Interview with Garrett Prentice

Last November I wrote about how Fox Sports has been using junk wax baseball cards as inspiration for its web graphics. It was a fun piece to work on and one of the best things about it is that it came to the attention of the designer at Fox who worked on those graphics. Garrett Prentice (@garrett_psd) has been a designer for Fox Sports for two years and has previously designed key art for television and movie releases. He has also designed for both the Washington Commanders née Redskins and the Los Angeles Rams.

We’ve been following each other on Twitter for a few months now and when it became clear how popular the baseball card graphics were with this community I asked him if he’d agree to answer a few questions about himself, his designs, and his relationship to card collecting. Garrett graciously agreed to answer my questions and put a lot of thought into his responses. What follows here required basically no editing.

Nick: Looking at the Fox Sports story cards as well as your portfolio shows a lot of designs that distinctly reference physical prints. From things like worn edges, wrinkled paper, and scotch tape to seriously geeky things like reproducing halftone rosettes, creating two-ink looks, and including printing crop marks and registration it’s clear that you appreciate the history of graphic design and the fingerprints of its production. Can you talk about your design influences and whether the baseball cards are a natural progression from this or if they were something special for you?

Garrett: I make it a point to include a decent amount of texture and familiar printing techniques in my work so that it doesn’t feel digital and synthetic. Sometimes, all the little extra things that you mentioned can really elevate a design. It shows attention to detail. I used to go to antique stores a lot in college, and would keep an eye out for fine details that I could incorporate in my work.

While in college, I loved the work of Fraser Davidson, Michael Schwab and Darrin Crescenzi. Although they have extremely different styles, I was really drawn to each of them. Davidson has a fun and playful side to his work that I really love. He is also probably the best sports logo designer in the world. Schwab has an iconic and vintage style that is timeless. Lastly there’s Crescenzi, whose work is so elegant and modern. I always thought he had the coolest style of any designer. He made a pretty sweet Game of Thrones poster you should check out.

These days, I’m influenced by Neil Jamieson, Matt Lange, and TRAN LA. Most of the time I try not to pull inspiration for my work. I just try to make the best design with the images I find. I’m also inspired by the social team at FOX Sports. It’s pretty awesome that I have access to their PSDs* — not only because I can incorporate them into my work, but because I can dive in and see how they did something.

*.psd is the native Photoshop file format which preserves all layers, masks, etc.

I think making baseball cards at some point is a natural progression, but I just need to keep working hard and learning. There are so many great designers out there to learn from.

Nick: How did you choose the card designs you’ve been using since they’re as old as you are? Do you just like the “junk” era of cards or is that part of the general nostalgia marketing that’s currently directed at my generation?

Garrett: I gravitate to the ’90s era of card design simply because it reminds me of my childhood. I started asking my mom to buy me cards around at 10 years old, so that would be around 1996–97. I had mostly Topps and Upper Deck — which I always revered the most because I loved the shiny logo. Another reason for this is that I didn’t have the money to afford the “premium” cards.

Nick: Making digital web graphics look like physical objects is something I’ve thought about for long time with things like the Topps Bunt App. Sometimes I feel like it’s not fully embracing what digital is best at. Other times it’s a reminder that we have centuries of practice about what works best for communication. Outside of the way they look, what are your thoughts as a graphic designer about what it means to maintain and reference the concept of a physical object in the digital realm.

Garrett: I think it’s nice to have a little bit of both. Sleek and polished digital design certainly looks awesome when it’s executed the right way, which is how a lot of my favorite NFTs look. But adding the printed or real-world mistakes and imperfections just shows me that the designer took the time to add another layer of detail. I think there should always be room for digital art that looks organic or is a reference to mixed media. It gives things a warmer feel. Take a look at the work by Sergio Santos (@elsantosbaseball). He does this to the extreme, mostly because he paints everything, but also because he doesn’t care if it’s perfect, which is why I love his work.

Nick: Both regarding cards and regarding the other reference materials you’ve used (like the Harry M. Stevens scorecard), what’s your reference library like and is it part of your personal collection?

Garrett: My reference library includes a ton of cards from my youth, about 100 Sports Illustrated magazines that I saved (mostly from the late 90s) and hundreds of Starting Lineups. I also love buying printed things on eBay, like old postcards, money, and recently, a map of The Masters golf course at Augusta National. Aside from that, my main reference sites are Behance, Pinterest, Twitter, Instagram, IMP Awards, The Cardboard Connection, and Automobilist.

Nick: If you have a personal collection what do you collect and how long have you been collecting?

Garrett: I have a respectable junk card collection that isn’t worth anything from a collecting standpoint. Upper Deck and Topps were my favorite brands as a kid, and I would jump at an opportunity to work with either of them. Although I love cards, what I cherish most are my Starting Lineups. I love the packaging and they’re just nostalgic for me. My favorites are the 1991 Michael Jordan, and two Kobe Bryants (1996, 1998). They’re all in very good/mint condition, but I’ve never sent them in to be graded. I’m too nervous they will get banged up in delivery.

