In honor of Women’s History Month, I wanted to shine a light on some notable female baseball card artists, past and present. I make no claim that my list is exhaustive, so please use the Comments area to let me know about the artists I’m missing.
2021 Topps Project 70
Though Topps seems to shy away from regarding it as a sequel, Project 70 follows in the footsteps of the prior year’s Project 2020 while opening up the selection of players and years and increasing the number of participating artists to 51. Notably, five of the artists in Project 70 are women. Here is the Topps bio of each, along with one of the first two cards released by each artist. (Check back soon for a full-length SABR Baseball Cards interview with Lauren Taylor!)
2020 Topps Project 2020
Five female artists out of 51 total may or may not feel like a big number to you, but either way it represents a significant jump from Project 2020, in which Sophia Chang was the lone female creator.
Chang’s cards cracked the coveted 10,000 print run threshold three times, led by Mike Trout at 14,821 and followed closely by Roberto Clemente (12,077) and Willie Mays (10,480).
When Sophia released her debut Project 2020 card, Mariano Rivera, I wondered how many female artists had preceded her. As it turned out, I didn’t have to look back very far.
2019 Montreal Expos
Montreal-based sports artist Josée Tellier, who may well be the world’s biggest Montreal Expos and Andre Dawson fan, created her own set of Expos greats in 2019 to honor the 50th anniversary of the franchise.
While the set was not an official release, her cards spread quickly on social media and became one of the Hobby’s hottest underground releases. Definitely don’t be surprised to see Josée take part in an official Topps product sometime in the future.
2018-present Topps Living Set
The Topps Living Set, which began in 2018 and continues to this day, combines current and former players into a single set based on the 1953 Topps design.
For the first three years of the Living Set, all artwork was done by Japanese artist Mayumi Seto. Beginning this year, Jared Kelley will join the Living Set team and share the artwork duties with Seto.
2016-2018 Various other sets by Topps
As the back of Seto’s 2019 Allen & Ginter card shows, Living Set was not the first baseball card set to feature her artwork.
You can also see her art in at least three other sets: Museum Collection (2016), Transcendent (2018), and Gallery (2018).
2000 Upper Deck
In 2000 the Upper Deck Company, still riding high, held a promotion where collectors could submit their own artwork to be used in the Upper Deck MVP “Draw Your Own Card” subset. Ultimately, 31 cards were chosen, with this Frank Thomas by Joe Dunbar, age 36, leading off the subset. As the card back notes, Mr. Dunbar was one of ten artists in the 15 years and over category.
This particular age category featured three female artists in all: Linda Marcum (age 34), Kat Rhyne (age 23), and Melina Melvin (age 32).
The set’s most notable creator–man, woman, or child–was Alexandra Brunet. At age 6, she was the youngest artist in the set, beating out her brother and a few other 8-year-olds by two years, so there’s that. However, Brunet’s card was particularly noteworthy for reasons wholly unrelated to her age.
Where other artists gravitated toward established MLB stars such as Sosa and McGwire (hey, it was 2000!), Alexandra chose instead to feature…herself (!) as the Yankees first basemanwoman of the future.
In lending her artistry to a baseball card set, Alexandra was also continuing a tradition that began at least 25 years before she was born.
1968 Sports Cards for Collectors
The prehistory of TCMA begins with another four-letter acronym, SCFC: Sports Cards for Collectors. While Hobby pioneer and SABR Jefferson Burdick Award Winner Mike Aronstein was the originator and distributor of the 1968 SCFC set, the artwork fell to two other relatives: Mike’s Uncle Myron and Aunt Margie.
Per Mike’s son Andrew Aronstein, the drawings initialed MSA were done by Myron S. Aronstein, and those initialed MA were done by Margie.
Was Aunt Margie the very first female baseball card artist? Our Hobby has a long history, so just about any time the word “first” is used, it ends up being wrong. What I will say is that Margie Aronstein is the first female card artist that I’m personally aware of. I will also offer that the industry is sufficiently male-dominated that any female card artist–first, last, or anywhere in between–is a pioneer of sorts.
The combination of artists and baseball cards is experiencing quite a boom these days. Congratulations to today’s female artists leading the charge and the past artists who paved the way!
Read about photographer and SABR member Donna Muscarella and her baseball card set honoring Hinchliffe Stadium
Read about the “Decade Greats” sets issued by megadealer and card producer Renata Galasso
I spent last weekend reading the new Andrew Maraniss book “Singled Out,” which tells the story of Dodgers/Athletics outfielder Glenn Burke (SABR bio forthcoming). Of course, Burke was much more than the player suggested by his stat line, as the book’s cover reminds us. He is of historical and cultural importance for two firsts, one of which has become ubiquitous in the sport and another that remains largely invisible.
I won’t use this space to retell Burke’s story, though I will offer that Andrew’s book does an excellent job adding detail and humanity to what many fans might know only at the level of a basic plotline. Rather, I’ll focus on collecting.
I’m probably like many of you in that the more I learn about a particular player the more I want to add some of their cards to my collection. (I’ve avoided Jane Leavy’s outstanding Babe Ruth book thus far for just this reason!) What then are the “must have” Glenn Burke cards and collectibles out there?
Owing to the brevity of Glenn’s MLB career, he has only two Topps cards from his playing days, one with the Dodgers and one with the A’s.
For some collectors, that right there would be the end of the line. Others might add Burke’s 1979 O-Pee-Chee card, whose front differs from the Topps issue only by the company logo featured on the baseball.
