Just a few days before the opening of “Home Base,” my exhibition about the history of baseball in New York City, I received an email from a woman who had been steered my way by the esteemed official historian of Major League Baseball, John Thorn. The content of the email was, mostly, something I have seen before. A family had inherited a baseball card collection. They believed it had some value but were looking for assistance as to which way to best navigate a sale.
In the few years I have been assisting people in selling their collections, I am, at best, usually approached with cards from the 1970s. Often, it’s even more recent and pretty worthless. I’ve disappointed many a soul when I told them that the five Wade Boggs rookie cards they hoarded as a kid weren’t going to make them a millionaire. I’ve reached a point where I understand that such collections aren’t worth the many hours that go into what it takes to inventory, organize and sell a collection, and I pass on the opportunity.
But, this email had two distinctive features. The first was the recommendation from John, who has the wisdom to know if something is the real deal. The second was that this family had already done a considerable amount of inventorying and research in the eight months since their uncle died. They sent me a series of handwritten lists they had created, which told me which sets they had and which cards were missing from each. It was intriguing enough that last week I decided to meet with them to see it in person.
I met the three sisters, Karen, Lynn, and Mary, and their mother, Gertrude. They made me a splendid breakfast and regaled me with stories of their uncle, Johnny Gould. Johnny (the handsome fellow whose picture is at the top of this blog) was born in 1940, was single for most of his life, and was living in the home that belonged to his parents when he died. He was remembered by his family as one who was both “salty and sweet,” a kind soul who was a bit of a reclusive loner. He was also a sports fanatic. All sports. He was a Redskins fan who was the quarterback in many a neighborhood pickup game. He liked basketball and was an avid watcher of golf. But, the true passion of his life was baseball.
As a youth, he pursued a professional career. Among the things he left behind in his collection were an interest letter from the Pittsburgh Pirates, and the business cards of John Whalen and Walter Youse, scouts for the Indians and Orioles, respectively. He signed with the Indians, as a pitcher, and was in their minor league system when an arm injury derailed his fledgling career. After his dreams of major league glory were dashed, he continued to channel his love of the game into collecting. It was an intense romance that resulted in a collection that has brought me to pen this little missive.
I am in the middle of inventorying the first five fifty-gallon storage tubs, and those represent just a portion of the collection. The cataloging process will likely take me several more weeks and as a result, I can’t accurately represent the sheer enormity of it, not just yet. However, I have seen enough that a story is starting to emerge.
Johnny began collecting baseball cards in 1950, when he was a ten-year-old boy. His timing was synchronous with the explosion of the hobby, which had been mostly dormant during World War II. Johnny began with Bowman, the only real game in town at that point. That 1950 offering included what we now think of as key cards for Jackie Robinson, Ted Williams, and Yogi Berra. The nickels that Johnny paid for a pack of five cards (or one-card packs for a penny), resulted in him having multiple copies of those legendary players, and more, in this relatively affordable vintage set.
After he experienced the photo-based, lushly painted wonder of the 1950 Bowmans, he clearly became hooked. For the next 13 years he purchased every set that Bowman and Topps produced, with the seeming exception of 1960. The quantities he bought would vary, year to year. He was missing fewer than 50 cards that were produced by Bowman from 1950-1955. From Topps, he had a complete set of 1957, was missing only one (ironically inexpensive) card from the 1956 set, and was only a couple dozen cards shy of completing the sets from 1952-55.
Among the many, many cards that Johnny collected in his teens are some of the most iconic ones in the hobby. He not only owned the 1952 Topps Mickey Mantle, perhaps second only to the famed T-206 Wagner in terms of desirability by collectors, but he had two 1951 Mantle Bowmans. There are multiple rookie cards for all of the biggest names of baseball’s golden age: Hank Aaron, Ernie Banks, Willie Mays, Eddie Mathews, Al Kaline, and Sandy Koufax are all represented, just to name a few. Johnny also, at one point in his life, started collecting pre-war cards, too. There are 1934-36 Batter Ups and Diamond Stars, 1935 Goudey 4-in-1s, 1933 Eclipse Imports and a fair sprinkling of 1939 Play Balls, including both the Ted Williams and Joe DiMaggio rookie cards.
The conditions of the cards vary. At some point he trimmed the ’52 Mantle so he could fit it into his wallet, according to the sisters. Most of the wear is more traditional. It’s clear from the ones dating back to the early years that Johnny loved his cards with a little boy’s enthusiasm. But, as he matured, he started to take better care of his collection. The borders of the 1962 Topps, with their dark faux woodgrain, are remarkably sharp and unchipped.
One habit superseded any desire he may have had to keep his cards pristine. Johnny went through a phase in the mid-’50s where he wanted to learn how to sign an autograph, just like his idols. What better arena in which to learn than on the cards themselves, where manufacturers frequently provided a facsimile signature? Johnny had nine copies of Hank Aaron’s 1956 Topps. Five of them feature what I believe are the sixteen-year-old’s florid attempts at replicating the tight signature of Hammerin’ Hank.
His habit of copying signatures almost made me miss a group of 1953 Bowmans that contain, what I now believe to be, legitimate autographs. At first I was working under the premise that they were also fakes, largely because the Mantle autograph looked so different from his more familiar style, with the half-moon M at the front of both parts of his alliterative moniker. Then, I took a second look. On the cards that were obvious forgeries, Johnny’s youthful attempts at copying the signatures weren’t very good. Not only did they look nothing like the real thing, but they were all obviously written in the same hand. The ’53 Bowmans not only seemed to be by different hands, but the cards themselves do not contain a facsimile to inspire his practice. That realization then triggered the memory that Mantle’s signature, like so many others, evolved over the years. With the help of sportscollectorsdigest.com I found a version of Mantle’s autograph from a similar era. I leave the comparison to you.
Gertrude confirmed that Johnny started taking the bus to Griffith Stadium when he was thirteen. All of the signatures on the ’53 Bowmans, seven in total, were guys who played on American League teams, four of them Yankees. As such, there would have been an opportunity for Johnny to connect with each of them. I’m firmly convinced these signatures are real and will be keeping an eye open for even more examples as I inventory the rest of the collection.
Autographs became very important to Johnny, ultimately overcoming his collection of baseball cards. While he appears to have mostly stopped buying cards around 1962, that year also marks the beginning of when he started a new hobby. Included in the collection are three boxes of envelopes, with approximately 150 envelopes per box. The dates on the postmarks span the years 1962-’97, and come from around the United States. It seems that Johnny wrote the ballclubs (and later in life, professional golfers), and sent them a SASE filled with blank index cards. The teams returned them, signed, with mixed results in terms of player participation. Often, only one player responded, signing multiple cards. Anyone in need of 12 copies of Charlie Spikes’s autograph?
Some of the envelopes, however, have taken my breath away. One postmarked from San Francisco in 1965 contained the autographs of six Hall of Famers, including Orlando Cepeda, Juan Marichal, Willie McCovey, Gaylord Perry, Warren Spahn and Willie Mays. Another contained almost the entire starting squad of the 1969 Mets, including Tom Seaver. A third featured many of the 1969 Pirates, including one signed by Roberto Clemente. I had never touched anything that was also once held by Clemente, a personal idol, and the experience left me shaken.
The contents of the card collection itself are a rare experience for many hobbyists. A chance to dive into so many of these legendary pieces of cardboard is a precious opportunity indeed, and I expected to be moved by my discoveries along the way. But, I’m normally not an autograph guy. Even as a child, I found something awkward in asking a player to sign something for me. It felt like an invasion of their space, like I was a thief trying to steal their names. So, it is with no small amount of irony that I find myself most captivated by this collection of envelopes. The sisters did not have time to inventory their contents, so each is a surprise to me, and some of the names I am stumbling across are humbling.
The envelopes have also given me a chance to better understand Johnny Gould, the man. It is one thing for a ten (or twenty) year-old boy to spend a few dimes on packs of baseball cards. But to practice a habit for thirty-five years, carrying it through until well past middle-age, speaks to a particular mind. Lynn pointed out that while many of the cards were stored in literal shoeboxes, the envelopes lived in the top drawer of his dresser, always close at hand. Each one of those envelopes, all of them containing the same D.C. return address written in the same, neat, steady hand, is a testament to a passion I readily recognize. For Johnny, those index cards were transformed from simple squares of paper to direct links to the game that he gave his life to, in his most singular way. I, and likely most of you reading this post on this particular blog, can certainly relate.
I am excited for what the next few weeks hold. There are still plenty of treasures to discover as I prepare to help the family sell their uncle’s legacy. There’s more I’ve already uncovered that I didn’t even mention this time around. Maybe I’ll have to write more about it as I journey down the path. In the meantime, if any of you might be interested in purchasing items from the Gould Collection, feel free to drop me a line at email@example.com. I’ll be over here, touching history.
Rather than imagine the Topps intern assigned to building the checklist simply whiffed on Joltin’ Joe (or that there even was a Topps intern with such a job!), I have to believe Topps simply lacked the rights to feature DiMaggio’s likeness on cardboard. A look at other postwar sets during and after DiMaggio’s career show his absence in 1961 was definitely the rule and not the exception.
1933-1941 (AKA “Prewar,” depending where you lived!)
During the early part of the Clipper’s career, while he was not in EVERY set, one can say he tended to appear in every major set you’d expect to see him in, and then some, including these two gems from the 1933-36 Zeenut set.
Knowing DiMaggio didn’t make his Yankee debut until 1936, it’s not a big surprise that he didn’t appear in the three major gum card releases of the mid-1930s: 1933 Goudey, 1934 Goudey, and 1934-36 Diamond Stars. That said, his appearance in 1933 Goudey wouldn’t have been completely out of the question since that set did include 15 minor leaguers, including a fellow Pacific Coast Leaguer, Pete Scott.
Meanwhile, the 1934 Goudey and 1934-36 Diamond Stars checklists did not include any minor leaguers, so there’s no reason DiMaggio would have even been up for consideration.
Now some of you may know about the 1937 Diamond Stars extension set and surmise that Joltin’ Joe might have cracked that checklist. Unfortunately, all that seems to have survived is a single sheet of 12 cards, which of course DiMaggio is not on. All we can say for sure then is that if National Chicle did have a Diamond Stars card planned it would have been a gem!
The two-year stretch from 1936-37 did see DiMaggio appear on several cards, now as a Yankee, though there is room for debate among the collecting orthodoxy as to which constitute his true rookie card. (Don’t ask me, I’d vote for his San Francisco Seals cards!)
These four from 1936 have the benefit of being a year earlier than the 1937 cards, hence score a few more rookie points for their date of issue. On the other hand, all are of the oversized premium variety, which not all collectors put in the same category as the smaller cardboard offerings that come from packs of gum or cigarettes.
In fact, DiMaggio did crack one (cataloged as) 1936 (but really 1936-37) set of gum cards, but the fact that the World Wide Gum were only issued in Canada gives pause to a good many of the Hobby’s arbiters of rookiehood. If nothing else, though, note the nickname on the back of the card. A bit harder to read but the bio would not pass muster today in its reference to Joe as “a giant Italian.”
One of DiMaggio’s most sought after cards, rookie or not, was another Canada-only release and came out the following year under the later-on-much-more-famous O-Pee-Chee name.
Back in the U.S., DiMaggio made it onto two cards in 1937, but as with the preceding year they were both of the larger premium variety. The Goudey offering (left) is not much (any?) different from its 1936 counterpart, while the Exhibits 4-in-1 is particularly notable in its pairing of the Yankee Clipper with Lou Gehrig. (Oh, and the other two guys are pretty good also.)
