Héroes de Cartón: When is a Card not a Card?

A few months ago I attended the Frederick Ivor-Campbell 19th Century Conference at the Baseball Hall of Fame. The Fred is my favorite of all of the SABR conferences because of the intimacy, the subject, the location and the camaraderie. One of the presentations that weekend was entitled “The Birth of Baseball Cards.” The panel was moderated by MLB historian John Thorn and featured the SABR Baseball Card blog’s very own Jeff Katz, Hall of Fame curator Tom Shieber and author Peter Devereuax. Devereaux’s book, Game Faces, is an inside look at many of the early baseball cards that constitute the Benjamin K. Edwards Collection at the Library of Congress and served as a jumping off point for the panel. Game Faces should be on the reading list of everyone in this group.

Over the course of the panel the question was brought up of just what it is that defines a “card.” It is a question that is often addressed in the hobby; has, in fact, been addressed in this blog by Mr. Katz. It is also a question with no definitive answers, although Shieber, who was one of the driving forces behind the Hall’s new permanent baseball card exhibit entitled “Shoebox Treasures,” listed a few personal criteria. To be clear, Tom does not espouse to be the final voice on this subject, but much of what he said rang true to me. To him, the item in question should be: intended as a collectible, part of a set, directly related to baseball, and there should be a “cardyness” about it. That last one is admittedly vague, though for most of the folks reading this, the idea is likely akin to the old adage coined by Supreme Court Justice Potter Stewart about pornography. We know it when we see it.

My paper-thin 1946/47 Propagandas Montiel Los Reyes del Deporte card for Nap Reyes, purchased on a visit to Cuba. Reyes has an earlier card, a 1945/46 Caramelo Deportivo, but it was only issued to collectors who had completed the rest of the set, thus making it rare and one of the most expensive cards of a Cuban ever issued.

This panel was the highlight of the weekend for me, not just because it was dedicated to one of my favorite subjects, but more so because I have wrestled recently with this very question. As I mentioned in my last post, in my quest to complete a collection of the rookie cards of every Cuban who has appeared in a major league game, I have had to stretch certain standardly-accepted definitions, beginning with the idea of a what constitutes a “rookie card.” In the interest of finding at least one card for every player, I have had to not only step outside of some of the accepted definitions within the hobby, but I have been confronted numerous times with the issue of whether or not an item I am looking at even counts as a “card.”

Such is the case with the 1943 set issued by the Havana-based, cracker, candy and chocolate manufacturer, La Ambrosia. As with major league baseball, the arrival of World War II created a vacuum of talent in the Cuban professional league. The league had already been struggling financially since the political upheaval of the overthrow of President Gerardo Machado, in the early 1930s. When the war began, it stemmed the flow of top-tier American talent, the quality of play suffered, and the league found itself at a low point. The silver lining of this nadir was the maturation of the Cuban amateur leagues.

The La Ambrosia card for Rogelio “Roy” Valdés. He had a single plate appearance with the Senators in 1944, although Valdés stuck around in the Washington minor league system for another four years after that.

With no minor league system in place, Cuban clubs would find their promising young talent on the sugarmill teams that dotted the countryside. Similar to the American company teams that would produce exciting local baseball that filled the void before the advent of radio and television broadcasts, the sugarmill teams were a loose collection of business-based semi-pro clubs. One of those clubs was sponsored by La Ambrosia, and would feature the likes of such luminaries as future Cuban batting champ Claro Duany and Orestes “Minnie” Miñoso.

The candy giant capitalized on their sponsorship of the club by publishing a set of 240 images that were released as “stamps.” Collectors were encouraged to get all of the stamps and then stick them inside an album, similar to the more ubiquitous Cuban release issued by Caramelo Deportivo during the 1945/46 and 1946/47 seasons. Printed on thin paper that most closely resembles magazine stock, the La Ambrosia stamps featured the largest single published collection of Cuban amateurs that I have found.

The album that La Ambrosia issued, with the intention of the stamps being pasted inside. The cross promotion with the Wilson sporting goods company is an interesting insight into how intrinsically American business was intertwined with Cuban interests at the time.

