MVP subset even included cards that never were.
The Wills card appears to be the same one used seven years later by Kmart, which leads me to wonder if a “real” 1962 Topps Maury Wills was created but never released or if someone in 1982 simply said, “Hey, wait a minute! No need to make a fake Wills. We still have that one from ’75.”
The 1951-style Campanella seems to work well, but the 1955 is a bit of an eyesore. Not only did Topps aberrantly go black and white on the head shot but they “capped off” the anachronism by placing Campanella in L.A. three years early. (Collectors of the 1958 or 1962 Jay Publishing sets may recognize the source of the 1955 Campy fauxtaux.)
But I digress. What you really want to know is were there cards of cards of Cards, and of course the answer is YES! As the set’s theme was identical to the Kmart set and the time frame wasn’t too different either, we see the same cards of cards of Cards as Kmart, minus Keith Hernandez who of course hadn’t won his MVP award yet.
And just the year before that Topps recapped the entire cardboard career of the Hammer with its five-card “Hank Aaron Special” subset.
North of the border, the same subset was issued but with some twists I never understood until reading Matthew Glidden’s terrific article on the subject. While the first and last cards are largely the same as the U.S. issue, the middle three cards were split into six.
On the heels of their 1974 and 1975 successes, Topps created another “cards of cards” subset for 1976. Though there were no cards of cards of Cards, the “Father & Son” cards featured five (then) current players along with the 1953 or 1954 Topps cards of their Big League dads.
That same year, a lesser known set featured a card of a card. Were it not for baseball’s Color Barrier, it might have even been a card of a card of a Card since its subject spent ten years with the St. Louis Stars.
The card itself is from a 13-card set dedicated to the life and career of Cool Papa Bell, and the card it depicts is from a 1974 Laughlin set.
Cards of cards had a particularly strong run from 1985-1990 thanks to another Father/Son series, featuring (yes!) a card of a card of a Card…
…and the five-year reboot of a classic Topps subset that debuted in 1977.
Where the 1977 subset used ordinary (or sometimes extraordinary) photos, these later sets adopted a Kmartesque cards of cards design. There were five cards in the 1986 subset, but none were cards of cards of Cards, nor were there even cards of cards that never were. The closest we come to a novelty is the use of Fernando Valenzuela’s 1981 Topps Traded card.
The 1987 subset again featured five cards but sadly no cards of cards of Cards. What it did include was the by now familiar Maury Wills card that never was.
Finally in 1988 were are rewarded with two cards of cards of Cards, and these weren’t just any old Cards but two of the greatest ever to wear the uniform.
The 1989 subset had just about everything under the sun: a card that never was of Tony Oliva, a card of a card of a Card, and a card of my cardboard crush, the Topps XRC of Dr. K. Oh, and Hank Aaron and Gil Hodges are in there too!
Following the subset into 1990, equipped with airplane bag to stomach its design, we find no cards of cards of Cards, but we do see a tighter cropping of the Kmart Fred Lynn, more closely matching his actual RC, and a card reminding Cards fans of recent postseason agony.
The 1986 Topps set also doubled down on the Hank Aaron Special design to honor Pete Rose’s breaking of Ty Cobb’s career hits record.
Where Topps had already turned the multiplayer RC of Fred Lynn into a solo card for Kmart (and would do similar for Oliva and Lynn again), Topps left Rose’s iconic 1963 rookie card in its original format. Also breaking with card on card tradition, Topps ran with Rose’s main 1984 issue rather than his update card on the Expos. In retrospect we might regard this as the beginning of the end for Montreal baseball.
Before closing the article, I want to highlight one more card on card that depending on the release date may in fact be the first of its kind. The same year Topps issued the Hank Aaron Specials, Fleer and Bob Laughlin blessed the baseball world with a 42-card set of Baseball Firsts. Card 12 in the set describes the first baseball cards and the front depicts a tobacco-style card that never was of Beaneater hurler (pardon the visual!) Kid Madden (SABR bio).
Oh how I would have loved it had Madden been a Cardinal so I could end with a card of a card of a Card. About the closest I can come is to note that the James O’Neill mentioned on the back of the card did spend seven years in St. Louis, but of course his team was the Browns.
I’m curious to know if you’re aware of any cards of cards earlier than 1974 or know whether the Fleer set beat Topps to the shelves (or mail order catalogs). For those of us trying to collect the baseball card’s rookie card, if not the master set, this kind of thing matters a lot!
From our readers
Thanks to @DonSherm for supplying us this “cards on card” card a year before the Hank Aaron Specials and the Fleer Kid Madden.
The card back shows several cards, though it’s impossible to know whether any are cards of Cards or even cards of cards of Cards!
Now going way back, I’m reminded that some very early non-baseball cards of cards were issued in 1906 (!).
In 1986, one could head to the local True Value hardware store to buy a box of nails or a toilet plunger and emerge with a folded, sealed, four-card panel featuring three players from the “True Value Super Stars Collector Series.”
The oddly packaged set features a fourth card on the panel that serves as a sweepstakes entry form with a picture of a True Value product on the opposite side. This advertisement card forms the back of the pack while one of the player cards comprises the front.