It is finally in 1938 that Joltin’ Joe receives his first ever, God honest American gum card as a Yankee, thanks to the 1938 Goudey “Heads Up” set. Like the other 23 players on the checklist, he in fact appears twice, once with a plain background (card #250) and once with a cartoon background (card #274).
Finally, DiMaggio and Gehrig make it onto another 4-in-1 of Yankee legends, this time swapping out Tony Lazzeri for Bill Dickey.
To this point, just about every card I’ve shown, save the 1938 Goudey pair, has some level of oddball status attached. This was not the case from 1939-41 when Gum, Inc., hit the scene with its three year run of major bubble gum releases under the Play Ball name. Though the term is perhaps overused, I’ll throw DiMaggio’s 1941 card out there as one of the truly iconic cards of the Hobby.
The Play Ball cards weren’t DiMaggio’s only cards from that three-year stretch. He could also be found in the 1939-46 Exhibits “Salutations” set, yet another oversized offering…
And the 1941 Double Play set, where he was paired with his outfield neighbor, Charley Keller.
If there’s a theme to all of this, beyond just the opportunity to post a lot of incredible cards, it’s that Joe DiMaggio was no stranger to cardboard during the prewar portion of his career. On the contrary, he was in just about every major set there was, and then some!
These next ten years take us to the end of the Yankee Clipper’s career while also leading us through the wartime era where not a lot of card sets were being produced. DiMaggio cards didn’t simply follow the dip in overall card production but practically disappeared altogether.
Joe’s first card, post-1941, comes from the 1943 M.P. & Company card, a somewhat “off the radar” almost certainly unlicensed set, something we’ll see quite a bit more of as we proceed through this section of the article. (Side note: This set is screaming out for one of you to solve the remaining 21% of a mystery.)
Two notable aspects of the card are Joe’s position, right field (!), and the fact that his recent hitting streak is not mentioned.
The latter of these notables is addressed five years later in the 1948 Swell “Sport Thrills” set, which also happens to be the first gum card set of baseball highlights and a possible inspiration for the 1959 and 1961 cards Topps put out under a similar name.
First off, I’ll show the back of the card, which is everything you might expect to see in a card featuring The Streak.
However, the front of the card is more than a bit disappointing to DiMaggio collectors for obvious reasons. “Where have you gone, Joe DiMaggio?” indeed!
What I read into this card is that Sport Thrills did not have permission from DiMaggio to use his likeness on the card. Yes, it’s possible the folks at Swell truly considered “stopping the streak” a greater achievement than the streak itself, but I kind of doubt it.
But then again, look who made it onto the set’s Ted Williams card, so who knows!
1948 was also the year that Gum, Inc., reappeared on the scene, beginning an eight-year stretch (1948-55) of baseball card sets under the Bowman name. the Bowman sets managed to include pretty much every big name of the era but one: Joe DiMaggio.
Personally I would have loved to see the Yankee Clipper in one of these early Bowman sets, but a “what if” we can consider as collectors is whether the rights to Joe D. would have left another Yankee centerfielder off the checklist in 1951.
You might not have expected any mention of Topps so soon, but it’s worth noting that Topps made its baseball debut not in 1952 or even 1951 but in 1948 with 19 of the 252 cards in its Magic Photos release featuring baseball players.
The first five cards pictured could lead you to believe the players were all retired greats, but in fact six of the cards in the set featured images of the 1948 World Champion Cleveland Indians. Well shoot, this was the one year from 1947-53 that the Yankee’s didn’t win the World Series! Crazy to think it, but perhaps if the Yankees and not the Indians had signed Paige and Doby, there would be a playing career Topps card of Joe DiMaggio!
One of the least known (in terms of origin, not familiarity) releases of the era was the 1948 Blue Tint set. DiMaggio has a card in the set but in what’s emerging as a common theme the card (and entire set!) are believed to be unlicensed.
Similar to the 1938 Goudey cards a decade earlier, the 1948 1949 Leaf set finally presents us with an unambiguously mainstream, all-American, picture-on-the-front, New York Yankees card of the Clipper. It even boasts #1 in what is one of the earliest examples of “hero numbering” in a baseball card set.
Astute collectors may now say, “A-ha! That’s why he wasn’t in Bowman. Leaf signed him first.” However, my own belief is that Leaf not only didn’t sign DiMaggio but didn’t sign anyone, making this card as well as the rest of the set unlicensed. (As always, I would love it if a reader with more information is able to confirm or correct this in the comments.)
The next same year M.P. & Company was back with what I wrote about last year as the laziest set ever, adding to our tally of unlicensed Clipper cards. I rather like the blue added to Joe’s uniform since the 1943 release, but I don’t love the bio remaining unchanged even six years later.
In 1951 Topps hit the shelves in earnest with five different baseball offerings, a number that now feels small but was huge for its time. Though DiMaggio had already achieved all-time great status, there was no reason to expect him in the Connie Mack’s All-Stars set, in which the most modern player was Lou Gehrig.
However, there was reason to expect DiMaggio in the Current All-Stars set, which featured 11 participants from the 1950 All-Star Game. While DiMaggio wouldn’t consider the contest among his career highlights, having gone 0-3 and grounded into a double play, his presence at Comiskey that day at least qualified him for this tough Topps release.
Two other closely related Topps issues from 1951 were the Red Backs and Blue Backs. Though nobody would confuse their checklists for the top 104 stars of the era, it seems reasonable to think Topps would have gone with DiMaggio if they could have.
The final Topps offering of 1951 is one that seemed almost assured to include DiMaggio but didn’t. Topps Teams featured complete team photos of every team on the checklist, but there was only one problem. The checklist did not include the Yankees!
We close out the 1942-1951 stretch with the 1951 Berk Ross set, one that did in fact include a Joe DiMaggio card. In fact, there were two cards if we count his two-player panel with Granny Hamner as separate.
While not a lot is known about these Berk Ross cards, the one thing most collectors believe is that these cards, much like the other DiMaggio cards of the era, were unlicensed.
As much as some collectors, then and now, would have loved to see a 1952 Topps card of the Yankee Clipper, we of course know he did not crack the set’s 407-card checklist, nor should he have been expected to. While “career capper” cards are the norm today, the tradition at Topps for many years was to focus its flagship set on the players expected to play in the current season.
DiMaggio did find himself with an unlicensed career capper in the 1952 follow-up from Berk Ross
Beyond 1952 we are clearly in post-career territory, meaning DiMaggio cards would mainly rely on three types of issues: all-time greats, highlights, and reprints.
Of course that’s if we’re talking about the cards themselves. Joltin’ Joe was in fact the frontman for the 1953 Bowman set, his likeness and endorsement appearing on the boxes and the wrappers.
Side note: Topps liked the idea enough to try their own version of this in 1954.
The first opportunity for a post-career DiMaggio card came from Topps in 1954. If you’re confused, the set I’m talking about isn’t the 1954 Topps baseball set of Hank Aaron RC fame but a 1954 Topps set that mainly consisted of cards like this.
The 1954 Topps Scoop set captured 156 notable moments in our history, and four of them came from the world of baseball.
DiMaggio and his famous Streak would have been right at home in the set, but their absence was hardly conspicuous either given the primarily non-sports focus of the set.
The next opportunity for a DiMaggio card came in 1959 when Topps issued a ten-card Baseball Thrills subset as part of its main release. However, Topps focused all ten of the cards on current players.
The same year, Fleer issued its 80-card Ted Williams set. As the set’s name indicated, all the cards were of Ted Williams. At the same time, many of the cards included cameos of other players and personalities. As linked as the careers of Williams and DiMaggio were, a card of the pair would have fit the set perfectly.
The very next year, Fleer issued the first of its two “Baseball Greats” sets. The checklist boasted 78 retired greats and one active player (an eyesore of a Ted Williams card) but no Joe DiMaggio.
The checklist nearly doubled to 154 cards in 1961, leaving plenty of room for Joltin’ Joe. Of course, he was nowhere to be found.
Another player highlighting the history of the game in 1960 and 1961 was Nu-Cards. Their 1960 “Hi-Lites” set of 72 postcard sized cards was at the time the largest set of its kind ever issued. Two of the set’s cards featured DiMaggio, ending his decade-long exile from cardboard.
The 1961 Nu-Card “Scoops” set, one of my favorites, added 80 cards, now standard sized, but numbered as if the set were much larger. Again, DiMaggio makes the set twice.
As already mentioned, Topps was also back in 1961 with “Baseball Thrills,” but this time they departed from the 1959 version by including mostly retired stars. Still no Joe.
Nostalgia was evidently in the air in 1961 as yet another player entered the scene with an all-time greats offering. Golden Press produced a booklet of 33 cards that I rate among the best looking ever made.
I don’t know enough about the Nu-cards and Golden Press sets to know if DiMaggio’s image was used with his permission or if perhaps different rules might have applied when cards were issued in book form, as was the case with Golden Press. What I will say is that his absence from the biggies (Topps, Fleer), particularly on the 20th anniversary of the Streak, was more than just accidental.
This next ten-year stretch is one that was fairly thin on tribute cards, so there were few sets produced were a DiMaggio would have made sense.
The 1962 Topps set included its ten-card “Babe Ruth Special” subset, no doubt timed with the falling of Babe’s single-season home run record the year before. It was a fun set but not one that Joe DiMaggio would have belonged in.
DiMaggio did make an appearance in a 1967 set that might cause some collectors to say, “Hey, he finally got a Topps card!” The card came in the “Retirado” subset of the 1967 Venezuelan issue often referred to as Topps Venezuelan. However, the set was almost certainly not produced by Topps, and was more than likely a…you guessed it…unlicensed issue. (A future SABR Baseball Cards article will cover this topic in more detail.)
Bazooka issued an all-time greats set in 1969-70 that included small cards of baseball’s immortals and larger cards of baseball’s greatest achievements. In this case, DiMaggio might have fit either but ended up in neither.
Topps again featured amazing achievements in its 1971 “Greatest Moments” set. However, with all moments coming from current players, there would have been no place for Joe D.
As in the previous ten years it would be up to the smaller players to keep Joe DiMaggio’s cardboard legacy alive. One such player was Robert Laughlin, later affiliated with various Fleer sets of the 1970s. His cult classic World Series set (original version) from 1967 featured DiMaggio as the broom swinger of the 1939 Fall Classic.
With production of these Laughlin cards limited to 300 sets, collectors were forced to head to Oakland area Jack in the Box restaurants to feed their appetite for the Clipper, though it’s possible the younger burger eaters would have been even happier to land a different Yankee slugger.
The birth of TCMA in 1972 almost single-handedly accounted for the rapid spike in DiMaggio cards over the next decade, with Robert Laughlin and Shakey’s Pizza doing their part as well.
Two Robert Laughlin offerings that included DiMaggio were the 1972 “Great Feats” set and the 1974 “All-Star Games” set.
The “Great Feats” set, with mostly minor changes, became Fleer’s 1973 “Baseball’s Greatest Feats” set. One major change, however, was that DiMaggio’s card was dropped, almost certainly out of legal fears by Fleer.
TCMA’s first DiMaggio card was part of a beautiful set dedicated to the All-Time New York Yankee Team.
As were the Laughlin cards, TCMA cards were unlicensed and sold direct to hobbyists by mail order. Lawsuits would eventually hit TCMA, but at least for the time being they were able to issue cards of the Clipper with impunity. I can certainly see their “1930s League Leaders” card (left) from 1973 escaping the notice of Joe and his legal team, though was sufficiently under the radar, but I wonder if their 1973-74 “Autograph Series,” designed for signature by the players, might have been pushing things just a bit.