Unlike the Deportivos, in which the images are black and white and often grainy, the La Ambrosias are in color. They have the distinctive look of the tones being both vibrant and muted, as though the photos had been tinted with watercolors. The images look especially bright when mounted on the yellowed pages of their original album. It is those albums which resulted in the Deportivos and the La Ambrosias sharing another unfortunate trait. There are few remaining of either issue that do not have serious flaws, including backs that were damaged by adhesives.

For many, including the auction houses that sell these sets, the descriptions of these issues have evolved from “stamps” to “cards.” They certainly fit with Shieber’s first three criteria. But what about “cardyness?” They are not published on what we think of as a card stock. But does that matter? What is that quintessential piece that makes a card a card? Does an item need ALL of Shieber’s (self-proclaimed arbitrary) criteria? Are three sufficient? What about two? Or one?

The La Ambrosia cards feature a large number of pencil-thin mustaches, a popular fashion choice in Cuba at the time. Rogelio Martinez, who would not make his lone appearance with the Senators until 1950, sports a rather thick example of the style.

The “cards” I have included in the collection for the Aragóns, Ángel and his son Jack, are a perfect example of this latter question. Their short major league careers, as well as the fact that they played during war years (Ángel appeared in 32 games with the Yankees during World War I and Jack’s lone major league appearance was in 1941), led to neither of them having what would be thought of, traditionally, as a card. I have not even had any luck by expanding my search to include cards that portray them in foreign leagues, although Jack’s extensive minor league career gives me hope that I may discover him in an obscure set someday. At the moment, though, they just don’t seem to exist.

However, while trolling through ebay, I came across a seller who was offering images of both Ángel and Jack. He had come into possession of a number of old periodicals, including a 1914 Spalding Guide and a 1949 publication called, “Historia del Base Ball Profesional de Cuba,” written by Raul Diez Muro. The seller, scissors in hand, cut up both periodicals into a series of head shots for the players that appeared in the two collections. The Spalding Guide offered a number of publicity photos of minor league players, including Ángel. Jack appeared in the book by Muro.

Ángel played for the minor league Long Branch Cubans in 1913 and 1914 before being called up to the Yankees. Unlike some other teams named “Cuban,” the Long Branch squad was made up almost entirely of actual island-born ballplayers.

I have decided to include these hand cut bits of newsprint in lieu of “cards” because there aren’t any other options for these players and they do have the advantage of originally being printed concurrent with the player’s career. They pass virtually none of Shieber’s criteria. While the publications themselves could be considered collectible, they certainly became less desirable after the scissors were taken to them. The subjects are definitely baseball related, but they are not part of an intended set, nor do they feel very “cardy” to me. I have blurred the line considerably in the interest of completing my checklist.

I am now at the point where I need to decide if, since I have expanded my definitions for the Aragóns, do I do the same with the remaining Cubans who were never issued a card? Are pictures cut from newspapers enough to check that box, especially if I hold true to the criteria of the images being published during their careers? I know it’s my set, and I can do with it as I damn well please, but I’m not a fan of cheating. I suppose the best answer would be for me to wait to make a similar discovery of a player who is cardless, and decide when I see the actual item. Because, like Stewart’s porn, I believe I’ll know it when I see it.

Author’s note: I thought some of you might be interested in seeing the collection as it develops. I have created a flickr album that you can access here. The cards appear in the album not by the year in which they were issued, but rather in the order in which the player made their major league debut. Thus, even though the card for Esteban Bellán wasn’t produced until 2014, he is the first one in the set.

1954: The Year of the Regional

1954 was a very eventful year in the USA. The Baby Boom was in full swing. Commercial sale of color television sets (15”!) began. The Army-Senator Joseph McCarthy hearings captivated the nation and ultimately led to his censure in December.   Ohio State and UCLA were co-national champions in college football, and Wisconsin’s Alan Ameche galloped off with the Heisman Trophy. In baseball the St. Louis Browns migrated east to become the Baltimore Orioles.   And ‘’The Catch’’ by Willie Mays in game 1 of the World Series etched its way into baseball lore.

1954 was also a significant year in the world of baseball cards. The two major companies manufactured extensive sets (Topps with 250 cards, Bowman with 224). In addition a wide array of regional issues dotted the collecting landscape.   This article will highlight several of the more prominent and unique local offerings, with emphasis on sets that include major league players.

