1997 Denny’s: The Most Ambitious Set Ever?

I was introduced to holograms by Desi Arnaz, Jr in 1983. Arnaz played Walter Nebicher, a nerdy police officer/computer whiz who craved more responsibility within the police department. In his spare time, Nebicher developed a powerful crime-fighting, helicopter-piloting, Tron-like-hologram hero he dubbed “Automan.” Unfortunately, Automan was canceled after only 12 episodes and I pretty much forgot about holograms until those marvels of dimensionality began to be incorporated into baseball card sets in the late 1980s.

On the other hand, lenticular cards had been a hobby staple since the 1970s. These plasticky “3-D” oddball issues were first introduced as a Topps test issue in 1968. Collectors most likely became aware of the 3-D technology, however when they found baseball cards in their Kellogg’s cereal boxes or discs on the bottom of 7-11 Slurpee cups. The Sportflics issue in 1986 introduced the lenticular card on a much grander scale, incorporating a headshot and a pair of action poses for individual players and cards featuring up to 12 different player photos. Regardless, the 3-D card has largely remained a novelty.

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Whether a baseball card featured a holographic or lenticular element, the creator of that card was endeavoring to capture the action and movement of the game into a static format—what else could a collector ask for in a two-dimensional card? Many of these cards are downright magical.

Famous for its Grand Slam breakfast, Denny’s began producing a branded baseball card set with Upper Deck in 1991. That set featured a full bleed holographic image on the front and narrative statistical information on the reverse, along with—cleverly—the player’s career grand slam tally. One card was issued for each of the 26 Major League teams at the time. Denny’s followed a similar format in 1992 and 1993, the latter set growing to 28 cards with the addition of players from the Rockies and Marlins. These cards were given to patrons who ordered a Grand Slam breakfast.

In 1994, Denny’s and Upper Deck changed the format a bit and for the first time, the set included pitchers. The player’s grand slam tally was discontinued, perhaps because none of Jim Abbott, Kevin Appier and Cal Eldred had never hit a home run, let alone a grand slam. This year, the issue also included a special Reggie Jackson card that was reportedly distributed one to a location and was to be given away as a prize. This remains the rarest of any Denny’s issue.

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The 1995 Denny’s set was the last for Upper Deck, the restaurant chain having partnered with Pinnacle for 1996. While the 1991-95 Upper Deck holographic issues simply added some shimmer and dimension to the card fronts, the 1996 set really brought home the bacon. Touted as “Full Motion Holograms,” these cards—when pivoted at just the right angle—actually depicted fluid action of a batter’s swing or pitcher’s windup. This issue also added a randomly inserted ten-card Grand Slam subset, with a parallel ten-card Grand Slam Artist’s Proof subset. The holographic image on the Grand Slam subset card was just a generic Grand Slam breakfast advertisement, ironically making the chase cards much less desirable than those in the base set.

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Then, in 1997, the 24-hour diner chain turned the collecting world on its collective head. Not unlike the resplendent union of eggs and toast, a concept was hatched in which a single regulation-sized baseball card would include both lenticular and holographic elements. This intrepid design produced the most technologically ambitious baseball card ever—with roughly 71%* of the card’s real estate covered by special effects. The front of the card was oriented horizontally and featured crisp effects in front of or behind each subject. The back of the card contained biographical and career highlight information, along with a large holographic image of the player’s face. These cards were wrapped individually and were available for 59 cents to anyone who purchased an entrée and non-alcoholic beverage.

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The set was comprised of 29 cards, one for each of the 28 Major League teams of the day, along with a special Jackie Robinson card in honor of 1997 having been the 50th anniversary of his having broken baseball’s color barrier. The Robinson card was based on Ernie Sisto’s depicting Robinson being tagged out at plate by the Pirates’ Clyde McCullough at Ebbets Field on May 2, 1951.

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Oddly, Denny’s also produced a separately distributed card of Larry Doby, numbered “1 of 1.”** The Doby card was given out at the All-Star Game Fan Fest and National Sports Collectors Convention, both of which were held in Cleveland that year. [Additionally, there is anecdotal evidence that the Doby card was also available at Cleveland-area Denny’s locations, but this has not necessarily been substantiated.] As you may know, Doby broke the color barrier in the AL, playing his initial game for the Indians on July 5, 1947.

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The 1997 Denny’s cards are fun to handle not only because of the movement and special effects on both sides, but also because a good number include other identifiable individuals. For example, John Jaha appears to be holding Wade Boggs on at first. The Sammy Sosa card has Jose Hernandez positioned oddly as Sosa appears to be mid home run trot. It appears that Jeff Bagwell is depicted on Tim Salmon’s card, Hal Morris appears on Derek Jeter’s card, Kirt Manwaring is seen on Andruw Jones’s card, and Jim Thome makes a baserunning appearance on Bagwell’s card, the only dual Hall of Famer entry in the lot.

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Interestingly, Cubs catcher Scott Servais appears on two cards, those of Ray Lankford and Gary Sheffield. The Sheffield card is particularly interesting because the visible Wrigley Field bunting probably dates that photograph as having been taken during the Cubs opening series against the Marlins in 1997, not long before the set would have been finalized for manufacture.

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The card fronts are also interesting to study for the differing ways in which motion was added and whether the perspective of that motion was in the foreground, background, or both. The majority of the cards depict the main subject as a solid, two-dimensional figure. Several cards, however, animate a portion of the player’s body, such as Mo Vaughn’s glove, Mike Piazza’s arm, and Frank Thomas’s left hand gripping a baseball to autograph.

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Unfortunately, all this technology came at a price. While information regarding the cost to produce each of these cards has eluded the author, these cards could not have been inexpensive to produce and Denny’s ambition may have been the reason for the demise of their baseball card promotions. Alas, the 1997 set was the last that Denny’s would distribute.

Even now, Denny’s sets and singles are readily available and relatively inexpensive. The ambitious 1997 set is the pinnacle of baseball card fun, even more so than Automan ever was.

Here is the checklist: 1997 Denny’s Checklist

Notes:

*I say that “roughly 71%” because the hologram features a slight rounded contour of a baseball, not a straight line. I am not going to do any math that requires me to calculate the area of an arc section.

**Denny’s having chosen to celebrate Jackie Robinson and Larry Doby may have been an effort to help rehabilitate their corporation reputation on the heels of paying $54.4 million to settle a class-action racial discrimination lawsuit.

Sources:

Jeff Leeds, “Denny’s Restaurants Settle Bias Suits for $54 Million: Civil rights: Blacks complained of discrimination at the chain. Case marks new push for Justice Department,” Los Angeles Times, May 25, 1994.

Dwight Chapin, Greg Smith, “Highland Mint strikes gold in memorabilia market,” The Marion Star (Marion, Ohio), August 31, 1997.

On cropping and layers

For most of baseball card history there have been two basic types of card designs. Either the photo is placed in a box* or the player is silhouetted onto a background.** Both of these designs are pretty straightforward with their image requirements in that designers only have to think about what is and isn’t shown in the photos.

*Straightforward but none more pure of an example than 1953 Bowman.

**1914 Cracker Jacks, 1949 Bowman, 1958 Topps, and many of the inserts from the 1980s to today.

There’s a third design though which took over cards in the 1990s and has made photo cropping difficult ever since. Rather than putting photos in boxes the trend toward full-bleed cards has created design after design that layers text and other graphic elements on top of the photo itself.

While it’s true that this design took over in the 1990s and was made extremely easy to do by foil stamping, it’s important to realize that its ancestry has been in cards for decades and in fact tended to surface every decade. So let’s go back to one of the first such designs.

Yup. 1957. I sometimes jokingly refer to this as proto-Stadium Club except that the photos themselves are pretty standard Topps photos that you’d expect to see until about 1991 or so. Posed shots showing a player’s upper body, headshots, and a few full-body “action” (at this point still posed) images.

The first thing to point out here is that Topps likes to put the players’ heads as high in the frame that it can. The next thing to look at—specifically in the Kluszewski and Thompson cards—is how Topps deals with the text overlapping the image. Topps likes to crop at players’ waists and at their necklines. In 1957 this is frequently where the top of the text starts but there’s another half inch of image visible under the text.

On the upper-body portraits this extra half inch can give us a little more information about the location of the photo and allow us to see the field and stadiums.

Photographically, these photos were also composed somewhat loose since the image area of the film is huge* and the photographer knew things would be cropped later. This is why in the Gomez card there’s so much grass in the foreground.

*at least 2 and a quarter inches square and quite likely more like 4 inches by 5 inches.

Now we flash forward a decade. On a lot of other sets* before this the image frame is knocking off a corner of the photo. This isn’t the same kind of design/photography issue since most of the photos are somewhat centered so there’s rarely something of import in the corners.

*eg. 1962, 1963, and 1965. Plus in 1966 there’s a layering effect in the corner.

1967 though is exactly like 1957 only there’s text at both the top and the bottom of the card now. Topps is doing the same thing as it did in 1957 too except that the players’ heads are now a little lower in the frame so that the names and positions can fit. The waist and neckline croppings though are pretty close to the 1957 croppings.

The net result here is that we get to see a lot more stadium details in many of the cards—giving the set a photographic character which differs from the other 1960s Topps offerings.

The Fuentes card though shows the dangers of this kind of design. Unlike the 1957 Gomez, Fuentes’s feet—and even his glove—are covered by the team name. This isn’t a big problem with a posed “action” photo but becomes much more of an issue when we move into the age of action photography.

I’ll jump to Japan for the 1970s since the Calbee sets of that decade deserve a mention. It’s obviously doing something very similar with extending the photo under the text. At the same time the simplicity of the text almost makes it an absence of design. In a good way.

It might be because I can’t read the text but the way it’s handled encourages me to not see it. Not because it’s not readable. Quite the opposite in fact. The way the text changes from black to white on the Sadaharu Oh card is handled masterfully in how my brain barely notices it. It’s there as information but manages to not take anything away from the photos.

It is worth noting though that the cropping on Oh and Davey Johnson is pretty similar to Topps’s standard cropping. And that third card of Hisao Niura tying his shoes has enough foreground space to give the text plenty of room to be legible.

Toppswise I skipped 1969 since it’s such a photographic nightmare that I don’t feel like it’s a fair to look at the photos. (Offhand though it’s interesting to note that it tends to crop the photos tighter at the bottom than 1967’s or 1957’s designs do.) 1980 is close, super close, to being included but it still feels like more of a corner-based design. Which brings us to 1988.

Not much to note with 1988 except for the layering of the player on top of the team name which is on top of the background. This is a wonderfully subtle bit of design that allows the photos to feel like they’re cropped similarly to the rest of Topps’s cards. Instead of getting more image area the layering doesn’t affect the image too much.

1991 brought us Stadium Club and the beginning of the full-bleed era of cards. Looking at this first set shows both that Topps was being pretty considerate with its cropping and how things would start to break.

Where earlier sets had the benefit of posed photos which could be cropped, as action photography began to be the priority for card companies the room for cropping started to decrease. For every card like Kent Anderson where there’s enough room for the graphics there’s a card like Damon Berryhill where the graphic is starting to intrude into the image.

1992 Stadium Club shows an alternative to just slapping a graphic on the bottom of the card. That Topps moves the graphic depending on where it best fits the photo is fantastic.

It’s also a lot of work since it requires each card to be designed individually. Instead of positioning an image into a template, this design requires the image and graphic to be adjusted until they work together. Find the best cropping, then adjust the graphic. This extra amount of work is probably why this approach hasn’t really been revisited since 1992.

