You may recall from an earlier post that I’m now collecting the 1961 Fleer “Baseball Greats” set. At the time I wrote the article I had maybe 30-40 of the 154 cards in the set. Now, just a month later, I am now at 140/154, just 14 cards short of the set. Awesome, right?
Ah, but did I mention I have over 100 doubles?! Here’s the thing. Rather than just buy the set (boring, and too big a hit all at once to the pocketbook) or buy only the singles I need, I’ve to this point focused almost entirely on “lots,” as in listings of 10-40 “random” cards at at time. (And just to avoid confusion with other meanings of the word, I’ll capitalize “Lot” from here on out.)
Early on that was a great way to go. For this particular set, I might find a Lot of 30 cards in VG-EX and pick it up at right around a dollar a card, i.e., even less than what collectors pay today for many of today’s brand new 2019 and 2020 offerings.
When my Lots arrived, good times ensued-
It was fun to thumb through the cards and see who I got. (Yes, I tried hard NOT to look at the listing details specifically so I could be surprised later.)
It was REALLY FUN to find cards I needed for my set, and early on this was most of the Lot.
It was REALLY FUN to occasionally come across a “high end” player (e.g., Lou Gehrig) I didn’t expect to see thrown into a Lot. (In today’s jargon, this would be known as a “hit,” and I would be expected to post a pic to social media with the caption “DiD I dO gOoD?”)
All told, buying Lots brought back all the fun of buying packs, which, sometimes we forget, is about the funnest thing in the world you can do with baseball cards. (No kidding, I have a group of guys I get together with each month (COVID-19 Update: on hold!), and we have a blast opening packs of junk wax, even packs we don’t care about at all. Most of the time we don’t even take the cards home.)
Of course, all pack openers know what happens when you get closer and closer to completing your set. Doubles galore! Now back in the day, that meant spending 30 cents and ending up with 15 doubles. At the high-stakes poker table that is 1961 Fleer, it may mean spending $20 for 15 doubles and only a single common I need for my set. (By the way, the notion of a common Baseball Great is one of my favorite oxymorons, even if it fits this particular set to a tee.)
I’ll add here that the situation with ordinary packs or Lots is amplified with a set like 1961 Fleer that has a decidedly more scarce high number series. Unless you’re buying a specifically advertised “high number Lot” you almost certainly end up with somewhere between 95-100% low numbers. Still, I was determined not to give in and complete my set “the boring way,” which I’ll define here as any method that’s fast, cheap, or efficient. I was in this one for the fun of it, and any extra I was paying would simply be the “cost of fun.”
Fortunately, two things happened to me that helped me a lot (lowercase, ordinary meaning) with my set.
A collector got in touch with me and made a big trade.
In each case, there were no doubles involved, and in the case of the Ruth I got one of the cards that would never come my way buying low-cost Lots. I was now breaking my own rules right and left, but I was okay with it since trading and making deals with “real people” (vs. anonymous eBay sellers) is almost as fun as opening packs. Finally, with a Want List that’s now exclusively megastars and high numbers, buying more and more Lots seems like an exercise in total futility.
Most collectors I meet feel an internal tug of war between wanting to build their collections on a budget while also wanting to enjoy the chase. Giving in to the former generally means buying the set all at once (BORING!), while giving in to the latter generally means Lots and singles (EXPENSIVE!). (And singles get particularly expensive when each $3 card adds $3 in shipping.)
Ultimately, how you collect comes down to what your budget is and what value you put on the fun. For every collector the answer will be as unique as their fingerprints, but in general I would encourage all collectors to at least consider fun in the equation.
Too often as collectors, we forget about the fun side of the Hobby, worrying instead about whether or not we got a good deal or found the lowest price. In reality though, not knowing who you’re gonna get, getting one of the cards you really wanted, creating your Want List, making up dumb games with your doubles, having a Want List when someone asks you if you have a Want List, trading, checking things off, completing a sheet of nine in your binder, having a set you’re working on…often (and if we’re honest with ourselves…ALWAYS!) these things are more satisfying than actually having the set.
As such, if you pay a little extra to take the fun route, it’s maybe not so dumb after all; it might even be really smart. At the very, very worst, we’ll say it’s a fun dumb, which maybe–just maybe–is the best an adult blowing hard-earned cash on little cardboard baseball men can ever hope for. God knows I’ll take it!
Back to those hundred or so doubles. It’s not normally my thing, but I did manage to sell a small stack of them. More germane to this post, however, is that I found a way to turn them into tons of fun.
A fellow Chicago chapter member is having a baby soon, and he’d told me once he might get into this set. (I didn’t break it to him that he’d soon have zero time for hobbies, sleep, or anything else.) Well, boy did I have a blast printing fake wrappers off the internet and creating 1961 Fleer “repacks” as a dad-to-be gift for him.
Of course, now he’s the guy with almost all low numbers, hardly any big stars, and a bunch of doubles, but guess what…
He’s also the King of Fun when it comes to opening packs. Click here to see who he got in his first pack, and I bet you’ll learn something new about every single player!
A couple years ago now, someone was running a Twitter sale and posted a batch of 1955 Bowmans. I hadn’t quite made the jump into pursuing Giants Bowman cards at the time but I looked at the batch anyway and one card jumped out at me that I had to have. So I responded to the tweet and the following conversation ensued.
“I’ll take the Bowman.”
“Which one? They’re all Bowmans.”
“The Bowman Bowman.”
The card that jumped out at me and the first 1955 Bowman I ever purchased was Roger Bowman’s Rookie Card. I knew nothing about him as a player* but the silliness of having a Bowman Bowman card was irresistible.
*I would discover that he was a former Giant but by the time his Rookie Card was printed his career was basically over.
And so a collection theme was born. I don’t have all of the cards in this post but they’re on my radar. Sometimes we collect our favorite teams. Sometimes we collect our favorite players. And sometimes we collect cards where the player name describes the card itself.
On the theme of the Bowman Bowman we’ll start with a pair of Johnson Johnstons. As a Giants fan the Johnston Cookies issues aren’t exactly relevant to my interests. But getting an Ernie or Ben Johnson card of those? That’s something I can feel completely fine about adding to my searchlist.
Sadly there aren’t a lot of guys whose names match the card manufacturers. Hank Gowdy, despite playing through the 1930s, never appears on a Goudey card. Score never made a Herb Score card.
Thankfully the Ted Williams company produced Ted Williams cards in its early 1990s sets and the Conlon Collection included a Jocko Conlan card as well. And to bring us back to where we started, Matthew Bowman gives us the modern version of the Bowman Bowman card.
But it’s not just card manufacturers where this checklist is relevant. Player names can match team names whether it’s Dave Philley as a Phillie or Johnny Podres on the Padres. Jose Cardenal almost got aced out since his time with the Cardinals corresponds to when Topps calls them the “Cards”* but his Kellogg’s card, with no team name on the front but Cardinals on the back, doesn’t do this.
*Cards cards are an honorary member of this collection.
Unfortunately guys like Daryl Boston and Reggie Cleveland never played for Boston or Cleveland respectively.
First names can also match in this department. Like we’ve got Angel the Angel who sadly never pitched when the club called itself The Los Angeles Angels. There are plenty of other players named Angel on Baseball Reference but none appeared for the Angels.
Sticking with first names and moving to more thematic cards. We’ve got a Chase chase card and a Rookie Rookie Card. I went with Chase the batdog whose card is a short print in 2013 Topps Heritage Minors but there are also a few Chase Field cards that are numbered to various small numbers. Sadly, images of those are hard to come by.
The Rookie Rookie though I enjoy a lot. I usually hate the RC badge but in this case it really makes the card.
There are also a couple more thematic near misses. Cookie Lavagetto left the Oakland Oaks the year before Mothers Cookies started making its PCL sets in the 1950s and Cookie Rojas, despite managing for the Angels in the 1980s, was on the only West Coast team that did not get Mothers Cookies cards.
And finally, much to my dismay, the 1968 Topps Game Matty Alou Error Card does not contain an error. Although I do keep that card around as one of my favorite Error cards.
Any more suggestions? Please leave them in the comments!
A couple cards that came up in the comments the week after this posted.
First a Wally Post Post card which Tom Bowen suggested in the comments. Thanks Tom! And second a green tint* Pumpsie Green that I knew of an completely spaced on when I wrote this.
Just a few days before the opening of “Home Base,” my exhibition about the history of baseball in New York City, I received an email from a woman who had been steered my way by the esteemed official historian of Major League Baseball, John Thorn. The content of the email was, mostly, something I have seen before. A family had inherited a baseball card collection. They believed it had some value but were looking for assistance as to which way to best navigate a sale.
In the few years I have been assisting people in selling their collections, I am, at best, usually approached with cards from the 1970s. Often, it’s even more recent and pretty worthless. I’ve disappointed many a soul when I told them that the five Wade Boggs rookie cards they hoarded as a kid weren’t going to make them a millionaire. I’ve reached a point where I understand that such collections aren’t worth the many hours that go into what it takes to inventory, organize and sell a collection, and I pass on the opportunity.
But, this email had two distinctive features. The first was the recommendation from John, who has the wisdom to know if something is the real deal. The second was that this family had already done a considerable amount of inventorying and research in the eight months since their uncle died. They sent me a series of handwritten lists they had created, which told me which sets they had and which cards were missing from each. It was intriguing enough that last week I decided to meet with them to see it in person.
I met the three sisters, Karen, Lynn, and Mary, and their mother, Gertrude. They made me a splendid breakfast and regaled me with stories of their uncle, Johnny Gould. Johnny (the handsome fellow whose picture is at the top of this blog) was born in 1940, was single for most of his life, and was living in the home that belonged to his parents when he died. He was remembered by his family as one who was both “salty and sweet,” a kind soul who was a bit of a reclusive loner. He was also a sports fanatic. All sports. He was a Redskins fan who was the quarterback in many a neighborhood pickup game. He liked basketball and was an avid watcher of golf. But, the true passion of his life was baseball.
As a youth, he pursued a professional career. Among the things he left behind in his collection were an interest letter from the Pittsburgh Pirates, and the business cards of John Whalen and Walter Youse, scouts for the Indians and Orioles, respectively. He signed with the Indians, as a pitcher, and was in their minor league system when an arm injury derailed his fledgling career. After his dreams of major league glory were dashed, he continued to channel his love of the game into collecting. It was an intense romance that resulted in a collection that has brought me to pen this little missive.
I am in the middle of inventorying the first five fifty-gallon storage tubs, and those represent just a portion of the collection. The cataloging process will likely take me several more weeks and as a result, I can’t accurately represent the sheer enormity of it, not just yet. However, I have seen enough that a story is starting to emerge.