Red Heart Dog Food was produced by John Morrell & Company of Cincinnati.  Dubbed the ‘’Big League Dog Food” it issued a 33-card set in ’54. Divided into three 11-card series (with background of red, blue, or green), each group could be obtained via a mail-in offer (10 cents plus 2 can labels).  In contrast to most regional issues “Red Hearts” featured players from a majority (14) of the 16 MLB teams. Eleven HOFers grace the set. Not surprisingly Mickey Mantle and Stan Musial are the most valuable; neither was included in that year’s Topps set.  Centering can be problematic, with this Bob Lemon card an example. Overall this set is quite reasonable in cost.

20180310_142424    20180310_142438

 

Wilson and Company (Chicago, Illinois) enclosed individual cards in packages of hotdogs. 20 players comprise this ‘’Wilson Franks’’ set, including HOFers Bob Feller, Ted Williams, Enos Slaughter, Nellie Fox, Roy Campanella, and Red Schoendienst.   Six representatives of the Windy City are featured, among them managers Stan Hack (Cubs) and Paul Richards (White Sox).  Condition sensitivity is a major concern; grease stains from the frankfurters often mar card surfaces.   The relative scarcity of these cards makes Wilson Franks very pricey, with a near-mint condition Williams fetching upwards of $10,000.   (enter Wilson S. White here)

20180310_142525  20180310_142537

The New York Journal American was the result of the merger of two NYC newspapers owned by William Randolph Hearst. It was published from 1937-66. In 1954, during the heyday of baseball in Gotham, the Journal American offered a 59-card set. Featuring only Dodgers, Giants, and Yankees, individual cards were distributed at newsstands with the purchase of a paper. Card fronts bear player photographs (quite grainy in quality) and advertise a contest offering cash prizes.   The reverse displays the ’54 home schedule of the player’s team.   Common cards are comparable in price to those of the Topps issue.

20180310_142316   20180310_142339

Turning to the Great Lakes, the Dan Dee Pretzel and Potato Chip Company was a family-operated snack food business for over 70 years throughout Ohio, West Virginia, and western Pennsylvania.   Founded near Pittsburgh in 1913 the company relocated to Cleveland in 1916.   The 1954 “Dan Dees” are nearly as uncommon as the Wilson Franks.   The cards were placed in boxes of potato chips; despite being wax-coated they frequently became stained with chip residue. This 29-card issue features 14 Cleveland and eight Pittsburgh athletes. Three Yankees, two Dodgers, one Giant, and one Cardinal round out the roster. Short prints (Cooper, Smith, & Thomas) are notable, but by far the key to the set is the Mickey Mantle pasteboard.

20180310_142956  20180310_143005

 

Speaking of Dan Dees photos of its New York players were also used in two other regional issues. Stahl-Meyer Franks (of NYC) offered cards from 1953-55. The ’54 version was a 12-card set featuring athletes from the Big Apple.   This set is very rare and expensive, with the HOFers (Mays, Mantle, Irvin, Snider, & Rizzuto) setting the price pace.   Similarly Briggs Meats issued sets in 1953-54.   28 Washington Senators and 12 New York players comprise the ’54 group.   With the slogan ‘’save these cards, collect them!, trade them!” two-card panels were issued in hotdog packages and distributed solely in the Washington, DC area. These are quite difficult to locate, and intact panels are very scarce.   Thus, these cards are big ticket items. In addition to Mays and Mantle, the short prints of Gil Coan and Newton Grasso are lavishly priced.

Several other regional issues deserve a brief mention. Esskay Hot Dogs Orioles celebrated the arrival of the new Baltimore AL franchise with a 34-card collection.   2-card panels were placed in packs of franks. These cards currently carry very high prices, reflective of their scarcity and significant condition-sensitivity.   Hunters Wieners Cardinals were manufactured from 1953-55. The ’54 set was unique: each 2-card panel included one with a player photo, the other with that player’s statistics.   HOFers Musial, Slaughter, & Schoendienst highlight this 30-card Redbird group.   Johnston Cookies headquarters was located near Milwaukee’s County Stadium. Johnston Cookies Braves were available from 1953-55, with a card inserted in each confection package. The ’54 series of 35 cards includes Braves assistant trainers (Joseph Taylor and Dr. Charles Lacks).   These cards are much less pricey than their Esskay and Hunters counterparts.