By 1993 the standard operating procedure had been set. This design captures the way most sets ever since have been designed. A basic template, drop the picture in. Don’t worry if the graphic obscures an important part of the photo.

One of my pet peeves in the full-bleed era is when there’s a photo of a play at a base and the graphic obscures the actual play. The Bip Roberts is a textbook example of this. Great play at the plate except the focus of the play is obscured by the Stadium Club logo.

This is a shame since in 1993 Upper Deck showed how to do it right. The layering effect like 1988 Topps at the top allows the image to be cropped nice and tight at the top of the frame. Upper Deck though selected photos and cropped them to have empty space at the bottom.

You wouldn’t crop photos in general this way but as a background for the graphics it works perfectly. It forces the photos to be zoomed out enough that you can see the entire player and get a sense of what he’s doing within the game.

Most of the 1990s and 2000s however look like these. I could’ve pulled a bunch more sets—especially from Pacific and Upper Deck—here but they’re all kind of the same. Big foil graphics that cover up important parts of the photo. Some sort of foil stamping or transparency effect that cuts off the players’ feet.

Instead of cropping loosely like 1993 Upper Deck most of the cards in these decades feel like the photos were cropped before being placed in the graphics.

It’s easy to blame the card companies here but this is also a photography thing. Portrait photographers often find the crop after they take the photo. They use larger-format film and understand that the publication might need to crop to fit a yet-to-be-determined layout. Action photographers though get in tight and capture the best moment. This is great for the photos but not so great with baseball cards.

Baseball is a horizontal sport and there’s no reason to include dead foreground space. The only reason to include that space if you know that you’re shooting for a baseball card design that’s going to need it.

We’ll make a brief stop at 2008 though. This isn’t a transparency or overlay design but it’s doing something similar. Rather than the usual cropping at a corner of the image box, Topps placed its logo in a uvula at the top of the image box. Right where it would normally place the players’ heads.

The result? Very similar to 1967’s effect where the photos get zoomed out  a little and you see more background. The problem? These photos are already somewhat small and the change to mostly-action means that in most of them you’re just seeing more blurry crowds.

Fred Lewis is emblematic of the standard cropping. Small player image with lots of wasted space in the upper corners. That the posed photos like the Matt Cain are often bare skies at spring training locations instead of in Major League stadiums makes the added “information” there generally uninteresting.

All of this is a shame since the Tim Lincecum shows that when a selected photo is not impacted by the uvula, not only is the photo area not that small but the design can actually look pretty nice.

Okay. To contemporary cards and Topps’s recent dalliance with full bleed designs in flagship. I’m looking at 2017 here since it’s kind of the worst but 2016 to 2018 all do this. The transparency at the bottom of the cards is huge now. Yes it gets blurred out a bit but the photo information still needs to be there and as a result the cropping has to be even tighter.

As much as Topps was drifting toward in-your-face all-action shots, the actual designs of these cards sot of prevents any other kind of action. They also prioritize action that focuses in the top half of the frame. Any plays at a base gate stomped on by the design and even photos like the Chase Headley which don’t focus low in the frame are pretty much ruined too.

It’s easy to blame the TV graphics in Flagship but even Stadium Club—a set I love—has this same problem. On action photos the name/type often gets in the way of the image (compare Tim Anderson to the 1993 Upper Deck Lou Whitaker) but it’s the otherwise-wonderful wide-angle photos which fare the worst.

As the angle gets wider and the players get smaller, the odds that the text becomes intrusive increase tremendously. On Dexter Fowler’s card he’s the same size as the text and, as great as the photo is, the design of the card ruins it. Same goes with the Jose Berrios where the text is covering the entire mound and the ground fog Topps adds for contrast covers the whole playing field.

Which brings us to 2020 and a design that gets a lot of flak because it features sideways names.* What isn’t mentioned very frequently is how moving the transparency effect to the side of the card results in tremendously better photos and photo cropping.

*I don’t mind the sideways names except that I think they should’ve been rotated 180° so that when paged the horizontal cards don’t end up upside down.

All of a sudden we can see players’ feet again. Images aren’t all as in-your-face. We can have action images at second base where you can actually figure out what’s going on. Instead of cropping out the bottom of an image which a photographer has already framed, this design uses the space the photographers already provide for players to “move into.”*

*In action photography you’re generally trying to give the subject some room to move into the frame.

More importantly, it opens up the possibility for great photos that would never have worked in the previous full-bleed designs. For example, Omar Narvaez’s image is impossible to use in any design that puts transparency at the bottom of the card. Even Stadium Club. But 2020 Topps is flexible enough that it can use a wider variety of images.

I hope Topps learns some lessons from 2020 and that if we’re to see further full-bleed designs that they’ll be done in such a way so as to not get in the way of the images or to take advantage of the Transparency to give us more interesting photos.

1: A History

  1. Andy Pafko

That’s a pretty obvious way to start this, right? Pretty much anyone who has spent time in the baseball card hobby knows how that digit and that name go together, that Andy Pakfo, as a Brooklyn Dodger, was card #1 in the landmark 1952 Topps baseball card set.

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The reverse of a 1909 Philadelphia Carmel card, perhaps the earliest example of an organized numbering system in a baseball card set. (All images courtesy tradingcardb.com)

I’ve often wondered why Andy Pafko, of all people, got the fabled #1 spot in that set. But did it matter in 1952 that he was card #1? When it card #1 start mattering? The earliest example of a card set with a clear numbering system was the 1909 Philadelphia Carmel set. The cards aren’t individually numbered, but rather featured a numbered listing on the back for the 25-card set, with Honus Wagner is the #1 spot. Wagner was (and is) a huge name in the sport, but given that 10 of the 25 subjects of the set are Hall-of-Famers, it’s likely that Wagner was listed first, well, just because he was listed first. The 1910 Philadelphia Carmel set had the same numbering system, this time with Athletics’ first basemen Harry Davis is the #1 spot, with the checklist arranged by team and Davis in the top spot for no obvious reason.

The first true #1 seems to be Mordecai “Three Finger” Brown in the 1911 Turkey Red Cabinets set. This set, too, features a list of all subjects in the set on the backside of each card, but each card is also numbered, with “No. 1” gracing the backside of Brown’s card. The number system had a purpose – smokers could collect coupons from certain Turkey Red products and exchange them for the cards, instructed to “order by number only.” As for Brown’s place in the #1 spot, it isn’t clear whether not is was supposed to mean anything. There’s a haphazard alphabetical ordering to the set, but many of the names are out of place, including Brown’s. And while Brown was one of the biggest names in the sport at the time, the set is loaded with similarly famous names. The 1914 and 1915 Cracker Jack sets were also numbered, with no clear system to their assignment. The #1 card in each (the 1915 set re-issued most of the 1914 set) was Otto Knabe of the Baltimore Terrapins of the Federal League. Knabe had a few good years with the Phillies of the National League, but was hardly a star in Baltimore and was out of baseball by the end of the 1916 season. Again, we find a #1 with no obvious reason behind it.

The 1933 Goudey set is a landmark in hobby history, but no one cared to memorialize this occasion with it’s opening card. The spot went to Benny Benough, a career back-up catcher who had played his final season in 1932. But in the 1934 Goudey set, Jimmie Foxx – winner of the AL MVP award in both of the previous seasons – was given the lead-off spot. This is the first obvious example of the #1 used as an honorarium. And it would be the last until 1940, when the Play Ball set devoted the first 12 spots in its 240 card checklist to the four-time defending champion New York Yankees, with the #1 spot going to reigning MVP Joe DiMaggio. But in 1941, Play Ball went with Eddie Miller as card #1. Miller was an all-star the year before but, as a member of the moribund Boston Bees, was hardly a household name.

The first two major post-war releases honored a pair of reigning MVPs with their #1 spots – 1948-49 Leaf with Joe DiMaggio and 1948 Bowman with Bob Elliot. But Bowman got a little more obscure with their 1949 #1, picking Boston Braves rookie Vern Bickford – a member of a pennant-winning club, but hardly a national stand-out. Bowman’s 1950 #1 was Mel Parnell, an all-star and a sensation on the mound in ’49, and in 1951 they opened with rookie Whitey Ford, who’d helped lead the Yankees to another World Series win. Both were stand-out players and names collectors would have known, but neither are as convincing as purposeful picks for #1 as Foxx, DiMaggio, or Elliot. For Topps’ 1951 Game release, there were a pair of #1s (for both the blue and red back sets) – Yogi Berra and Eddie Yost – who, like Parnell and Ford, don’t really indicate any obvious attempt to use the number as an honor, particularly given the small size of 1951 issue.

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An unlikely #1, Dusty Rhodes had his heroics made clear on this 1955 Topps card.

So that brings us to “Handy” Andy Pafko. And tells us… well, not much. Sometimes the top spot was used to pay tribute and sometimes it was just used and sometimes it’s kind of stuck in between. But after Pafko, Topps would use the #1 spot for a variety of purposes, some honorific, others utilitarian. The 1950s were a mixed bag: a jumble of superstars (Jackie Robinson in 1953, Ted Williams in 1954, 1957, and 1958), executives (AL President William Harridge in 1956 and commissioner Ford Frick in 1959), and a postseason hero (Dusty Rhodes in 1955). The 1960s featured award winners from the year before (Early Wynn in 1960, Dick Groat in 1961, Roger Maris in 1962, and Willie Mays in 1966), mixed in multi-player league leader cards and a tribute to the 1966 Baltimore Orioles World Series win. Between 1970 and 1972, the #1 card honored the World Series winner with a team photo. 1973-1976’s top spots went to Hank Aaron, honoring his chase and breaking of Babe Ruth’s home run and RBI records. But this run of #1s could have been little more than a coincidence. After Aaron’s 1974 card (which is actually his base card, the front given a unique design to commemorate the home run records that he hadn’t actually set yet) was a pure #1 honor spot. But the ones that followed fit into a pattern that Topps would mostly use for the next decade – opening the set with either Record Breakers or Highlights and ordering those cards alphabetically. A fellow named “Aaron” setting records and making highlights was bound to take those top spots. (You can find Beckett’s visual guide to Topps #1s here)

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Despite an boom in card production, the 1980s would see dark times for #1 cards. Fleer and Donruss joined Topps in the baseball card market in 1981 and both companies put player base cards in their #1 spots. Fleer honored the veteran Pete Rose and Donruss led off with young shortstop Ozzie Smith, a decision that – in the context of the great work on the ’81 Donruss set by Jason in a recent post here – seems to not have been much of a decision at all, leaving their brand’s Hall of Fame leadoff man more of a coincidence than a tribute. But by 1982, all three companies had locked themselves into numbering formulas that left little room for creativity at the top. Topps went with Record Breakers or Highlights, bottoming out in the #1 game in 1983 when Tony Armas took the honors with a card commemorating him fielding 11 fly balls in a single game, breaking a five-year-old record. Donruss debuted its famed ‘Diamond Kings’ subset in 1982 and opened each set of the 1980s with it, leading to some big names at the top, but never really lining up the assignment with any big event from the prior year (only Ryne Sandberg’s #1 card in 1985 followed up on a major award win). Fleer, arranging its checklist by team, opened up each set with the previous year’s World Series winner. But with the players within each team arranged alphabetically, their #1s went to guys like Doug Blair and Keith Anderson as often as they went to stars. What’s more, Fleer goofed in 1989 and opened the set with the Oakland A’s (Don Baylor at #1), even though the Dodgers won the World Series in 1988. And just two years later, Fleer would make the same mistake,  handing the A’s a premature crown for the 1990 season by leading off with catcher Troy Afenir, who had 14 at bats the year before and hadn’t played at all in the postseason. Their habit of honoring (or at least attempting to honor) the World Champions at the open of their set was dropped after that year.