Among TCMA’s other DiMaggio offerings around this time were these postcards pairing the Yankee Clipper with other top-shelf Hall of Famers.
TCMA’s 1936-39 Yankees Dynasty set, issued in 1974, produced another two cards of Joe DiMaggio.
And if you couldn’t get enough DiMaggio/Williams cards, TCMA had your back in 1974 with its “1940s League Leaders” set.
I know a lot of collectors knock the unlicensed stuff, but I’m personally thrilled that TCMA was out there creating the cards that needed to be created. Topps had more than 20 years to figure out a way to pair Joe D. and Teddy Ballgame, and it never happened. This card needed to happen, and I’m glad it did.
We’ll take a quick intermission from TCMA cards to present a three-year run (1975-77) of DiMaggio cards from Shakey’s Pizza.
And now we’re back with more TCMA, this time a 1975 reboot of their All-Time Yankees set featuring all new photos.
Reprint cards and sets hit the hobby mainstream in 1977, including these two cards of DiMaggio, both originally from 1938. The first came from Bert Randolph Sugar’s book of “Dover Reprints” and the second came from Jim Rowe. (DiMaggio’s 1941 Play Ball card would come out as a Dover Reprint the following year.)
1977 was also the year that Renata Galasso began her 270-card magnum opus known alternately as “Decade Greats” and “Glossy Greats.” The first series of 45 cards, issued in 1977 in partnership with TCMA, assigned its very first card to Joe DiMaggio. (DiMaggio returned to the set in the 1984 Series 6 release.)
Evidently it was very much in vogue to lead off a set’s checklist with the Yankee Clipper as we see it happen two more times in 1979 TCMA issues, their 1953 Bowman-like “Stars of the 1950s” and their lesser known “Diamond Greats” set.
Before heading to 1980, I’ll just note that we’ve made it to 1979 with not a single Topps card of DiMaggio and possibly not a single licensed card from any company since either 1941 or 1948.
The Me Decade kicked off with a beautiful Perez-Steele postcard of the Clipper. Dick Perez was not yet associated with Donruss, but Dick would soon lend his artwork to multiple all-time greats sets produced by Donruss over the next few years. You can probably guess whether or not those sets would include Joe DiMaggio. (Interestingly, there was no DiMaggio in the 108 “Great Moments” postcards released by Perez-Steele from 1985-1997. Ditto for the 44-card Perez-Steele “Celebration” series in 1989.)
DiMaggio was in an 30-card unlicensed set of “Baseball Legends” produced by Cramer Sports Promotions, the company that would soon become Pacific Trading Cards.
While other card makers joined the party, TCMA was still king in the early 1980s when it came to the all-time greats. Their third go-round of an All-Time Yankees set presented collectors with an early version of a “rainbow” nearly 40 years after Goudey did the same.
This same year, TCMA also included DiMaggio in its “Baseball Immortals” issued under their SSPC brand.
These 1980 “Superstars” are sometimes listed as TCMA and sometimes listed under the Seckeli name. (Andrew Aronstein, son of TCMA co-founder Mike Aronstein, believes the cards were sold by TCMA but not produced by TCMA. The Standard Catalog notes the cards were probably produced by Card Collectors Closet in Springfield, MA.) The set included 45 cards in all and five of DiMaggio.
A second series of 45 cards followed in 1982, this time with some non-baseball cards in the checklist and only a single DiMaggio.
The same year, Baseball Card News put out a set of 20 cards, including two with DiMaggio, one solo and one alongside Bob Feller.
1982 also saw three more TCMA sets with DiMaggio cards. Baseball’s Greatest Hitters and Baseball’s Greatest Sluggers featured standard sized baseball cards, and “Stars of the 50s” featured larger postcard-sized cards.
The streak of (probably) unlicensed DiMaggio cards finally met its end following the release of one last (probably) unlicensed DiMaggio card from the Big League Collectibles “Diamond Classics” set.
Before presenting the licensed DiMaggio issue, we’ll take one quick detour to highlight a set DiMaggio should have been in but wasn’t. The 1983 Donruss “Hall of Fame Heroes”set of 44 cards presented a terrific opportunity for DiMaggio to make his “big three” debut. (Donruss continued to put out all-time greats sets in 1984 and 1985 but neither included Joe D.)
Instead, DiMaggio signed on with Authentic Sports Autographs (ASA) for a twelve-card, limited edition set consisting entirely of DiMaggio cards.
I suspect “The Joe DiMaggio Story” by ASA represented the first time the Yankee Clipper got paid for his likeness on a baseball card in 42 years.
Rather than continue set by set, I’ll refer readers to an article from Night Owl Cards on DiMaggio’s more modern issues (or lack thereof) and simply close with some highlights.
DiMaggio’s next appearance with a major baseball card maker, which for now I’ll define as holding an MLB/MLBPA license, came in 1986 as part of the Sportflics “Decade Greats” set.
I can’t say for certain, but I think this was the first DiMaggio card to come out of a pack since 1961’s Nu-Card Scoops set.
I hate to bill this next one as “major card maker,” but it fits the definition I offered earlier. So here it is, 1989 Starting Lineup Baseball Greats.
The next major card maker to score a deal with Joe was, well, Score, in 1992. Several different cards, most very nice looking, were inserts either in packs or factory sets. The relationship would migrate to Score’s Pinnacle brand in 1993.
DiMaggio finally made his Fleer debut in 1998, though it was in a somewhat unusual way. The card was part of Fleer’s tribute to the Sports Collectors Digest hobby publication and showed DiMaggio signing cards for Pinnacle in 1993. How many times do you see one brand of baseball cards featured on another?
It was only a matter of time before Upper Deck got into the DiMaggio derby, though it would have to be posthumously. The relationship would continue until more or less the baseball (mostly) death of the company in 2010.
And what about Topps? The “baseball card company of record” at long last issued its first Joe DiMaggio card in 2001 as part of the “Before There Was Topps” subset. (For all those Mantle collectors who regard the 1952 Topps as Mantle’s rookie due to its being his first Topps card, I present to you your DiMaggio rookie!)
Topps would really jump into the DiMaggio game in 2007 and to this day remains your most likely source for future DiMaggio cards, even if Topps does not have an agreement in place at the moment. Overall though, Topps produced baseball cards from 1948-2000, a span of 53 years, with no Joe DiMaggio. Topps didn’t quite match 56, who who the hell ever will?
So all of this was my really long way of saying that it makes sense there was no Streak card in the 1961 Topps Baseball Thrills subset. Too bad though, it would have been a helluva card!
I am currently curating an exhibition at Queens College, in Flushing, which will be on display throughout February and March. While I don’t yet have a title for my little experiment (the show marks the first time I have ever done such a thing), the theme of the event centers on the history of baseball in New York City, from its inception to the present day, told through art and artifacts. I am indebted to a number of individuals who are either loaning me pieces from their private collections, or are submitting original work to help me craft the story I am trying to tell.
Of course, baseball cards are a part of the event. I have long known that I wanted Jesse Loving, creator of the beautiful Ars Longa cards, to be a part of this. Although he had gone on a bit of a hiatus, he kindly agreed to fire up the engines again and is providing me with roughly 80 cards that cover the game in the Big Apple from William Wheaton and Doc Adams, to Rube Marquard and Casey Stengel, a span of roughly eighty years. I am giddy at the idea of creating a wall of his lush, vibrant images, and eagerly await the arrival of the package.
With one or two exceptions, I was intending for Jesse’s work to be the only cards in the show. There are lots of ways to tell the history of the game that have nothing to do with our favorite hobby and I wanted the beautiful creations of Ars Longa to exist in a vacuum. Then, I learned last week that one of the individuals who was contributing some truly exciting pieces from the 19th Century had decided to withdraw from the exhibition. I had to come up with something to fill the holes on the walls of the gallery left by his exit.
I am not a fine artist, nor do I have a particularly extensive collection of artifacts and memorabilia laying about. So, what to do? While the pieces I lost were from the 19th Century, I actually have some of Jesse’s cards, as well as uniforms and equipment loaned to me by Eric Miklich, that are already assisting me in telling that part of the story. I also have quite a few items that represent the Golden Age of baseball in New York, the halcyon days of Willie, Mickey, and the Duke. What the show was really lacking was a nod to the more modern incarnation of the game. The best way for me to benefit my show, and fill the unexpected void, was to focus on that gap.
That’s when it struck me that, while I don’t really have a lot of personal memorabilia at hand, there was a way I could tackle my problem at very little expense. Any exhibit on the history of New York City, (especially one taking place in the most ethnically diverse borough, on a campus that hears over 110 languages spoken every single day) needs to explore the beautiful multiculturalism that makes this City what it is. That was when I came up with my plan, a work I am calling, “If They Can Make it There.”
In the long history of professional baseball, there have been men who were born in over fifty countries besides the United States that have made the incredible and unlikely journey to the Major Leagues. While the Dominican Republic and Venezuela have provided an outsized portion of these ballplayers, countries as far-flung as Belize, the Czech Republic and Australia have also chipped in. Many of those foreign-born athletes got their professional starts in New York City. In fact, twenty-one different countries, not counting the U.S. and its territories, have generated players who made their Major League debut with the Yankees or the Mets. My plan to fill in my unexpected vacancy is to honor these men, and what better way to do it than through the beauty of baseball cards.
I am putting together a collection of these itinerant dreamers which will feature each of them in the uniform of either the Yankees or the Mets. Why just those teams and not also the Giants, Dodgers, and the multiple early squads? Two reasons. The first I already mentioned. The goal was to try and examine the impact of the game in the present day. By focusing on just the Yankees and Mets, it reinforces that point by design. The other reason is economics. Now, I can complete this set, mostly, with inexpensive cards from the last thirty or forty years.
Beyond the player appearing in a New York uniform, I decided to lay down a few other guidelines to make this creation have a little more form, and not just be a random mishmash of cards thrown up on the wall. First of all, no reprints. While the exhibition will feature some reproductions (uniforms, mostly), I have been trying to limit their influence all along. No need to further water down this project by including “fake” versions of the cards. Besides, very few of the cards I needed were particularly valuable, so why resort to knock-offs? I also wanted, if at all possible, for the card to have been issued at the time the player was employed by that team.
This is not always feasible. A number of players who fit this criteria, including cups of coffee like Jim Cockman (born in Canada) and Harry Kingman (China), both of whom made brief appearances with the Yankees years before Jacob Ruppert signed Babe Ruth, never had any card issued, nonetheless one of them wearing the proper uniform. There are even holes for more durable players from recent years, like Stan Javier (Dominican Republic), who enjoyed a seventeen-year career that ended in 2001. During his first big league season, in 1984, he appeared in seven early-season games for the Yankees before being shipped back to Nashville and Columbus for more seasoning. He would later appear on the roster of seven other major league teams, but he never played another game for the Yankees. The Trading Card Database claims he has 289 cards out there, but none of them were issued in 1984 or ’85 featuring Javier in pinstripes.
There are missing pieces of the puzzle for the Mets, too. Utility man José Moreno (Dominican Republic) and shortstop Brian Ostrosser (Canada) never got a card of themselves in blue and orange, at least not while actively playing for the team. I have decided that in their cases, as well as that of Javier, to bend the rules and use one of the cards that came with the sets issued by the NYC-based appliance retailer, The Wiz, in the early nineties. While most of the hundreds who appear in this ubiquitous set were no longer active members of the roster at the time the cards were issued, at least they are dressed properly. I am also considering getting an Aceo Art card of Frank Estrada (Mexico), whose two lifetime plate appearances were insufficient to ever make Topps take notice.