As a huge fan of all things Aronstein (even his kid!), I also consider the 1978 SSPC Glenn Burke a must-have. (Unlike the 1976 SSPC set, these cards were only found as “All Star Gallery” magazine inserts and appear a bit less plentiful.)
Andrew’s book devotes quite a bit of time to Glenn’s journey through the minors, including one heckuva brawl that broke out between Glenn’s Waterbury Dodgers and the Quebec Carnavals. What better way to memorialize the incident, in which Glenn played a starring role, than with Glenn’s 1975 TCMA “pre-rookie” card?
Counting the OPC, we’re now up to five cards in all, or just over half a plastic sheet. To expand our card collecting further, we’ll need to look at Burke’s post-career cardboard.
While other collectors might add it to their lists, I’m neither compulsive nor completist enough to bother with Burke’s 2016 Topps “Buyback,” which is simply his 1979 Topps card stamped with a red 65th anniversary emblem.
Beyond these catalogued releases, Mike Noren included Burke in his 2020 Gummy Arts set. The card fills a gap in Burke’s Topps run by utilizing the 1977 flagship design and furthermore memorializes Burke’s place in “high five” history (though readers of Andrew’s book will recognize that its image is not the first Burke/Baker high five).
I, myself, have added to the world of Glenn Burke collectibles, sending my own “card art” to fellow Burke fans.
Perhaps we will even see one of the Topps Project70 artists produce a Glenn Burke card before set’s end. Definitely at least a few of the artists are pretty big Dodger fans.
Either way, the universe of Glenn Burke baseball cards remains extremely limited at present. On the other hand, why stop at cards? There were three other items I ran across in Andrew’s book that I believe are worthwhile items for Burke collectors.
The first is this Dodger yearbook from 1981, whose cover features a Baker/ Garvey high five in place of Burke/Baker but nonetheless speaks to the rapid spread and ascension of the high five across the sporting world, if not society at large.
Another collectible in magazine form is the October 1982 “Inside Sports” that featured Burke’s coming out story, “The Double Life of a Gay Dodger.”
A final Burke collectible is one I never would have known about if not for Andrew’s book. As a nine-year-old kid in 1961, Glenn sang backup on the Limeliters album “Through Children’s Eyes,” released by RCA Victor in 1962. I wouldn’t be my life, but I believe Burke is the first kid in the row second from the top.
At the moment, give or take autographs that could potentially adorn all but the most recent of these items and excluding truly unique items, I’ll call this the almost full set of Glenn Burke collectibles.
A final category I find intriguing and perhaps undervalued is ticket stubs, in which case the following items would likely be of greatest interest.
Pride Night feat. ceremonial first pitch from brother Sydney Burke – June 17, 2015 Padres at A’s
It also wouldn’t surprise me to see the Dodgers, A’s, or the Bobblehead Hall of Fame issue a Glenn Burke bobblehead one of these days. And in the meantime, there’s always Patrick’s Custom Painting, who did this Indy Clowns Hank Aaron for me a while back!
A decade of tumult, the 1930s saw the United States, and the world, in flux. Numerous European economies continued their struggle to survive in the wake of the Great War—a struggle that finally reached America’s shores in October 1929, as the Wall Street Crash heralded the Great Depression. The map of the world, itself, was in flux, as newly minted despots gobbled up sovereign states to add to their burgeoning empires, while their demagoguery inspired millions to visit the darkest depths of the human soul.
In short, there was little in the 1930s on which to depend. Even names were in flux.
Warren Ogden, a descendant of Ogdens who had crossed the Atlantic with William Penn and whose surname became the eponym of the Pennsylvania town in which Warren was born, pitched for the Philadelphia Athletics and Washington Senators in the mid-1920s. (Warren’s older brother, Jack, also pitched in the majors, though his yo-yo career up and down from the bushes spanned 1918 to 1932.) Not much of an asset to Connie Mack, Warren was put on waivers in May 1924, eventually being picked up by Washington. His 9-5 record and excellent 2.58 ERA over the remainder of the season helped Washington clinch its first pennant. A surprise starter in Game 7 of the World Series, Ogden struck out leadoff hitter Freddie Lindstrom, walked Frankie Frisch, and then was pulled for southpaw George Mogridge, in a successful ploy by manager Bucky Harris to lure John McGraw into altering his batting order to the right-handed Ogden. (Washington won in the bottom of the 12th inning to claim its only World Series championship.) Ogden remained with the Senators through July 1926, his major league record set at 18-19.
But we’re talking about the tumultuous, undependable 1930s, aren’t we? So, why bring up Warren Ogden, whose major league career ended well before that decade arrived? Because Goudey, well known for including minor leaguers in its 1933 set, did just that: Card No. 174 shows Warren as a Montréal Royal. (Ditto for big-brother Jack [“John”] Ogden, whose major league career ended in 1932 but received a card as a Baltimore Oriole in 1933. On a weird side note, the only other vintage card on which either brother apparently appeared, the 1928 W461 Exhibit, is a card of John yet shows a several-year-old photo of Warren, in his Senators uniform.)
As you can see, Goudey parenthetically included Warren’s nickname, “Curley.” However, the common spelling of said nickname has always been “Curly.” In fact, his name is sans “e” in virtually all resources, including Baseball Reference, SABR, Baseball Almanac, and MLB.com.
One might be inclined to think this was a Goudey thing—after all, the company wasn’t spelled Goudy.
However, as stated above, such inconsistency seems to have been symptomatic of the chaotic 1930s, where it clearly plagued the Three Stooges as well.