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Sportflics took a direct approach it its #1s.

The truest honorary #1 spot from the big three in the 1980s was the 1986 Topps Pete Rose. His base card – a “pure” card – was given top billing and followed by a series of career retrospective cards to commemorate his breaking of the all-time hits records in 1985. It was the first time since Willie Mays in 1965 that a player’s pure base card was given #1. 1986 also saw the debut of Sportflics, a gimmicky set, but one that took its #1 seriously. George Brett led off the set and, for the next four years, the set would always open not just with a star, but with a player sought after in the hobby. In 1988, the Major League Marketing, parent company of Sportflics, debuted the more standard Score set, which opened with Don Mattingly at #1, continuing the trend set by Sportflics and bringing it into the collecting mainstream.

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Ken Griffey Jr’s Upper Deck was a landmark card, but didn’t change how the #1 was assigned.

1989, of course, would be the year Upper Deck changed the hobby forever, in no small part to opening up their debut set with – for the first time ever in a major release – a player who has yet to make his Major League debut. This card, of course, was the iconic Ken Griffey Jr. rookie. It would become one of the hobby’s most recognizable cards and would join the Pafko as a famed #1. But oddly enough, it didn’t really change the trajectory of #1s. In fact, Upper Deck, who owed so much to that one card, didn’t even bother putting a player in the #1 spot in 1990 or 1991 – using that spot instead for checklists. The next big deal rookie to get a #1 spot from any brand was Mark Wohlers in the 1992 Donruss set. And who remembers that?

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Perhaps the classiest #1 ever made.

The heart of the junk wax era saw some interesting uses of #1. In 1990 and 1991, Donruss’s new Leaf Set – among the first line of upscale releases – didn’t even have a card #1, instead opening with unnumbered card with the Leaf logo. The 1991 Bowman set opened with a tribute to Rod Carew. Intended as a fun set for kids, Donruss’s 1992 Triple Play set opened with a card of Skydome. And to showcase the classiness of its first upscale set, Topps put Dave Stewart at the 1 slot for its debut Stadium Club set – dressed in a tuxedo and a baseball cap. There were a few true head-scratchers from this era as well, such as 1993 Donruss opening with journeyman reliever Craig Lefferts. Or Bowman giving its #1 in 1993 to Glenn Davis, who was 30 games away from the end of his career (it was actually Davis’ third straight year getting a #1, as he got the spot in 1991’s Studio set and 1992’s Fleer Ultra due being the first alphabetical player for the Baltimore Orioles, the first alphabetical American League team).

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By the mid-90s, #1s like these had pretty much gone extinct.

By the mid-1990s, nearly all major releases – save for Fleer, who clung to their team-based numbering system that gave no attention to #1 – had taken up the practice putting a base card of a star player with hobby appeal in the top spot. That trend continues today, with Topps offering an online vote to determine who gets #1 each year, and the winning players – Aaron Judge, Mike Trout, Ronald Acuna, very much fitting that mold. So it ended up not being the legacy of Andy Pafko or Ken Griffey Jr. or Diamond Kings or broken records or hot rookies that live on as #1 in our binders today, but that of Sportflics and Score, who made things no more complicated than taking a player both talented and popular and putting him at the top of stack.

For a more complete list of #1 card, you can visit the Vintage Twins blog’s “First Cards” Page.

Cards and Autographing

I like collecting autographs. In those years in the early 1990s when the hobby exploded and the number of available sets to purchase had jumped from three to at least seventeen, one of the things that kept me sane was collecting autographs.*

*I prospected at college games. Pursued minor league coaches and managers. Went to Spring Training. Hung over the rail at Candlestick. Sent out some through the mail requests. Hit a couple card shows.

In many ways my card collecting hobby transformed into a way for me to be able to pull a card of any player at any time. No this was not efficient, but in those pre-internet days it was better than betting on my local shop having a card of the player I was planning to get. Having a couple years of complete Topps sets was a great way to be sure I had cards of almost everyone who played in the majors.

Getting into autographs also meant that I had to make a decision about hobby orthodoxy. In those early 1990s there were a lot of rules. Rules about what cards to collect.* Rules about how to store them.** And rules about what condition to keep them in. Chief among the condition rules was that writing on a card was bad even if it was an autograph.

*Prospects, Rookies, Errors, and inserts.

**Rubber bands out. Binders OK. Toploaders better. Screwdown cases best.

It didn’t take me long to decide that rule was stupid but it’s also part of a larger debate that we still have in the hobby. For a lot of collectors, writing on a card does indeed ruin it. Even if it’s an autograph. For others like me, there are many cards which are enhanced by getting them signed. That there’s no one way of collecting is great but it feels like the autograph divide is one where neither group understands the other.

The appeal of cards as an autograph medium is pretty simple since it piggybacks on the same appeal as baseball cards themselves. They’re mass-produced photographs so they’re usually both the cheapest and easiest thing to find. They label who the subject is and have information about him on the back. They’re small enough to carry in a pocket or send through the mail in a regular envelope. And after they’re signed they’re easily stored and displayed.

But that doesn’t mean that just any card will do for an autograph. One of the fun things about talking autographs with other collectors is discussing what kinds of cards and designs we prefer to get signed.

First off, things we want to avoid. It’s inevitable that you’ll get cards where a player has signed on his face. Cards are small and there’s almost always a time crunch. Avoiding closely-cropped portraits and picking a card that doesn’t encourage face signing is an important factor to keep in mind.

Dark backgrounds are also dangerous. Especially if you’re sending a card out through the mail or otherwise can’t control the pen being used. When I was a kid my hands were tied because silver sharpies didn’t exist and I was limited in my card options. Now though I just assume that the dark backgrounds won’t work.

What I did end up liking? Simple photo-centric designs with the bare minimum of design elements. A name. A team. A border. Nothing else. These designs often underwhelmed me as cards* but I found that I really enjoyed them signed.

*As my photo and print literacy has improved I found myself appreciating the photos and design in many of these sets.

In many ways I got into the hobby at exactly the right time as the early 1990s were a heyday for these kind of designs. 1989–1993 Upper Deck and 1988–1993 (except 1990) Topps in particular were tailor-made for my autograph preferences and are still sets I return to when I can.

The rise of full-bleed photos also occurred during this time. I was scared of gloss as a kid but have started looking for these designs whenever I can now. They’re an even more extreme point in my “simple photo-centric design” preference but the key for me is that I like the ones which adhere to the simplicity.

A lot of the full-bleed designs are anything but simple with crazy graphics and other stuff going on. But the ones where the designs are essentially just typography? Beautiful. In the same way that many of the guys who don’t like signed cards prefer signed 8×10s, these function more as signed photos than anything else.

To be clear, I’m not against more colorful designs. They just require me to think extra hard about the way things will look. In addition to considering how the autograph will work with the image there’s the additional concern about how it will interact with the design.

These cases usually result in an autograph which isn’t as pronounced but ideally still combine a bright colorful design and a nicely signed image into a pleasant and presentable result.

With these less-simple designs there’s the possibility for the wonderful occurrence when everything works together perfectly and results in an even stronger look. Would these look better just as photos? Maybe. But for me the complete package of a strong design and a perfect signature/photo combination is something I especially enjoy.

And sometimes the point isn’t how things will look but just about getting a specific photo signed because it’s funny, important, or both. These are the requests I enjoy most because I can talk about the specific photo being one of my favorites and why I chose this specific card to get signed.

The key for me is to be as intentional as possible with my card choices. An important season. A specific team. A nice photo. A special event. A favorite design. Or just something silly like a picture of a player milking a cow.

DiMaggio’s really long streak

I ended my previous post with the teaser that neither the 1961 Topps “Baseball Thrills” subset nor its 2010 reboot, much less its 1959 precursor, included what I had grown up understanding to be the most incredible baseball feat of them all.

Rather than imagine the Topps intern assigned to building the checklist simply whiffed on Joltin’ Joe (or that there even was a Topps intern with such a job!), I have to believe Topps simply lacked the rights to feature DiMaggio’s likeness on cardboard. A look at other postwar sets during and after DiMaggio’s career show his absence in 1961 was definitely the rule and not the exception.

1933-1941 (AKA “Prewar,” depending where you lived!)

During the early part of the Clipper’s career, while he was not in EVERY set, one can say he tended to appear in every major set you’d expect to see him in, and then some, including these two gems from the 1933-36 Zeenut set.

Knowing DiMaggio didn’t make his Yankee debut until 1936, it’s not a big surprise that he didn’t appear in the three major gum card releases of the mid-1930s: 1933 Goudey, 1934 Goudey, and 1934-36 Diamond Stars. That said, his appearance in 1933 Goudey wouldn’t have been completely out of the question since that set did include 15 minor leaguers, including a fellow Pacific Coast Leaguer, Pete Scott.

Meanwhile, the 1934 Goudey and 1934-36 Diamond Stars checklists did not include any minor leaguers, so there’s no reason DiMaggio would have even been up for consideration.

Now some of you may know about the 1937 Diamond Stars extension set and surmise that Joltin’ Joe might have cracked that checklist. Unfortunately, all that seems to have survived is a single sheet of 12 cards, which of course DiMaggio is not on. All we can say for sure then is that if National Chicle did have a Diamond Stars card planned it would have been a gem!

The two-year stretch from 1936-37 did see DiMaggio appear on several cards, now as a Yankee, though there is room for debate among the collecting orthodoxy as to which constitute his true rookie card. (Don’t ask me, I’d vote for his San Francisco Seals cards!)

These four from 1936 have the benefit of being a year earlier than the 1937 cards, hence score a few more rookie points for their date of issue. On the other hand, all are of the oversized premium variety, which not all collectors put in the same category as the smaller cardboard offerings that come from packs of gum or cigarettes.

In fact, DiMaggio did crack one (cataloged as) 1936 (but really 1936-37) set of gum cards, but the fact that the World Wide Gum were only issued in Canada gives pause to a good many of the Hobby’s arbiters of rookiehood. If nothing else, though, note the nickname on the back of the card. A bit harder to read but the bio would not pass muster today in its reference to Joe as “a giant Italian.”

One of DiMaggio’s most sought after cards, rookie or not, was another Canada-only release and came out the following year under the later-on-much-more-famous O-Pee-Chee name.

Back in the U.S., DiMaggio made it onto two cards in 1937, but as with the preceding year they were both of the larger premium variety. The Goudey offering (left) is not much (any?) different from its 1936 counterpart, while the Exhibits 4-in-1 is particularly notable in its pairing of the Yankee Clipper with Lou Gehrig. (Oh, and the other two guys are pretty good also.)

It is finally in 1938 that Joltin’ Joe receives his first ever, God honest American gum card as a Yankee, thanks to the 1938 Goudey “Heads Up” set. Like the other 23 players on the checklist, he in fact appears twice, once with a plain background (card #250) and once with a cartoon background (card #274).

Finally, DiMaggio and Gehrig make it onto another 4-in-1 of Yankee legends, this time swapping out Tony Lazzeri for Bill Dickey.