Most of the collection, though, will be the real deal. There are cards from almost all of the big name publishers of the modern era, including Topps, Bowman, Fleer and Donruss. There will be plenty of Junk Era wax, as well as the slick chromes that have come to represent the current state of the industry. The bulk of the exhibit will include roughly 130 cards (purchased via COMC or already in my collection) that cost me a combined total of $45.76. Most exciting to me, however, is that there will be a small handful of pre-war cards thrown in there, too. I decided to reward my clever thriftiness by investing in some slightly pricier goodies.
I’ve already picked up a 1934 Goudey Arndt Jorgens (Norway), a 1934-36 Diamond Stars George Selkirk (Canada), and a 1911 T205 Jimmy Austin (United Kingdom). I also have my eye on two T206s, a Jack Quinn (Slovakia) and a Russ Ford (Canada). Assuming the Ebay gods favor me and I get the latter two, they will represent the first cards I’ve owned from that hobby-defining set. These bits of old paper not only give the exhibit a little more gravitas as a whole, but when it’s all over I will have some gems to add to my personal collection.
The exhibit also gives me a chance to show off a little bit of my beloved collection of Cubans who made the leap to the majors. There have been eight Cubans who began their major league career as Yankees, most recently Amauri Sanit in 2011. The Mets have birthed the careers of four citizens of the forbidden island, the most notable of which was Rey Ordoñez. While Ordoñez was famously weak at the plate, rarely hitting more than a single home run in a season, he was a defensive mastermind at shortstop in the late ‘90s and early ‘00s, when the Amazin’s had one of the most exciting infields in baseball history. His partner in the middle of the diamond, Edgardo Alfonzo (Venezuela), will also be featured.
The players mentioned here really are just the tip of the iceberg. The exhibit will also include some of the brightest stars of today, including Gleyber Torres (Venezuela) and Miguel Andujar (Dominican Republic). Ron Gardenhire (Germany) makes an appearance, as do the Mastuis (Japan), Hideki and the less-successful Kazuo. There is even one Hall of Famer who is featured, buried in the dozens of other more obscure names. The quickest among you will figure out who that is almost instantly. The rest of you, well, I guess you’ll just have to stop by the college and find out. My currently unnamed exhibition opens February 18. I hope to see you there.
A common complaint among vintage collectors who run across newer issues is that we miss the good old days when baseball cards had borders. Looking at cards like these 2017 Astros leaves us feeling (ahem!)…cheated.
The borders we overlooked as kids have come to symbolize all that was right about baseball cards. Joni Mitchell had us pegged. You really DON’T know what you’ve got till it’s gone. No, we’d never pave Paradise to put up a parking lot, but we sure wouldn’t mind a thin cement edge around it.
The borders on our cards have taken on almost a spiritual significance with “meaning of life” level implications. We ponder koans such as, “Is a card without a border even a card?”
The sages teach us that without nothing there could be no something. Cardboardismically speaking, the border is the yin to the image’s yang. Form needs outline.
The vintage collector therefore must find “border in the chaos,” else risk serenity and sanity alike. Should he even consider collecting cards post-2015, his best, nay ONLY, option is Heritage!
Whatever you hear on TV, friends, THIS is the real border crisis, but fear not…
Tengo un plan para eso…and it won’t even raise your taxes! (Checks new eBay policy. “Okay, so maybe a little.”)
Add just THREE CARDS to your collection and you’re gonna win on borders so much you’ll be tired of winning on borders.
1960 Fleer ted williams
Let’s start with Ted Williams. Compare his 1960 Fleer card with that of Hack Wilson or any other player in the set. That’s some serious border! Where some perfectly centered cards are said to have 50-50 centering, Teddy Ballgame comes in at 150-150!
Back in the day you might have found this card an eyesore, but that was then. Now you probably look at the card and wish the borders were even bigger!
1936-37 World wide gum Lou Gehrig
The second must-have for the border hoarder is the 1936-37 World Wide Gum card of Lou Gehrig. (Note that this issue is catalogued as 1936, but Matthew Glidden makes a compelling case that 1936-37 is more correct.)
At first you may shrug away Larrupin’ Lou’s border as nothing special, no different than that of teammate Dickey. Look closer though and you’ll see that Gehrig’s image comes to a refreshing end more than a quarter inch from the card edge. After unremarkable offerings in 1933 and 1934, World Wide Gum definitely put the Border in “North of the Border!”
1934 Butterfinger Paul Waner
Finally we come to the 1934 Butterfinger card of Paul Waner, the card that I believe sets the standard when it comes to border-to-image ratio.
While the Dizzy Dean image from the same issue flirts tantalizingly close to the card edge, the Waner card has more margin than Gould selling hammers to the Pentagon. If the card had any more border we might forget it was a baseball card altogether and assume it was a Home Depot paint sample for Gotham Gray. If Big Poison were any smaller on the card he would have been Little Poison.
Teddy Ballgame, the Iron Horse, and Big Poison. Three players who made the Hall of Fame by a wide margin, but even more importantly, three cards who made the wide margin Hall of Fame. Border crisis averted, at least for now.
As a kid I used to dream about finding my way into some ancient attic and unearthing boxes and boxes full of old baseball cards. For whatever reason, I imagined I’d need to be on the East Coast somewhere, which made the fantasy all the less attainable coming from my West Coast mind, but it was still fun to picture thumbing through these old stacks of cards and finding Ted Williams, Stan Musial, and Joe DiMaggio if not Babe Ruth, Ty Cobb, and Honus Wagner.
While this dream of mine never did come true, I did have the pleasure of meeting a fellow collector this year whose real life experience came awfully close.
David grew up in the Kansas City area but lives in Phoenix these days. Like me, he fell for card collecting hook, line, and sinker from the moment he was introduced to his first baseball cards, despite the fact he barely knew a thing about baseball or any of the players. While my love affair with cards and baseball began with 1978 Topps, David got going five years earlier and still remembers the thrill of pulling a 1973 Topps Hank Aaron card.
David was mainly a Hank Aaron and Kansas City Royals collector early on and started a paper route to feed his fix for packs. Once Hank Aaron retired, David branched out into the older stuff, mainly pursuing pre-1973 Hank Aaron cards and other stars he’d heard about from his dad. David was even lucky enough to have a teacher at school who would trade old 1950s cards for contemporary stars. While these swaps usually worked in David’s favor, he harbors at least some regret over a 1975 Gary Carter RC for 1955 Topps Tom Hurd swap.
Fast forward a bit and David eventually headed off to college. Like so many other collectors he left his cards at home–Hank Aaron, George Brett, Tom Hurd, and all. With David away at school his parents downsized and moved most of his stuff into storage. After his father passed away, David’s mother forgot about the storage unit, whose contents were ultimately sold off to the highest bidder.
The end. Right?
Not quite. I’ll let David’s twitter bio take over from here.
“Recently found my entire card collection I thought was long lost. Sharing my find w/twitter…”
While I grew up dreaming of finding boxes and boxes full of incredible cards, David actually did it. The twist, of course, is that the boxes he found were his own!
Evidently, David’s dad didn’t want to put the cards in storage and had a friend of his hang onto them instead. David remained in contact with this family friend, who one day, decades later, remembered he had a bunch of boxes somewhere with David’s name on them.
David’s first few twitter posts as “Cigarbox Cards” definitely got my attention!
The first card David posted was a well loved 1956 Topps card of Mr. Cub. The next day David posted a video of himself rifling through stacks of cards including early Topps issues of Gary Carter (but not the 1975!) and Dennis Eckersley while a 1949 Leaf Ted Williams sat untouched in the distance.
An autographed Yaz rookie was next, followed by a Red Man Willie Mays. In the days that followed David posted a Brett RC mini, a 1954 Bowman Mickey Mantle, and a 1974 Topps Tom Seaver. I always enjoyed the way David juxtaposed his featured finds with background elements that enhanced their presentation. This is a theme we’ll come back to shortly when I show you what David’s up to now.
Most of the online replies consisted of emojis like 😱 and 🔥 🔥 🔥 but I suspect certain collectors were wondering if David’s cigar box finds included any really good cards.
Then David dropped the Hammer.
And even more Hammer! (Click blue arrow twice to activate.)
Though the cards are not mine, I still feel a thrill each time David posts an amazing card from his original collection. To think how close these cards came to being lost forever and then to see them pop up in my twitter feed is downright magical. It’s like flipping through my own personal attic find, even if the cards aren’t mine to keep–just like the dreams I had as a kid right down to waking up in the morning with the same collection I had before!
Beyond showing off some great cards David introduced some fun interactive features to his posts, among them his “Out or Hit” series…
Of course it was only a matter of time before this happened.
The cards kept coming and coming, almost obscenely so, but what really caught the eye of many collectors was the creative ways David was finding to display his cards, something many of us spend undue time considering.
Here’s another one that really caught my eye with bonus points for the bunting!
And if you’re wondering what the most creative use for a yellow drinking straw in a baseball card collection is…
Or for the Yankee fans…
I could go on and on, but you’d probably have more fun scrolling through all David’s posts yourself. Other than of course SABR Baseball Cards 🤣, it’s hard to think of another baseball card account as consistently awesome as his.
As I consider his collecting story I come back once again to my own and that of so many other collectors. How many of us dreamed of that elusive find, those boxes and boxes of cards filled with stars of yesteryear? If you’re like me, not only did that imagined cardboard haul never arrive but even the cards you did have were nowhere to be found by the time you realized you missed them.
What I didn’t know when I shuffled through my 1978-80 Topps cards as a kid was that the boxes right in front of me would someday be more valuable than any cards I might find elsewhere. Even today the memories of those cards mean more to me than the actual cards I’ve purchased since.
This post (below, right) from David makes the point well and was ultimately the catalyst for my writing this article.
Let’s face it. You can dream all you want about things you don’t have, but few fantasies or realities will ever come close to that of your first love, whether lost, lasting, or in David’s case both.
Author’s note: For another SABR Baseball Cards article inspired by collectors’ online posts, see “Fathers and Sons.”
Show these two cards to most collectors, and they’ll identify them without hesitation.
1933 Goudey Rabbit Maranville and 1934 Goudey Lou Gehrig, right? In fact, both cards come from a single Canadian release known variously by the names V354, 1934 World Wide Gum, and 1934 Canadian Goudey.
“Aha, so Goudey just released their same cards in Canada, eh?”
Sort of, but it’s a bit more complicated than that. For a two-year stretch, Goudey did release their cards in Canada, but it was only some of their cards and not necessarily the ones you might have expected. This article seeks to explain the what, when, and why (or at least how) of two years of Canadian baseball cards that aren’t nearly as confusing or strange as they first appear.
1933 world wide gum
We’ll start with the first of the Canadian Goudey releases, the 1933 World Wide Gum set, designated as V353 by Jefferson Burdick in his American Card Catalog. As the two Babe Ruth cards below show, the World Wide Gum fronts (left) are indistinguishable from their U.S. Goudey (right) counterparts.
However, differences on the card backs are evident. On this particular card, the most prominent differences are the card number (80 in this set vs 144 in the U.S. set) and the footer, which shows World Wide Gum of Montreal as the distributor and Canada as where the printing took place. Additionally, each of the World Wide Gum card backs has two language variations: English only and French-English.