Johnny began collecting baseball cards in 1950, when he was a ten-year-old boy. His timing was synchronous with the explosion of the hobby, which had been mostly dormant during World War II. Johnny began with Bowman, the only real game in town at that point. That 1950 offering included what we now think of as key cards for Jackie Robinson, Ted Williams, and Yogi Berra. The nickels that Johnny paid for a pack of five cards (or one-card packs for a penny), resulted in him having multiple copies of those legendary players, and more, in this relatively affordable vintage set.
After he experienced the photo-based, lushly painted wonder of the 1950 Bowmans, he clearly became hooked. For the next 13 years he purchased every set that Bowman and Topps produced, with the seeming exception of 1960. The quantities he bought would vary, year to year. He was missing fewer than 50 cards that were produced by Bowman from 1950-1955. From Topps, he had a complete set of 1957, was missing only one (ironically inexpensive) card from the 1956 set, and was only a couple dozen cards shy of completing the sets from 1952-55.
Among the many, many cards that Johnny collected in his teens are some of the most iconic ones in the hobby. He not only owned the 1952 Topps Mickey Mantle, perhaps second only to the famed T-206 Wagner in terms of desirability by collectors, but he had two 1951 Mantle Bowmans. There are multiple rookie cards for all of the biggest names of baseball’s golden age: Hank Aaron, Ernie Banks, Willie Mays, Eddie Mathews, Al Kaline, and Sandy Koufax are all represented, just to name a few. Johnny also, at one point in his life, started collecting pre-war cards, too. There are 1934-36 Batter Ups and Diamond Stars, 1935 Goudey 4-in-1s, 1933 Eclipse Imports and a fair sprinkling of 1939 Play Balls, including both the Ted Williams and Joe DiMaggio rookie cards.
The conditions of the cards vary. At some point he trimmed the ’52 Mantle so he could fit it into his wallet, according to the sisters. Most of the wear is more traditional. It’s clear from the ones dating back to the early years that Johnny loved his cards with a little boy’s enthusiasm. But, as he matured, he started to take better care of his collection. The borders of the 1962 Topps, with their dark faux woodgrain, are remarkably sharp and unchipped.
One habit superseded any desire he may have had to keep his cards pristine. Johnny went through a phase in the mid-’50s where he wanted to learn how to sign an autograph, just like his idols. What better arena in which to learn than on the cards themselves, where manufacturers frequently provided a facsimile signature? Johnny had nine copies of Hank Aaron’s 1956 Topps. Five of them feature what I believe are the sixteen-year-old’s florid attempts at replicating the tight signature of Hammerin’ Hank.
His habit of copying signatures almost made me miss a group of 1953 Bowmans that contain, what I now believe to be, legitimate autographs. At first I was working under the premise that they were also fakes, largely because the Mantle autograph looked so different from his more familiar style, with the half-moon M at the front of both parts of his alliterative moniker. Then, I took a second look. On the cards that were obvious forgeries, Johnny’s youthful attempts at copying the signatures weren’t very good. Not only did they look nothing like the real thing, but they were all obviously written in the same hand. The ’53 Bowmans not only seemed to be by different hands, but the cards themselves do not contain a facsimile to inspire his practice. That realization then triggered the memory that Mantle’s signature, like so many others, evolved over the years. With the help of sportscollectorsdigest.com I found a version of Mantle’s autograph from a similar era. I leave the comparison to you.
Gertrude confirmed that Johnny started taking the bus to Griffith Stadium when he was thirteen. All of the signatures on the ’53 Bowmans, seven in total, were guys who played on American League teams, four of them Yankees. As such, there would have been an opportunity for Johnny to connect with each of them. I’m firmly convinced these signatures are real and will be keeping an eye open for even more examples as I inventory the rest of the collection.
Autographs became very important to Johnny, ultimately overcoming his collection of baseball cards. While he appears to have mostly stopped buying cards around 1962, that year also marks the beginning of when he started a new hobby. Included in the collection are three boxes of envelopes, with approximately 150 envelopes per box. The dates on the postmarks span the years 1962-’97, and come from around the United States. It seems that Johnny wrote the ballclubs (and later in life, professional golfers), and sent them a SASE filled with blank index cards. The teams returned them, signed, with mixed results in terms of player participation. Often, only one player responded, signing multiple cards. Anyone in need of 12 copies of Charlie Spikes’s autograph?
Some of the envelopes, however, have taken my breath away. One postmarked from San Francisco in 1965 contained the autographs of six Hall of Famers, including Orlando Cepeda, Juan Marichal, Willie McCovey, Gaylord Perry, Warren Spahn and Willie Mays. Another contained almost the entire starting squad of the 1969 Mets, including Tom Seaver. A third featured many of the 1969 Pirates, including one signed by Roberto Clemente. I had never touched anything that was also once held by Clemente, a personal idol, and the experience left me shaken.
The contents of the card collection itself are a rare experience for many hobbyists. A chance to dive into so many of these legendary pieces of cardboard is a precious opportunity indeed, and I expected to be moved by my discoveries along the way. But, I’m normally not an autograph guy. Even as a child, I found something awkward in asking a player to sign something for me. It felt like an invasion of their space, like I was a thief trying to steal their names. So, it is with no small amount of irony that I find myself most captivated by this collection of envelopes. The sisters did not have time to inventory their contents, so each is a surprise to me, and some of the names I am stumbling across are humbling.
The envelopes have also given me a chance to better understand Johnny Gould, the man. It is one thing for a ten (or twenty) year-old boy to spend a few dimes on packs of baseball cards. But to practice a habit for thirty-five years, carrying it through until well past middle-age, speaks to a particular mind. Lynn pointed out that while many of the cards were stored in literal shoeboxes, the envelopes lived in the top drawer of his dresser, always close at hand. Each one of those envelopes, all of them containing the same D.C. return address written in the same, neat, steady hand, is a testament to a passion I readily recognize. For Johnny, those index cards were transformed from simple squares of paper to direct links to the game that he gave his life to, in his most singular way. I, and likely most of you reading this post on this particular blog, can certainly relate.
I am excited for what the next few weeks hold. There are still plenty of treasures to discover as I prepare to help the family sell their uncle’s legacy. There’s more I’ve already uncovered that I didn’t even mention this time around. Maybe I’ll have to write more about it as I journey down the path. In the meantime, if any of you might be interested in purchasing items from the Gould Collection, feel free to drop me a line at email@example.com. I’ll be over here, touching history.
When novice collectors hear the phrase “Venezuelan baseball cards,” they may picture something like this.
More seasoned collectors are more likely to identify Venezuelans as those hard to find, harder to afford, condition-sensitive cards that keep their player collections from the upper echelons of the PSA registries.
Other collectors, like this author, simply ignore such gaps in their collection based on most Venezuelan cards being so similar to their U.S. counterparts that there is not enough “there” there to pay through the roof for something you (mostly) already have.
In this post we will look very quickly at the years from 1959-1968 when the Venezuelan cards were nearly identical to their North American brethren and then spend my traditional very long time on the single year when they most certainly weren’t.
My understanding is that Topps was selling cards in Latin America as far back as 1952. From 1952-1958, the cards were produced in the United States and then shipped to other countries to be sold. It was not until 1959 that Topps was not just selling but actually producing cards in Latin America.
The 1959 U.S. and Venezuelan cards appear nearly identical, though in hand you would quickly detect two differences: a flimsier card stock and a less glossy finish. The backs of some of the cards would also replace the standard copyright line along the right edge with “IMPRESO EN VENEZUELA POR BENCO C.A.,” roughly translated as “Printed in Venezuela by Benco, Inc.”
As for the checklist itself, the 198-card Venezuelan issue simply followed the first 198 cards on the 1959 Topps U.S. checklist.
There was even less differentiation in 1960. Again, the 198-card Venezuelan set mimicked the first 198 cards on the U.S. checklist, but this time there was not even a different copyright line. From a design perspective there was no difference between the North American (top) and South American (bottom) cards. From a production perspective, there is still a flimsier feel to the Venezuelan cards.
More significant changes came to Caracas in 1962. The first is easy enough to spot: multiple elements of the card back are now in Spanish!
The second is one perhaps best known to collectors of a certain Latin American infielder. While the Venezuelan and U.S. checklists mirror each other for the first 196 cards, the Venezuelan issue skips U.S. cards 197 (Daryl Spencer) and 198 (Johnny Keane) and instead jumps to cards 199 and 200.
However, the Venezuelan issue didn’t simply jump to U.S. cards 199 and 200, both of which we recognize today as among the key cards in the U.S. set.
Rather, Venezuelan card 199 went to Venezuela-born second baseman Elio Chacon of the Mets, who would not be seen until card 256 in the U.S. set. (Side note: Frank Robinson sighting!)
Finally, card 200 went to an even more prominent Venezuelan infielder, whose card was number 325 in the U.S. set.
As a final note, the 1962 Topps U.S. set is famous for its variations. For example, all five (!) of these cards are number 139 in the U.S. set.
From what I can tell, “Babe on dirt” is the only one of the five variations present in the Venezuelan set, though (as in the U.S.) “Reniff portrait” can be found at slot 159 on the Venezuelan checklist.
Okay, I lied. I’ll say one last thing about the set. It involves a feature that would become commonplace across many Venezuelan and Canadian (O-Pee-Chee) sets during the decade.
As it came straight over from the much larger U.S. set, Venezuelan “3rd Series” checklist must have disappointed or at least baffled young collectors such as the one who this card belonged to. More than half the cards it listed were not in the set!
“¿Dónde está Daryl Spencer (197)? ¿Dónde está M. Mantle (200)? ¿Cuántos paquetes tengo que comprar?”
We know about sets with “chase cards,” but (counting the back of the checklist too) here was a set with 68 of them!
Following the more significant changes of 1962, the 1964 release represented a return to the original formula, only with more cards. The set included 370 cards that mimicked the first 370 cards on the U.S. checklist. Moreover, the card backs reverted to English once again.
From a design standpoint, the most evident difference across continents was the black background color used on the Venezuelan backs as compared to a salmon color used on the U.S. card backs. (I am also speculating that the trivia answers came already revealed rather than requiring scratch-off, but I would love it if a reader can provide definitive information.)
The next release was an awful lot like the one before it but with even less variation. The 370-card Venezuelan offering again matched cards 1-370 on the U.S. checklist and featured English-only card backs.
Flimsier stock and some subtle color differences provide the main means of recognizing these cards, and I have encountered quite a few tales of collectors thinking they bought a stack of ordinary Topps cards only to discover some number were Venezuelans.
We’ll skip this one for now as it’s actually the main focus of the article!