Yet whereas Columbia Pictures seems to have permanently abandoned the “e” by late in the decade, the sheer paucity of vintage Warren Ogden cards allowed this oversight to go unaddressed until 1975—long after Warren Ogden’s death—when TCMA’s team set honoring the 1924-1925 Senators finally conformed the spelling of his nickname to standard.
Every baseball player thrills to seeing himself on a baseball card for the first time, so God only knows how many times over the years his 1933 Goudey caused Ogden to wipe his hands vertically across his face in Curly Howard–like exasperation or maniacally spin himself 360° while lying on the floor knowing that he’d likely take “Curley” to the grave.
Alas, like his more famous namesake, Curly Ogden was a victim of soycumstance.
During the 1960’s and 1970’s, through-the-mail communication was an invaluable resource for collectors. So much so that publications like Marshall Oreck’s The Collector’s Directory and Irv Lerner’s Who’s Who in Card Collecting were compiled to help everyone connect. And connect they did. But it was in 1969 that something happened to change the course of hobby history — a gathering of multiple sports collectors in one place, at one time finally became a viable concept. That year, small gatherings or “conventions” of around a dozen collectors started popping up around the country and were documented in hobby periodicals of the day.
My father, Michael P. Aronstein, hosted his own “convention” at the Aronstein family home on March 15, 1970 — 50 years ago today. For some perspective, I asked hobby historian David Kathman (trdcrdkid on Net54) to provide his thoughts regarding the occasion:
“Your dad’s March 15, 1970 ‘convention’ wasn’t the first such hobby convention, but it was the largest one up to that point (with 19 attendees), the first one in New York state, and the second one on the east coast (after a 9-person gathering at Mike Anderson’s house in South Weymouth in early December 1969)… but your dad’s 1970 convention is rightly considered a landmark because of the people who were there, several of whom became very influential in the hobby, and the fact that it was the first in the New York area.”
There’s quite a bit of info out there regarding the hobby pioneers who attended so I won’t delve too much into their individual stories here. I do encourage you to research them on your own, however. They’ve all got unique stories and -as is the case with most things in our hobby- you’ll be taken down a rabbit hole that goes off in a million different interesting directions.
Here’s a postcard from hobby pioneer Crawford Foxwell to my father confirming he’d be attending the convention along with Tom Collier. Keep in mind Tom Collier was the “TC” in TCMA but they didn’t partner up until 1972. Third image is a wire photo depicting Foxwell with his collection in 1975.
Photos taken by my father on March 15, 1970 during the convention at his home. Note my sister, Melina with the “Welcome Collectors” sign (we’re still eight years pre-Andrew here). Now see if you can spot the uncut sheet of 1970 Topps hidden in there somewhere.
All collectors in attendance signed several 8 1/2 x 11 uncut 1968 SCFC (Sports Cards for Collectors) sheets. Good luck tracking down one of these in the wild! A full list of the names are below along with where they traveled to the convention from.
SIX of these men (that I know of) either owned a T206 Honus Wagner at the time or would shortly after the event. I’ve placed an asterisk next to their names. Bill Haber actually brought his Wagner to the convention. Also worth noting -among many other deals struck that day- a T206 “Magie” error changed hands from Dennis Graye to Bill Mastro.
Bill Haber* – Brooklyn, NY
Crawford Foxwell – Cambridge, MD
Bill Zekus – Elmsford, NY
Dave Zemsky – Bronx, NY
Nate Cohen – New York, NY
Tom Dischley – New York, NY
Dennis Graye – Detroit, MI
Mike Jaspersen – Rosemont, PA
Fred McKie* – Fairleigh Dickinson University
Bruce Yeko – New York, NY
Irv Lerner* – Philadelphia, PA
Dan Dischley – Lake Ronkonkoma, NY
Mike Aronstein* – Yorktown Heights, NY
Bob Jaspersen – Rosemont, PA
Bill Mastro* – Bernardsville, NJ
Tom Collier* – Easton, MD
Bill Himmelman – Norwood, NJ
Jim MacAllister – Philadelphia, PA
Myron S. Aronstein – Mount Vernon, NY
With Dan Dischley and Bob Jaspersen attending, of course this convention received coverage in their hobby publications The Trader Speaks and Sport Fan respectively.
See the young man sporting blue in the photos above? That’s Mike Jaspersen. Heres his “Stealth Extremely Short Print” card from 2017 Topps Allen & Ginter. “Mike attended his sports card show in 1970.” Yes, he did and we’ve got proof!
Following the 1970 convention at his home, Dad attended a similar gathering at Crawford Foxwell’s place in 1971, known as the Mid-Atlantic Sports Collectors Convention. I call this his “super-villain” shot because, well, you be the judge.
Dad then attended the 1972 Midwest Sports Collectors Convention in Detroit and also founded TCMA with Tom Collier that year. In 1973 he went on to help plan and host the ASCCA (American Sports Card Collectors Association) shows in NYC with Bruce Yeko and brothers Bob and Paul Gallagher.
The first of many ASCCA shows was held May, 25-27 1973 at the District 65 Center at 13 Astor Place in Manhattan. Great images from this event were posted by Sports Collectors Daily in 2018 and can be found here. It was also chronicled by Keith Olbermann in the very first issue of Sports Collectors Digest, dated October 12, 1973. 6 of the 19 people at the March 15, 1970 convention are also depicted in the SCD photos below.
Where the hobby will be 50 years from now is anyone’s guess. A LOT has happened since those 19 guys got together in 1970. What we do know right now is that the hobby is booming — let’s keep that up! Dad and I hope to see you all in Baltimore for #SABR50 this summer and Atlantic City for the National. Feel free to say hi and let’s talk hobby history. Cheers!