In addition to minor layout differences and a more crammed look, the French-English cards commonly omitted the final paragraph of the player bio as a space saving measure.
Side note: I have three possible theories for the language variations.
French-English was “Plan A” but necessarily took longer than English-only. As such, early runs of English-only were produced to avoid delay.
English was “Plan A” but poorly received by the market, leading to a second release in French-English.
French-English was produced for areas with large francophone populations (Quebec, New Brunswick) while English was produced for predominantly anglophone areas.
If you know the answer (or have a different theory) let me know in the Comments. While I can’t produce any viable alternative theories, I can also offer reasons why I think each is incorrect! (I’ll avoid going down that rabbit hole here, but I’ll offer more info in the Comments section on request.)
Another major difference between the two sets is their size. The U.S. set included 239-240 cards, depending how you count the Lajoie card. Meanwhile the Canadian set was much smaller, including only 94 cards. On the off chance you’re wondering which 94, you came to the right place.
Cards 1-52 and 58-67 on the Canadian checklist align perfectly with the U.S. release, including numbering. For example, card #1 in both sets is Benny Bengough.
The other 32 cards, at least at first glance, appear to be more or less random, though we will later see they are not.
The chart below shows the correspondence between the Canadian and U.S. checklists.
A final mini-mystery, particularly if you know that Goudey cards of the era were printed on sheets of 24 cards each, is the unusual size of the Canadian set: 94 cards.
As it turns out, the size of the Canadian set and the apparent randomness to the second half of the checklist are both explained by various quirks of the U.S. set.
meanwhile back in the states…
As mentioned, Goudey printed its 1933 set on sheets of 24 cards each. However, the cards on the sheets were not numbered sequentially, instead jumping around and leaving gaps. A 2015 article written for PSA by Kevin Glew provides this summary of card numbers by sheet.
For example, here are Sheets 1, 2, 3, and 6 from the U.S. Goudey set…
…or if you prefer, a complete set of 1933 Canadian Goudey! Yes, all the “randomness” of the Canadian checklist is simply a reflection of the oddball numbering scheme used in the States. World Wide Gum simply took four of the first six U.S. sheets and renumbered the cards sequentially from 1 to 94.
For those of you who’ve already done the math, you’re a step ahead of me. Correct…there are 96 cards here, not 94. However, we can also look at the number of different cards. While there were no duplicates on the set’s first three sheets, the sixth sheet introduced extra cards for three different players: Babe Ruth, Jimmie Foxx, and Lou Gehrig.
Babe Ruth’s two “full action” cards, double-printed as 144 in the U.S. set were both numbered as 80 in the Canadian set.
Jimmy Foxx was the star of the first U.S. series (sheet) as card 29, a number that was retained in the Canadian set as well. The Beast’s second card, identical to his first save numbering, was assigned 154 in the U.S. set and 85 in the Canadian set.
Lou Gehrig was the top player on the third U.S. sheet as card 92. His Sheet 6 duplicate is card 160 in the U.S. set. In the Canadian set both cards are given a single number, 55.
In summary then, the 94-card Canadian checklist is perfectly explained by its four source sheets from the U.S. set, the retention of Ruth DP, and the creation of a Gehrig DP. Armed with this information, we are ready for the 1934 edition, a set I believe is the strangest of the entire decade.
1934 World wide gum
As shown at he beginning of the article, this 96-card set colors very much outside the lines by merging cards from both the 1933 and 1934 U.S. sets.
The first 48 cards follow the 1933 U.S. design, and the final 48 cards follow the 1934 U.S. design, so we’ll look at each of these groupings separately.
the lower 48
Cards 1-48 on the 1934 Canadian Goudey checklist match up with the following 48 card numbers from the 1933 U.S. set: 53-57, 68-74, 80-91, 100-105, 115-120, and 130-141. While this grouping of numbers appears odd on the surface, you are now zero shocked to see a perfect match to U.S. Goudey sheets 4 and 5.
For those of you keeping score at home, that means Canadian gum chewers pocketing both the 1933 and 1934 World Wide Gum sets now had Canadian counterparts of every card from the first six sheets of the 1933 U.S. issue.
While the card fronts were a perfect match with the U.S. series, a number of expected differences could be found on the backs of the cards: reduced bios to make room for French translation, new card numbers, WWG/Montreal vs Goudey/Boston, etc., i.e., the same things we’d already seen the year before. Another key change, one that’s particularly helpful to collectors sorting their cards, is the “1934 Series” header.
My favorite changes, however, are not evident from the Frankhouse card, and show that the World Wide Gum set was not simply a lazy retread of its neighbor to the south. (This just in: Readers from Windsor, ONT, would like to remind you that their city is actually south of Boston!)
The very first card in the 1934 World Wide Gum set provides one of many team changes.
And lest you imagine such changes are few and far between, here is card #2. As the card front suggests, Morgan was with Cleveland in the 1933 set but the back of his 1934 Canadian card reflects his move to Boston, a transaction that occurred in October 1933.
Not owning this half-set nor even finding a complete run of 1-48 online, I am not able to provide a full catalog of team changes. (Other sources such as Trading Card Database are not yet reliable for this set.) As such, I will simply share two more examples to convey the idea that someone in Montreal (or Boston) was willing to go the extra kilometer (or mile) to keep things au courant (or current).
I particularly like this next example in that it involves two teams many collectors were not even aware had 1933/34 Goudey cards, the Milwaukee Brewers and Montreal Royals.
And my all-time favorite is this one. First, here is the 1933 Goudey version…nothing too unusual.
But what’s this? When I first saw it, I thought mission must have had an alternate meaning in French or that Friberg might have been Mormon and taking a break from baseball. It’s also hard not to think of the Blues Brothers movie: Friberg’s on a mission, a mission from Goudey!
As it turns out the answer is more Reds than Blues. Friberg had simply headed west to San Francisco to play for the Mission Reds of the Pacific Coast League. The story goes that one time Bernie was left out of the Mission lineup and a lone fan in the San Francisco crowd immediately began chanting “FREEEEEEEE-berg, play FREEE-berg, man!”
The upper 48
No decoder ring is needed to understand cards 49-96 in the Canadian set. They correspond exactly the first 48 cards in the 1934 U.S. set, just in a totally different order easy enough to confuse for random.
Look a little more closely and you’ll find in fact the first 24 Canadian cards are a shuffled version of U.S. cards 1-24 and the final 24 Canadian cards are a shuffled version of U.S. cards 25-48.
The sequencing looks even less random when you look at a 1934 Goudey uncut sheet or two. Here is how the first two sheets, 1-24 and 25-48, of the U.S. issue were numbered. I am happy to award a prize package to anyone who can find the pattern!
And here is how World Wide Gum numbered the same 48 cards. (No prize this time if you spot the pattern!)
And here you were thinking the Canadian set was the random one!
Side note: Cards 1-48 in the Canadian set (i.e., the “lower 48” profiled earlier) worked in exactly the same way. While numbering on sheets 4 and 5 from the 1933 U.S. set was in no particular order, World Wide Gum re-numbered the cards on each sheet sequentially from left to right and top to bottom. For example, while these same cards were numbered 119, 116, 118, 117, 136, 132, etc., in the 1933 set, here is their numbering in 1934 World Wide Gum.
By now you’re a pro at anticipating what differences the Canadian card backs will show versus their U.S. counterparts. You can check off your guesses against Heinie’s (ahem) backsides.
However, the 1934 U.S. series actually features two other styles of card backs.
Cards 1-24 match the Manush card already shown.
Cards 25-79 and 92-96, the remaining “Lou Gehrig says…” cards in the set, feature the first card back shown above.
Cards 80-91, the “Chuck Klein says…” cards, feature the second card back shown above.
Because the Canadian set doesn’t include U.S. cards 80-91 it’s not a surprise at all that no Canadian cards have the Klein back. Given the space saving measures already seen on the Canadian cards, the absence of the Gehrig signature might not surprise you either.
Nonetheless I do attach significance to another missing element: the line on U.S. cards 25-96 that reads “By arrangement with Christy Walsh.”
Christy Walsh was of course the super-agent of many of era’s biggest stars, among them Babe Ruth and Lou Gehrig. Walsh’s “arrangement” with Goudey is often cited as the main reason there are no Babe Ruth cards in the 1934 U.S. set.
Certainly it is possible that the Walsh tagline was omitted in Canada only to conserve space. On the other hand, legalese is often the last to go. My own hunch is that the Goudey/Walsh arrangement extended only to the United States and did not extend north of the border. In particular, I connect the absence of the Walsh tag line with the set’s checklist boasting this heavy hitter.
There he is, Babe Ruth, on a 1934 (and sort of) Goudey card! Meanwhile American collectors could only dream of such a card in their wildest mastication fantasies!
Odds and ends
For all the ink I’ve spent explaining the construction of the two Canadian Goudey sets, one question I’ve left alone is the why. Here are my best guesses to a few questions that remain outstanding.
Why did the 1933 set draw from Sheets 1, 2, 3, and 6 of the U.S. set vs some other set of sheets (e.g., 1-4)? In order to have a product on shelves in any timely manner, using low-numbered U.S. sheets was a necessity. In my own research I’ve come to believe that Sheets 1-3 and 5 were all ready to go even before the start of the 1933 season whereas the other six sheets were prepared in a series of later efforts. As such, the use of Sheets 1-3 is probably no surprise: they were available quickly. As for why the set then skipped to Sheet 6, I suspect it was for the star power. Boasting a Foxx, Gehrig, and three Ruth cards, this was the one to put out there if the clock was ticking and you wanted the most buck for your bang.
Why did the 1934 set use any 1933 cards at all? Again I’m going to go with time-to-market. Waiting on true 1934 Goudey cards and adding time for translation meant it would be a while before cards could hit shelves. Meanwhile here was a ready made supply of cards that needed only translation and (in some cases) team updates.
Why did the 1934 set switch in the middle to the 1934 Goudey cards? An auction house listing I read suggested the change was in response to criticism that the set was “behind the times.” I doubt this for two reasons. First, unless kids were in frequent correspondence with their American cousins, I’m not sure they would have noticed or complained much. Second, provided the 1934 U.S. cards were ready for us, why wouldn’t WWG want to use them? While modern collectors might frown at WWG putting out a set using two different card designs, bear in mind that Goudey (U.S.) did the exact same thing in 1933.
Matthew Glidden has a terrific write-up of World Wide Gum cards, going well beyond the 1933 and 1934 baseball sets. Among the highlights is his rock solid case that the 1936 issue (as catalogued) was in fact a 1936-37 issue.
Some very clean front/back scans of the 1934 World Wide Gum cards are here. The collector is pretty far from a complete set, but his images are among the better ones online.
My own gum-in-cheek article on the history of the Goudey Gum Company is here. Most Goudey company biographers skip the poisoning scandals. Not me.
Author’s note: My goal here isn’t to list EVERY set with Traded cards. In many cases, the set I highlight will stand in for similar issues across a number of years, before and after.
1981 Topps Traded
The first Traded set I became aware of as a young collector was in 1981. At the time the main excitement for me was that Fernando Valenzuela finally got an entire Topps card to himself. Of course, as the name suggested, it was also a chance to see players depicted on their new teams, such as this Dave Winfield card portraying him in a Yankees uniform.
Dozens of similar Traded or Update sets followed in the coming years, leaning considerably on the 1981 Topps Traded set as a model. However, 1981 was definitely not the beginning of the Traded card era.