We have now reached the final year that Topps produced a parallel set for the Venezuelan market. The formula followed that of 1964 and 1966, a 370-card set matching up card for card with the first 370 cards of the U.S. issue. From a design perspective, about the only distinguishing feature was the nearly invisible (at my age) minuscule white lettering at the bottom of the card backs that read, “Hecho en Venezuela – C.A. Litoven.”
Hobby consensus, if not established fact, on every one of the sets from 1959-1968 is that Topps produced the cards expressly for the Venezuelan market to take advantage of baseball’s popularity and hopefully make a few extra bucks. As has been shown, the cards were essentially flimsier versions of the U.S. issues with the only interesting differences coming in 1962.
All this stood in stark contrast with what the kids of Caracas lined their pockets (or more likely their albums) with in 1967. Rather than a low-grade imitation of some early portion of the U.S. checklist, one could argue that Venezuelan collectors ended up with a better set of cards than their North American neighbors. Let’s take a closer look at the set, and you can decide for yourself!
While numbered consecutively from 1-338, there are three very distinct groupings of cards. In fact, the Standard Catalog lists them as three different sets, though most collectors I’ve talked to think of them as a single set in three parts.
Cards 1-138 feature the players and managers of the six-team Venezuelan Winter League. This averages to 23 cards per team, which means this was less a “best of” and more an “almost everyone” sort of checklist.
Though they present at least some visual similarity to the 1967 Topps set, the Venezuelan Winter League cards are immediately identified as distinct by their distinctly non-U.S. team identifiers and their lack of facsimile signatures. (Or you can just flip the card over and see what number it is!)
Two particularly notable cards in this subset are those of nine-time National League all-star Dave Concepcion and Hall of Fame manager (then third baseman) Bobby Cox, whose Venezuelan cards beat their U.S. rookie cards by four and two years respectively.
Cards 139-188 featured retired (“retirado” in Spanish) greats of the game. Believe it or not, at 50 cards, this was actually one of the larger sets of retired greats produced to this point. While most of the players would have been at home in a U.S. issue, this subset also included a number of Latin American legends such as Alex Carrasquel, Alfonso Carrasquel (more on these two later), and Connie Marrero. There is also one of the more unusual Ted Kluszewski cards you’ll ever see!
ACTIVE MLB PLAYERS
Cards 189-338, a block of 150 cards comprising almost half the set, feature near replicas of 1967 Topps (U.S.) cards, at least as far as the fronts of the cards go, but these cards for once do not simply mirror the first 150 cards of the U.S. set. If that were the case, the top stars would have been limited to the following players:
In fact, the 150-card subset included every one of these players except Ford (more on him later) AND also included Carl Yastrzemski, Harmon Killebrew, Brooks Robinson, Willie Mays, Eddie Mathews, Bob Gibson, Pete Rose, Ernie Banks, Roberto Clemente, Hank Aaron, Juan Marichal, Willie McCovey, Lou Brock, Billy Williams, and many, many other top stars of the day.
To my eyes, the player selection represents a hand-picked “best of” that not only fully encompassed every major star from the Topps set but sprinkled in a disproportionate number of Latin American players to boot. (It’s important to note here that I’m placing us back in 1967 where Seaver, Carew, and the like were not yet established superstars.)
A quick aside to quantify the “best of” nature of this subset a bit more. In at least an approximate manner we can associate the best players in the original Topps set as the ones with “hero numbering,” card numbers that ended in 0 or 5. I’ve highlighted in green the “hero numbers” from the Topps set that have cards in the Venezuelan MLB subset. Cells in red (e.g., Whitey Ford, #5) reflect cards not selected for the subset.
The chart shows at least three interesting things about the MLB subset–
A very high proportion (89/121, or 74%) of hero numbers were selected vs the 20% that either random selection or any consecutive block of 150 cards would have yielded.
All multiples of 50, generally associated with the superstars in a set, were selected.
And finally, it shows that more than half the cards in the MLB subset (89/150, or 59%) were chosen from the Topps hero numbers.
“How very unlike Topps to build a set around the players kids actually want!” you say. And don’t worry, we’ll get to that soon enough. For now, just recognize that the full Venezuelan set now includes just about the entire Venezuelan Professional Baseball League, a huge selection of all-time greats, and all the best active players from MLB. How do you beat that!
1967 Card Backs
Diverging from the other years we examined, the 1967 card backs look nothing like Topps. This Mathews card is typical for the entire set, with the note that its blue background is (almost always) red for the Winter Leaguers and green for the Retirado subset.
What are these anyway?
For a variety of reasons including the similarity of the final 150 cards to the U.S. issue, the full 1967 release has frequently been referred to as “1967 Topps Venezuelan” or “1967 Venezuela Topps,” the name suggesting (as truly was the case in 1959, 1960, 1962, 1964, 1966, and 1968) that Topps was the company behind the set’s issue.
However, conventional Hobby wisdom seems to be that the 1967 Venezuelan set (or sets if you prefer) were produced completely apart from and without the blessing of Topps. The cards were bootlegs, “pirates of the Caribbean” if you will.
More than likely the cards were produced by Sport Grafico, essentially the Venezuelan equivalent of Sports Illustrated or Sport magazines in terms of content and equal to Life or Ebony in terms of size.
Before proceeding I’ll offer that the pirated nature of these cards is great news for all the collectors out there who avoid anything unlicensed. That said, I’d have a hard time imagining too many collectors who couldn’t find even one spot in their binders for beauties like these. (And feel free to click here for the most amazing 1967 Venezuelan collection I’m aware of, online or otherwise. Or click here for another amazing collection covering even more years.)
One of the best pages for learning more about the 1967 Venezuelan cards is here, though you will either need to remember your high school Spanish or use a translation feature on your browser. Among the fantastic information shared on that site is the actual album designed to hold all 338 cards. If you go to the site you can even see what the pages inside looked like.
Among other things, the album seems to all but confirm that the cards were produced by Sport Grafico. After all, their logo is prominent in the upper left corner. Though one might be tempted to regard the cartoon parrot as a nod to the pirated nature of the set, each cartoon character actually represents one of the six teams in the league:
Leones del Caracas (lions)
Tigres de Aragua (tigers)
Cardenales de Lara (cardinal)
Tiburones de la Guaira (shark)
Navegantes del Magallanes (sailors/mariner)
Pericos de Valencia (parrot parakeet)
Most online sources on the Venezuelan league refer to the name of the Valencia team as “Industriales” or the Industrialists! Fortunately, we have baseball cards to set the record straight.
You can even make out the parakeet logo on the Luis Rodriguez card!
When did the 1967 set come out?
On one hand this probably reads like the joke about who’s buried in Grant’s tomb. On the other hand, the Hobby has more than a few sets that came out later than their name would seem to suggest (e.g., “1948” Leaf).
Looking at the album cover again, we see the years 1967-1968 in the bottom right corner. This is no surprise given that the typical Venezuelan Winter League schedule ran from mid-October through early January. This alone makes me think a designation like 1967-1968 would make more sense for the cards than simply 1967. (Collectors of basketball and hockey are already quite used to this convention for dating their sets.)
One card that quickly tells us the Venezuelan cards could not have come out until (at best) very late in 1967 is the Brooks Robinson (pictured earlier) from the MLB portion of the set. In the U.S. set, this was card 600, part of the seventh and final series (cards 534-609), presumably released around September 1967. (This same series also produced 11 other players for the MLB portion of the Venezuelan set.)
I don’t claim to know all the steps and turnaround times involved to go from a stack of Topps cards to a full-fledged Venezuelan set (or even just the final third of one), but I would imagine at least the following things would all need to occur:
Select the players
Capture images from the Topps card fronts
Write bios and other info for the backs
Print, cut, and pack the cards
Get the cards to the stores
I’m sure I’m leaving out some important steps, but I’ll still say all of the above feels like at least two months of work. I’d be surprised if at least this final third of the Venezuelan set was out in time for Winter League Opening Day, and it definitely wouldn’t shock me to learn this final subset might not have hit the shelves until early 1968.
“Okay, but that’s the final portion of the set,” you say. Might the other portions have come out much earlier?
I’ll start with the Winter Leaguers since at least their numbering suggests they would have been the first out the door. We can gather some clues about timing from some of the players who made their Venezuelan Winter League debut during the 1967-68 campaign. One example is Paul Schaal, shown here with the Leones del Caracas team.
As 1967-68 was Schaal’s first year playing in Venezuela (also noted by the last line of his card bio), it stands to reason that the photo on the card could not have been taken before October 1967. Ditto for Jim Campanis (yes, the son of Al), who also made his Venezuelan debut in the 1967-68 campaign but is already shown in his Cardenales de Lara cap.
As these two players were still with their Major League teams (the Angels and Dodgers respectively) through the end of September, their cards would be a good month or so behind Brooks Robinson in how soon they could hit the shelves. I don’t want to underestimate the production team at Sport Grafico, but Christmas actually feels optimistic to me here.
Another interesting example here is Jose Tartabull, who remained stateside with the Red Sox all the way through the seventh game (October 12) of the 1967 World Series. However, as a returning player to the Leones del Caracas, it’s certainly possible his photo could have been a holdover from an earlier year.
We have now looked at cards in both the MLB and Winter League portions of the Venezuelan set that suggest either an extremely fast production process or at best a very late 1967 (e.g., December) release. What you probably wouldn’t expect is that even a card in the Retirado subset tells us something about the release window. His card also puts a bow on a minor mystery you might be hanging onto from a previous section.
Recall that Whitey Ford was the one big star from the 1967 Topps set not present in the MLB portion of the Venezuelan set. Given Ford’s retirement on May 30, 1967, it actually makes perfect sense that he would A) be excluded from the set of active MLB stars and B) find himself included in the set of retired greats. Perhaps the only thing that doesn’t make sense is why he’s posing with what I assume is Joe Pepitone’s jersey! (UPDATE: A reader provided an excellent explanation in the comments section.)
Ford’s retirement was early enough in 1967 that it wouldn’t have exerted any real pressure on releasing the Retirado cards by the opening of Winter League. Nonetheless, it takes the one subset that at least theoretically could have come out the soonest and probably pushes it back to August/September at the earliest.
Yes, one certainly could argue that the team at Sport Grafico simply had a feeling in advance that Ford would retire. However, the back of the card shows that he had in fact already retired.
Translated into English the last sentence of the card reads, “The lefthander’s career was shortened by muscular pains and although he underwent surgery he could not recover his effectiveness, so he voluntarily retired in 1967.”
Ultimately, the question of when these cards came out, if not established by the distinct memories of contemporary collectors, might be settled by a thorough enough review of Sport Grafico magazines from late 1967 and early 1968. Assuming the cards genuinely were the work of the magazine, then perhaps there would be an ad dedicated to their release.