The cards are perforated to allow for each card to be individually detached. Of course, the panel could be kept intact, but one of the cards would be separated by the advertisement. Furthermore, the panel size is too big for a three-pocket, Hostess style page. An obsessive purist could leave the cards sealed, content in knowing two more cards reside inside, but the most logical thing to do is detach the cards.
This is exactly what I did this summer after purchasing the 10 different card folios at a local card shop. After 33 years, the adhesive beneath the back flaps was firmly set. I needed to use a putty knife to detach the flaps. Once opened, the 2-1/2″ x 3-1/2″ cards had to be carefully separated to prevent tears. The front card must be at least 1/32 of an inch wider than the cards from the inside, since it fits very snugly in a standard 9-pocket page.
It goes without saying that once you have the 30 cards separated you are left with a crappy set. These cards were produced by Michael Schechter Associates (MSA), who only had a MLBPA licensing agreement. If MSA sounds familiar to you, you may know the name from these ubiquitous discs of the mid-1970s.
The lack of an MLB license results in mostly “head and shoulder” shots without cap logos. (Andre Dawson is shown from the waist up.) The same images are used on numerous odd ball sets of the era. The photos are small and the red, white and blue framing is overwrought.
My collection of “junk wax” era, odd ball sets continues to grow, which begs the question: Why do I continue to add these unattractive cards with recycled images? Perhaps I’m genetically predisposed to own every known image of “Mr. Mariner,” Alvin Davis. Or, perhaps my essential cheapness won’t let me turn down bargain priced cards. Both could be true, but I believe the answer lies in my slow but steady descent into hoarding syndrome.
Only in Cooperstown can you go into a baseball card store and find inexpensive genuine autographed cards. Baseball Nostalgia, right next to Doubleday Field, is a frequent haunt of mine. They’ve been around for 40 years, were once the flagship of TCMA, and remain as the depository of awesome things. They have rows and rows of autographed cards, not only big stars but nobodies. Maybe nobodies is unfair; let’s say non-stars.
Last year I bought a handful of signed cards, but in the little pile of goodies were a few photos (Jim Bibby, Buddy Bradford) circa 1974 and a postcard of Jack Brohamer from 1975. Why would anybody buy a signed Jack Brohamer postcard? Readers of this blog know the answer to that.
The Brohamer card is pretty sweet and, as I was researching for a new book proposal, I stumbled on the fact that Ken Berry (outfielder, not F Troop star) finished his career on the Indians. I didn’t recall that, Googled, and came across the one card of Berry in brilliant mid-‘70’s Cleveland garb. It was from the same postcard set as the Brohamer! It took time, but I finally got the full set last week, shipped in sheets.
I grabbed an album off the shelf that would be appropriate housing for this set. It’s an album of misfit cards – oddball sets, different shapes and sizes, in 2-pocket, 4-pocket and 9-pocket sheets. Besides the 1975 Cleveland Indians set (here’s a photo of one page, not with Brohamer but with Ed Crosby, Frank Duffy, John Ellis and Oscar Gamble, for Dan Epstein), the other sets are:
1963 Pepsi-Cola Tulsa Oilers
12 panels, 2 cards per panel, 24 cards with a big loop above to hang on bottle tops – what more could you ask! The Pepper Martin card is the coolest, but for my card collecting age group (I’m 54), a minor league set with Jim Beauchamp, Tom Hilgendorf, Chuck Taylor and some batboys, is hard to resist. It’s not a very pricey set, I have no idea when I got it and how much I paid, but it’s way cool.
1966 East Hills Pirates
There are a few great regional sets featuring the Pirates of the 1960’s – KDKA, Grenier Tires and East Hills. Produced and distributed by a big mall outside Pittsburgh, the East Hills set is very nice and essential for Al McBean completists. Sure, Clemente and Stargell are the highlights, but every Bucco picture is a gem. There’s something about Matty Alou that fascinates me. He seems a bit like an alien, if an alien could hit .342.
1961 Nu-Card Baseball Scoops
Not odd in size, the Nu-Card cards are odd in content. Contemporary quasi-achievements are sprinkled amongst all-time moments. Was Roy Sievers’ 1957 American League Home Run title equivalent to Lou Gehrig’s streak or Willie Mays’ 1954 World Series catch? If you’ve got an 80 card set to fill, you bet it is!
1966 St. Petersburg Cardinals
A bit larger than regular postcards (they peek out above a regular 4-pocket sleeve), this 20 card set was put out by Foremost Milk. Of course, nothing screams hot summer in Florida more than a glass of milk. Sparky Anderson’s card is the key, and here he is. You can’t tell me this dude was only 32 at the time.
There’s something about these sets that resonate with me – there’s a romantic vision I have of suburban Pittsburgh 10-year olds bugging their Mom to take them to East Hills for a Gene Michael card, or some kid deciding to buy a pack of Nu-Cards instead of Topps and insisting that Nu-Cards were better. The very idea of seeing shelves of Pepsi bottles with Tulsa Oiler card hanging from the necks makes me light-headed.