To this point, just about every card I’ve shown, save the 1938 Goudey pair, has some level of oddball status attached. This was not the case from 1939-41 when Gum, Inc., hit the scene with its three year run of major bubble gum releases under the Play Ball name. Though the term is perhaps overused, I’ll throw DiMaggio’s 1941 card out there as one of the truly iconic cards of the Hobby.

The Play Ball cards weren’t DiMaggio’s only cards from that three-year stretch. He could also be found in the 1939-46 Exhibits “Salutations” set, yet another oversized offering…

And the 1941 Double Play set, where he was paired with his outfield neighbor, Charley Keller.

If there’s a theme to all of this, beyond just the opportunity to post a lot of incredible cards, it’s that Joe DiMaggio was no stranger to cardboard during the prewar portion of his career. On the contrary, he was in just about every major set there was, and then some!

1942-1951

These next ten years take us to the end of the Yankee Clipper’s career while also leading us through the wartime era where not a lot of card sets were being produced. DiMaggio cards didn’t simply follow the dip in overall card production but practically disappeared altogether.

Joe’s first card, post-1941, comes from the 1943 M.P. & Company card, a somewhat “off the radar” almost certainly unlicensed set, something we’ll see quite a bit more of as we proceed through this section of the article. (Side note: This set is screaming out for one of you to solve the remaining 21% of a mystery.)

Two notable aspects of the card are Joe’s position, right field (!), and the fact that his recent hitting streak is not mentioned.

The latter of these notables is addressed five years later in the 1948 Swell “Sport Thrills” set, which also happens to be the first gum card set of baseball highlights and a possible inspiration for the 1959 and 1961 cards Topps put out under a similar name.

First off, I’ll show the back of the card, which is everything you might expect to see in a card featuring The Streak.

However, the front of the card is more than a bit disappointing to DiMaggio collectors for obvious reasons. “Where have you gone, Joe DiMaggio?” indeed!

What I read into this card is that Sport Thrills did not have permission from DiMaggio to use his likeness on the card. Yes, it’s possible the folks at Swell truly considered “stopping the streak” a greater achievement than the streak itself, but I kind of doubt it.

But then again, look who made it onto the set’s Ted Williams card, so who knows!

1948 was also the year that Gum, Inc., reappeared on the scene, beginning an eight-year stretch (1948-55) of baseball card sets under the Bowman name. the Bowman sets managed to include pretty much every big name of the era but one: Joe DiMaggio.

Personally I would have loved to see the Yankee Clipper in one of these early Bowman sets, but a “what if” we can consider as collectors is whether the rights to Joe D. would have left another Yankee centerfielder off the checklist in 1951.

You might not have expected any mention of Topps so soon, but it’s worth noting that Topps made its baseball debut not in 1952 or even 1951 but in 1948 with 19 of the 252 cards in its Magic Photos release featuring baseball players.

The first five cards pictured could lead you to believe the players were all retired greats, but in fact six of the cards in the set featured images of the 1948 World Champion Cleveland Indians. Well shoot, this was the one year from 1947-53 that the Yankee’s didn’t win the World Series! Crazy to think it, but perhaps if the Yankees and not the Indians had signed Paige and Doby, there would be a playing career Topps card of Joe DiMaggio!

One of the least known (in terms of origin, not familiarity) releases of the era was the 1948 Blue Tint set. DiMaggio has a card in the set but in what’s emerging as a common theme the card (and entire set!) are believed to be unlicensed.

Similar to the 1938 Goudey cards a decade earlier, the 1948 1949 Leaf set finally presents us with an unambiguously mainstream, all-American, picture-on-the-front, New York Yankees card of the Clipper. It even boasts #1 in what is one of the earliest examples of “hero numbering” in a baseball card set.

Astute collectors may now say, “A-ha! That’s why he wasn’t in Bowman. Leaf signed him first.” However, my own belief is that Leaf not only didn’t sign DiMaggio but didn’t sign anyone, making this card as well as the rest of the set unlicensed. (As always, I would love it if a reader with more information is able to confirm or correct this in the comments.)

The next same year M.P. & Company was back with what I wrote about last year as the laziest set ever, adding to our tally of unlicensed Clipper cards. I rather like the blue added to Joe’s uniform since the 1943 release, but I don’t love the bio remaining unchanged even six years later.

In 1951 Topps hit the shelves in earnest with five different baseball offerings, a number that now feels small but was huge for its time. Though DiMaggio had already achieved all-time great status, there was no reason to expect him in the Connie Mack’s All-Stars set, in which the most modern player was Lou Gehrig.

However, there was reason to expect DiMaggio in the Current All-Stars set, which featured 11 participants from the 1950 All-Star Game. While DiMaggio wouldn’t consider the contest among his career highlights, having gone 0-3 and grounded into a double play, his presence at Comiskey that day at least qualified him for this tough Topps release.

Two other closely related Topps issues from 1951 were the Red Backs and Blue Backs. Though nobody would confuse their checklists for the top 104 stars of the era, it seems reasonable to think Topps would have gone with DiMaggio if they could have.

The final Topps offering of 1951 is one that seemed almost assured to include DiMaggio but didn’t. Topps Teams featured complete team photos of every team on the checklist, but there was only one problem. The checklist did not include the Yankees!

We close out the 1942-1951 stretch with the 1951 Berk Ross set, one that did in fact include a Joe DiMaggio card. In fact, there were two cards if we count his two-player panel with Granny Hamner as separate.

While not a lot is known about these Berk Ross cards, the one thing most collectors believe is that these cards, much like the other DiMaggio cards of the era, were unlicensed.

1952-1961

As much as some collectors, then and now, would have loved to see a 1952 Topps card of the Yankee Clipper, we of course know he did not crack the set’s 407-card checklist, nor should he have been expected to. While “career capper” cards are the norm today, the tradition at Topps for many years was to focus its flagship set on the players expected to play in the current season.

DiMaggio did find himself with an unlicensed career capper in the 1952 follow-up from Berk Ross

Beyond 1952 we are clearly in post-career territory, meaning DiMaggio cards would mainly rely on three types of issues: all-time greats, highlights, and reprints.

Of course that’s if we’re talking about the cards themselves. Joltin’ Joe was in fact the frontman for the 1953 Bowman set, his likeness and endorsement appearing on the boxes and the wrappers.

Side note: Topps liked the idea enough to try their own version of this in 1954.

The first opportunity for a post-career DiMaggio card came from Topps in 1954. If you’re confused, the set I’m talking about isn’t the 1954 Topps baseball set of Hank Aaron RC fame but a 1954 Topps set that mainly consisted of cards like this.

The 1954 Topps Scoop set captured 156 notable moments in our history, and four of them came from the world of baseball.

DiMaggio and his famous Streak would have been right at home in the set, but their absence was hardly conspicuous either given the primarily non-sports focus of the set.

The next opportunity for a DiMaggio card came in 1959 when Topps issued a ten-card Baseball Thrills subset as part of its main release. However, Topps focused all ten of the cards on current players.

The same year, Fleer issued its 80-card Ted Williams set. As the set’s name indicated, all the cards were of Ted Williams. At the same time, many of the cards included cameos of other players and personalities. As linked as the careers of Williams and DiMaggio were, a card of the pair would have fit the set perfectly.

The very next year, Fleer issued the first of its two “Baseball Greats” sets. The checklist boasted 78 retired greats and one active player (an eyesore of a Ted Williams card) but no Joe DiMaggio.

The checklist nearly doubled to 154 cards in 1961, leaving plenty of room for Joltin’ Joe. Of course, he was nowhere to be found.

Another player highlighting the history of the game in 1960 and 1961 was Nu-Cards. Their 1960 “Hi-Lites” set of 72 postcard sized cards was at the time the largest set of its kind ever issued. Two of the set’s cards featured DiMaggio, ending his decade-long exile from cardboard.

The 1961 Nu-Card “Scoops” set, one of my favorites, added 80 cards, now standard sized, but numbered as if the set were much larger. Again, DiMaggio makes the set twice.

As already mentioned, Topps was also back in 1961 with “Baseball Thrills,” but this time they departed from the 1959 version by including mostly retired stars. Still no Joe.

Nostalgia was evidently in the air in 1961 as yet another player entered the scene with an all-time greats offering. Golden Press produced a booklet of 33 cards that I rate among the best looking ever made.

I don’t know enough about the Nu-cards and Golden Press sets to know if DiMaggio’s image was used with his permission or if perhaps different rules might have applied when cards were issued in book form, as was the case with Golden Press. What I will say is that his absence from the biggies (Topps, Fleer), particularly on the 20th anniversary of the Streak, was more than just accidental.

1962-1971

This next ten-year stretch is one that was fairly thin on tribute cards, so there were few sets produced were a DiMaggio would have made sense.

The 1962 Topps set included its ten-card “Babe Ruth Special” subset, no doubt timed with the falling of Babe’s single-season home run record the year before. It was a fun set but not one that Joe DiMaggio would have belonged in.

DiMaggio did make an appearance in a 1967 set that might cause some collectors to say, “Hey, he finally got a Topps card!” The card came in the “Retirado” subset of the 1967 Venezuelan issue often referred to as Topps Venezuelan. However, the set was almost certainly not produced by Topps, and was more than likely a…you guessed it…unlicensed issue. (A future SABR Baseball Cards article will cover this topic in more detail.)

Bazooka issued an all-time greats set in 1969-70 that included small cards of baseball’s immortals and larger cards of baseball’s greatest achievements. In this case, DiMaggio might have fit either but ended up in neither.

Topps again featured amazing achievements in its 1971 “Greatest Moments” set. However, with all moments coming from current players, there would have been no place for Joe D.

As in the previous ten years it would be up to the smaller players to keep Joe DiMaggio’s cardboard legacy alive. One such player was Robert Laughlin, later affiliated with various Fleer sets of the 1970s. His cult classic World Series set (original version) from 1967 featured DiMaggio as the broom swinger of the 1939 Fall Classic.

With production of these Laughlin cards limited to 300 sets, collectors were forced to head to Oakland area Jack in the Box restaurants to feed their appetite for the Clipper, though it’s possible the younger burger eaters would have been even happier to land a different Yankee slugger.

1972-1979

The birth of TCMA in 1972 almost single-handedly accounted for the rapid spike in DiMaggio cards over the next decade, with Robert Laughlin and Shakey’s Pizza doing their part as well.

Two Robert Laughlin offerings that included DiMaggio were the 1972 “Great Feats” set and the 1974 “All-Star Games” set.

The “Great Feats” set, with mostly minor changes, became Fleer’s 1973 “Baseball’s Greatest Feats” set. One major change, however, was that DiMaggio’s card was dropped, almost certainly out of legal fears by Fleer.

TCMA’s first DiMaggio card was part of a beautiful set dedicated to the All-Time New York Yankee Team.

As were the Laughlin cards, TCMA cards were unlicensed and sold direct to hobbyists by mail order. Lawsuits would eventually hit TCMA, but at least for the time being they were able to issue cards of the Clipper with impunity. I can certainly see their “1930s League Leaders” card (left) from 1973 escaping the notice of Joe and his legal team, though was sufficiently under the radar, but I wonder if their 1973-74 “Autograph Series,” designed for signature by the players, might have been pushing things just a bit.

Among TCMA’s other DiMaggio offerings around this time were these postcards pairing the Yankee Clipper with other top-shelf Hall of Famers.

TCMA’s 1936-39 Yankees Dynasty set, issued in 1974, produced another two cards of Joe DiMaggio.