That said, the bulk of the ads in the issues I have (early 1970s) are primarily targeted to adults who would not have been the target market for cards, at least not back then! Still, I’d enjoy the search if I ever found the right issues, and depending on what I found I might annoy my fellow collectors by referring to the set as 1968 Sport Grafico rather than any of the various names it goes by today.
Everything I’ve offered thus far is simply a curation (but with less accuracy or authority) than what you’d find on the Web if you spent a dozen or so hours trying to learn everything you could about these sets. Of course the reason I’m the highest paid blogger at SABR Baseball Cards (okay, fine, tied for highest with all the other guys making $0.00) is because I try to bring something new to the table whenever I can.
In this case I’m talking about my trademark needlessly detailed analysis of the set’s checklist. Since we’re talking about a VENEZUELAN issue, it stands to reason that I will be employing VEN diagrams. (And yes, I know I spelled it wrong. Work with me, please, work with me.)
This first VEN diagram looks at the 338 subjects in the set, organized by which group(s) they appear in. The main thing to notice is that five of the subjects have cards in multiple groups.
Since the numbers are small, I’ll show each of the cards that land in the overlapping sections of the VEN diagram.
First here are the three players represented in both the Winter League (1-138) and the MLB (189-338) portions of the checklist. Probably not coincidentally, the three players are all Venezuelan-born and were assigned to the first three cards in the MLB subset (i.e., 189-191).
Next up are an uncle and nephew who are both Winter Leaguers (coaches, anyways) and retired greats.
Collectors in Peoria, Illinois, may wonder how either Carrasquel managed to join the hallowed list of retired greats otherwise populated by the likes of Babe Ruth and Satchel Paige. In fact, Alejandro was the first Venezuelan to play MLB, and Alfonso was the first Venezuelan MLB all-star.
Now that we’ve made it through the VEN diagram of the full Venezuelan set, we can now compare each part of that set to the (real) 1967 Topps set. The first VEN diagram I’ll look at compares the Retirado portion of the Venezuelan issue with the full U.S. set.
If you were paying attention just a few minutes ago, you already know the player in the overlap is Whitey Ford, so I won’t rehash any old explanations. I’ll just note that another good candidate would have been Gil Hodges, who had a manager card in the 1967 Topps set and at least in my book would have fit every definition of a retired great.
The next VEN diagram compares the Winter League portion of the Venezuelan issue with the full U.S. set. From previous work, we already expect to see Davalillo, Tovar, and Aparicio within the overlap, but these three players represent just one-seventh of the total number.
Here is a complete list of all 21 overlappers. As you can see, nearly half were confined to multi-player rookie cards in the Topps set but now had solo cards they could show off to their families and friends.
And while the money wasn’t as good in Winter Ball, at least you got to wear your hat on your baseball card and have your uniform match your team!
The final Venezuelan subset to compare against the 1967 Topps (U.S.) set is the collection of 150 pirated Topps cards at the very end. A VEN diagram here would be dull since all 150 of the cards are drawn from the U.S. set. Therefore, what I’ll do instead is show how the U.S. versions of these 150 cards match up with the U.S. checklist.
As the barely readable plot shows, the 150 cards came from all areas of the Topps checklist, including the dozen already noted from the final series.
Postscript: North of the border
As a guy who gets paid by the word, even if my rate is $0.00 per word, I’ll do anything to make my articles longer. (Editor’s note: Even adding superfluous editor’s notes when he’s not even the editor!) In this case that means the one last comparison nobody would have presumed relevant (and probably still won’t even once I’ve presented it).
While Topps most likely had no hand at all in the 1967 Venezuelan set, aside from having their images ripped off, it’s not like Topps was ignoring the rest of the world. As had been the tradition for the previous two years, Topps once again issued an O-Pee-Chee set up in Canada.
Much in line with how the (true) Topps Venezuelan sets went, this 196-card set simply mimicked cards 1-196 from the U.S. set and would be indistinguishable (at least to me) from their American neighbors if not for the “Printed in Canada” line at the bottom of each card’s reverse.
What this means is that multiple players had cards from not one or two but THREE different countries in 1967, even if for most players the variation from card to card to card was fairly uninteresting. (And yes, this was true in 1966 and 1968 as well, bu my focus here is on 1967.)
To support your internationally diverse collecting interests I now bring you my final VEN diagram, one that will allow you to triple up on the cards of some of your favorite players. Among the 49 three-country sensations are these star players.
Aparicio collectors, it should be noted, can score the four-point play by adding his Winter League card to their binders also. (Ditto, Vic Davalillo.) And of course Ford collectors just miss the cut but can still rep all three countries by “settling for” his Retirado card as the Venezuelan piece of the trio.
Of course I know some of you will not be satisfied even with a three-country collection and are demanding four! Well, good news! I’ve also crosswalked the 1967 U.S., Venezuelan, and Canadian sets with the 1967 Kabaya-Leaf cards out of Japan, and I did manage to find a single hit…as long as you’re okay with the “Japanese Mickey Mantle!”
I like collecting autographs. In those years in the early 1990s when the hobby exploded and the number of available sets to purchase had jumped from three to at least seventeen, one of the things that kept me sane was collecting autographs.*
*I prospected at college games. Pursued minor league coaches and managers. Went to Spring Training. Hung over the rail at Candlestick. Sent out some through the mail requests. Hit a couple card shows.
In many ways my card collecting hobby transformed into a way for me to be able to pull a card of any player at any time. No this was not efficient, but in those pre-internet days it was better than betting on my local shop having a card of the player I was planning to get. Having a couple years of complete Topps sets was a great way to be sure I had cards of almost everyone who played in the majors.
Getting into autographs also meant that I had to make a decision about hobby orthodoxy. In those early 1990s there were a lot of rules. Rules about what cards to collect.* Rules about how to store them.** And rules about what condition to keep them in. Chief among the condition rules was that writing on a card was bad even if it was an autograph.
*Prospects, Rookies, Errors, and inserts.
**Rubber bands out. Binders OK. Toploaders better. Screwdown cases best.
It didn’t take me long to decide that rule was stupid but it’s also part of a larger debate that we still have in the hobby. For a lot of collectors, writing on a card does indeed ruin it. Even if it’s an autograph. For others like me, there are many cards which are enhanced by getting them signed. That there’s no one way of collecting is great but it feels like the autograph divide is one where neither group understands the other.
The appeal of cards as an autograph medium is pretty simple since it piggybacks on the same appeal as baseball cards themselves. They’re mass-produced photographs so they’re usually both the cheapest and easiest thing to find. They label who the subject is and have information about him on the back. They’re small enough to carry in a pocket or send through the mail in a regular envelope. And after they’re signed they’re easily stored and displayed.
But that doesn’t mean that just any card will do for an autograph. One of the fun things about talking autographs with other collectors is discussing what kinds of cards and designs we prefer to get signed.
First off, things we want to avoid. It’s inevitable that you’ll get cards where a player has signed on his face. Cards are small and there’s almost always a time crunch. Avoiding closely-cropped portraits and picking a card that doesn’t encourage face signing is an important factor to keep in mind.
Dark backgrounds are also dangerous. Especially if you’re sending a card out through the mail or otherwise can’t control the pen being used. When I was a kid my hands were tied because silver sharpies didn’t exist and I was limited in my card options. Now though I just assume that the dark backgrounds won’t work.
What I did end up liking? Simple photo-centric designs with the bare minimum of design elements. A name. A team. A border. Nothing else. These designs often underwhelmed me as cards* but I found that I really enjoyed them signed.
*As my photo and print literacy has improved I found myself appreciating the photos and design in many of these sets.
In many ways I got into the hobby at exactly the right time as the early 1990s were a heyday for these kind of designs. 1989–1993 Upper Deck and 1988–1993 (except 1990) Topps in particular were tailor-made for my autograph preferences and are still sets I return to when I can.
The rise of full-bleed photos also occurred during this time. I was scared of gloss as a kid but have started looking for these designs whenever I can now. They’re an even more extreme point in my “simple photo-centric design” preference but the key for me is that I like the ones which adhere to the simplicity.
A lot of the full-bleed designs are anything but simple with crazy graphics and other stuff going on. But the ones where the designs are essentially just typography? Beautiful. In the same way that many of the guys who don’t like signed cards prefer signed 8×10s, these function more as signed photos than anything else.
To be clear, I’m not against more colorful designs. They just require me to think extra hard about the way things will look. In addition to considering how the autograph will work with the image there’s the additional concern about how it will interact with the design.
These cases usually result in an autograph which isn’t as pronounced but ideally still combine a bright colorful design and a nicely signed image into a pleasant and presentable result.
With these less-simple designs there’s the possibility for the wonderful occurrence when everything works together perfectly and results in an even stronger look. Would these look better just as photos? Maybe. But for me the complete package of a strong design and a perfect signature/photo combination is something I especially enjoy.
And sometimes the point isn’t how things will look but just about getting a specific photo signed because it’s funny, important, or both. These are the requests I enjoy most because I can talk about the specific photo being one of my favorites and why I chose this specific card to get signed.
The key for me is to be as intentional as possible with my card choices. An important season. A specific team. A nice photo. A special event. A favorite design. Or just something silly like a picture of a player milking a cow.
My all-time favorite Topps design is 1965. The simple and colorful design is eye catching, but the waving pennant is the most appealing element. The gonfalon with a team logo is not unique to 1965. The design element was used for the managers subset in 1960. The fluttering pennant was placed at the top of the skippers’ cards. This would have been a far better design than the one used for the players’ cards.
Most of you are aware that Topps used a horizontal design for the players’ cards in 1960. The design featured a black and white “action” photo coupled with a color head shot. However, Topps decided vertical orientation was best for multi-player cards, coaches and the managers.
So, get ready to bark at the umpires, position the fielders, flash some signs, spit some tobacco juice and grab the bullpen phone. Here are the 16 gentleman who manned the dugouts at the start of the last pre-expansion season.
An interesting side note is the fact that eight of the photos used by Topps for the field generals are colorized shots from Jay Publishing. This company was the prime supplier of team issued photo packs.
Why not start with each league’s champions? Walt Alston looks like a jolly grandfather, even though he was only 49 years old. “Smokey” has the right to smile, having won the World Series in 1955 and 1959. “Señor” Al Lopez directs his “Go, Go Sox” from the steps of the dugout with a classic pointing pose.
Next up are the 1960 champion skippers. The World Champion Pirates were led by the great Danny Murtaugh, who sports a batting helmet. Of course, when Branch Rickey was Pirates General Manager in the 1950s, he outfitted all players-including pitchers-with batting helmets in the field. The Casey Stengel card is his last as a Yankee.
The long and storied managerial careers of Stengel and Murtaugh are in stark contrast to that of Bob Elliott. 1960 was his only big-league gig, posting a 58-96 mark with the last place Athletics.