20180310_142705  20180310_142838

One can easily argue that 1954 was truly a golden year for card collecting.   Topps and Bowman competed bitterly, and these rivals failed to secure signed contracts from several key players (notably Stanley Frank Musial).   Regional issues helped to fill the void. Today’s vintage collector can enjoy the local flavor and pursuit of these fascinating collections.

 

Rolling my own

1987 was my first full year as a baseball fan. After attending my first Giants game in 1986, despite the ridiculousness of the game—16-innings including the Giants using pitchers as outfielders and switching them between left and right field depending on the batters’ platoon splits—I ended up a hard core Giants fan the following year. That the Giants were actually good for the first time in anyone’s memory certainly helped. As did the fact that 1987 was also the year I got bitten bigtime by the baseball card bug.

That fall when the Giants won the Western Division* my local paper, The San Jose Mercury News, celebrated by printing cartoony baseball “cards” of the entire team on the back page of the sports section. It was a pretty silly thing. Cheap newsprint. The card backs were just whatever was on the previous page of the newspaper. But I was undeterred.

*30 years later I still instinctually think of the Reds, Astros, and Braves as the Giants’ rivals even though they’re no longer in the same division nor, in the Astos’ case, the same league.

DSC_0009 DSC_0011

I scrounged some old vertical file folders from my parents, brushed on glue, and carefully laid the newspaper onto cardstock. I still remember carefully brushing the bubbles out before the glue dried. Later in the day once the glue had dried, I busted out my scissors and turned that cheap newsprint into real cards.

30 years later and I’m a bit surprised that these are in as good shape as are. Yes, of course I kept these in binders. But newsprint isn’t the most archival of materials and there was no guarantee I’d selected an appropriate glue. I probably just grabbed a bottle of Elmer’s but it’s not like I knew what I was doing when I was nine.

DSC_0010 DSC_0012

The best part of these cards is the backs though. Besides being woefully uncreative—I had, after all, only been collecting cards for under a year—it’s an interesting snapshot into what I felt was important on a card back at the time. Yes, I also remember being fascinated with all the statistics but that would’ve been outside of my lettering ability at the time. But I felt very strongly about knowing a player’s position and recording the team/year information that the card represents.

It’s also very clear that I believed that a baseball card should be part of a numbered set. I have no idea how I chose to number these, but not only did I number them, that’s the order I sleeved them in my album.

DSC_0013 DSC_0015
DSC_0014 DSC_0016

I was apparently not the only burgeoning baseball card collector who received The Merc at home. These cards got such a reception that a few days later they reappeared on the back of the sports page—this time in color and with proper backs. Or, well, sort of proper backs. It looks like something produced by a newspaper whose priorities are creating readable copy using the existing house style. I do however love the optimism of including a line for autographs. Even today I don’t know what pen I’d choose for that task.

Anyway, I went ahead and turned the new series into cards too. Same method only I had to both procure a second copy of the paper and figure out how to register the two sides for gluing.

I wish I could remember how I accomplished the registration.

DSC_0005-2 DSC_0007-2
DSC_0006-2 DSC_0008-2

The following year when the A’s won their first pennant in over a decade The Merc celebrated the same way. This time though the cards were oversize—closer to the pre-1957 Topps size—and, while they were printed in color the first time around, they never got any backs.

So, as someone whose first exposure to cards the late 1980s with backs that stayed the same year after year, I went ahead and used the same template for my hand-pencilled backs that I’d used the previous year.

Productionwise though I no longer used vertical files. My parents encouraged me to find a cheaper source of card stock so these are, I think, on reclaimed cereal boxes. This resulted in way thicker cards and produced the nice side benefit of encouraging me to use a paper cutter instead of scissors. Where the 1987 cards have all janky hand-cut edges, these 1988s are nice and square.

Alas, The Mercury News never made any more cards. The following year’s Bay Bridge Series had plenty of other things for them to print commemorative back pages of and by the time the Giants returned to the World Series in 2002 the baseball card bubble had imploded. But I’m happy these were around right at the beginning of my collecting and I love rediscovering them both in how they’ve survived and how they suggest possible projects for my sons to try as they flirt with the hobby.