And if you couldn’t get enough DiMaggio/Williams cards, TCMA had your back in 1974 with its “1940s League Leaders” set.

I know a lot of collectors knock the unlicensed stuff, but I’m personally thrilled that TCMA was out there creating the cards that needed to be created. Topps had more than 20 years to figure out a way to pair Joe D. and Teddy Ballgame, and it never happened. This card needed to happen, and I’m glad it did.

We’ll take a quick intermission from TCMA cards to present a three-year run (1975-77) of DiMaggio cards from Shakey’s Pizza.

And now we’re back with more TCMA, this time a 1975 reboot of their All-Time Yankees set featuring all new photos.

Reprint cards and sets hit the hobby mainstream in 1977, including these two cards of DiMaggio, both originally from 1938. The first came from Bert Randolph Sugar’s book of “Dover Reprints” and the second came from Jim Rowe. (DiMaggio’s 1941 Play Ball card would come out as a Dover Reprint the following year.)

1977 was also the year that Renata Galasso began her 270-card magnum opus known alternately as “Decade Greats” and “Glossy Greats.” The first series of 45 cards, issued in 1977 in partnership with TCMA, assigned its very first card to Joe DiMaggio. (DiMaggio returned to the set in the 1984 Series 6 release.)

Evidently it was very much in vogue to lead off a set’s checklist with the Yankee Clipper as we see it happen two more times in 1979 TCMA issues, their 1953 Bowman-like “Stars of the 1950s” and their lesser known “Diamond Greats” set.

Before heading to 1980, I’ll just note that we’ve made it to 1979 with not a single Topps card of DiMaggio and possibly not a single licensed card from any company since either 1941 or 1948.

1980-present

The Me Decade kicked off with a beautiful Perez-Steele postcard of the Clipper. Dick Perez was not yet associated with Donruss, but Dick would soon lend his artwork to multiple all-time greats sets produced by Donruss over the next few years. You can probably guess whether or not those sets would include Joe DiMaggio. (Interestingly, there was no DiMaggio in the 108 “Great Moments” postcards released by Perez-Steele from 1985-1997. Ditto for the 44-card Perez-Steele “Celebration” series in 1989.)

DiMaggio was in an 30-card unlicensed set of “Baseball Legends” produced by Cramer Sports Promotions, the company that would soon become Pacific Trading Cards.

While other card makers joined the party, TCMA was still king in the early 1980s when it came to the all-time greats. Their third go-round of an All-Time Yankees set presented collectors with an early version of a “rainbow” nearly 40 years after Goudey did the same.

This same year, TCMA also included DiMaggio in its “Baseball Immortals” issued under their SSPC brand.

These 1980 “Superstars” are sometimes listed as TCMA and sometimes listed under the Seckeli name. (Andrew Aronstein, son of TCMA co-founder Mike Aronstein, believes the cards were sold by TCMA but not produced by TCMA. The Standard Catalog notes the cards were probably produced by Card Collectors Closet in Springfield, MA.) The set included 45 cards in all and five of DiMaggio.

A second series of 45 cards followed in 1982, this time with some non-baseball cards in the checklist and only a single DiMaggio.

The same year, Baseball Card News put out a set of 20 cards, including two with DiMaggio, one solo and one alongside Bob Feller.

1982 also saw three more TCMA sets with DiMaggio cards. Baseball’s Greatest Hitters and Baseball’s Greatest Sluggers featured standard sized baseball cards, and “Stars of the 50s” featured larger postcard-sized cards.

The streak of (probably) unlicensed DiMaggio cards finally met its end following the release of one last (probably) unlicensed DiMaggio card from the Big League Collectibles “Diamond Classics” set.

Before presenting the licensed DiMaggio issue, we’ll take one quick detour to highlight a set DiMaggio should have been in but wasn’t. The 1983 Donruss “Hall of Fame Heroes”set of 44 cards presented a terrific opportunity for DiMaggio to make his “big three” debut. (Donruss continued to put out all-time greats sets in 1984 and 1985 but neither included Joe D.)

Instead, DiMaggio signed on with Authentic Sports Autographs (ASA) for a twelve-card, limited edition set consisting entirely of DiMaggio cards.

I suspect “The Joe DiMaggio Story” by ASA represented the first time the Yankee Clipper got paid for his likeness on a baseball card in 42 years.

Rather than continue set by set, I’ll refer readers to an article from Night Owl Cards on DiMaggio’s more modern issues (or lack thereof) and simply close with some highlights.

DiMaggio’s next appearance with a major baseball card maker, which for now I’ll define as holding an MLB/MLBPA license, came in 1986 as part of the Sportflics “Decade Greats” set.

I can’t say for certain, but I think this was the first DiMaggio card to come out of a pack since 1961’s Nu-Card Scoops set.

I hate to bill this next one as “major card maker,” but it fits the definition I offered earlier. So here it is, 1989 Starting Lineup Baseball Greats.

The next major card maker to score a deal with Joe was, well, Score, in 1992. Several different cards, most very nice looking, were inserts either in packs or factory sets. The relationship would migrate to Score’s Pinnacle brand in 1993.

DiMaggio finally made his Fleer debut in 1998, though it was in a somewhat unusual way. The card was part of Fleer’s tribute to the Sports Collectors Digest hobby publication and showed DiMaggio signing cards for Pinnacle in 1993. How many times do you see one brand of baseball cards featured on another?

It was only a matter of time before Upper Deck got into the DiMaggio derby, though it would have to be posthumously. The relationship would continue until more or less the baseball (mostly) death of the company in 2010.

And what about Topps? The “baseball card company of record” at long last issued its first Joe DiMaggio card in 2001 as part of the “Before There Was Topps” subset. (For all those Mantle collectors who regard the 1952 Topps as Mantle’s rookie due to its being his first Topps card, I present to you your DiMaggio rookie!)

Topps would really jump into the DiMaggio game in 2007 and to this day remains your most likely source for future DiMaggio cards, even if Topps does not have an agreement in place at the moment. Overall though, Topps produced baseball cards from 1948-2000, a span of 53 years, with no Joe DiMaggio. Topps didn’t quite match 56, who who the hell ever will?

So all of this was my really long way of saying that it makes sense there was no Streak card in the 1961 Topps Baseball Thrills subset. Too bad though, it would have been a helluva card!

The Twelve Cards of Christmas

With the festive frivolity of the holiday season upon us, I bring you a post even more frivolous than my usual lightweight offerings.  Before reading, I suggest adding a pint of rum to the eggnog-which will ensure that you forget that this blog is connected to an august body like SABR.  So, toss on another yule (Blackwell) log on the fire, grab a plate of cookies (Rojas and Lavagetto) and contemplate this ancient carol (Clay) within your decked-out halls (Jimmy and Tom).

A Partridge in a Pear Tree:  Jay Partridge was the starting second baseman for Brooklyn in 1927.  I could not locate a card from the time, but an auction site did have a small newsprint photo described as a panel.  Fortunately, Mr. Partridge has a card in the 1990 Target Dodgers set.  If you insist on a card issued while the player was active, this 1977 TCMA of Glenn Partridge falls into that “family.”

Apparently, no players with the surname Pear or Tree ever appeared in a professional game.  But Matt Pare shows up on the 2017 San Jose Giants.  I had to go the minor league route as well to find a “tree.”  Mitch Trees was a catcher for the Billings Mustangs in 2017.

Two Turtle Doves:  Spokane Indians assistant coach “Turtle” Thomas has a 2017 card, but I’m going with 1909-11 T206 “Scoops” Carry of the Memphis Turtles.  As for Doves, Dennis Dove has several prospect cards, including this 2003 Upper Deck Prospect Premiere. However, this 1909-11 American Caramel card of “Buster” Brown on the Boston Doves wins out.  After all, Buster lived in a shoe, and his dog Tike lived in there too.

Three French Hens: For this one, I must go with Jeff Katz’s acquaintance Jim French. The diminutive backstop toiled for the Senators and Rangers. Dave “Hendu” Henderson was the best hen option, outside of any Toledo Mud Hen.

Four Calling Birds:  This 1982 Larry Fritsch card of Keith Call on the Madison Muskies certainly “answers the call” for this word.  Although, Callix Crabbe is in contention based solely on the awesomeness of his name.  For the bird, I heard the call of the “royal parrotfinch” and went with longtime Royals pitcher Doug Bird.

Five Golden Rings:  It would be a cardinal sin if I didn’t go with the Cardinals’ Roy Golden on this 1912 T-207 “brown background” card. Phillies pitcher, Jimmy Ring, gets the nod with this 1921 National Carmel issue. 

Six Geese a Laying:  Since Christmas is coming and the goose is getting fat, Rich Gossage would have been a logical choice.  But I can’t pass up making Seattle Pilot Greg Goossen my fowl choice.  His 1970 card is so amazing that all I can do is “gander” at it. This 2019 card of Jose Layer on the Augusta Greenjackets is the best fit that I could lay my hands on.

Seven Swans a Swimming: After answering a personal ad in a weekly newspaper, I met my future wife for a drink at the Mirabeau Room atop the SeaFirst Building in Seattle on June 9, 1990.  That evening, Russ Swan of the Mariners carried a no-hitter into the 8th inning against Detroit.  Viewing this mound mastery sealed our lifelong bond, for which the “swan song” is yet to be sung.

I must “take a dive” into the Classic Best 1991 minor league set to find someone who fits “swimmingly.” I ended up somewhere near Salinas and found the Spurs’ Greg Swim.

Eight Maids a Milking: Since no Maids are found on “Baseball Reference” and the players named Maiden don’t have cards, I was “made” to go with Hector Made and his 2004 Bowman Heritage. 

This may qualify as “milking” it, but the best fit I could find was the all-time winningest general manager in Seattle Pilots history, Marvin Milkes.  This DYI card uses a Pilots team issued photo, which shows off the high-quality wood paneling in Marvin’s Sicks’ Stadium office.

Nine Ladies Dancing:  The 1887-90, N172 “Old Judge” card of “Lady” Baldwin and the 1996 Fritsch AAGPBL card of Faye Dancer are a perfect fit.

Ten Lords a Leaping:  This wonderful 1911 T205 Bris Lord card coupled with a 1986 Dave Leeper doesn’t require much of a leap to work.

Eleven Pipers Piping:  Former Negro Leaguer Piper Davis has a beautiful 1953 Mother’s Cookies card on the PCL Oakland Oaks.  In fact, the card is “piping” hot.

Twelve Drummers Drumming:  You can’t get much better than this 1911 Obak T212 card of Drummond Brown on the PCL Vernon Tigers.  Or, you could “bang the drum slowly” with this specialty card of Brian Pearson (Robert De Niro) from the movie “Bang the Drum Slowly.”

I realize that Santa will fill my stocking with coal and “Krampus” will punish me for having written this, but the spirit of the season will endure.  I wish you and all those you hold dear a wonderful holiday season and a prosperous new year.

When Brien Taylor Ruled The Hobby World

If you hear the name ‘Brien Taylor’ today, it’s probably in the way of some kind of cautionary tale. A lesson against getting too caught up in the hype surrounding amateur or minor league super-duper stars. A lesson that top draft picks, no matter how much of a sure thing, are never really a sure thing. For collectors, it’s a similar lesson, but one directed less at the athlete than at all the ephemera that athlete inspires. But while Taylor was never able to leave his mark on baseball, he certainly left a mark on the hobby. Brien Taylor made the hobby rethink its concept of rookie cards. He became the face of the hobby’s most venerable brand. His presence (or lack thereof) dictated when products were released and how they were (somewhat unscrupulously) dated. He revived a market for pre-Major League cards and store-branded specialty sets. He starred in what was, at the time, the most expensive factory set ever issued and was featured on what was, at the time, perhaps the most sought-after certified autograph ever released.