On August 3, 1960, one of the strangest trades in history was consummated between Detroit and Cleveland. The Tribe sent manager Joe Gordon to the motor city for manager Jimmy Dykes. This bizarre mid-season swap was engineered by the legendary wheeler-dealer, Frank “Trader” Lane, who was the Indians’ General Manager.
If you think that swap was weird, how about trading places with a broadcaster? Charlie Grimm returned to manage the Cubs in 1960. “Jolly Cholly” previously ran the show at Wrigley Field from 1932-38 and again from 1944-49. Seventeen games into the season, Grimm traded places with radio broadcaster Lou Boudreau! By the way based on the Cubs logo style and the zippered jersey, Charlie’s photo dates to 1948-49.
Seventeen games as manager is a short stint; however, it doesn’t compare with Eddie Sawyer resigning as Phillies manager after one game in 1960! Sawyer-who led the 1950 “Whiz Kids” to the pennant-was not as successful during his second go round as Philadelphia’s skipper. Two bad seasons in 1958-59 soured Sawyer on the Phillies’ prospects. After an opening day loss in Cincinnati, he left Crosley Field with these parting words: “I’m 49 years old and want to live to be 50.”
The winning manager of Sawyer’s last game was Seattle legend Fred Hutchinson, who took the helm of his third different major league team in 1959. “Hutch” would lead the 1961 Reds to the National League Pennant, Cincinnati’s first since 1940.
The man who replaced Hutchinson as Cardinals manager when he was fired in 1958 was Solly Hemus. He was not an overly successful pilot, but he has a very handsome card.
Like Hutchinson, “Tall” Paul Richards once managed the PCL Seattle Rainiers. He skippered the “Suds” in 1950, before manning the helms of the White Sox and Orioles. Richards would leave the Orioles after 1961 to become the first General Manager of the expansion Houston Colt ‘45s.
Speaking of expansion, both Bill Rigney and Cookie Lavagetto would be affected by the new squads added to the American League in 1961. After the 1960 season, the Giants fired Rigney. However, his stint in the unemployment line was short, as the American League’s new Los Angeles Angels hired Bill to guide the nascent “Halos.” Lavagetto would move with the Senators to Minnesota in 1961, and a new Senators team would replace the old in D.C.
Another former Senators manager, Chuck Dressen, won 105 games and the pennant for the Brooklyn Dodgers in 1953. Two years later, he lost 101 games while managing Washington-thus demonstrating that silk purses can’t be made from a sow’s ears.
I saved my favorite card for last. Billy Jurges took over the helm of the Red Sox in mid-season 1959. This colorized photo is wonderful in many ways. I love that he is wearing a glove. The classic positioning behind the batting cage and players in the background add to setting. There is a good chance the photo was taken at Fenway. Alas, Jurges could not get much out of the aging Red Sox and was fired on June 8, 1960.
Now, it is time to: “Ruthlessly prick the gonfalon bubble/Knowing that Rigney’s Giant stint is in trouble/The futures of Sawyer and Grimm are weighty with trouble/And Gordon will be traded for Dykes.
Resources: The following SABR Bioproject biographies are all excellent.
In reaction to a post on the SABR Baseball Card Committee Facebook page, someone commented that Tommy Davis was depicted on a different team for seven years in a row starting in 1966. This is quite an “achievement,” and will be explored in detail. Tommy’s walkabout through the major leagues ran head long into the MLBPA boycott of Topps, resulting in the repeated use of the same image on his cards and inserts. But even before Tommy left the Dodgers, his image was often recycled. Let us now ogle some wonderful cardboard from a player for whom serious injury may have derailed a Hall of Fame-worthy career.
1960 marks Davis Topps debut featuring is a colorized version of Dodgers team issue from 1960 produced by concessionaire extraordinaire Danny Goodman.
Topps uses the same photo in 1961 but adds the fantastic Topps All-Star Rookie trophy image. Plus, Davis’ cropped head from the photo shows up on the 1961 Topps stamp.
But wait, there’s more! The head shot is used by Salada for the 1962 and 1963 coins.
Tommy has a spectacular 1962 season with a league leading .346 average and an amazing 153 RBI. Fittingly, the emerging star gets two cards in 1963, since Fleer burst on the scene as Topps short lived rival.
In my humble opinion, the 1964 Topps Giant is the best of all Davis’ cards. The “in action” pose, glasses, and jacket under the jersey add up to produce a beauty. Topps liked it too. Tommy’s cropped head is used on the All-Star version of the coin inserts in 1964.
In May of 1965, an awkward slide at second against the Giants resulted in Davis suffering a severely broken and dislocated ankle. His slow recovery dimmed his star status. Tommy was hobbled in field and on the base paths and his batting stroke suffered as well. Topps produces a card featuring Tommy’s profile in 1965. This unattractive shot was used again in 1966.
Tommy’s vagabond years starts in 1967 when the Dodgers decided to part ways and ship him to the Mets. This results in a classic, traded head shot. After one productive year at Shea, the Mets sent Davis packing to the White Sox for Tommy Agee and Al Weis. A different head shot graces his 1968 card but the 1967 is repurposed for the game insert (see top of article).
The odyssey continues in 1969 when the White Sox leave Tommy unprotected in the expansion draft, and he is selected by the Seattle Pilots. Tommy is arguably the Pilots’ best hitter, forever holding the RBI record with 63. As a big- name player on an expansion team, Topps offers up several Davis products. His base card uses the same picture as 1967, the stamp brings back the 1966 image and the Super test issue card recycles the 1968 image. Airbrushed Dodger photos show up on the Deckle Edge and Decal inserts.
In addition to Topps, 1969 and 1970 saw Milton Bradley produce game cards which used an image of Tommy from the 1968 White Sox team issue photos.
The Pilots dealt Tommy to Houston in August of 1969, which launches him on the next stage of his “Cook’s Tour.” The 1970 Astros card features an airbrushed cap and “nostril shot,” probably taken while with the Dodgers. His stay in Houston was short as the Astros sent Tommy on to Oakland who in turn sold him to the Cubs late in 1970. Finally, in 1971, Tommy has a photo wearing in the team’s uniform for the first time since 1966.
It goes without saying that Tommy’s windy city stint was more of a “blow over.” “The Drifter” catches a freight bound for Oakland during the 1971 season. This results in a nice base card and a classic “In Action” photo of Tommy holding Horace Clarke on first at Yankee Stadium in the 1972 set.
Though Tommy was productive in Oakland, a dispute with owner Charlie Finley results in his release in March of 1972. Tommy will re-sign with the Cubs in July and eventually be traded to the Orioles. Tommy’s release may have factored into Topps not issuing a Davis card in 1973. His streak of cards on different teams ends at seven years.
But fortune shines on Tommy in the form of the Designated Hitter being implemented in the American League in 1973. The mobility challenged Davis is inserted into the potent Orioles lineup in the DH role. Tommy will have a career renaissance, helping Baltimore to two East Division championships in 1973-74.
The Orioles part ways after 1975. Tommy latches on with the Yankees, who release him at the end of spring training. The Angels sign him in July of 1976, but the nomadic Davis shuffles off to Kansas City in September- which is the team he is depicted on in his cardboard swan song as a player in 1977.
However, there is a career-capper of sorts found in the 1982 Donruss set. Tommy received a card, while serving as the Mariners’ batting coach.
Davis’ trek results in cards on 10 different teams, one more than Ken Brett, as I chronicled in a previous post.
If you know of another player with more teams, let us know. In any event: “Tommy Davis has been everywhere, man/He’s been everywhere, man/He’s crossed Chavez Ravine, man/He’s breathed the Seattle air, man/Baltimore crab cakes he’s eaten his share, man/Tommy’s been everywhere……”
I highly encourage everyone to read the SABR Bio Project Tommy Davis biography by Mark Stewart and Paul Hirsch.
Before jumping in let’s set the stage a little. It’s June 12, 1939, and baseball royalty has gathered in upstate New York.
Eleven of the game’s greatest are in Cooperstown for the first ever Hall of Fame induction ceremony, honoring the classes of 1936-39.
Not coincidentally, at least in my opinion, the next year’s Play Ball set did something that was at the time most unusual if not unprecedented. More than an eighth of the cards, 31 out of 240, on the 1940 Play Ball checklist featured retired all-time greats.
As the Hall of Fame had only 26 members to this point, the set necessarily included several players not yet (or ever?) enshrined in Cooperstown, most notably Shoeless Joe Jackson.
The chart below shows the Hall of Fame status of the 31 retired greats in the set, as well as two other pre-1940 Hall of Famers (orange rows) who were included in the Play Ball set outside the retired greats subset.
There were also several pre-1940 Hall of Famers not included in the set at all. Most had pioneer or executive status, but I’m sure you will recognize at least a few very, very good players on this list.
The 1940 Play Ball set, therefore, was not a perfect reflection of baseball’s Hall of Fame to this point, but it still gave young gum chewers their best chance to own a decent piece of Cooperstown in their card collections.
Ten years later another set came along that scored a direct hit on the Baseball Hall. In 1950, Chicago-based publisher B.E. Callahan released a box set that consisted all 60 Hall of Famers to that point (plus two cards of the building itself). According to the Standard Catalog, the box set and supplemental cards were sold at the Hall of Fame itself and major league ballparks.
The set was updated annually to remain current through 1956, providing collectors with cards of baseball’s first 80 Hall of Famers.
The next major set rich in retired baseball greats, short of the Hall of Fame postcards themselves, once again came ten years later, this time with the release of Fleer’s 1960 Baseball Greats set.
The set included 79 players (80 if you count the unreleased Pepper Martin backs), all retired with the exception of Ted Williams. By my count, 47 of the cards, including the first ten on the checklist, portrayed subjects who were already Hall of Famers. (As of 2020, the total is up to 74.) Here are the five cards in the set that do not have corresponding busts in Cooperstown.
Fleer’s 1960 set was (perhaps surprisingly) successful enough not just to warrant a repeat but a near doubling of the set in 1961. The 1961 Baseball Greats set boasted 154 cards, including two checklists, making it by far the largest all-time greats set to date, a distinction it would retain (subjectively) for 20 years. That said, a closer look at the set’s checklist raises valid questions as to just how many of the “Baseball Greats” were actual…baseball greats. Had baseball even had 150+ greats to this point?
The series one checklist largely reprises the 1960 offering, with 57 of the 88 cards having counterparts the year before. Another 18 subjects from 1960 would crack the series two checklist. That left only 4 cards from the 1960 set with no sequel in 1961.
Excluding the two checklist cards and the 75 repeated subjects from 1960, Fleer had 77 slots to fill with all new cardboard. Naturally, some number would go to true greats who didn’t quite make it the first time around (i.e., 1960), but our focus here will be on players that make you say “Huh?”
