The 1934-36 Diamond Stars set from National Chicle is a personal favorite thanks to its bright colors, its creative backgrounds, and the overall personality of its artwork. It’s also a set that makes for interesting study due to a variety of quirks and even a possible mystery.
10. NO Ruth or Gehrig
Though the Diamond Stars checklist is stacked with Hall of Fame talent, the set does not include the era’s two biggest stars, Babe Ruth and Lou Gehrig. Other notable absences include Dizzy Dean and Chuck Klein. While the omissions detract from the set in the eyes of many collectors, they may prove a blessing in disguise to set collectors on more modest budgets.
The standard theory, which I subscribe to, on why these players are missing is that they were locked into contracts with Goudey and/or mega-agent Christy Walsh. However, Ron Rembert offers an alternate explanation in his article, “Idols and the 1934-36 Diamond Stars Set.”
9. AUSTEN LAKE BIOS
The back of each Diamond Stars card features a novel biographical format that doubles as a baseball instruction manual and scouting report tailored to the featured player. The byline on this content is Austen Lake of the Boston American.
Lake himself has an interesting bio, having at one time tried out as a catcher with the Yankees, played football professionally, and rose to prominence as a war correspondent during World War II. Of course, some vintage collectors might know the name (and even most of the bio!) from another set of 1930s trading cards.
8. what year are the cards?
As the name suggests, the 1934-36 Diamond Stars were indeed released over a three year period. However, that is not to say that each of the cards was available all three years. More detail is provided in an excellent article Kevin Glew wrote for PSA, but a basic summary of the 108-card release is as follows.
- 1934: Cards 1-24
- 1935: Cards 1-84
- 1936: Cards 2, 4, 5, 8, 9, 10, 12, 16, 22, 26, 30, 31, and 73-108
For example, this Luke Appling card (#95) would have only been available to collectors in 1936 whereas the Lefty Grove card (#1) shown earlier would have been available in 1934 or 1935. (As you’ll see in the next section, this isn’t 100% true, but we’ll call it “true for now.”)
7. what year are the cards…really?
For cards spanning more than one year, such as the Lefty Grove, a different version of the card was issued each year. The most telltale feature for distinguishing the variations is the line of stats at the bottom of each card back. If you scroll up a bit, you’ll see the Grove card that led off this article featured stats for 1933, hence was part of the 1934 series, whereas this Grove card features stats for 1934, hence was part of the 1935 series.
6. color change
Card backs featured green ink in 1934, blue ink in 1936, and a mix of the tw0—at least for cards 73-86—in 1935. As such, a set collector hoping to collect all possible variations would need three of each card from 73-86: a green 1935, a blue 1935, and a blue 1936.
5. other variations
Two well front variations in the set are the Hank Greenberg and Ernie Lombardi cards, originally misspelled as Hank Greenburg and Earnie Lombardi. Less known are five cards in the set where the player uniform changes due to a transaction between one series and another. I have a more comprehensive article on this subject here, but here are images of the five.
In other cases, such as with Johnny Vergez, card fronts stay the same but card backs note team changes.
4. more ambitious set planned?
Similar to the 1933 Goudey set, the bottom of each card back advertised a set of “240 major league players.” Despite that, the set included only 108 cards and only 96 different players.
One explanation for the smaller set is that player contracts with Goudey greatly reduced the number of players available. Another explanation is the 1937 bankruptcy of National Chicle. That said, at the established pace of only 32 new players (or 36 new cards) per year, it would have taken a good 7+ years to make it to 240.
3. DOUBLED dozen
While the first 96 cards in the checklist represent 96 distinct players, the final 12 cards in the set are all repeats. For example, Bill Dickey has card 11 (1934, 1935) and card 103 (1936) in the set. A possible explanation for the repeated twelve cards will come at the end of this article.
2. mystery uncut sheet
An uncut sheet of Diamond Stars was discovered in the 1980s by the family member of a former National Chicle printer. While other uncut Diamond Stars sheets are known to exist, what made this one particularly unique was that none of its 12 cards appear anywhere on the Diamond Stars checklist! (See Ryan Cracknell article for more info.)
In addition to blank-backed cards of Hall of Famers Goose Goslin and Lefty Gomez, the sheet also includes a particularly noteworthy card pairing Browns teammates Jim Bottomley and Rogers Hornsby.
Original artwork for the Bottomley/Hornsby card sold at auction in 2012, and good news…the owner is evidently actively entertaining offers!
In addition, the press photo, taken at 1936 Spring Training, that the artwork and card were based on has also made the rounds.
1. connection between uncut sheet and doubled dozen?
I have seen some speculation that the twelve repeated cards (97-108) on the Diamond Stars checklist might have taken the place of the twelve cards on this uncut and unreleased sheet. I have also seen the Bottomley/Hornsby card at its neighbors proposed as part of an unrealized 1937 extension to the original set.
As with most 80+ year old mysteries, any definitive answer is likely lost to history. At least some clues that suggest the sheet was produced along with the rest of the 1936 series are the cards for Jim Bottomley, Roger Cramer, and Gene Moore, all of which show teams they joined in early 1936, and Benny Frey, Rip Collins, Linus Frey, and Lon Warneke, still shown on teams they were no longer with in 1937.
When I first saw this unreleased sheet, what jumped out at me were the zanier more geometric backgrounds versus the more traditional (but still colorful) stadium and cityscape backgrounds of the original 108 cards. Perhaps this mismatch prompted a National Chicle exec to kill the sheet and a panicking product manager to replace it with the fastest thing he could throw together: repeats of earlier cards.
BONUS KAWhi leonard tie-in
As Kawhi Leonard contemplates whether to remain in Toronto or join forces with LeBron and A.D. to form the greatest Big Three in NBA history, I thought I’d call out my favorite Cardboard Big Three ever. I defy you to top it, even if I spot you a Ruth and a Gehrig!