And within three years, it was all over.

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1992 Classic Best Promo #PR2

There are still those who swear Brien Taylor was the greatest amateur pitcher who ever lived. He was born in Beaufort, NC, the son of a stone mason and a crab-picker. Tall, lanky, and with a whip-fast left arm, he dominated as a high school pitcher. As a senior in 1991, the threw back-to-back no-hitters, struck out an obscene 213 batters in just 88 innings (nearly 2.5 Ks per inning) and posted a 0.61 ERA. He had a fastball in the high-90s, a dependable change-up, and a knee-buckling curveball.

Taylor had been nearly as good the year before, but had yet to break through into the baseball mainstream. Don Mattingly, however, was as mainstream as an athlete got in 1990. His break-out campaign in 1984, followed up by an MVP season in 1985, had both made put him in line to be the Next Great Yankee and helped to ramp up the rookie card craze among baseball card collectors and investors. Mattingly’s 1984 rookie issues stoked the fires of a building craze. People with money to spend on cards wanted Mattinglys, but even more so they wanted the next Mattinglys… the cards that could be picked up cheap, stocked away, and then sold for a profit. Mattingly was still a star in 1990 and the rookie card craze his sweet, lefty swing had inspired was still very much in bloom. But for the 1990 season, Mattingly stunk. He batted just .256 – 67 points below his career average entering the season – and his Yankees finished in dead-last place, losing 95 games. It was the worst Yankees team in 77 years.

By the summer of 1991, these three stars had aligned themselves: a once-in-a-generation talent, a booming baseball card marketplace, and an unprecedented bottoming-out of the most famed pro sports franchise that ever existed. In June 1991, the Yankees drafted Brien Taylor first overall in the amateur draft and card collectors saw nothing but dollar signs.

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1991 Classic Draft NNO

Of course, by 1991 collectors no longer had the patience to wait for a player to be wearing a big league uniform for start stockpiling cardboard. Trying to entice collectors with the hottest rookies as soon as possible, Fleer, Donruss, Score and the upstart Upper Deck had begun to include players in their base sets before their Big League debut. When one of those players, Ken Griffey Jr., became a hobby sensation, it was clear that the rookie card game had changed. Topps missed out on including Griffey in their 1989 flagship set, but did start a new trend that year with the inclusion of a ten card subset of “#1 Draft Picks,” players from the 1988 draft who were just making their pro debuts. When Jim Abbott jumped from the ’88 draft class to Major League stardom that year, the other cardmarkers had been scooped. Topps had him first and it was their card collectors were chasing. In 1990, Score followed suit and issued a 22-card draft pick subset and the revived Bowman brand issued a slew of recently drafted talent. The hobby hype was now following players into A ball instead of the Big Leagues.

Card collectors weren’t the only ones with money on the mind after the Yankees tabbed Taylor with the top pick in June. Taylor and his family had hired Scott Boras to represent the young man and felt insulted at the Yankees’ initial offer of a $300,000 contract. The top pitcher of the previous year’s draft, Todd Van Poppel, had gotten $1.3 million in guaranteed money from the Oakland A’s and the Taylors wanted nothing less.

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1991 Classic Baseball Draft Picks #1 – A collector told the Philadelphia Inquirer in 1992 that he expected this card to sell for $100 once Taylor made the Major Leagues.

It took until late August for the Yankees and Taylor to agree on a $1.55 million pact, with Taylor signing the deal the day before he was set to begin junior college, and be lost to the Yankees. His professional status now meant that he was open to the cardmakers. Topps, Fleer, and Donruss had all hoped to include a Taylor card in their 1991 update sets, but had been stymied by his holdout. And when finally became fair game, it was The Scoreboard – maker of the Classic brand of board game cards and draft sets – that swooped in to the ink the super-prospect. Scoreboard paid Taylor $250,000 for his exclusive cardboard rights through the end of 1991 and his exclusive rights on minor league cards for a calendar year. Just months later, Classic released its 1991 Baseball Draft set, with Taylor at card #1. The company boasted that the entire run of the set sold out in six days and it was reported that the sets that included Taylor were expected to gross the company $30 million… thirty times what they’d made off their 1990 draft products.

That fall, Taylor reported to the Yankees’ fall instructional league team in Florida, where his stardom preceded him. He was featured in a 60 Minutes segment and signed autographs for members of the Green Bay Packers when they stayed at the same hotel that housed his team. He signed a lot of other autographs, too. Classic had cards of him in both the English and French language versions their four-sport draft picks set, including over 5,000 hand-signed cards inserted randomly into packs.

The media followed Taylor to Florida. Their reporting was complimentary. They noted his humble nature, that he mostly stayed in at night, always addressed his elders as “sir” or “ma’am” and that he did his own laundry. They talked about the Mustang he’d purchased with his bonus money, but also that he bought the car from the dealership where his bother worked as a detailer and that he had gotten a nice discount on the purchase. His biggest purchase, the papers noted, was a house for his parents, allowing them to move out of the trailer where Taylor had grown up. But there was a theme to the stories that made it clear that these were older, white reporters looking for a young, black athlete that didn’t push challenge any of their notions about how a ballplayer should act. They never said it, but it was clear that they wanted to hold Taylor up as an antidote to the Deions and Rickeys of the sporting world. Case in point: several articles mentioned with flattering intent that Taylor wore no gold chains. Neither did Todd Van Poppel, but no one was waiting to judge him by his neckware.

Near the end of 1991, Topps pulled a major coup and signed Taylor to another exclusive contract, making them the only cardmaker permitted to produce his Major League cards until he reached the Bigs, at which time he would, under the player’s union contract, be available to all companies with an MLBPA license. The deal scooped Upper Deck, who had been so optimistic about their chances of landing Taylor that they actually included his name in the preliminary checklists for their 1992 flagship set. As Topps promoted their upcoming set as the only one that feature Taylor in pinstripes, Upper Deck quietly remade their checklist.

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1992 Topps #6 – Topps had hopes for this card becoming their version of the iconic ’89 UD Ken Griffey, Jr.

With Classic’s deal still in effect until December 31, Topps seems to have actually pushed back the release of their 1992 set in order to include Taylor. But the result was a minor masterpiece. Finding their brand getting lost in the flood of newer and shinier released in the early 1990s, Topps had responded with a classic re-tooling for its 1991 flagship release and the introduction of its premium Stadium Club brand. Stadium Club was a smash and the company’s 1992 flagship reflected the changing tastes in the marketplace. Using beaming white stock for the first time in decades and featuring a clean, modern design, the set put Taylor front and center. In what might have been an homage to the 1989 Upper Deck Ken Griffey Jr. #1 that had already become that company’s trademark card, Topps gave Taylor #6 in 1992 set, the first regular player card after the traditional Record Breaker opening subset. The card featured Taylor in Yankee pinstripes, the first time Topps had shown a draft pick in their Major League uniform. The kid is just into delivery: left arm ready to cock, right foot dangling over the red box containing his name, eyes trained at whatever lay ahead of him.

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1992 ToppsGold #793 – A forgotten icon of the Junk Wax Era.

1992 was also the year Topps introduced the first true parallel set with ToppsGold. The concept was stunning for its time – an alternate version of the classic flagship set, outfit with an etched gold foil nameplate. The cards would be found roughly one per wax box, making it an unimaginable task to complete a full set. But in the midst of the hype over this idea, Topps offered an alternative: a Gold Factory set, complete with a stunning card #793 – an exclusive Brien Taylor card, done in the standard veteran design, gold-plated and hand-signed by the young Phenom. The set, which retailed for around $250, was quickly selling on the secondary market for $4-500. The signed card itself was moving quickly for $100 and up. Taylor’s gold rookie – found one per 28,500 packs – was bringing $40-80 and his regular base card was a mover at $5.

But… were these really rookie cards?

As they had in 1990 with uber-prospects Chipper Jones and Todd Van Poppel, Classic had gotten the jump on the more mainstream brands by including Taylor in their Draft Picks set in the same calendar year in which he was drafted. The big companies had always waited until the year after the draft to debut these players. Topps and others had tried to produce a true Taylor RC – a 1991 release featuring him in his Big League dress, but were scooped by his holdout and then his deal with Classic. So, Topps decided to turn back the clock.

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1992 Stadium Club Skydome #184 – Unable to get Taylor into a 1991 set, Topps tried to pass this set off as being a year older than it was.

The result was the 1991 Stadium Club Dome set. Or was it 1992? Well, the set used the 1991 Stadium Club design and was issued inside a plastic reproduction of Skydome, home of the 1991 MLB All-Star Game. Each card featured a 1991 copyright line. Which made it outwardly appear as a 1991 release and its handsome card of Taylor (along with dozens of other 1991 draft choices) as a stunning “true rookie” of the biggest name in the hobby. Not so fast, said collectors. It was clear that Topps was back-dating the set to try to force a 1991 Taylor card. The set was not released until the spring of 1992 and it seems highly unlikely that Topps would have gone ahead with printing the set in ’91 while Taylor was under exclusive contract with another brand and then waited several months into 1992 before finally releasing it. Even if collectors didn’t fall for Topps’ scheme, they fell all over themselves for the set, which was going for $75 and the Taylor for $15 before the 1992 season had even opened.

Oh, right, the 1992 season. In which Brien Taylor would actually be playing professional baseball. After being the toast of the Yankees’ training camp, Taylor reported to the Fort Lauderdale Yankees of the high-A Florida State League. Just 20 years old, he posted some tantalizing numbers – 10.4 Ks per 9 innings, a 1.159 WHIP, a 2.57 ERA, and just three homers allowed in 161 innings.

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1992 Upper Deck Minor League Promo #1 – After being forced to pull Taylor from its 1992 MLB set, Upper Deck got into the Minor League card business. This promotional card, given away at Minor League ballparks, promotes Taylor as the primary attraction in the set.

His performance was all the more impressive considering all the hype that still surrounded him. He was a shy kid, away from home for the first time, and everyone wanted a piece of him. And everyone wanted his autograph. He had signed more than 12,000 cards for the ToppsGold sets, and another 8,000 for 1992 Classic products and hundreds of baseball for teammate opponents and everyone else with clubhouse access. And he was asked to sign even more each day by fans that stalked him at every turn. “They think you’re supposed to sign everything they throw in your face,” Taylor told a reporter during the 1992 season. He was knocked down by autograph hounds more than once. After a game in Port St. Lucie, so many fans gathered outside the clubhouse doors that the team was briefly trapped inside. “People know the autograph is going to be worth money. That’s the only way I see it,” he said. “As far as dealing with people, life will never be the same. The bigger I get, the harder it will get. I know I’ll probably never be able to sit at a movie and relax.” As for his trading cards, Taylor admitted he didn’t even own one. “They must know something I don’t,” he said of the people shelling out for his latest issues.

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1992 Fort Lauderdale Yankees NNO – Taylor’s A-ball team had already wrapped up the 1992 season, and were in the process of relocating, but still wanted to cash in on his stardom by releasing this team set, available via mail order.