Cards 80 and 82 feature two very much better than average twirlers who combined to post a 317-239 win-loss record. I recognized but couldn’t place the names when I first saw their cards.
As it turns out the two starters had squared off in one of baseball history’s greatest pitching duels, combining for 19 innings of no-hit ball.
Another unexpected entrant to a set of “Baseball Greats” was Nick Altrock. Though he posted a couple very nice seasons with the 1905-06 White Sox, his card back suggests it was his clown status that made him a Fleer immortal.
Dennis Galehouse and Bump Hadley were two other pitchers I can’t say I knew well.
Their card backs indicate that their postseason success was responsible for placing them on the same checklist as Ruth, Cobb, and Wagner. That said, the two won a combined three World Series games in 31 seasons.
My favorite card in the set, however, belongs to Joe Hauser, a respectable but hardly standout hitter for the Philadelphia A’s teams of the 1920s, certainly overshadowed by the Hall of Fame roster surrounding him.
Of course, some readers will recognize Hauser’s place in baseball history has less to do with his major league record as what he accomplished after his big league days were through: an unthinkable 132 home runs in two seasons!
Besides introducing young collectors in 1961 (and guys like me in 2020) to some lost greats, the 1961 Fleer set (and to some extent its 1960 predecessor) was also a bit maverick in its choice of photos. Many of the top stars in the set are depicted with teams you’d hardly expect. (For what it’s worth the cities starting with “C” seemed to gain the most players.)
The more I got to know this set the more it reminded me of the baseball books I used to read as a kid. Yes, there were chapters on the true immortals, but there were also stories about baseball’s greatest personalities, baseball’s most unusual games, the little guys who came up big when it counted, and the big guys who came up big when it didn’t count. It took all these players to tell the story of baseball in a way that fused history, drama, and comedy into one grand game rich not only in tradition but personality.
The 1961 Fleer set is not so much a study in putting the Hall of Fame into packs but a blueprint for a different Hall altogether, one where a great story or great moment is as good as a great career…and for the guys with great careers, one where we at least give them a funny hat!
I know some readers would be aghast to even consider such a Hall, so it’s to them I ask this question: what’s the point of reading a plaque if you already know who the guy was!
Extra for Experts
A few odds and ends related to the 1960-61 Fleer Baseball Greats sets that didn’t quite fit the article.
The 1960 checklist (1-79) is in more or less random order. However, there is a simple pattern to the color schemes used. Cards 1-20 use blue with white lettering, cards 21-40 use yellow with red lettering, cards 41-60 use green with yellow lettering, and cards 61-79 use red with white lettering.
The 1961 checklist is alphabetical by series, but the background colors (red, orange, yellow, green, and blue) appear more or less random.
Both sets include a card of Ed Walsh. However, the 1960 set erroneously uses a photo of Ed Walsh, Jr. Perhaps to clear up any confusion the following year Fleer made darn sure collectors knew they were looking at Big Ed Walsh this time around.
Photos on the 1960 cards are credited to World Wide Photo. No similar credits are noted on the back of the 1961 cards.
Rather than imagine the Topps intern assigned to building the checklist simply whiffed on Joltin’ Joe (or that there even was a Topps intern with such a job!), I have to believe Topps simply lacked the rights to feature DiMaggio’s likeness on cardboard. A look at other postwar sets during and after DiMaggio’s career show his absence in 1961 was definitely the rule and not the exception.
1933-1941 (AKA “Prewar,” depending where you lived!)
During the early part of the Clipper’s career, while he was not in EVERY set, one can say he tended to appear in every major set you’d expect to see him in, and then some, including these two gems from the 1933-36 Zeenut set.
Knowing DiMaggio didn’t make his Yankee debut until 1936, it’s not a big surprise that he didn’t appear in the three major gum card releases of the mid-1930s: 1933 Goudey, 1934 Goudey, and 1934-36 Diamond Stars. That said, his appearance in 1933 Goudey wouldn’t have been completely out of the question since that set did include 15 minor leaguers, including a fellow Pacific Coast Leaguer, Pete Scott.
Meanwhile, the 1934 Goudey and 1934-36 Diamond Stars checklists did not include any minor leaguers, so there’s no reason DiMaggio would have even been up for consideration.
Now some of you may know about the 1937 Diamond Stars extension set and surmise that Joltin’ Joe might have cracked that checklist. Unfortunately, all that seems to have survived is a single sheet of 12 cards, which of course DiMaggio is not on. All we can say for sure then is that if National Chicle did have a Diamond Stars card planned it would have been a gem!
The two-year stretch from 1936-37 did see DiMaggio appear on several cards, now as a Yankee, though there is room for debate among the collecting orthodoxy as to which constitute his true rookie card. (Don’t ask me, I’d vote for his San Francisco Seals cards!)
These four from 1936 have the benefit of being a year earlier than the 1937 cards, hence score a few more rookie points for their date of issue. On the other hand, all are of the oversized premium variety, which not all collectors put in the same category as the smaller cardboard offerings that come from packs of gum or cigarettes.
In fact, DiMaggio did crack one (cataloged as) 1936 (but really 1936-37) set of gum cards, but the fact that the World Wide Gum were only issued in Canada gives pause to a good many of the Hobby’s arbiters of rookiehood. If nothing else, though, note the nickname on the back of the card. A bit harder to read but the bio would not pass muster today in its reference to Joe as “a giant Italian.”
One of DiMaggio’s most sought after cards, rookie or not, was another Canada-only release and came out the following year under the later-on-much-more-famous O-Pee-Chee name.
Back in the U.S., DiMaggio made it onto two cards in 1937, but as with the preceding year they were both of the larger premium variety. The Goudey offering (left) is not much (any?) different from its 1936 counterpart, while the Exhibits 4-in-1 is particularly notable in its pairing of the Yankee Clipper with Lou Gehrig. (Oh, and the other two guys are pretty good also.)
It is finally in 1938 that Joltin’ Joe receives his first ever, God honest American gum card as a Yankee, thanks to the 1938 Goudey “Heads Up” set. Like the other 23 players on the checklist, he in fact appears twice, once with a plain background (card #250) and once with a cartoon background (card #274).
Finally, DiMaggio and Gehrig make it onto another 4-in-1 of Yankee legends, this time swapping out Tony Lazzeri for Bill Dickey.
To this point, just about every card I’ve shown, save the 1938 Goudey pair, has some level of oddball status attached. This was not the case from 1939-41 when Gum, Inc., hit the scene with its three year run of major bubble gum releases under the Play Ball name. Though the term is perhaps overused, I’ll throw DiMaggio’s 1941 card out there as one of the truly iconic cards of the Hobby.
The Play Ball cards weren’t DiMaggio’s only cards from that three-year stretch. He could also be found in the 1939-46 Exhibits “Salutations” set, yet another oversized offering…
And the 1941 Double Play set, where he was paired with his outfield neighbor, Charley Keller.
If there’s a theme to all of this, beyond just the opportunity to post a lot of incredible cards, it’s that Joe DiMaggio was no stranger to cardboard during the prewar portion of his career. On the contrary, he was in just about every major set there was, and then some!
These next ten years take us to the end of the Yankee Clipper’s career while also leading us through the wartime era where not a lot of card sets were being produced. DiMaggio cards didn’t simply follow the dip in overall card production but practically disappeared altogether.
Joe’s first card, post-1941, comes from the 1943 M.P. & Company card, a somewhat “off the radar” almost certainly unlicensed set, something we’ll see quite a bit more of as we proceed through this section of the article. (Side note: This set is screaming out for one of you to solve the remaining 21% of a mystery.)
Two notable aspects of the card are Joe’s position, right field (!), and the fact that his recent hitting streak is not mentioned.
The latter of these notables is addressed five years later in the 1948 Swell “Sport Thrills” set, which also happens to be the first gum card set of baseball highlights and a possible inspiration for the 1959 and 1961 cards Topps put out under a similar name.
First off, I’ll show the back of the card, which is everything you might expect to see in a card featuring The Streak.
However, the front of the card is more than a bit disappointing to DiMaggio collectors for obvious reasons. “Where have you gone, Joe DiMaggio?” indeed!
What I read into this card is that Sport Thrills did not have permission from DiMaggio to use his likeness on the card. Yes, it’s possible the folks at Swell truly considered “stopping the streak” a greater achievement than the streak itself, but I kind of doubt it.
But then again, look who made it onto the set’s Ted Williams card, so who knows!
1948 was also the year that Gum, Inc., reappeared on the scene, beginning an eight-year stretch (1948-55) of baseball card sets under the Bowman name. the Bowman sets managed to include pretty much every big name of the era but one: Joe DiMaggio.
Personally I would have loved to see the Yankee Clipper in one of these early Bowman sets, but a “what if” we can consider as collectors is whether the rights to Joe D. would have left another Yankee centerfielder off the checklist in 1951.
You might not have expected any mention of Topps so soon, but it’s worth noting that Topps made its baseball debut not in 1952 or even 1951 but in 1948 with 19 of the 252 cards in its Magic Photos release featuring baseball players.
The first five cards pictured could lead you to believe the players were all retired greats, but in fact six of the cards in the set featured images of the 1948 World Champion Cleveland Indians. Well shoot, this was the one year from 1947-53 that the Yankee’s didn’t win the World Series! Crazy to think it, but perhaps if the Yankees and not the Indians had signed Paige and Doby, there would be a playing career Topps card of Joe DiMaggio!
One of the least known (in terms of origin, not familiarity) releases of the era was the 1948 Blue Tint set. DiMaggio has a card in the set but in what’s emerging as a common theme the card (and entire set!) are believed to be unlicensed.
Similar to the 1938 Goudey cards a decade earlier, the 1948 1949 Leaf set finally presents us with an unambiguously mainstream, all-American, picture-on-the-front, New York Yankees card of the Clipper. It even boasts #1 in what is one of the earliest examples of “hero numbering” in a baseball card set.
Astute collectors may now say, “A-ha! That’s why he wasn’t in Bowman. Leaf signed him first.” However, my own belief is that Leaf not only didn’t sign DiMaggio but didn’t sign anyone, making this card as well as the rest of the set unlicensed. (As always, I would love it if a reader with more information is able to confirm or correct this in the comments.)
The next same year M.P. & Company was back with what I wrote about last year as the laziest set ever, adding to our tally of unlicensed Clipper cards. I rather like the blue added to Joe’s uniform since the 1943 release, but I don’t love the bio remaining unchanged even six years later.
In 1951 Topps hit the shelves in earnest with five different baseball offerings, a number that now feels small but was huge for its time. Though DiMaggio had already achieved all-time great status, there was no reason to expect him in the Connie Mack’s All-Stars set, in which the most modern player was Lou Gehrig.