Special thanks to hobby historian David Kathman (trdcrdkid on Net54) for his valuable insight and for providing the scans above.
With the festive frivolity of the holiday season upon us, I bring you a post even more frivolous than my usual lightweight offerings. Before reading, I suggest adding a pint of rum to the eggnog-which will ensure that you forget that this blog is connected to an august body like SABR. So, toss on another yule (Blackwell) log on the fire, grab a plate of cookies (Rojas and Lavagetto) and contemplate this ancient carol (Clay) within your decked-out halls (Jimmy and Tom).
A Partridge in a Pear Tree: Jay Partridge was the starting second baseman for Brooklyn in 1927. I could not locate a card from the time, but an auction site did have a small newsprint photo described as a panel. Fortunately, Mr. Partridge has a card in the 1990 Target Dodgers set. If you insist on a card issued while the player was active, this 1977 TCMA of Glenn Partridge falls into that “family.”
Apparently, no players with the surname Pear or Tree ever appeared in a professional game. But Matt Pare shows up on the 2017 San Jose Giants. I had to go the minor league route as well to find a “tree.” Mitch Trees was a catcher for the Billings Mustangs in 2017.
Two Turtle Doves: Spokane Indians assistant coach “Turtle” Thomas has a 2017 card, but I’m going with 1909-11 T206 “Scoops” Carry of the Memphis Turtles. As for Doves, Dennis Dove has several prospect cards, including this 2003 Upper Deck Prospect Premiere. However, this 1909-11 American Caramel card of “Buster” Brown on the Boston Doves wins out. After all, Buster lived in a shoe, and his dog Tike lived in there too.
Three French Hens: For this one, I must go with Jeff Katz’s acquaintance Jim French. The diminutive backstop toiled for the Senators and Rangers. Dave “Hendu” Henderson was the best hen option, outside of any Toledo Mud Hen.
Four Calling Birds: This 1982 Larry Fritsch card of Keith Call on the Madison Muskies certainly “answers the call” for this word. Although, Callix Crabbe is in contention based solely on the awesomeness of his name. For the bird, I heard the call of the “royal parrotfinch” and went with longtime Royals pitcher Doug Bird.
Five Golden Rings: It would be a cardinal sin if I didn’t go with the Cardinals’ Roy Golden on this 1912 T-207 “brown background” card. Phillies pitcher, Jimmy Ring, gets the nod with this 1921 National Carmel issue.
Six Geese a Laying: Since Christmas is coming and the goose is getting fat, Rich Gossage would have been a logical choice. But I can’t pass up making Seattle Pilot Greg Goossen my fowl choice. His 1970 card is so amazing that all I can do is “gander” at it. This 2019 card of Jose Layer on the Augusta Greenjackets is the best fit that I could lay my hands on.
Seven Swans a Swimming: After answering a personal ad in a weekly newspaper, I met my future wife for a drink at the Mirabeau Room atop the SeaFirst Building in Seattle on June 9, 1990. That evening, Russ Swan of the Mariners carried a no-hitter into the 8th inning against Detroit. Viewing this mound mastery sealed our lifelong bond, for which the “swan song” is yet to be sung.
I must “take a dive” into the Classic Best 1991 minor league set to find someone who fits “swimmingly.” I ended up somewhere near Salinas and found the Spurs’ Greg Swim.
Eight Maids a Milking: Since no Maids are found on “Baseball Reference” and the players named Maiden don’t have cards, I was “made” to go with Hector Made and his 2004 Bowman Heritage.
This may qualify as “milking” it, but the best fit I could find was the all-time winningest general manager in Seattle Pilots history, Marvin Milkes. This DYI card uses a Pilots team issued photo, which shows off the high-quality wood paneling in Marvin’s Sicks’ Stadium office.
Nine Ladies Dancing: The 1887-90, N172 “Old Judge” card of “Lady” Baldwin and the 1996 Fritsch AAGPBL card of Faye Dancer are a perfect fit.
Ten Lords a Leaping: This wonderful 1911 T205 Bris Lord card coupled with a 1986 Dave Leeper doesn’t require much of a leap to work.
Eleven Pipers Piping: Former Negro Leaguer Piper Davis has a beautiful 1953 Mother’s Cookies card on the PCL Oakland Oaks. In fact, the card is “piping” hot.
Twelve Drummers Drumming: You can’t get much better than this 1911 Obak T212 card of Drummond Brown on the PCL Vernon Tigers. Or, you could “bang the drum slowly” with this specialty card of Brian Pearson (Robert De Niro) from the movie “Bang the Drum Slowly.”
I realize that Santa will fill my stocking with coal and “Krampus” will punish me for having written this, but the spirit of the season will endure. I wish you and all those you hold dear a wonderful holiday season and a prosperous new year.
I reached a collecting milestone last week by completing one of my all-time favorite sets. It’s a set that’s off the radar of most collectors (until now!) and has few cards, if any, worth more than a dollar. Its value to me is purely sentimental but still sky high in that it’s the set that started my lifelong love affair with baseball’s all-time greats.
Before getting into the set itself, I’ll start with a card not in it.
You may recognize this as the 1960 Leaf card of Brooks Robinson. The first time I saw it 10-year-old-me took the glow around Robinson’s head for a halo and suspected only I could see it. (UPDATE: Rob Neyer also saw the halo!)