And as his debut season wound to a close, there would be many more options for Taylor collectors. With his exclusive non-MLB deal with Classic coming to an end, Upper Deck, Fleer, and Skybox announced plans to get in on the suddenly booming Minor League card market. Upper Deck promoted their set at Minor League parks late in the season, handing out thousands of promo cards of Taylor and Twins prospect Frankie Rodriguez. The Upper Deck set released in September and Fleer Excel dropped in December (oddly branded as 1992-93 Fleer Excel, another example of Taylor forcing cardmakers to get creative with their dating). The Fort Lauderdale Yankees even waited out the Classic contract to release their team-issued set of cards – which remarkably was not available until after the season had ended, as speculation abounded that the team would relocate for the 1993 season (it indeed would move). The market for Taylor was so intense that a franchise delayed the release of its annual team set until after it had played its last-ever game. The set was available by mail order and seemed to sell quite well. That fall, Topps also included Taylor in the company’s first-ever random insert set, a trio of cards featuring #1 overall draft choices found one in every 72 packs of 1992 Stadium Club Series 3. It instantly became a $25 item.

By the end of 1992, Taylor had been featured on (by my count) 48 different licensed trading cards and a handful of oddball, unlicensed, and magazine-issue cards. It was a staggering number for its time, especially for a player who had pitched in just 27 games professionally. By 1993, a bit of Taylor-fatigue began to appear. His card prices stabilized and, while his presence in the hobby held steady, it stopped being news. Searching the hobby columns that used to be regular features in newspapers across the nation, he was a regular item throughout 1991 and 1992. But by 1993, he faded away into the mass of other can’t-miss-kids making hobby news. He was still a Phenom to be sure, but he was a very familiar Phenom.

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1992 Stadium Club #1 Draft Picks of the ’90s #2 – The first-ever insert set produced by Topps.

In 1993, Taylor made steady progress, racking up 150 Ks and a 3.48 ERA for the AA Albany-Colonie Yankees. It was progress, but collectors and the Yankee brass had visions of Taylor dominating the American League in 1993, not holding his own in the Eastern League. And then in December came baseball’s most infamous after-hours brawl since Mickey Mantle, Billy Martin, and company roughed up a boozy bowling team captain at the Copa. Back home in North Carolina, Taylor got into a melee trying to defend his brother and blew out his shoulder in the process. While the team tried to downplay the injury, Dr. Frank Jobe, who performed Taylor’s reconstructive surgery, called it “one of the worst shoulder injuries [he’d] ever seen.”

Collectors began to dump Taylor’s cards and, as Taylor sat out the entire 1994 season, he appeared in just a handful of sets. Many of his 1994 cards mentioned the injury. “He will miss the entire 1994 season and only time will tell whether or not he can regain his top prospect status,” his Ted Williams Card Company release opined. By 1995, time had told.

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1995 Bowman # 17 – Only one 1995 release had room for Taylor on its checklist.

Demoted to the Yankees’ Rookie League team, Taylor struggled through 40 innings, walking 54 and allowing 37 runs. His fastball stalled and his curve had flattened. With the card market struggling to recover from the strike, companies downsized their releases. In 1995, just a few years removed from being such a force in the marketplace that his mere presence seemed to dictate time itself, he appeared on just one trading card – Bowman #17. He is pictured in a Yankees jersey cap, seating on a picnic table, wearing shorts and sneakers. He’s dressed like a fan or a training camp gofer. The backside mentions an “off the field mishap” and talks about hopes for a return to form that would never happen. Although he would hang around for parts of four more professional seasons, topping out at 27 innings (with an ERA over 14.00) in 1997, he appeared on just two more cards. He’s just 24 years old on his 1996 Best Greensboro Bats card, but he looks older. He looks tired. In 2000, he was featured in a team-issue set for the A-level Columbus Red Stixx. The only evidence the card exists is a listing on tradingcarddb.com. No image of it can be found.

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1996 Best Greensboro Bats #27 – Well into the ‘what if?’ years.

He allowed 11 runs in just 2.2 innings for the Red Stixx that year. It was the last time he pitched. He went back home to North Carolina with his five daughters and worked as a package handler for UPS, then for a beer distributor, and later as a bricklayer with his father. He ran into legal troubles and, in 2012, was arrested on charges of trafficking cocaine. Facing forty years, he pled guilty and served just over three. “Life will never be the same,” Taylor said in 1992. “The only way it would be the same would be if I dropped out today. Then everybody would forget me.”

Dodger-Giant double agents

Author’s note: I originally planned this article in two parts, the first of which was published earlier in the week. I’ve since decided it works better combined into a single article, so here it is all in once place. J.A.S.

In the nearly 120 years of the great Dodger-Giant rivalry, more than 200 players have suited up for both sides, either as a player or manager, including 22 Hall of Famers. For most of these men it is an easy undertaking to find cards of them as Dodgers and as Giants.

Most often their Dodger and Giant cards come from different years or different sets, as in the case of the two Frank Robinson cards pictured, eleven years apart. However, it is sometimes possible to find these Dodger-Giant pairings within a single set.

When this happens, the player (or manager) achieves true “double agent” status, turns from hero to villain (or vice versa) among the team faithful, earns the double-takes of many a collector, and most importantly attains immortality with a spot in this article.

In the sections that follow, I will present a chronological list of the nearly two dozen Dodger-Giant double agents I could track down in my research. Please let me know in the comments if I missed anyone.

1903-04

Source: The Evening World (New York, New York), December 14, 1903

On December 12, 1903, the Brooklyn Superbas sent Bill Dahlen to New York for Charlie Babb and Jack Cronin. As a result, Dahlen can be found with both squads in the 1903-04 Breisch-Williams (E107) set and has the honor of being the first ever Dodger-Giant double agent.

1914-15

Here is one that really doesn’t count but is interesting enough to include nonetheless. On August 31, 1915, the Brooklyn Robins claimed Hall of Fame hurler Rube Marquard off waivers following his release by the Giants. Look close, however, and you’ll see Marquard’s 1915 card puts him with the other Brooklyn team, the Tip Tops of the Federal League!

I originally thought the fine folks at Cracker Jack had simply erred until Ralph Carhart helped explain things.

As Ralph noted, Rube’s “Tip Top flip flop” may offer us a clue to the Cracker Jack production calendar. I’ll further offer that the NYG still on Marquard’s uniform could signal that “the drama was playing out” after it was too late to change art but not too late to change type.

1933

On June 16, 1933, the Giants traded Sam Leslie to the Dodgers for Watty Clark and Lefty O’Doul. Clark had only a single 1933 Goudey card, which depicted him as a Dodger, while Leslie had no 1933 cards at all. O’Doul, on the other hand, had two cards in the Goudey set: one as a Dodger and one as a Giant.

The first card came early in the year as part of the set’s third sheet while his second card, along with those of numerous other Giants and Senators, was something of a bonus card as part of the set’s World Series (sheet 10) release.

1948

In July 1948 Brooklyn general manager Branch Rickey and New York owner Horace Stoneham came to an agreement that allowed Brooklyn manager Leo Durocher to take over the Giants. The 1948 R346 “Blue Tint” set noted the update and may well have inspired future Topps airbrushers with its treatment of Durocher’s cap.

1982

A part of my childhood was destroyed when Reggie Smith left the Dodgers and signed as a free agent with San Francisco on February 27, 1982. A giant (okay, pun intended) setback in my grieving process came when Topps pushed out its Traded set for the year and documented the move in cardboard. But alas, at least we still had Dusty!

As a side note, the Traded card presents an interesting blend of numbers for the man who formerly wore #8 with the Dodgers and would wear #14 with the Giants. His jersey shows him as #60 while his bat has a 30 on it, which I take to mean it belonged to teammate Chili Davis.

1984

No-o-o-o-o-o-o-o! They got Dusty too?! Sadly it was no April Fools joke when the Giants signed fan favorite Dusty Baker as a free agent on April 1, 1984, and this two Traded/Update sets were there to ratify the trauma.

1985

A rare trade between the Dodgers and Giants on December 11, 1985 produced two more double agents. The first was fan favorite Candy Maldonado, who like Baker before him made both the Topps and Fleer sets.

And on the back end of that same trade…

Oddly, neither Trevino nor Maldonado cracked the 660-card 1986 Donruss checklist despite the set including 21 different Giants and 24 different Dodgers. In Trevino’s case, he was San Francisco’s primary back-up catcher behind Bob Brenley played in 57 games. As for Maldonado, he played in 123 games, leading all reserve players and ranking eighth overall on the team.

1991

Fast forward to 1991 and the number of baseball card sets had reached absurd levels. Therefore, it should be no surprise that when free agent superstar Gary Carter signed with the Dodgers on March 26, 1991, he would set new records for cardboard double agency.

First here’s Topps.

Next up are the Kid’s two Fleer cards. Warning: Sunglasses may be required.

Upper Deck was of course also in the act by now.

And finally, Score put out two Carter cards as well, ridiculously similar to each other to the point of almost seeming impossible.

A similar octet of cards belonged to Brett Butler this same year, with Bugsy landing in Los Angeles via free agency on December 14, 1990.

1992

Dave Anderson signed with the Dodgers as a free agent on January 28, 1992, but this time only one company, Score, seemed to take notice.

1993

It was Fleer and only Fleer on the job when Todd Benzinger headed north to San Francisco as a free agent on January 13, 1993.

Meanwhile, Cory Snyder got three times the cardboard love when he took his talents to L.A. on December 5, 1992. Score Select was particularly ambitious, dropping Snyder out of an airplane for their photo shoot.

1994

On June 19, 1994, following his release from the Dodgers, the Giants signed Darryl Strawberry to a cup of coffee. Little used by both teams in 1994, Darryl hit double agent status with only a single cardmaker, Fleer.

1998

On December 8, 1997, infielder Jose Vizcaino signed with the Dodgers as a free agent after playing the regular season with the Giants. However, the baseball card production process was by this time so fast that nearly all of Vizcaino’s base cards already had him as a Dodger. As a result, his double agency was limited to the 1998 Fleer Tradition set only.

2000

On January 11, 2000, F.P. Santangelo signed with the Dodgers as a free agent. While very few companies even had a single card of the oft abbreviated Frank-Paul, Upper Deck came through with cards on both sides of the cardboard rivalry.

2003

The Giants signed Gold Glove centerfielder Marquis Grissom as a free agency on December 7, 2002, leading to a pair of Fleer Tradition cards based on Fleer’s sharp 1963 design.

Curiously, the Fleer Tradition Update cards (not just Grissom’s) omitted the city from team names. If there’s any story to it, let me know in the comments.

2006

On January 3, 2006, pitcher Brett Tomko signed a free agent deal with the Dodgers. If nothing else, the move gave Topps a chance to show off how far they’d come since their drunken airbrush days. Scary good if you ask me.

Tomko’s Dodger card above came from a Dodger-specific team set, but he also earned a card in the Topps Updates and Highlights set for good measure.

2007

When the Dodgers signed all-star right-hander Jason Schmidt on December 6, 2006, no two companies went the same route. First up, Fleer simply turned back the clock to the days of 1981 Donruss.

Meanwhile Topps ventured back to 1983 and the Fleer Joel Youngblood card or Eddie Murphy movie with this special insert…

…while also going full Tomko across their Pepsi and Opening Day releases.

Upper Deck came through with a nice pair of landscape Schmidt cards, though neither is a true Giants card since both go with Dodgers in the header.

Would I be remiss if I didn’t report that the first of the two Schmidt cards is also available in Gold, Predictor Green, and First Edition? Take your pick I guess!