However, there was reason to expect DiMaggio in the Current All-Stars set, which featured 11 participants from the 1950 All-Star Game. While DiMaggio wouldn’t consider the contest among his career highlights, having gone 0-3 and grounded into a double play, his presence at Comiskey that day at least qualified him for this tough Topps release.
Two other closely related Topps issues from 1951 were the Red Backs and Blue Backs. Though nobody would confuse their checklists for the top 104 stars of the era, it seems reasonable to think Topps would have gone with DiMaggio if they could have.
The final Topps offering of 1951 is one that seemed almost assured to include DiMaggio but didn’t. Topps Teams featured complete team photos of every team on the checklist, but there was only one problem. The checklist did not include the Yankees!
We close out the 1942-1951 stretch with the 1951 Berk Ross set, one that did in fact include a Joe DiMaggio card. In fact, there were two cards if we count his two-player panel with Granny Hamner as separate.
While not a lot is known about these Berk Ross cards, the one thing most collectors believe is that these cards, much like the other DiMaggio cards of the era, were unlicensed.
As much as some collectors, then and now, would have loved to see a 1952 Topps card of the Yankee Clipper, we of course know he did not crack the set’s 407-card checklist, nor should he have been expected to. While “career capper” cards are the norm today, the tradition at Topps for many years was to focus its flagship set on the players expected to play in the current season.
DiMaggio did find himself with an unlicensed career capper in the 1952 follow-up from Berk Ross
Beyond 1952 we are clearly in post-career territory, meaning DiMaggio cards would mainly rely on three types of issues: all-time greats, highlights, and reprints.
Of course that’s if we’re talking about the cards themselves. Joltin’ Joe was in fact the frontman for the 1953 Bowman set, his likeness and endorsement appearing on the boxes and the wrappers.
Side note: Topps liked the idea enough to try their own version of this in 1954.
The first opportunity for a post-career DiMaggio card came from Topps in 1954. If you’re confused, the set I’m talking about isn’t the 1954 Topps baseball set of Hank Aaron RC fame but a 1954 Topps set that mainly consisted of cards like this.
The 1954 Topps Scoop set captured 156 notable moments in our history, and four of them came from the world of baseball.
DiMaggio and his famous Streak would have been right at home in the set, but their absence was hardly conspicuous either given the primarily non-sports focus of the set.
The next opportunity for a DiMaggio card came in 1959 when Topps issued a ten-card Baseball Thrills subset as part of its main release. However, Topps focused all ten of the cards on current players.
The same year, Fleer issued its 80-card Ted Williams set. As the set’s name indicated, all the cards were of Ted Williams. At the same time, many of the cards included cameos of other players and personalities. As linked as the careers of Williams and DiMaggio were, a card of the pair would have fit the set perfectly.
The very next year, Fleer issued the first of its two “Baseball Greats” sets. The checklist boasted 78 retired greats and one active player (an eyesore of a Ted Williams card) but no Joe DiMaggio.
The checklist nearly doubled to 154 cards in 1961, leaving plenty of room for Joltin’ Joe. Of course, he was nowhere to be found.
Another player highlighting the history of the game in 1960 and 1961 was Nu-Cards. Their 1960 “Hi-Lites” set of 72 postcard sized cards was at the time the largest set of its kind ever issued. Two of the set’s cards featured DiMaggio, ending his decade-long exile from cardboard.
The 1961 Nu-Card “Scoops” set, one of my favorites, added 80 cards, now standard sized, but numbered as if the set were much larger. Again, DiMaggio makes the set twice.
As already mentioned, Topps was also back in 1961 with “Baseball Thrills,” but this time they departed from the 1959 version by including mostly retired stars. Still no Joe.
Nostalgia was evidently in the air in 1961 as yet another player entered the scene with an all-time greats offering. Golden Press produced a booklet of 33 cards that I rate among the best looking ever made.
I don’t know enough about the Nu-cards and Golden Press sets to know if DiMaggio’s image was used with his permission or if perhaps different rules might have applied when cards were issued in book form, as was the case with Golden Press. What I will say is that his absence from the biggies (Topps, Fleer), particularly on the 20th anniversary of the Streak, was more than just accidental.
This next ten-year stretch is one that was fairly thin on tribute cards, so there were few sets produced were a DiMaggio would have made sense.
The 1962 Topps set included its ten-card “Babe Ruth Special” subset, no doubt timed with the falling of Babe’s single-season home run record the year before. It was a fun set but not one that Joe DiMaggio would have belonged in.
DiMaggio did make an appearance in a 1967 set that might cause some collectors to say, “Hey, he finally got a Topps card!” The card came in the “Retirado” subset of the 1967 Venezuelan issue often referred to as Topps Venezuelan. However, the set was almost certainly not produced by Topps, and was more than likely a…you guessed it…unlicensed issue. (A future SABR Baseball Cards article will cover this topic in more detail.)
Bazooka issued an all-time greats set in 1969-70 that included small cards of baseball’s immortals and larger cards of baseball’s greatest achievements. In this case, DiMaggio might have fit either but ended up in neither.
Topps again featured amazing achievements in its 1971 “Greatest Moments” set. However, with all moments coming from current players, there would have been no place for Joe D.
As in the previous ten years it would be up to the smaller players to keep Joe DiMaggio’s cardboard legacy alive. One such player was Robert Laughlin, later affiliated with various Fleer sets of the 1970s. His cult classic World Series set (original version) from 1967 featured DiMaggio as the broom swinger of the 1939 Fall Classic.
With production of these Laughlin cards limited to 300 sets, collectors were forced to head to Oakland area Jack in the Box restaurants to feed their appetite for the Clipper, though it’s possible the younger burger eaters would have been even happier to land a different Yankee slugger.
The birth of TCMA in 1972 almost single-handedly accounted for the rapid spike in DiMaggio cards over the next decade, with Robert Laughlin and Shakey’s Pizza doing their part as well.
Two Robert Laughlin offerings that included DiMaggio were the 1972 “Great Feats” set and the 1974 “All-Star Games” set.
The “Great Feats” set, with mostly minor changes, became Fleer’s 1973 “Baseball’s Greatest Feats” set. One major change, however, was that DiMaggio’s card was dropped, almost certainly out of legal fears by Fleer.
TCMA’s first DiMaggio card was part of a beautiful set dedicated to the All-Time New York Yankee Team.
As were the Laughlin cards, TCMA cards were unlicensed and sold direct to hobbyists by mail order. Lawsuits would eventually hit TCMA, but at least for the time being they were able to issue cards of the Clipper with impunity. I can certainly see their “1930s League Leaders” card (left) from 1973 escaping the notice of Joe and his legal team, though was sufficiently under the radar, but I wonder if their 1973-74 “Autograph Series,” designed for signature by the players, might have been pushing things just a bit.
Among TCMA’s other DiMaggio offerings around this time were these postcards pairing the Yankee Clipper with other top-shelf Hall of Famers.
TCMA’s 1936-39 Yankees Dynasty set, issued in 1974, produced another two cards of Joe DiMaggio.
And if you couldn’t get enough DiMaggio/Williams cards, TCMA had your back in 1974 with its “1940s League Leaders” set.
I know a lot of collectors knock the unlicensed stuff, but I’m personally thrilled that TCMA was out there creating the cards that needed to be created. Topps had more than 20 years to figure out a way to pair Joe D. and Teddy Ballgame, and it never happened. This card needed to happen, and I’m glad it did.
We’ll take a quick intermission from TCMA cards to present a three-year run (1975-77) of DiMaggio cards from Shakey’s Pizza.
And now we’re back with more TCMA, this time a 1975 reboot of their All-Time Yankees set featuring all new photos.
Reprint cards and sets hit the hobby mainstream in 1977, including these two cards of DiMaggio, both originally from 1938. The first came from Bert Randolph Sugar’s book of “Dover Reprints” and the second came from Jim Rowe. (DiMaggio’s 1941 Play Ball card would come out as a Dover Reprint the following year.)
1977 was also the year that Renata Galasso began her 270-card magnum opus known alternately as “Decade Greats” and “Glossy Greats.” The first series of 45 cards, issued in 1977 in partnership with TCMA, assigned its very first card to Joe DiMaggio. (DiMaggio returned to the set in the 1984 Series 6 release.)
Evidently it was very much in vogue to lead off a set’s checklist with the Yankee Clipper as we see it happen two more times in 1979 TCMA issues, their 1953 Bowman-like “Stars of the 1950s” and their lesser known “Diamond Greats” set.
Before heading to 1980, I’ll just note that we’ve made it to 1979 with not a single Topps card of DiMaggio and possibly not a single licensed card from any company since either 1941 or 1948.
The Me Decade kicked off with a beautiful Perez-Steele postcard of the Clipper. Dick Perez was not yet associated with Donruss, but Dick would soon lend his artwork to multiple all-time greats sets produced by Donruss over the next few years. You can probably guess whether or not those sets would include Joe DiMaggio. (Interestingly, there was no DiMaggio in the 108 “Great Moments” postcards released by Perez-Steele from 1985-1997. Ditto for the 44-card Perez-Steele “Celebration” series in 1989.)
DiMaggio was in an 30-card unlicensed set of “Baseball Legends” produced by Cramer Sports Promotions, the company that would soon become Pacific Trading Cards.
While other card makers joined the party, TCMA was still king in the early 1980s when it came to the all-time greats. Their third go-round of an All-Time Yankees set presented collectors with an early version of a “rainbow” nearly 40 years after Goudey did the same.
This same year, TCMA also included DiMaggio in its “Baseball Immortals” issued under their SSPC brand.
These 1980 “Superstars” are sometimes listed as TCMA and sometimes listed under the Seckeli name. (Andrew Aronstein, son of TCMA co-founder Mike Aronstein, believes the cards were sold by TCMA but not produced by TCMA. The Standard Catalog notes the cards were probably produced by Card Collectors Closet in Springfield, MA.) The set included 45 cards in all and five of DiMaggio.
A second series of 45 cards followed in 1982, this time with some non-baseball cards in the checklist and only a single DiMaggio.
The same year, Baseball Card News put out a set of 20 cards, including two with DiMaggio, one solo and one alongside Bob Feller.
1982 also saw three more TCMA sets with DiMaggio cards. Baseball’s Greatest Hitters and Baseball’s Greatest Sluggers featured standard sized baseball cards, and “Stars of the 50s” featured larger postcard-sized cards.
The streak of (probably) unlicensed DiMaggio cards finally met its end following the release of one last (probably) unlicensed DiMaggio card from the Big League Collectibles “Diamond Classics” set.