1979 O-Pee-Chee/Burger King
My first encounter with O-Pee-Chee cards was in 1979. While most of the cards in the 1979 O-Pee-Chee set had fronts that–logo aside–looked exactly like their U.S. counterparts, every now and then an O-Pee-Chee required a double-take. Back here in the US, I was not yet familiar with the 1979 Topps Burger King issue, but they took things even a step further.
1979 Topps Bump Wills
Not really a traded card, but here is one that at least might have looked like one to collectors in 1979. Having been a young collector myself that year, I can definitely say Bump and hometown hero Steve Garvey were THE hot cards my friends and I wanted that year.
The most fun Trades cards are ones where the player gets a genuinely new picture in his new uniform like the 1981 Topps Traded Dave Winfield. Next in line behind those are the ones where the team name on the card front changes, such as with the 1979 O-Pee-Chee Pete Rose. Distinctly less exciting but still intriguing are cards were a “Traded line” is added. We will see some sets where such a line makes the front of the card, but much more often we’ll see it as part of the small print on the back.
Here is Buddy Bell’s card from the 1979 set.
And here is Ken Reitz from the 1977 set.
In case it’s a tough read for your eyes, the second version of the Reitz back, at the very end of the bio, reads, “St. Louis brought Ken back in a trade.” The Bell card has a similar statement. Admittedly these cards are a bit bizarre in that the card backs already have the players on their new teams, even in the initial release. Because of that, one could make an argument that the second versions are less Traded cards than “updated bio” cards, but let’s not split hairs. However, you slice it two Reitz don’t make a wrong!
Similar cards can be found in the 1974, 1975, and 1976 Kellogg’s sets as well.
Not really a Traded card but a great opportunity to feature a rare 1977 proof card of Reggie Jackson as an Oriole, alongside his Topps and Burger King cards of the same year.
1976 Topps Traded
This set features my favorite design ever in terms of highlighting the change of teams. Unlike the 1981 Topps Traded set, these cards were available in packs and are considered no more scarce than the standard cards from the 1976 Topps set. While the traded cards feature only a single Hall of Famer, this subset did give us one of the classic baseball cards of all time.
Side note: Along with Ernie Banks, Billy Williams, Lou Brock, Lee Smith, and Joe Carter, Oscar Gamble was “discovered” by the great John Jordan “Buck” O’Neil. Well done, Buck!
1975 Topps Hank Aaron
Collectors in 1975 were rewarded with two cards of the Home Run King, bookending the classic set as cards #1 and #660. Aaron’s base card depicts the Hammer as a Brewer, the team he would spend his 1975 and 1976 seasons with. Meanwhile, his ’74 Highlights (and NL All-Star) card thankfully portrays Aaron as a Brave.
1974 Topps – Washington, National League
The National League’s newest team, the San Diego Padres, wasn’t exactly making bank for ownership in San Diego, and it looked like practically a done deal that they would be moving to D.C. for the 1974 season. As the cardboard of record at the time, Topps was all over the expected move and made sure to reflect it on their initial printings of the 1974 set. Because there was no team name yet for the D.C. franchise-to-be, Topps simply went with “Nat’l Lea.” (Click here for a recent SABR Baseball Cards article on the subject.)
Of course these San Diego/Washington cards aren’t true Traded cards, but that’s not to say there weren’t any in the 1974 Topps set.
1974 Topps Traded
This subset may have been the most direct precursor of the 1981 Topps Traded set. While cards from later printings were randomly inserted in packs, the subset could be purchased in full, assuming you threw down your $6 or so for the ENTIRE 1974 Topps factory set, traded cards included, available exclusively through J.C. Penney.
The Traded design is a bit of an eyesore, and the subset includes only two Hall of Famers, Marichal and Santo. For a bit more star power, we only need to look two years earlier.
1972 Topps Traded
As part of the high number series in 1972, Topps included seven cards to capture what the card backs described as “Baseball’s Biggest Trades.”
The star power is immense, though some collectors see this subset more as a case of what might have been. One of the seven trades featured was Nolan Ryan-for-Jim Fregosi. However, as the bigger name at the time, Topps put Fregosi rather than Ryan on the card.
Net54 member JollyElm also reminded me about another big miss from Topps here. Yes, of course I’m talking about the Charlie Williams trade that had the San Francisco Giants already making big plans for October. “Charlie who?” you ask. Fair enough. Perhaps you’re more familiar with the player the Giants gave up for Williams.
This next example is not a Traded card, but it is one of the most unique Update cards in hobby history. RIP to the Quiet Man, the Miracle Worker…the legendary Gil Hodges.
You might wonder if OPC gave its 1973 Clemente card a similar treatment. Nope. And if you’re wondering what other cards noted their subject’s recent demise, there’s a SABR blog post for that!
Though the first Topps/O-Pee-Chee baseball card partnership came in 1965, the 1971 O-Pee-Chee set was the first to feature Traded cards. (The 1971 set also includes two different Rusty Staub cards, which was something I just learned in my research for this article.) My article on the Black Aces is where I first stumbled across this 1971 Al Downing card.
Where the 1972 OPC Hodges and 1979 OPC Rose cards were precise about dates, this one just goes with “Recently…” Of course this was not just any trade. Three years later, still with the Dodgers, Downing would find himself participating in one of the greatest moments in baseball history.
At first glance, these two cards appear to be a case of the Bump Wills error, only a decade earlier. After all, Donn Clendenon never played a single game with the Houston Astros, so why would he have a card with them? However, this is no Bump Wills error. There is in fact a remarkable story here, echoing a mix of Jackie Robinson and Curt Flood. I’ll offer a short version of it below the cards.
Donn Clendenon played out the 1968 season with the Pittsburgh Pirates, which explains his uniform (sans airbrush) in the photos. However, at season’s end he was selected by the Expos in baseball’s expansion draft. Still, that was a good six months before these cards hit the shelves so there was time for a plot twist.
Three months after becoming an Expo, Montreal traded Clendenon, along with Jesus Alou, to the Astros for Rusty Staub. Based on the trade, Topps skipped Montreal altogether and led off their 1969 offering with Clendenon as an Astro. But alas, Clendenon refused to report to Houston, where several black players had experienced racism on the part of the team’s manager, instead threatening to retire and take a job with pen manufacturer Scripto. Ultimately the trade was reworked, Clendenon was able to remain an Expo, and he even got a raise and a new Topps card for his trouble.
Thanks to Net54 member JollyElm for providing information on this set and providing the occasion to feature Bob Uecker to boot. While the card fronts in these years gave no hints of being traded cards the backs indicated team changes in later printings. Here is an example from each year. In 1966, the only change is an added line at the end of the bio whereas 1967 has not only the added bio line but also update the team name just under the player name area.
Note that the corresponding OPC card backs follow the later (traded) versions of the Topps cards.
Topps League Leaders – 1960s and beyond
In August 2018 Net54 member Gr8Beldini posted a particularly devious trivia question. The subject was players whose Topps League Leaders cards depicted them on different teams than their base cards in the same set.
These 1966 Frank Robinson cards are among 11 instances where this occurred in the 1960s and 70s. If you can name the other 10, all I can say is you REALLY know your baseball cards!
1961-1963 Post Cereal
We’ll start with the 1962 and 1963 issues, which feature the now familiar Traded lines. Note however that there were no prior versions of these same cards minus the Traded line. Roberts is from the 1962 set, and McDaniel is from the 1963 set.
Post mixes it up a bit more in 1961 in that there were numerous variations between cereal box versions of the cards and mail-in order versions. The Billy Martin cereal box version (left) lacks a Traded line, but the mail-in version (right) indicates Martin was sold to Milwaukee in 1960.
BTW, thank you to Net54 member Skil55voy for pointing me to the Post Cereal variations.
Thanks to Net54 member RobDerhak for this example, which follows (really, precedes) the examples from 1966-67 Topps. Note the last line of the bio on the second card back: “Traded to Washington in March 1959.” (You might also enjoy an unrelated UER on both backs. See if you can find it!)
1956 Big League Star Statues
A tip of the hat to Net54 member JLange who took us off the cardboard and into the a fantastic set of early statues, possible inspirations for the Hartland figures that would soon follow and an early ancestor of Starting Lineup. Doby’s original packaging puts him with his 1955 club (CLE), but later packaging shows his 1956 club (CHW).
You know those Traded lines that O-Pee-Chee seemed to invent in the 1970s, at least until we saw them from Topps on the card backs of their 1967, 1966, and 1959 sets? Well, guess who the real inventor was?
Bowman’s Traded line didn’t make its debut in the 1955 set, however. Here is the same thing happening with their 1954 issue.
Is this the first set to add a “traded line” to the front or back of a card? As it turns out, no. But before showing you the answer, we’ll take a quick detour to another early 1950s issue that included team variants.
1954 Red Man
George Kell began the 1954 season with the Red Sox but moved to the White Sox early in the season. As a result, Kell has two different cards in the 1954 Red Man set. There is no “traded line,” but the Red Man artists did a reasonably nice job updating Kell’s uniform, and the team name is also updated in the card’s header information.
Red Man followed the same approach in moving outfielder Sam Mele from the Orioles to the White Sox. Meanwhile, Dave Philley, who changed teams prior to the start of the season, enjoyed those same updates and a traded line.
1951 Topps Red Backs
Notice anything different about these two Gus Zernial cards?
Yep, not only does the Chicago “C” disappear off his cap, but the bio on the second card begins, “Traded to the Philadelphia A’s this year.” So there you have it. At least as far as Topps vs. Bowman goes, Topps was the first to bring us the Traded line. And unlike so many of the examples we’ve seen from 1954-1967, it’s even on the front of the card!
1947-1966 Exhibit Supply Company
If there’s anything certain about issuing a set over 20 years is that some players are going to change teams. As such, many of these players have cards showing them playing for than one team (or in the case of Brooklyn/L.A. Dodgers more than one city.) Take the case of Harvey Kuenn, who played with the Tigers from 1952-1959, spent 1960 in Cleveland, and then headed west to San Francisco in 1961.
The plain-capping approach used in the middle card might lead you to believe that the Exhibits card staff lacked the airbrushing technology made famous by Topps or the artistic wizardry you’ll soon see with the 1933 Eclipse Import set. However, their treatment of Alvin Dark’s journey from the Boston Braves (1946-1949) to the New York Giants (1950-1956) actually reveals some serious talent. (See how many differences you can spot; I get five.) I almost wish they just went with it for his Cubs (1958-1959) card instead of using a brand new shot, which somehow looks more fake to me than his Giants card.
1948 Blue Tint
In researching my Jackie Robinson post, I came across this set of cards from 1948. Among the variations in the set are the two cards of Leo the Lip, who began the year piloting the Dodgers but finished the year with their National League rivals. No need to take another picture, Leo, we’ll just black out the hat!
And if you’re wondering how many other players/managers appeared as Dodgers and Giants in the same set, we’ve got you covered!
1934-36 Diamond Stars
We’re going way back in time now to capture a Traded card sufficiently under the radar that even Trading Card Database doesn’t yet list it. (UPDATE: It does now, but PSA does not!) Its relative obscurity might lead you to believe it’s a common player, but in fact it’s Hall of Famer Al Simmons.
After three years with the Chicago White Sox, Bucketfoot Al joined the Detroit Tigers for the 1936 season. As a set that spanned three years, Diamond Stars was able to update its Simmons card to reflect the change. The cards appear similar if not identical at first glance. However, the Tigers card omits the Sox logo on Al’s jersey, and the card reverse updates Al’s team as well.