To other collectors (but not our own Jeff Katz) the set is perhaps a bit more boring, despite the fact that it has to be the most exciting set ever to come with marbles instead of gum! (And did I mention the packs had cards of “Your Favorite Major League Star?”)
Marbles aside, we are looking at a black and white set produced long past the era of black and white sets, whether to you the Grayscale Age of Baseball Cards was the 1920s or the 1880s. “Your Favorite Major League Player” notwithstanding, the Leaf checklist strikes many collectors as lackluster, with the Human Vacuum Cleaner and Duke Snider perhaps the only top shelf Hall of Famers.
Various articles note design similarities between the 1960 Leaf set and its predecessor 11 years prior. My own opinion is that the two sets aren’t that close, but I’ll let you judge for yourself.
I chose Elmer Valo to compare these sets because his placement in the 1960 set comes with a little bit of a story. As reported in the May 4, 1949, Boston Globe, Valo was one of six ballplayers to sue Leaf for using their likeness in the 1949 set. The fact that he found himself back on the checklist in 1960 says something about the ability to forgive or forget, whether on the part of Leaf, Valo, or both.
Now fast forward to 1977 and one of the nation’s best known mail order dealers is planning a set of 45 cards as her very first entrée into the card making business. The next 10+ years would see her company produce dozens more sets including…
And six single-player sets from 1984-86 of several big name ballplayers and cult leaders! (Wait, that’s Pete Rose? Are you sure?)
While these later sets drew on new designs, the last few of which just scream 1980s, her very first set, much like Topps Heritage does today, mimicked a set from the past. T206? Nope! 1933 Goudey? Nope! 1952 Topps? Nope again. As you’ve no doubt guessed already, that set was 1960 Leaf!
Here is card #5, Roy Campanella, from Renata Galasso’s debut set, “Decade Greats,” featuring top stars from the 1950s.
Perhaps Ms. Galasso had a sentimental attachment to 1960 Leaf or maybe she just held a special admiration for her fellow challengers of the Topps monopoly. More than likely, her reasons for copying the Leaf set were more pedestrian. Black and white was cheaper than color, and it would have been tough to get too close to Topps without getting even closer to their lawyers. Finally, a collection of 1950s players made more sense in a decade-capping 1960 set than, for example, 1922 American Caramel.
Particularly for her rookie offering, Renata Galasso did a fantastic job capturing the look and feel of the 1960 set. Put the cards side-by-side and you’ll spot some differences, most notably the missing halo, but to paraphrase Maya Angelou the cards are much more alike than unalike.
As the small print on the back of the Campanella card shows, Renata Galasso received an assist from Mike Aronstein’s company, TCMA, which had already been making its own cards since 1972.
The 45-card set was evidently popular enough to engender a sequel two years later, this time numbered 46-90. While you might have expected this continuation set to focus on the 1960s, TCMA had already beat Galasso to the punch the year before with a stunning color issue (left) reminiscent of 1953 Bowman (right) in yet another case of Heritage before Heritage.
TCMA had similarly put out a 1930s set five years earlier, but the half decade gap left enough breathing room for Galasso to put her own “1960 Leaf” touch on the decade.
Where I had previously seen sharp photos of Aaron, Mays, Mantle, and other 1950s stars in my reading books, this 1930s set was the first time I had ever seen such vivid images of earlier stars. To a certain extent, Galasso’s set transformed these 1930s heroes from cartoon characters into men, which somehow made their records and feats all the more impressive. As the card footer shows, TCMA was again a partner in the effort.
Renata Galasso extended her set once again the following year, issuing Series Three in 1980. This time her decade of choice was the 1920s. This was around the time I started taking the bus to card shows, and the Galasso cards were a frequent purchase for me out of bargain bins. While I regret turning down a T206 Cobb for $14, I have no regrets about scooping this one up for a dime.
Once again, TCMA was in the mix, and once again the cards looked fantastic. In my view, all they needed was stats on the back instead of that humongous logo and they would have been perfect.
Series Four, numbered 136-180, came the very next year and featured stars of the 1910s. You don’t even have to look at the rest of the checklist to know the key card in this series is the Cobb, with its iconic Conlon photo.
In a move that foreshadowed the later work of SABR, you’ll notice that Cobb’s hit total was reduced between his 1980 and 1981 card backs. I’ll also credit Galasso (or TCMA) with splurging for a brand new bio where other card makers might have simply recycled the back from the previous series.
The Decade Greats set, now up to 225 cards, would continue in 1983 with a 45-card series, sometimes numbered 181-223 (plus two unnumbered cards), commemorating the 50th anniversary of the 1933 All-Star Game.
I say “sometimes numbered” because the same 45 cards are also numbered 1-43 (plus two unnumbered), reflecting either a clever marketing move to co-brand this series as a standalone or just an oops by someone who forgot numbers 1-180 were already spoken for.
On top of that, the sequencing of the 43 numbered cards comes in the exact opposite order of their 181-223 counterparts. For example, here is my version of the Hubbell card, numbered 16 instead of 208, which of course is the 16th number counting backward from 223.
Card footers no longer mention TCMA, which I take to mean Renata Galasso was either producing these cards solo or experimenting with new vendors. Perhaps connected to the absence of TCMA, the quality of the cards drops off some with centering/miscut issues and minor typos being the main culprits.
The sixth and final series was released in 1984 and commemorated highlights and records. One of my favorite cards in the set provides a much sharper image of Jackie Robinson than his 1948 Sport Thrills card, even as both cards drew from the same George Burke photo.
