I’ve been selling my pre-war cards. Most of them anyway (there’s a few that I want around). In recent years my collecting has shifted, in ways that bring me great pleasure and, while it’s slightly odd selling off cards that are one of a kind in my collection (selling doubles is so much easier on the emotions), I’ve gotten enormous pleasure from the turnover.
I’m not sure why I have one 1934 Butterfinger Premium, (R310s for you scoring at home) let alone two. The Lloyd Waner made sense at the time, and in retrospect. I was looking for cards of Hall of Famers from their playing days. (Now that I have another “Little Poison,” a 1936 Goudey Wide Pen Type 1, I can let the R310 go).
Bob O’Farrell? I have no idea.
These premiums really aren’t even cards. Large, 7 ¾” X 9 ¾”, paper thin (though there are cardboard backed displays with red ad copy letting a bunch of Dead End Kids and Little Rascals of the decade know they could get their very own Lew Fonseca with the purchase of a nickel candy bar),
and fragile, they’re more like posters (which often make it into the Standard Catalog anyway). The checklist is a nice representation of the player pool, from Ruth, Gehrig and Foxx (spelled both “Fox” and “Foxx”) to Al Spohrer and Ralph Boyle.
Curtiss Candy Company Ralph Boyle, from the Butterfinger series (R310) issued by the Curtiss Candy Company to promote Butterfinger Candy Bars, 1934 American, Photolithograph; Sheet: 9 7/16 × 7 3/4 in. (24 × 19.7 cm) The Metropolitan Museum of Art, New York, The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick (Burdick 324, R310.10) http://www.metmuseum.org/Collections/search-the-collections/706325
The cardboard displays are rarer, selling, according to one Standard Catalog, at four times the paper. There’s even a Canadian version, smaller in size, at 6 ½” X 8 ½”, and checklist, less than 60. (These are given a different designation, V94).
They’re nice items, perfect for team and type collectors, and not very expensive, depending, of course, on condition. A lot of them have suffered paper loss from various tuckings and gluings into albums. You can even get a low grade Al Spohrer for $10!
But the biggest mystery to me is why anyone needs a premium to buy a Butterfinger. They’re delicious and worth each of those five pennies.
A common complaint among vintage collectors who run across newer issues is that we miss the good old days when baseball cards had borders. Looking at cards like these 2017 Astros leaves us feeling (ahem!)…cheated.
The borders we overlooked as kids have come to symbolize all that was right about baseball cards. Joni Mitchell had us pegged. You really DON’T know what you’ve got till it’s gone. No, we’d never pave Paradise to put up a parking lot, but we sure wouldn’t mind a thin cement edge around it.
The borders on our cards have taken on almost a spiritual significance with “meaning of life” level implications. We ponder koans such as, “Is a card without a border even a card?”
The sages teach us that without nothing there could be no something. Cardboardismically speaking, the border is the yin to the image’s yang. Form needs outline.
The vintage collector therefore must find “border in the chaos,” else risk serenity and sanity alike. Should he even consider collecting cards post-2015, his best, nay ONLY, option is Heritage!
Whatever you hear on TV, friends, THIS is the real border crisis, but fear not…
Tengo un plan para eso…and it won’t even raise your taxes! (Checks new eBay policy. “Okay, so maybe a little.”)
Add just THREE CARDS to your collection and you’re gonna win on borders so much you’ll be tired of winning on borders.
1960 Fleer ted williams
Let’s start with Ted Williams. Compare his 1960 Fleer card with that of Hack Wilson or any other player in the set. That’s some serious border! Where some perfectly centered cards are said to have 50-50 centering, Teddy Ballgame comes in at 150-150!
Back in the day you might have found this card an eyesore, but that was then. Now you probably look at the card and wish the borders were even bigger!
1936-37 World wide gum Lou Gehrig
The second must-have for the border hoarder is the 1936-37 World Wide Gum card of Lou Gehrig. (Note that this issue is catalogued as 1936, but Matthew Glidden makes a compelling case that 1936-37 is more correct.)
At first you may shrug away Larrupin’ Lou’s border as nothing special, no different than that of teammate Dickey. Look closer though and you’ll see that Gehrig’s image comes to a refreshing end more than a quarter inch from the card edge. After unremarkable offerings in 1933 and 1934, World Wide Gum definitely put the Border in “North of the Border!”
1934 Butterfinger Paul Waner
Finally we come to the 1934 Butterfinger card of Paul Waner, the card that I believe sets the standard when it comes to border-to-image ratio.
While the Dizzy Dean image from the same issue flirts tantalizingly close to the card edge, the Waner card has more margin than Gould selling hammers to the Pentagon. If the card had any more border we might forget it was a baseball card altogether and assume it was a Home Depot paint sample for Gotham Gray. If Big Poison were any smaller on the card he would have been Little Poison.