Another Hall of Famer with a similar treatment in the set is Heinie Manush. Some collectors are familiar with his “W on sleeve” and “no W on sleeve” variations. These in fact reflect his move from the Senators to the Red Sox. This set has so many team variations, most of which are beneath the radar of most collectors, that I wrote a whole article on the subject for my personal blog.
The 1933 Goudey set included some late-season releases, including a tenth series of 24 cards that included key players from the 1933 World Series. Even the most casual collectors know the Goudey set included more than one card of certain players–most notably four of the Bambino. What not all collectors realize is that the set includes a Traded card.
Hitting great Lefty O’Doul was originally depicted as a Brooklyn Dodger, the team he played with until mid-June of the 1933 season. However, when the final release of trading cards came out, Lefty had a new card with the World Champion New York Giants.
Of course, if Lefty’s .349 lifetime average isn’t high enough for you, there is an even better hitter with a traded card in the set. His move from the Cards to the Browns on July 26 prompted a brand new card highlighting not only his new team but his new “position” as well.
1933 Eclipse Import
Another hat tip to Net54 member JLange who offered up a set not even listed yet in the Trading Card Database. Also known as R337, this 24-card set may be where you’ll find one of the most unusual Babe Ruth cards as well as this priceless update. Not technically a Traded card since the player is with Cleveland on both cards (and was with the Tribe continuously from 1923 until midway through the 1935 season), but…well, first take a look for yourself, and then meet me on the other side!
Yes, that is the Philly mascot on Myatt’s uniform. After all, he played for Connie Mack’s squad back in…wait for it…1921! But no problem. Let’s just find someone with pretty neat handwriting to scribble Cleveland across the uni on our next go-round. Problem solved!
My thanks to Net54 member Peter_Spaeth (whose worst card is 100x better than my best card!) for tipping me off to this set and allowing me to use his card of Old Pete. In a move that perhaps inspired future O-Pee-Chee sets, here is Grover Alexander, Cubs uniform and all, on the St. Louis Cardinals.
Other HOFers with mismatched teams and uniforms are Ty Cobb, Rogers Hornsby, and Tris Speaker. In case you haven’t guessed it already, if you want to see a ton of star power on a single checklist, you owe it to yourself to take a look at the HOFers in this set.
1914-1915 Cracker Jack
If you view the 1914 and 1915 Cracker Jack sets as two different sets (that happen to have a gigantic number of nearly identical cards), then there are no Traded cards. However, if you view the two releases as a single set, then there are numerous Traded cards. Among the players to appear on two different teams, the biggest star is unquestionably Nap Lajoie. who appears in 1914 with his namesake Cleveland Naps and in 1915 with the Philadelphia Athletics. In addition to the change in the team name at the bottom of the card, you can also see that “Cleveland” has been erased from his jersey.
Another notable jumper in this set is HOF pitcher Eddie Plank who has his 1914 card with the Philadelphia Athletics and his 1915 card with the St. Louis Terriers of the Federal League.
I will take any excuse to include cards from this set in a post, so I was thrilled when Net54 member Gonzo alerted me to the team variations in this set. Here are two players who were traded from the Boston Rustlers (who?) to the Chicago Cubs. David Shean went packing on February 25, 1911, and George “Peaches” Graham made his move a few months later on June 10.
Gonzo also notes that many of the images from the 1911 T205 set were reused, uniforms and all, for the 1914 T330-2 Piedmont Art Stamps set. (I will freely admit to never having heard of this issue.) One HOF jumper is double-play man Johnny Evers, whose picture has him on the Cubs but card has him on the Braves. There are also several players attached to Federal League teams though their images still show their NL/AL uniforms.
1911 S74 Silks
It was once again Net54 member Gonzo for the win with this great find! On the other end of the aforementioned “Peaches” Graham trade was Johnny Kling, depicted here in his Cubs uniform while his card sports the Boston Rustlers name and insignia.
Another multi-year set, the Monster includes a handful of team change variations. The Bill Dahlen card on the left shows Dahlen with his 1909 team, the Boston Braves. Though he would only play four games total over his final two seasons in 1910 and 1911, the cardmakers at the American Tobacco Company saw fit to update his card to show his new team, the Brooklyn Dodgers.
1887-90 Old Judge
If T206 isn’t old enough for you, then let’s go even farther back to the juggernaut of 19th century baseball card sets, N172, more commonly known as Old Judge. According to Trading Card Database, Hall of Fame pitcher Amos Rusie has cards with both the Indianapolis Hoosiers (1887) and the New York Giants (1889-90). I was unable to find what felt like a real NYG card of Rusie, but I did find one where a strip of paper reading “New York” had been glued over the area of the card that had previously said “Indianapolis.” My immediate thought was that a collector was the culprit behind this cut-and-paste job. But how funny would it be if this is how the Old Judge cardmakers did updates back then!
When I first stumbled across Traded cards, it was love at first sight. What a thrill to end up with two cards of a top star, and what better way to turn a common player into a conversation starter. To the extent baseball cards tell a story and document the game’s history, Traded cards hold a special role. Unfortunately, these cards have a dark side as well. At least in 1983 they did. If you ever doubted that 8 3/4 square inches of cardboard could rip a kid’s heart out, stomp it to bits, and then spit all over it, well…here you go.
I’m not shy about proclaiming National Chicle’s 1934-36 Diamond Stars as one of my favorite sets ever. The set’s bright colors and period backgrounds seem to hint at the Golden Age of comics just on the horizon (1938-1956), and the set is loaded with action in contrast to the more austere (mostly) portrait-centered design of its 1934 Goudey competition.
Much of the action was posed and, stylistic backgrounds aside, would fit right in with the Topps sets of 1957, 1967, or even 1977: baseball players pretending to do baseball things on baseball fields.
Other cards, however, took the action a step further and put the players right into the game.
Other cards fell short of in-game action but still managed to have interesting things going on in the background. (Click here for a fun Twitter thread on the Medwick card in particular.)
And who says there’s no Lou Gehrig in the Diamond Stars set? Who’s that handsome fellow holding a bat behind the Crow?
And come to think of it, even the guy in the dugout looks familiar!😊
Unfortunately, a funny thing happens when you submit the Diamond Star cameos to a full background check. You come up empty!
Some readers may remember an earlier post that matched the 1933-34 Goudey cards with Charles Conlon source images. Such a massive undertaking was too ambitious for the couple hours I had today, but I did manage to compare 1934-36 Diamond Stars against the 65 premiums that make up the 1934 Butterfinger (R310) set.
I chose the Butterfinger set for three reasons:
The premiums used photographs, including authentic backgrounds.
The set was contemporary with Diamond Stars, hence included many of the same players.
The Butterfinger photos had known overlap with other card sets of the era. Here are other uses of the Dizzy Dean photo, for example.
Overall, the 108-card Diamond Stars set (of 96 different players) had 31 players in common with 1934 Butterfinger. Of these 31, there were 9 positive image matches and one other I’ll put in the “maybe but probably not” category.
The Diamond Stars Blondy Ryan features what I imagine to be a hustling outfielder, charging in to back up the play. However, “imagine” is the key word here because really there’s noboby there!
Next up is Gus Suhr, who makes the grab at first base several steps ahead of the…wait a minute…I swear there was a runner there!
Next up is Jim Bottomley, throwing a ball around while imaginary teammates check out the bat selection.
The good news on this one is that Joe Vosmik didn’t really take such a half-hearted hack at a real pitch. He’s just smiling (okay, maybe not) for the camera.
Our next batter is Master Melvin, whose Diamond Stars card is actually quite faithful to the photo. (The same Ott image makes an appearance 0n one of his two 1933 Goudey cards as well.)
Ditto for Oscar Melillo, whose card transforms rather drab stadium scene into a vibrant cityscape but otherwise introduces no false action.
While many collectors prefer the purity of black and white photography over bright cartoons, the Butterfinger card of Paul Waner may pose a challenge to their orthodoxy. I can almost picture the scene on the field: “Hurry, take his picture before the elevator doors close!”
It’s fair to say Diamond Stars really made the most of what they had to work with here. (I’m not suggesting Diamond Stars used the Butterfingers as their source, but I am assuming the source photo for Waner is the tightly cropped image we see in the Butterfinger.) As a side note, I believe Waner’s is the only Diamond Stars card to show a uniform number for a cameo player, offering us the rare chance to see who it is! Let’s see, let’s see…#28 on the Pirates in the early 1930s was…nobody!
One of the more exciting matches in the sets is Yankees ace, Red Ruffing, who appears to be joined by Hall of Fame second baseman Tony Lazzeri. As you might have guessed though, it’s nobody at all.
At first glance you may wonder why I am calling this one a match. In truth, I almost missed it myself.
But take a look. All I did was adjust the size–not even any rotation required.
CLOSE BUT NO CIGAR…
The images of General Crowder from Diamond Stars and Butterfinger bear a strong resemblance, but there are hints that the Diamond Stars comes from a different photo. I’ll leave the clues for you to find unless anyone asks me in the Comments.
Upon review it is evident that the Diamond Stars artists simply improvised backgrounds, either to make cards more interesting or to give the illusion of game action. That said, this gimmick was hardly invented at National Chicle, as demonstrated by this 1933 Goudey card of Jimmy Dykes where the action is magically transported from outside the dugout to the batter’s box.
So no, Diamond Stars hardly invented the illusion of game action. However, seeing as the Goudey image has neither catcher nor umpire, I do think Diamond Stars improved considerably on the work of their main competitor, if not perfected the mirage. (Just don’t ask yourself how Lopez had time to toss his mask off in the tenth of a second it took the ball to spring off the bat.)
And besides, who hasn’t failed the occasional background check? It’s not like our national security is at stake here. Or is it? 😉
Author’s note: I originally planned this article in two parts, the first of which was published earlier in the week. I’ve since decided it works better combined into a single article, so here it is all in once place. – J.A.S.
In the nearly 120 years of the great Dodger-Giant rivalry, more than 200 players have suited up for both sides, either as a player or manager, including 22 Hall of Famers. For most of these men it is an easy undertaking to find cards of them as Dodgers and as Giants.
Most often their Dodger and Giant cards come from different years or different sets, as in the case of the two Frank Robinson cards pictured, eleven years apart. However, it is sometimes possible to find these Dodger-Giant pairings within a single set.
When this happens, the player (or manager) achieves true “double agent” status, turns from hero to villain (or vice versa) among the team faithful, earns the double-takes of many a collector, and most importantly attains immortality with a spot in this article.
In the sections that follow, I will present a chronological list of the nearly two dozen Dodger-Giant double agents I could track down in my research. Please let me know in the comments if I missed anyone.
On December 12, 1903, the Brooklyn Superbas sent Bill Dahlen to New York for Charlie Babb and Jack Cronin. As a result, Dahlen can be found with both squads in the 1903-04 Breisch-Williams (E107) set and has the honor of being the first ever Dodger-Giant double agent.
Here is one that really doesn’t count but is interesting enough to include nonetheless. On August 31, 1915, the Brooklyn Robins claimed Hall of Fame hurler Rube Marquard off waivers following his release by the Giants. Look close, however, and you’ll see Marquard’s 1915 card puts him with the other Brooklyn team, the Tip Tops of the Federal League!
I originally thought the fine folks at Cracker Jack had simply erred until Ralph Carhart helped explain things.
As Ralph noted, Rube’s “Tip Top flip flop” may offer us a clue to the Cracker Jack production calendar. I’ll further offer that the NYG still on Marquard’s uniform could signal that “the drama was playing out” after it was too late to change art but not too late to change type.