As with the fifth series, quality falls short of the first four series. Look closely at the Robinson card, and you’ll see the name and caption are poorly centered relative to his portrait. This proves to be the case for the majority of the cards. This final series also includes a “BILL MAZEROWSKI” UER and the awkward Koufax caption “PITCHES 4TH NO HITTERS.”
There are also some really bad looking photos, especially compared to the earlier cards. For example, compare the elegant Mays from Series One to the practically reptilian Mantle of Series Six.
Finally, there is notable drift from the original 1960 Leaf design that inspired the set. Photos now are more squared off, the big letters have gotten smaller, and the small letters have gotten bigger. The resemblance is still there though perhaps more amateur.
The final two series are the hardest to find, a sign of declining production and sales. That no Series Seven or Eight was ever produced affirms the reduced interest in sets of this kind. We had reached the mid-1980s after all. Collectors now preferred future Hall of Famers to actual Hall of Famers, but why not! What could King Carl do to make his cards go up in value? Certainly not win 400 games like Dwight Gooden would!
Even where some collectors still wanted old-time stars for pocket change, there was no shortage of color offerings to choose from, including a gorgeous Dick Perez collaboration from Donruss in 1983 and various other Perez-Steele offerings that had gained popularity with autograph hounds.
Regardless of its flaws, its waning popularity, and its uselessness in funding my retirement (I just picked up the “tough” Series Five for $0.99 plus shipping), the 270-card “Decade Greats” set, also called “Glossy Greats,” will always be a favorite of mine.
It is a set that might have seemed lazy at the time, an unimaginative reboot of a set from two decades earlier. What we didn’t know then is just how ahead of its time that was…Heritage before Heritage if you ask me!
Extra for experts
The 1977-84 Renata Galasso Decade Greats set is a relatively early example of “Heritage before Heritage,” but it’s certainly not the only example or even the first. Go back six years and Allstate Insurance (of course!) put together a small set evoking the 1933 Goudey design. Here is the Ted Williams card from the set.
There is also enough similarity across many tobacco issues that perhaps one could regard just about any of the sets Heritage-style remake of some other from a couple years earlier, though I would argue here that this is less about paying homage and more about paying less!
I’m curious what your examples are of early Heritage before Heritage. Ideally the visual match would be strong and the difference between the sets would be a good decade or more. Let me know in the Comments, either here or on Twitter.
Picking up a Street and Smith Yearbook from the newsstand or
drug store was an annual rite of spring for many baseball fans. Since ESPN and the internet were nowhere in
sight, annuals were one way to obtain updated rosters and prognostications for
the upcoming season. Of course, the
information was several months old by the time it reached the magazine rack. However,
those of us in a non-Major League markets or rural areas especially relied on
these publications to set the stage for the season.
In the 1970s, Street and Smith produced regional covers designed to attract fans of the local team. Prior to the Mariners arrival in 1977, Washington State baseball fans received covers featuring California teams. For instance, I bought this 1976 edition with Davey Lopes on the cover. But New England fans would find the same content covered with the photo of 1975 Rookie of the Year and MVP, Fred Lynn.
While looking through both versions, I was drawn to the
advertisements for sports card dealers. Obviously, sports magazines were an
excellent method of reaching the customer base.
The 1976 Street and Smith Yearbook has numerous ads for dealers across
For example, mail order stalwart (still going strong in 2019) Larry Fritsch Cards in Stevens Point, WI, has an ad. The 1976 Fritsch ad is filled with tempting choices including the complete 1976 Topps baseball set for $12.95 plus postage. This is on the expensive side, since most of the other ads offer the set for less. Incidentally, $12.95 in 1976 dollars has the buying power of $58.44 today. Thus, a kid had to mow several lawns or, in my case, return a huge number of beer bottles to the recycler to afford the complete set.
I distinctly remember ordering my 1976 complete set from G. S. Gallery in Coopersburg, PA. The set was $7.95, plus a dollar postage. I remember the postal worker (Mr. Copeland-it’s a small town) at the Selah, WA, post office having to redo the money order after accidentally putting “Cooperstown” on it instead of Coopersburg. By the way, $8.95 has the 2019 buying power of $40.39 when adjusted for inflation.
Two other dealers in the magazine offer examples of the
price range for the complete set. Stan
Martucci of Staten Island-who urges buyers to “Go with Experience” based on his
22 years in the business-priced his set at a whopping $14. Meanwhile, collectors could shell out $9.99
to obtain the same cards from the only West Coast dealer in the magazine, Will
Davis of Fairfield, CA.
In addition to new sets, the dealers offered sets from previous years. Wholesale Cards of Georgetown, CT, offered complete sets from the 1970s in all four major sports. Plus, you could pick up Topps Civil War, 1966 English Soccer or the 1959 Fleer Ted Williams set.
Another merchant with a tantalizing selection of cards was Paul
E. Marchant of Charleston, IL. The 1964 Topps “Giant” set was available for
only $3.00. Also, SSPC sets could be had along with an address list for
This ad uses the card of Glenn Abbott as an example for the
1976 set. An odd choice since Glenn was
just starting out. I must point out that
he would be the “ace” of the original Seattle Mariners in 1977, winning 13
games. At the time, his win total tied
the record for most wins on an expansion team.
The first to do it was Seattle Pilots hurler, Gene “Lerch” Brabender.
The Sports Hobbyist in Detroit offered a different way for
collectors to obtain a complete set of 660 Topps cards in 1976. For $10, they sent 1,000 cards and guaranteed
that “just about” a complete set could be assembled. A 50-cent coupon was included to purchase up
to 40 cards to help complete the set.