Before presenting the licensed DiMaggio issue, we’ll take one quick detour to highlight a set DiMaggio should have been in but wasn’t. The 1983 Donruss “Hall of Fame Heroes”set of 44 cards presented a terrific opportunity for DiMaggio to make his “big three” debut. (Donruss continued to put out all-time greats sets in 1984 and 1985 but neither included Joe D.)
Instead, DiMaggio signed on with Authentic Sports Autographs (ASA) for a twelve-card, limited edition set consisting entirely of DiMaggio cards.
I suspect “The Joe DiMaggio Story” by ASA represented the first time the Yankee Clipper got paid for his likeness on a baseball card in 42 years.
Rather than continue set by set, I’ll refer readers to an article from Night Owl Cards on DiMaggio’s more modern issues (or lack thereof) and simply close with some highlights.
DiMaggio’s next appearance with a major baseball card maker, which for now I’ll define as holding an MLB/MLBPA license, came in 1986 as part of the Sportflics “Decade Greats” set.
I can’t say for certain, but I think this was the first DiMaggio card to come out of a pack since 1961’s Nu-Card Scoops set.
I hate to bill this next one as “major card maker,” but it fits the definition I offered earlier. So here it is, 1989 Starting Lineup Baseball Greats.
The next major card maker to score a deal with Joe was, well, Score, in 1992. Several different cards, most very nice looking, were inserts either in packs or factory sets. The relationship would migrate to Score’s Pinnacle brand in 1993.
DiMaggio finally made his Fleer debut in 1998, though it was in a somewhat unusual way. The card was part of Fleer’s tribute to the Sports Collectors Digest hobby publication and showed DiMaggio signing cards for Pinnacle in 1993. How many times do you see one brand of baseball cards featured on another?
It was only a matter of time before Upper Deck got into the DiMaggio derby, though it would have to be posthumously. The relationship would continue until more or less the baseball (mostly) death of the company in 2010.
And what about Topps? The “baseball card company of record” at long last issued its first Joe DiMaggio card in 2001 as part of the “Before There Was Topps” subset. (For all those Mantle collectors who regard the 1952 Topps as Mantle’s rookie due to its being his first Topps card, I present to you your DiMaggio rookie!)
Topps would really jump into the DiMaggio game in 2007 and to this day remains your most likely source for future DiMaggio cards, even if Topps does not have an agreement in place at the moment. Overall though, Topps produced baseball cards from 1948-2000, a span of 53 years, with no Joe DiMaggio. Topps didn’t quite match 56, who who the hell ever will?
So all of this was my really long way of saying that it makes sense there was no Streak card in the 1961 Topps Baseball Thrills subset. Too bad though, it would have been a helluva card!
The bronze plaques of the Hall of Famers that hang in the gallery in Cooperstown could be considered the ultimate baseball cards, though obviously no collector (not even Keith Olbermann) can collect them. The closest we can come is by collecting the classic Hall of Fame plaque postcards – a living set (predating the Topps Living Set by several decades) that is augmented each year by the annual class of new Hall of Famers.
A subset of the Hall of Fame plaque postcards that I’ve enjoyed collecting over the years is the variations created when one of the original bronze plaques is replaced by a new, altered plaque (and that new plaque is then reproduced on a postcard).
By my count, at least 17 original plaques have been replaced over the years by altered versions (with changes to the likeness, name or text), including one that’s been changed at least twice, and another that’s been changed at least three times. This is only an informal survey, based on my examinations of the plaques currently on display in the Hall, photographs from induction ceremonies, my collection of Hall of Fame plaque postcards, and readers’ responses to the original posting of this article (which alerted me to the Ruth, Barrow, Lemon and Fisk variations). I inquired at the Hall of Fame library about (1) any sort of official list of changed plaques and (2) any archived correspondence regarding the when and why of the changes made, but was told (1) that there was no such official list and (2) that any such internal correspondence was not available for public view.
Here’s what I’ve got as of April 2020:
As strange as it may sound, what must be the most-read plaque in the Hall and, I’m guessing, the best-selling plaque postcard every year, originally had the wrong year for Ruth’s major league debut — an error that went uncorrected for nearly 70 years! Ruth’s incorrect career span of “1915-1935” on his original plaque was changed to the correct “1914-1935” at some point in late 2005 or 2006. (Thanks to Jimmy Seidita for pointing out the change in Ruth’s plaque and for the link in his comment below to a 2005 New York Times article about the plaques.)
The likeness on Ed Barrow’s original plaque was changed sometime between 1954 and 1959 – this is the earliest change in a plaque that I’ve found. Elected by the Veterans’ Committee in late 1953, Barrow was formally inducted (and his original plaque likely made its public debut) at the following summer’s ceremony with the Class of 1954. The original plaque appears on Artvue Type 1 (no bolts) postcards (produced from 1953-1955), but I haven’t been able to find the original on an Artvue Type 2 (produced from 1956-1963), so the change may have happened prior to 1956. I do have a Hall of Fame guidebook published in July 1959 that shows the replacement plaque. (Thanks to Adam Penale for pointing out the change in Barrow’s plaque.)
Author’s question: Is there an Artvue Type 2 postcard showing the original Barrow plaque?
Even given the limited space on the plaques for describing an inductee’s achievements, the Hall has made some curious editorial choices over the years when composing the text (Barry Larkin’s plaque fails to mention his 1995 NL MVP award, for example), but no omission was more glaring than the fact that Jackie Robinson’s original plaque made no mention of his integration of the major leagues. His 1962 plaque (left) was replaced in 2008 with an altered version of the text (right) that remedied that situation. There’s a discussion of the change on the Hall’s website.
It appears that Feller’s plaque has been changed at least three times. His original plaque from 1962 (top left in the photo below, on an Artvue postcard) was later replaced by a plaque with two changes: a different likeness, and his winning percentage in the last line of text erroneously changed from “P.C..621” to “P.C.,621” (top right, on a Curteichcolor green-back). That second version was replaced by a third version that had his career years listed as “1936-1956” and maintained the “,621” error (lower left, on a Mike Roberts postcard printed in 1992). Subsequently, that third version was itself replaced with a new plaque that shows (as the first two versions of his plaque did) his career years as “1936-1941” and “1945-1956” (reflecting the gap in his baseball career due to his military service) and corrects the “,621” to “.621” (lower right, on the current Scenic Art postcard).
It appears that Teddy Ballgame’s plaque has been changed at least twice. The original plaque that was displayed at his 1966 induction ceremony was subsequently replaced by a plaque bearing a slightly different likeness (on the left in the photo below). That replacement plaque was itself later replaced by a new plaque (on the right) with a drastically different likeness. As to why the changes were made, I note the following from Thomas Boswell in The Washington Post on August 9, 1977: “Ted Williams was so incensed by his nonlikeness that he demanded a new plaque.”
A picture of Williams posing (at his 1966 induction ceremony) with his original plaque can be seen accompanying an article on the Hall’s website.
Author’s question: Was a Hall of Fame postcard produced depicting the original 1966 Ted Williams plaque?
Musial’s original 1969 plaque was replaced by one with a slightly changed text, including the replacement of “SLUGGING PERCENTAGE 6 YEARS” with “AND WON SEVEN N.L. BATTING TITLES.”
Clemente’s original 1973 plaque was replaced in 2000 in order to reflect the traditional Latin American presentation of his full name (whereby his given last name is followed by his mother’s maiden name). Juan Marichal’s original plaque was replaced to make a similar change (see below). The original Clemente plaque is on display in the kids’ section of the Museum (in the original Hall of Fame library building) – as far as I know, it is the only one of the replaced plaques on public display anywhere (though the Hall’s website says the original Jackie Robinson plaque remains “a part of the Museum’s collections and will be used for educational purposes”).
Spahn’s original 1973 plaque was replaced by one showing a corrected career strikeout total of 2,583 in the next-to-last line of the text.
Lemon’s original 1976 plaque showed his career years as “1941-1942 AND 1946-1958,” which reflected the gap in his career due to military service in WWII. His original plaque was subsequently replaced with one showing his career years as “1941-1958.” (Thanks to Rick McElvaney for pointing out the change in Lemon’s plaque.)
I’m curious as to the “why” on this one. Instead of a slight emendation to correct the erroneous reference on Roberts’s original 1976 plaque to his having led the league in shutouts twice (he actually led the league once), the replacement plaque bears a wholesale change to the text, including a new and mysterious reference to his having been “MAJOR LEAGUE PLAYER OF THE YEAR, 1952 AND 1955.” Assuming the award being referred to is The Sporting News Major League Player of the Year Award, the information on the replacement plaque is incorrect – Roberts did win that award in 1952, but Duke Snider won it in 1955 (Roberts did win The Sporting News Pitcher of the Year Award in 1952 and 1955).
Editor’s Note:Mr. James Roberts, the youngest son of the Hall of Fame pitcher, reached out to us to explain the reason for the plaque’s update:
“You say it is curious as to ‘why’ on Roberts. On the original it said ‘while usually playing for second division teams.’ He did not like that, he felt his teammates were being disparaged. He requested the change. Now you know why.
As with Clemente’s plaque (see above), Marichal’s original plaque was replaced to reflect the traditional Latin American presentation of his full name.
The original 1998 plaque for Davis was later replaced to correct the years he served as player manager in the last line of the text, from “1898, 1900 and 1901” to “1895, 1900 and 1901.” The replacement plaque has not been reproduced on a postcard yet – possibly because they still haven’t sold through the original July 1998 print run! Based on how many “Date of Printing July 1998” Davis postcards were available on the rack during my most recent visit to the Hall’s gift shop in October 2019, we may be many years away from a new printing of his postcard (which would presumably show the replacement plaque).
Fisk’s original 2000 plaque was replaced to change his number of games caught (in the second line of the text) from 2,229 to 2,226. (Thanks to Wayne McElreavy for pointing out the change in Fisk’s plaque.)
Hill’s original 2006 plaque was replaced to correct his first name: “JOSEPH” was changed to “JOHN.”
Sutter’s original 2006 plaque was replaced to correct a typographical error: in the sixth line of the text, “LEAD” was changed to “LED.”
Alomar’s original 2011 plaque was replaced by a new one with a slightly different likeness.
Santo’s original 2012 plaque was replaced by a new one with a slightly different likeness.
Bullet Rogan – possible future change
The 2019 Hall of Fame Almanac correctly lists Rogan’s full name as “Charles Wilber ‘Joe’ Rogan,” but, as of the time of this writing, his plaque (as well as the Hall of Fame’s website) shows his full name incorrectly as “Wilber Joe Rogan.” I’ve got my eye on this one…
As mentioned above, this list reflects only my personal, informal survey and is quite possibly incomplete — additional information from readers would be most welcome!