On June 16, 1933, the Giants traded Sam Leslie to the Dodgers for Watty Clark and Lefty O’Doul. Clark had only a single 1933 Goudey card, which depicted him as a Dodger, while Leslie had no 1933 cards at all. O’Doul, on the other hand, had two cards in the Goudey set: one as a Dodger and one as a Giant.
The first card came early in the year as part of the set’s third sheet while his second card, along with those of numerous other Giants and Senators, was something of a bonus card as part of the set’s World Series (sheet 10) release.
In July 1948 Brooklyn general manager Branch Rickey and New York owner Horace Stoneham came to an agreement that allowed Brooklyn manager Leo Durocher to take over the Giants. The 1948 R346 “Blue Tint” set noted the update and may well have inspired future Topps airbrushers with its treatment of Durocher’s cap.
A part of my childhood was destroyed when Reggie Smith left the Dodgers and signed as a free agent with San Francisco on February 27, 1982. A giant (okay, pun intended) setback in my grieving process came when Topps pushed out its Traded set for the year and documented the move in cardboard. But alas, at least we still had Dusty!
As a side note, the Traded card presents an interesting blend of numbers for the man who formerly wore #8 with the Dodgers and would wear #14 with the Giants. His jersey shows him as #60 while his bat has a 30 on it, which I take to mean it belonged to teammate Chili Davis.
No-o-o-o-o-o-o-o! They got Dusty too?! Sadly it was no April Fools joke when the Giants signed fan favorite Dusty Baker as a free agent on April 1, 1984, and this two Traded/Update sets were there to ratify the trauma.
A rare trade between the Dodgers and Giants on December 11, 1985 produced two more double agents. The first was fan favorite Candy Maldonado, who like Baker before him made both the Topps and Fleer sets.
And on the back end of that same trade…
Oddly, neither Trevino nor Maldonado cracked the 660-card 1986 Donruss checklist despite the set including 21 different Giants and 24 different Dodgers. In Trevino’s case, he was San Francisco’s primary back-up catcher behind Bob Brenley played in 57 games. As for Maldonado, he played in 123 games, leading all reserve players and ranking eighth overall on the team.
Fast forward to 1991 and the number of baseball card sets had reached absurd levels. Therefore, it should be no surprise that when free agent superstar Gary Carter signed with the Dodgers on March 26, 1991, he would set new records for cardboard double agency.
First here’s Topps.
Next up are the Kid’s two Fleer cards. Warning: Sunglasses may be required.
Upper Deck was of course also in the act by now.
And finally, Score put out two Carter cards as well, ridiculously similar to each other to the point of almost seeming impossible.
A similar octet of cards belonged to Brett Butler this same year, with Bugsy landing in Los Angeles via free agency on December 14, 1990.
Dave Anderson signed with the Dodgers as a free agent on January 28, 1992, but this time only one company, Score, seemed to take notice.
It was Fleer and only Fleer on the job when Todd Benzinger headed north to San Francisco as a free agent on January 13, 1993.
Meanwhile, Cory Snyder got three times the cardboard love when he took his talents to L.A. on December 5, 1992. Score Select was particularly ambitious, dropping Snyder out of an airplane for their photo shoot.
On June 19, 1994, following his release from the Dodgers, the Giants signed Darryl Strawberry to a cup of coffee. Little used by both teams in 1994, Darryl hit double agent status with only a single cardmaker, Fleer.
On December 8, 1997, infielder Jose Vizcaino signed with the Dodgers as a free agent after playing the regular season with the Giants. However, the baseball card production process was by this time so fast that nearly all of Vizcaino’s base cards already had him as a Dodger. As a result, his double agency was limited to the 1998 Fleer Tradition set only.
On January 11, 2000, F.P. Santangelo signed with the Dodgers as a free agent. While very few companies even had a single card of the oft abbreviated Frank-Paul, Upper Deck came through with cards on both sides of the cardboard rivalry.
The Giants signed Gold Glove centerfielder Marquis Grissom as a free agency on December 7, 2002, leading to a pair of Fleer Tradition cards based on Fleer’s sharp 1963 design.
Curiously, the Fleer Tradition Update cards (not just Grissom’s) omitted the city from team names. If there’s any story to it, let me know in the comments.
On January 3, 2006, pitcher Brett Tomko signed a free agent deal with the Dodgers. If nothing else, the move gave Topps a chance to show off how far they’d come since their drunken airbrush days. Scary good if you ask me.
Tomko’s Dodger card above came from a Dodger-specific team set, but he also earned a card in the Topps Updates and Highlights set for good measure.
When the Dodgers signed all-star right-hander Jason Schmidt on December 6, 2006, no two companies went the same route. First up, Fleer simply turned back the clock to the days of 1981 Donruss.
Meanwhile Topps ventured back to 1983 and the Fleer Joel Youngblood card or Eddie Murphy movie with this special insert…
…while also going full Tomko across their Pepsi and Opening Day releases.
Upper Deck came through with a nice pair of landscape Schmidt cards, though neither is a true Giants card since both go with Dodgers in the header.
Would I be remiss if I didn’t report that the first of the two Schmidt cards is also available in Gold, Predictor Green, and First Edition? Take your pick I guess!
Brad Penny signed as a free agent with the Giants on August 31, 2009, following half a season with the Red Sox and a longer stint before that with L.A. This landed Penny cards on three teams in 2009, including double agent status with Topps Heritage.
The final player (as of 2019) with a Dodger and Giant card from the same set is Brian Wilson, who signed as a free agent with the Dodgers mid-season on July 30, 2013. Lucky for you, Topps was there to document the before and after in pretty much every possible color!
On one hand, Dodger-Giant double agents reflect an oddball phenomenon of at best passing interest to fans of either of the two teams. However, their distinctly non-random occurrences over the years also point to important changes in the game and the hobby.
Just looking at the graph, it is possible to see all of the following:
Prevalence of multi-year issues in the early days of the hobby
Increased player movement with the advent of free agency
Introduction of Traded/Update sets
Increase in the number of companies issuing sets (1981-2008)
Reduction in the number of companies issuing sets (2009-present)
I will leave it to others to identify the cardboard double-agents of baseball’s other great rivalries (e.g., Yankees-Red Sox), but I’ll hazard a guess already that a graph of the data would look very much like mine.
The 1934-36 Diamond Stars set from National Chicle is a personal favorite thanks to its bright colors, its creative backgrounds, and the overall personality of its artwork. It’s also a set that makes for interesting study due to a variety of quirks and even a possible mystery.
10. NO Ruth or Gehrig
Though the Diamond Stars checklist is stacked with Hall of Fame talent, the set does not include the era’s two biggest stars, Babe Ruth and Lou Gehrig. Other notable absences include Dizzy Dean and Chuck Klein. While the omissions detract from the set in the eyes of many collectors, they may prove a blessing in disguise to set collectors on more modest budgets.
The back of each Diamond Stars card features a novel biographical format that doubles as a baseball instruction manual and scouting report tailored to the featured player. The byline on this content is Austen Lake of the Boston American.
Lake himself has an interesting bio, having at one time tried out as a catcher with the Yankees, played football professionally, and rose to prominence as a war correspondent during World War II. Of course, some vintage collectors might know the name (and even most of the bio!) from another set of 1930s trading cards.
8. what year are the cards?
As the name suggests, the 1934-36 Diamond Stars were indeed released over a three year period. However, that is not to say that each of the cards was available all three years. More detail is provided in an excellent article Kevin Glew wrote for PSA, but a basic summary of the 108-card release is as follows.
For example, this Luke Appling card (#95) would have only been available to collectors in 1936 whereas the Lefty Grove card (#1) shown earlier would have been available in 1934 or 1935. (As you’ll see in the next section, this isn’t 100% true, but we’ll call it “true for now.”)
7. what year are the cards…really?
For cards spanning more than one year, such as the Lefty Grove, a different version of the card was issued each year. The most telltale feature for distinguishing the variations is the line of stats at the bottom of each card back. If you scroll up a bit, you’ll see the Grove card that led off this article featured stats for 1933, hence was part of the 1934 series, whereas this Grove card features stats for 1934, hence was part of the 1935 series.
6. color change
Card backs featured green ink in 1934, blue ink in 1936, and a mix of the tw0—at least for cards 73-86—in 1935. As such, a set collector hoping to collect all possible variations would need three of each card from 73-86: a green 1935, a blue 1935, and a blue 1936.
5. other variations
Two well front variations in the set are the Hank Greenberg and Ernie Lombardi cards, originally misspelled as Hank Greenburg and Earnie Lombardi. Less known are five cards in the set where the player uniform changes due to a transaction between one series and another. I have a more comprehensive article on this subject here, but here are images of the five.
In other cases, such as with Johnny Vergez, card fronts stay the same but card backs note team changes.
4. more ambitious set planned?
Similar to the 1933 Goudey set, the bottom of each card back advertised a set of “240 major league players.” Despite that, the set included only 108 cards and only 96 different players.
One explanation for the smaller set is that player contracts with Goudey greatly reduced the number of players available. Another explanation is the 1937 bankruptcy of National Chicle. That said, at the established pace of only 32 new players (or 36 new cards) per year, it would have taken a good 7+ years to make it to 240.
3. DOUBLED dozen
While the first 96 cards in the checklist represent 96 distinct players, the final 12 cards in the set are all repeats. For example, Bill Dickey has card 11 (1934, 1935) and card 103 (1936) in the set. A possible explanation for the repeated twelve cards will come at the end of this article.
2. mystery uncut sheet
An uncut sheet of Diamond Stars was discovered in the 1980s by the family member of a former National Chicle printer. While other uncut Diamond Stars sheets are known to exist, what made this one particularly unique was that none of its 12 cards appear anywhere on the Diamond Stars checklist! (See Ryan Cracknell article for more info.)
In addition to blank-backed cards of Hall of Famers Goose Goslin and Lefty Gomez, the sheet also includes a particularly noteworthy card pairing Browns teammates Jim Bottomley and Rogers Hornsby.
Original artwork for the Bottomley/Hornsby card sold at auction in 2012, and good news…the owner is evidently actively entertaining offers!
In addition, the press photo, taken at 1936 Spring Training, that the artwork and card were based on has also made the rounds.
1. connection between uncut sheet and doubled dozen?
I have seen some speculation that the twelve repeated cards (97-108) on the Diamond Stars checklist might have taken the place of the twelve cards on this uncut and unreleased sheet. I have also seen the Bottomley/Hornsby card at its neighbors proposed as part of an unrealized 1937 extension to the original set.
As with most 80+ year old mysteries, any definitive answer is likely lost to history. At least some clues that suggest the sheet was produced along with the rest of the 1936 series are the cards for Jim Bottomley, Roger Cramer, and Gene Moore, all of which show teams they joined in early 1936, and Benny Frey, Rip Collins, Linus Frey, and Lon Warneke, still shown on teams they were no longer with in 1937.
When I first saw this unreleased sheet, what jumped out at me were the zanier more geometric backgrounds versus the more traditional (but still colorful) stadium and cityscape backgrounds of the original 108 cards. Perhaps this mismatch prompted a National Chicle exec to kill the sheet and a panicking product manager to replace it with the fastest thing he could throw together: repeats of earlier cards.
BONUS KAWhi leonard tie-in
As Kawhi Leonard contemplates whether to remain in Toronto or join forces with LeBron and A.D. to form the greatest Big Three in NBA history, I thought I’d call out my favorite Cardboard Big Three ever. I defy you to top it, even if I spot you a Ruth and a Gehrig!