Once a complete set was obtained, the collector needed some
place to store the cards. A nifty tote
box, divided into 26 compartments, was one solution. It was available for a mere $4.00 from ATC
Sports Products of Duluth, MN.
Along the same lines, a Major League Baseball card locker
could be had from the Royal Advertising Corp. for $2.95, plus 36 cents
postage. You could even send cash! Note that Seattle Pilots outfielder Steve
Whitaker’s 1967 card on the Yankees is front and center in the ad.
Although cards are not offered, there is an ad for the hobby
publication, “The Trader Speaks.” I never subscribed to this trade paper but
went with “Sports Collectors’ Digest” instead.
One negative feature of all these offers was the fact you
had to wait four to six weeks to receive the merchandize in 1976. There was no expectation for faster service,
and no reason given for the protracted processing time. My recollection was that it always seemed to take
closer to six weeks than four. This
process explains why I am such a patient man to this day.
I will close with two advertisements that were ubiquitous in magazines of this era: Manny’s Baseball Land and Charles Atlas. Manny’s had the same format for years with many of the same products offered as well. Of course, Charles Atlas offered to “make a man out of Mac” for decades. I’m still trying to get his body building method to work, and I’m damned tired of bullies kicking sand in my face at the beach!
Followers of this blog and our Facebook and Twitter accounts have been a bit TCMA obsessed since several of us gathered in Cooperstown for the opening of the Hall of Fame’s Shoebox Treasures exhibit in May. A chance run in with Andrew Aronstein, son of TCMA founder Mike, touched off a bit of TCMA frenzy. (I’ve known Andrew and Mike for a few years, so I’m glad others in our card world are getting to know them).
My own recent TCMA interests have circled around the big baseball decades sets (and the football, basketball and hockey sets). Not all of them, actually, only the 1950’s and 1960’s sets. These are all beautiful, simple cards, with magnificent photos, as you’d expect. I picked up the entire 1950’s set at Baseball Nostalgia in Cooperstown (where else?), which started over 40 years ago as the TCMA flagship store.
The cards are wonderful, the checklist is wide ranging and they look wonderful signed. Released in 1979, the 291 card set is a must have.
With that set safely acquired, I marched forward to get both 1960’s sets, but was warned at Baseball Nostalgia that they’re harder to find than the ‘50’s set, and pricier. This proved to be true. The first set, released in 1978 with 293 cards was easier to spot, but I didn’t want to buy that series without the more difficult second series attached. (I learned this lesson when I picked up a cheap TCMA football base set and still find myself struggling to get the 12 card update at a reasonable price. I’d have been better off waiting to buy both sets.)
The 1981 (yay Split Season!) series 2 has 189 cards, but the problem is that about 1/3 were printed compared to series 1 (according to the Standard Catalog). Whenever that series would appear, it was too pricey for me.
Well, as of last night, my long waiting is over. I got both sets for a good price and they’re on their way! I can’t wait. Like the 1950’s cards, the 1960’s sets have fantastic variety of names, from superstars to non-stars to Jim McKnight.
With SABR 49 about to unfold in beautiful San Diego, I offer
a look at Padres’ cards from the Pacific Coast League era, which ends with the formation
of the Major League Padres in 1969.
The original Hollywood Stars moved to San Diego in 1936. The
city fathers constructed a wooden ballpark, Lane Field, near the train station
on the water front. From there, the team
would move into the Mission Valley in 1958 to play at Westgate Park and,
finally, San Diego Stadium in 1968.
According to PCL historian, collector and dealer Mark MacRae,
the first set of Padres collectibles were team issued photos in 1947. However, this set does not show up in the Standard
Catalog of Vintage Baseball Cards. This
publicity photo of manager “Ripper” Collins from 1947 may be an example, but
I’m by no means certain.
Two years later, Bowman issues a PCL set in the same format
as their MLB cards. The small, square
cards were issued in packs with a total of 32 in the set. The five Padres players are Xavier Rescigno
(pictured), John Jensen, Pete Coscavart, Lee Handley and Tom Seats. The cards were issued as reprint set in 1987
by the Card Collectors Company. The
reprints are distinguished by wider, white borders.
Bowman wasn’t the only company to issue PCL cards in 1949. The Hage’s Dairy company begins a three- year run with a 107-card set-with at least 26 different Padres. This initial set and the subsequent issues are filled with variation cards. Some players have up to four different poses. They were distributed in boxes of popcorn at Lane Field. Cards were added or removed when the rosters changed. The 1951 cards come in four different tones: sepia, blue, green and black-and-white. This set includes Luke Easter, manager Bucky Harris and John Ritchey, who broke the PCL color barrier in 1948.
Incidentally, the Bowman cards used many of the same photographs as Hage’s. For example, Bowman simply cropped this photo of John Jensen.
Hage’s comes back in 1950 with a 122-card set that has at
least 28 Padres. This time, all the cards are black-and-white. Also, Hage’s ice
cream is advertised on the back. This
set has manager Jimmy Reese as well as two variations of Orestes “Minnie”
Minoso. Among other recognizable names
are: Al Smith (famous for having beer poured on his head by fan in ’59 World
Series), Harry “Suitcase” Simpson, and Tom Tresh’s dad, Mike.
In 1951, Hage’s produces a much reduced 54-card set, with
all but 12 of them being Padres. The other cards are comprised of seven
Cleveland Indians and five Hollywood Stars. They were printed in the following
tints: blue, green, burgundy, gold, gray and sepia. Harry Malmberg is an example of the many photo
variations. The two cards above are both
from 1951. Some familiar names in this
set are Ray Boone, Luke Easter and “Sad” Sam Jones.