Teddy Ballgame, the Iron Horse, and Big Poison. Three players who made the Hall of Fame by a wide margin, but even more importantly, three cards who made the wide margin Hall of Fame. Border crisis averted, at least for now.
I’m not shy about proclaiming National Chicle’s 1934-36 Diamond Stars as one of my favorite sets ever. The set’s bright colors and period backgrounds seem to hint at the Golden Age of comics just on the horizon (1938-1956), and the set is loaded with action in contrast to the more austere (mostly) portrait-centered design of its 1934 Goudey competition.
Much of the action was posed and, stylistic backgrounds aside, would fit right in with the Topps sets of 1957, 1967, or even 1977: baseball players pretending to do baseball things on baseball fields.
Other cards, however, took the action a step further and put the players right into the game.
Other cards fell short of in-game action but still managed to have interesting things going on in the background. (Click here for a fun Twitter thread on the Medwick card in particular.)
And who says there’s no Lou Gehrig in the Diamond Stars set? Who’s that handsome fellow holding a bat behind the Crow?
And come to think of it, even the guy in the dugout looks familiar!😊
Unfortunately, a funny thing happens when you submit the Diamond Star cameos to a full background check. You come up empty!
Some readers may remember an earlier post that matched the 1933-34 Goudey cards with Charles Conlon source images. Such a massive undertaking was too ambitious for the couple hours I had today, but I did manage to compare 1934-36 Diamond Stars against the 65 premiums that make up the 1934 Butterfinger (R310) set.
I chose the Butterfinger set for three reasons:
The premiums used photographs, including authentic backgrounds.
The set was contemporary with Diamond Stars, hence included many of the same players.
The Butterfinger photos had known overlap with other card sets of the era. Here are other uses of the Dizzy Dean photo, for example.
Overall, the 108-card Diamond Stars set (of 96 different players) had 31 players in common with 1934 Butterfinger. Of these 31, there were 9 positive image matches and one other I’ll put in the “maybe but probably not” category.
The Diamond Stars Blondy Ryan features what I imagine to be a hustling outfielder, charging in to back up the play. However, “imagine” is the key word here because really there’s noboby there!
Next up is Gus Suhr, who makes the grab at first base several steps ahead of the…wait a minute…I swear there was a runner there!
Next up is Jim Bottomley, throwing a ball around while imaginary teammates check out the bat selection.
The good news on this one is that Joe Vosmik didn’t really take such a half-hearted hack at a real pitch. He’s just smiling (okay, maybe not) for the camera.
Our next batter is Master Melvin, whose Diamond Stars card is actually quite faithful to the photo. (The same Ott image makes an appearance 0n one of his two 1933 Goudey cards as well.)
Ditto for Oscar Melillo, whose card transforms rather drab stadium scene into a vibrant cityscape but otherwise introduces no false action.
While many collectors prefer the purity of black and white photography over bright cartoons, the Butterfinger card of Paul Waner may pose a challenge to their orthodoxy. I can almost picture the scene on the field: “Hurry, take his picture before the elevator doors close!”
It’s fair to say Diamond Stars really made the most of what they had to work with here. (I’m not suggesting Diamond Stars used the Butterfingers as their source, but I am assuming the source photo for Waner is the tightly cropped image we see in the Butterfinger.) As a side note, I believe Waner’s is the only Diamond Stars card to show a uniform number for a cameo player, offering us the rare chance to see who it is! Let’s see, let’s see…#28 on the Pirates in the early 1930s was…nobody!
One of the more exciting matches in the sets is Yankees ace, Red Ruffing, who appears to be joined by Hall of Fame second baseman Tony Lazzeri. As you might have guessed though, it’s nobody at all.
At first glance you may wonder why I am calling this one a match. In truth, I almost missed it myself.
But take a look. All I did was adjust the size–not even any rotation required.
CLOSE BUT NO CIGAR…
The images of General Crowder from Diamond Stars and Butterfinger bear a strong resemblance, but there are hints that the Diamond Stars comes from a different photo. I’ll leave the clues for you to find unless anyone asks me in the Comments.
Upon review it is evident that the Diamond Stars artists simply improvised backgrounds, either to make cards more interesting or to give the illusion of game action. That said, this gimmick was hardly invented at National Chicle, as demonstrated by this 1933 Goudey card of Jimmy Dykes where the action is magically transported from outside the dugout to the batter’s box.
So no, Diamond Stars hardly invented the illusion of game action. However, seeing as the Goudey image has neither catcher nor umpire, I do think Diamond Stars improved considerably on the work of their main competitor, if not perfected the mirage. (Just don’t ask yourself how Lopez had time to toss his mask off in the tenth of a second it took the ball to spring off the bat.)
And besides, who hasn’t failed the occasional background check? It’s not like our national security is at stake here. Or is it? 😉