2009

Brad Penny signed as a free agent with the Giants on August 31, 2009, following half a season with the Red Sox and a longer stint before that with L.A. This landed Penny cards on three teams in 2009, including double agent status with Topps Heritage.

2013

The final player (as of 2019) with a Dodger and Giant card from the same set is Brian Wilson, who signed as a free agent with the Dodgers mid-season on July 30, 2013. Lucky for you, Topps was there to document the before and after in pretty much every possible color!

analysis

On one hand, Dodger-Giant double agents reflect an oddball phenomenon of at best passing interest to fans of either of the two teams. However, their distinctly non-random occurrences over the years also point to important changes in the game and the hobby.

Just looking at the graph, it is possible to see all of the following:

  • Prevalence of multi-year issues in the early days of the hobby
  • Increased player movement with the advent of free agency
  • Introduction of Traded/Update sets
  • Increase in the number of companies issuing sets (1981-2008)
  • Reduction in the number of companies issuing sets (2009-present)

I will leave it to others to identify the cardboard double-agents of baseball’s other great rivalries (e.g., Yankees-Red Sox), but I’ll hazard a guess already that a graph of the data would look very much like mine.

Patent dive

When I wrote my post about Collect A Books, I stuck my nose into Google Patents because it was the easiest way for me to produce a citation for Bouton actually being the inventor. Once inside though I couldn’t help myself and started looking around at other patents related to baseball cards.

I should’ve realized the danger here. As someone with a mechanical engineering background, patents and patent drawings are always something I enjoy looking through. So without further ado, a handful of patents which correspond to cards that we’re somewhat familiar with. Since this blog doesn’t keep a patent attorney on retainer I’m merely going to note the patents and what cards the correspond to.

US Patent 5517336 is held by Upper Deck and involves mixing printing with holograms. While the patent is dated 1995, that the initial filings date to 1993 feels about right to me. 1993 is when the Denny’s Holograms switched from being all-hologram to a combination of hologram and print. It’s also when Upper Deck released the Then and Now insert set which did the exact same thing.

Patent number 5328207 dates to 1991 and describes sticker autographs. I don’t remember these existing at all in the early 1990s so it’s interesting for me to see this showing up so long ago. I do like that the patent application is clearly a baseball player rather being a more-generic person.

Patent number 7413128B2 is another one owned by Upper Deck and concerns relic cards. There are a bunch of relic card patents out there, each with different methods of enclosing the pieces. I like this one since it’s held by Upper Deck and because it’s got the best images about how the relic cards are assembled and how they can accommodate different kinds of enclosures.

That this patent dates to 2004—a decade after relics had been out in the wild—shows how companies have been trying to improve and update the relic card to be more than just a small swatch of material. This patent isn’t just relics, it’s any insert from cut autographs to manufactured non-card materials and it doesn’t even have to be flat.

The last patent from this dive is number 20080202947, held by Topps. Yup, this is the Allen and Ginter Rip Card patent. The patent text references prior art from Pinnacle but there doesn’t appear to be a patent for that in the citations.

It’s interesting to me how so much of the patent application concerns the gambling aspect of the rip card and emphasizes how the outer card is intended to be destroyed.

I plan to continue digging through the archive and seeing what else I find. I’ve found some cool-looking stuff that doesn’t look like it was ever turned into a product. There are also a few products which I’d love to find patents for (Topps Chrome I’m looking for you) since I’ve been reverse engineering their production for a while as part of future posts. And if anyone else wants to start digging (even just starting with the related patents in the citations here), the more the merrier.

Positions, Positions, Positions

Name, Team, Position. Those are the three most standard pieces of information conveyed on the obverse of a baseball card. Of the three, position is the one that is most often left out. While it is certainly isn’t hard to find examples of cards not bearing the name or team on the frontside, position is the only piece of this trio that feels kind of optional. Player positions were included on many of the earliest cards sets ever issued and remained a staple of card design until the fabled T206 set – which listed a player’s name and team home city only – seemed to put the designation out of style. Over the next few decades, many of the most iconic sets – Goudey, Cracker Jack, Leaf – ignored the position as an element of design. Bowman hit the scene in 1948 and went even more minimalist, rarely going so far as to even include the player’s name on the front of the card.

72-280Fr
1972, the only Topps set between 1953 and 1986 not to indicate a position on the front.

But then Topps took over, aside from their 1951 and 1952 issues, included a position on the front of each of their sets until 1972, and again for each set between 1973 and 1986. The indicator vanished between 1987 and 1990 and was an on-and-off feature until 2014, when it returned for seven straight sets (including 2020) – Topps’ longest run of position-indicating since the 1980s. Donruss included a position on every one of its designs until 1998 and Fleer did the same, using the indicator on every flagship set the brand issued. Upper Deck ignored the position on just two of its flagship sets (1992 and 2004).

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This is not information that most collectors would have at the ready. Most collectors probably take the position bug for granted. I know I usually do. But being so ubiquitous (even in its absence), an unusual position indicator can make for a pretty memorable card. Herb Washington’s 1975 “Pinch Run.” is probably the most famous of these. But there are others that I recall standing out to me as a kid – Pete Rose cards where he was listed an “MGR-1B” seemed other-worldly, the 1990 Score John Olerud listed him as an “OF-P” (all while shown playing first base) made him seem like some kind of top-secret government project, and the 1989 Topps Kirk Gibson All Star that listed him as a “PH” was as jarring as it was confusing (this was done, I assume to give the NL team a DH player without using the league-inappropriate term).

A particular player’s position listing can also convey some emotion. Robin Yount listed as a shortstop or George Brett as a third baseman make them seem as though they’ll be young forever. But finding Reggie Jackson or Henry Aaron or Dave Winfield listed as a DH will bring a note of sadness that the end is near.

But of all the weird positional quirks that have happened over the years, there is nothing so fascinating to me as what happened with Paul Molitor in 1991. That was the year the versatile Brewer was listed at FIVE different positions on various cards and appeared with SEVEN different position indicators. This is, I believe, the greatest positional variety for a player in a single year ever (ignoring THIS, of course). So what happened here?

Well, Paul Molitor had historically been a trick player to pin down position-wise. He came up as a shortstop, getting his first change in the bigs when Robin Yount left the Brewers during Spring Training 1978. He only played 33 games at short that season, but it was enough to have him listed as a pure SS on his 1979 card. He played 10 games at short in 1979 and 12 in 1980, but maintained a dual listed as an “SS-2B” on Topps 1980 and 1981 issues. After spending all of 1981 in the outfield, Topps gave him the rare “2B-SS-OF” listing on his 1982 card. Molly moved to third base in 1982, and played there primarily for most of the next five years. Topps reacted in kind and listed his as either a 3B or 3B/DH through the end of the decade.

Donruss and Fleer, entering the market in 1981, both listed him as a 2B in their debut sets. Fleer gave him a pure (and accurate) OF tag in 1982, whereas Donruss went with the very broad “OF/IF” brand. Both brands followed suit with Topps and used 3B and DH marks exclusively through 1990. Upper Deck and Score did the same.

But Molitor had returned to his utility player roots by the late 1980s. He appeared in 19 games at second base in 1987 and 16 in 1989. Late in 1989, regular second-sacker Jim Gantner suffered a devastating knee injury on a wipe-out slide by the Yankees Marcus Lawton and Molitor took over regular duty at the position until Gantner was able to return mid-way through the 1990 season. Molitor, who suffered a number of injuries of his own that season, ended up playing 60 games at second base in ‘90, 37 at first base (the first time he’d manned that spot), and a handful at third and as a DH. Gantner ended the season as the regular second baseman and Molitor at prime man at first. After the season, the Brewers traded Dave Parker, who had been an All Star for them in 1990, opening the door for the now-34 year old Molitor to become the team’s regular  DH for the first time.

So, the long-time third baseman who had been playing second but was also being used at first, where he was now expected to see more time when he wasn’t DHing. Got all that? Card makers sure did.

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By my count, Molitor appeared on 21 different base cards in 1991 (I’m ignoring sets like Topps Micro and OPC here that merely reproduce other sets). All but Classic listed a position on their cards. He was most commonly listed at 3B, a dubious claim considering he’d only played two games there in 1990. But strong is the power of tradition. Topps listed him there, using that mark on the Bowman, Stadium Club, and OPC Premium sets as well. Fleer also considered him a 3B, as they had at least in part since 1983. Even Score listed him at the position, despite taking the rather bold stance of being the only card maker to declare him a pure DH on a 1980s issue (1988). Those two games in ’90 got a lot of mileage, I guess.

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Five cards listed him at 1B, a nice compromise between his audition there in 1990 and his projected role in 1991. Magazine cards were fond of this mark, as Baseball Cards Magazine, Sports Collectors Digest, and Sports Illustrated for Kids all used it on their in-mag cards, as did Donruss and (curiously) Fleer Ultra, which ran against the flagship’s opinion that Molitor was still a 3B.

Three cards gave him a generic IF designation: two Brewers-issued sets (which used the frustrating device of considering anyone who played in the infield an IF) and the Score Superstars stand-alone set, which also broke with its parent brand and made its own positional distinction.

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A pair of sets were forward-looking enough to list Molitor as a pure DH, Leaf and Studio. I recall these as later-year issues and were probably a reaction to Molitor’s role early on the 1991 season, in which he only appeared in the field once before late May.

Then, we have some true outliers. Upper Deck, showing that rebel streak that remade the hobby, boldly listed Molitor as a 2B in their set, and even used a photo of him playing the position. The semi-obscure Petro Canada Standup set also listed him as a 2B, but you had to actually stand the card up to discover this fact. Panini, in its sticker set, was the only brand to use a hybrid mark, listing Molitor was a “1B-2B,” his only 1991 card to accurately reflect upon his 1990 season.

And then there is 1991 US Playing Card set. In here, Molitor (as the Eight of Hearts) is listed as a centerfielder.

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Hmm.

At this time, Molitor hadn’t played the outfield since a handful of games in 1986 and hadn’t been in center since 1981. Were they boldly expecting Molitor to take over in center for Robin Yount in 1991? My guess is that this is probably just an outright error. None of the other outfielder cards in the deck are given a specific OF spot (LF, CF, RF), and I can’t find anything that indicated they were acting on some of weird rumor of an unexpected position change. But nonetheless, the card exists and only adds to the positional confusion.

Oddly enough, all this positioning and repositioning for Molitor quickly became a moot point. Following the end of the 1990 season, Molitor would play first base and DH exclusively. His cards reflected this. For the most part. For 1992, Topps again branded him at a 3B across most of its sets despite his not having played there regularly since 1989. And, not to be outdone by their 1991 goof, the US Playing Card company issued two decks with Molitor cards in 1992 – one listing him at 2B and the other at SS – where Molitor hadn’t appeared since 1982 (his 1993 USPC card has him mercifully listed as an IF). At least it’s a consistent decade-long lag time, right? For 1993, only the Post Cereal Company still listed him at 3B. Card makers had finally accepted him for what had become – a DH and part-time 1B.

For his career, Molitor was listed on cards as a 1B, 2B, SS, 3B, IF, OF, CF, DH, 1B/DH, 2B/SS/OF, 2B/SS, SS/2B, 3B/DH, OF/IF, DH/1B, and DH/3B – not to mention post-career cards as a coach and manager. That’s 18 different listings (and perhaps more that I have missed) to describe a single remarkable career.