Like an ice cream bar left in the warm California sun,
Hage’s Dairy cards melted away in 1952, leaving Globe Printing as the card
producer for the Padres. This 18-card,
black-and-white set features manager Lefty O’Doul, coach Jimmy Reese, Memo Luna
and Herb Gorman. I’m not sure how the
cards were distributed.
1952 is a big PCL card year-due to the introduction of the fabulous Mother’s Cookies set. The 64-card set was distributed in packages of cookies on the West Coast. Padres’ manager, Lefty O’Doul, has on a beautiful satin jacket in his photo. Some of the recognizable players include Memo Luna, “Whitey” Wietlemann and “Red” Embree.
Mother’s Cookies returns with a 63-card set in 1954. Of the seven Padres in the set, the most interesting is Tom Alston. He would integrate the St. Louis Cardinals in 1954 after being purchased for $100,000. Unfortunately, mental illness ended his promising career in 1957. Also, Lefty O’Doul is back, and former MLB player Earl Rapp has a card.
I was unable to locate any evidence of Padres cards from 1953-60, but in 1961 the fantastic Union Oil set showed up at West Coast 76 stations. The sepia tone cards measure 3”X 4” and featured 12 Padres. Among the players available are: Herb Score, Harry “Suitcase” Simpson, Mike Hershberger and Dick Lines.
The Major League Padres arrive in 1969, but cards from the PCL era would emerge in retrospective sets. In 1974, PCL historian and fan, Ed Broder, self-produced a 253-card set, modeled after the Seattle Rainiers popcorn cards. He used players from 1957-58. There are 31 Padres cards in the set, including future Seattle Pilot, Gary “Ding Dong” Bell, Bob Dipietro, and Jim “Mudcat” Grant.
Another retro set was produced by TCMA in 1975. The 18-card set has PCL players from the mid-1950s,
one of which is Padre Cal McLish. The cards are “tallboy” size-like early 1970s
In recent years, the late Carl Aldana self-produced several
Padres cards in the Mother’s Cookies format.
The players he chose are: Ted Williams, Luke Easter, Max West, Al Smith
and Jack Graham.
Please let me know if there are other years that PCL Padres
cards were produced or if you have a 1947 team issued photo.
SABR convention goers will assemble at glitzy Petco Park for
a Padres game against the Cardinals. Not too far away, a humbler structure once
stood, Lane Field. Though small and
termite infested, it was “big time” to fans in a simpler era with limited entertainment
At the game, I plan to buy a box of popcorn to see if a Hage’s Dairy Memo Luna card was magically inserted amongst the kernels.
Author’s note: Along with other members of the SABR Baseball Cards Research Committee, I was in Cooperstown this past weekend for the opening of the Hall of Fame’s “Shoebox Treasures” exhibit. Like a great song or poem, a successful exhibit leaves room for each visitor to develop his own meaning. Here is mine. I encourage each of you to visit and find your own.
When you’re a kid a shoebox can be a lot of things but mostly a safe. In the closet, under the bed, or in some nook a kid imagines a secret, there is a box of his best things. It might start out with some plastic army men or a G.I. Joe, some bottle caps, a few pieces of Halloween candy pilfered from his sister’s trick or treat bag, and some stamps and coins, but as the collection grows all these things give way to the consummate currency of cool: cardboard.
The baseball card collection, guarded more closely than eggs to a hen, was all things at once: encyclopedia of all that matters, marker of status, builder of friendships, beginning of plans and dreams, blank canvas, constant muse, and drawbridge to the bigger and better.
The luckiest kids were born into cardboard royalty through an older brother or cousin, or–if they really hit the jackpot–their dad. I was not. Though my dad grew up during the Golden Age of Baseball and could have acquired countless cards of of Mays, Aaron, and Mantle, he had neither the interest nor the change to spare. His interests as a young boy were astronomy and dinosaurs. He told me why once. They were the things he could think of as far away as possible, in distance and in time.
He had no cards for me, just a similar desire to escape. We both grew up in (and ultimately recreated) houses full of conflict: arguments, yelling, fighting, and ultimately divorce. I expected things to improve when my dad moved out, but my mom’s anger never went away. It only found the closest targets. From the outside our house looked solid. It survived earthquakes and a fire. On the inside it was fragile and falling apart, its only stronghold my growing house of cards.
The kids I grew up with, I think most of them collected to be closer to their heroes. Far fewer collected to be farther from everything else. As adults, however long our hiatus from the Hobby, I suspect the proportion is greater. Our cards help us start over, feel young again, and shield us from what ails us.
As I made the drive from Cooperstown to Albany for my 6 o’clock flight home, I reflected on the unbelievably great time I had all weekend but also how fantastic it would be to get home, to be back with my fiancee, my son, and our dog. (And yes, to add a few new cards to my binders from the local card shops!)
For most of my collecting life, I needed to collect. I don’t anymore. Life is that good finally. But here’s the kicker, brought home 100% at “Shoebox Treasures.” I still love the cards just as much. My shoeboxes are still safes, but now only the cards need protecting. Thanks to the heroes, cardboard and otherwise, who got me here.
I know some of you are a little bummed to reach the end of this post without seeing a bunch of great cards, especially if you missed the Mantle rookie in one of the pics. In fact the exhibit is loaded with great cards, including what’s probably the nicest T206 Wagner in the world. (Before you go checking some pop report, this one has never been graded!) I have too many pictures to share, and I’d rather you just go see the cards for yourself, but I will leave you with this great pairing.