I bought three (Giannis Antetokounmpo, LeBron James, Steph Curry) of the newly released NBA series, but I was underwhelmed. I really don’t like the new branding, and the size and packaging style of the originals can’t be beaten.

Nick: Your portfolio shows off the vertical images. Fox Sports however tends to emphasize the horizontal versions due to mobile site and social media preview reasons. I appreciate that the two versions are actual redesigns. Which aspect ratio do you prefer (if any) both in terms of creating the cards and in terms of the final product?

Garrett: I start with the vertical since that’s what the user sees first on the Home Screen. The art used to go full-bleed on the home screen before the FOX Sports app was recently redesigned, so that was always the main priority. I typically prefer the vertical also, since it’s more similar to one-sheets I’ve designed in the past.

Nick: How do you feel about people printing your work out and putting them into binder pages?

Garrett: It’s a huge compliment. It’s always nice to see people appreciate your work, with whatever you do. I appreciate the time they took out of their day to do something like that. It’s really cool.

Digital Junk Wax from Fox

During the playoffs a few of us noticed that Fox was putting out baseball card inspired graphics. These were showing up as Tweet previews among other things and they caught my attention due to being interesting twists on something I was already familiar with.

The first batch I noticed were all riffs on 1991 Topps. Urias is from October 11, Marsh from October 18, and Kim from the 21st. They seem to be used to illustrate player profiles—quite appropriate for a baseball card reference—and show a great attention to detail. I really like the addition of the facsimile autographs and adding the logo baseball so they can use the pennant for the Fox logo. Everything fits together perfectly plus they have some of the better fake printing I’ve seen.

Depending on your browser window width you’ll see either the horizontal or vertical designs. The horizontals show up on narrower views as a header and, since they’re the social media preview image as well, I suspect they were designed first. That said I really like the vertical designs and how they look like they might fit in tobacco pages.

Just when I’d gotten used to 1991 Topps though Fox dropped a 1991 Donruss inspired design of Jeremy Peña. This one doesn’t work quite as well in part due to the need to have a vastly different approach to the name box. 1991 Donruss is such a diagonal design that the horizontal modification just won’t work.

I do however really like making the border designs match the team colors. Dropping the Astros logo back there is a fantastic as well and letting the photo of Peña overlap the borders makes everything much more dynamic. While this doesn’t work as well as a design reference it has a lot of great ideas demonstrating about how 1991 Donruss might not be as bad as so many people say it is.

Fox then threw me by using 1989 Topps Football for Harrison Bader. It’s interesting that this very plain design* works so much better digitally.**  I suspect that a large part of this is due to the way the horizontal design makes the stripes a lot more prominent. I’m not sure the vertical would be as nice if it didn’t have the black fade.

*I’ve never seen anyone gush about this set or design. 

**Though one reason for this is that Fox’s logo is a black overlay that I barely notice against the out of focus crowd.

The most-recent “card” Fox has posted is this one of Chas McCormick. I don’t recognize the design except that it kind of looks like a mashup of of all three previous designs. Some of 1991 Topps’s double borders mixed with 1989 Football’s stripes and a 1991 Donruss cant. The result is kind of generic but also something that totally suggests modern Topps Big League.

I also went back through the archives and found Fox had been doing these well before the playoffs started. Working backwards through the archive I found Rowdy Tellez in a 1991 Topps design on September 30, Mike Trout as 1991 Donruss on September 22, Trayce Thompson and 1988 Donruss on September 14, Adam Wainwright as 1989 Pro Set Football on September 13, and Aaron Judge in 1989 Topps Football on September 7.

I continued looking back into July but the Judge was was first obvious trading card design I could find. Is interesting to me it was a football design which Fox selected. It’s also worth nothing here that the Judge uses a fantastic halftone dither with a real rosette pattern.

The Mike Trout also deserves some discussion. There are differences in the name/position handling, logo treatment, and photo cropping compared to Peña but the 1991 Donrussness shines through. I’m pretty sure the borders use the exact same design elements too. But the team color treatment looks great and confirms how taking 1991 Donruss in a team color direction would completely transform the set.

The whole group of eleven designs is also something that I find really cool. There’s a whole range of made-up cards as used on programs and other printed material but the way these are intended for a digital audience got me thinking about Topps Bunt, the nature of digital cards, and how so many of them evoke physical properties.

These are purely digital creations (though you could absolutely print the horizontal ones out as real cards) but they have designs which suggest that they’re real physical items and aren’t just web graphics. From things like the print screens to the way there are borders and margins which treat the graphic as a self-contained object, they don’t feel at all like the usual illustrations we see online.

It’s also interesting to me how every one of these evokes a junk wax era design. That’s not what a lot of people think of as the golden age of baseball cards* but it may be the era of peak trading card ubiquity. Those borders—even the football ones—are from an era when cards were everywhere and their presence was part of the national language of sports.

*As I gesture at the breakdown of what years are most covered by this blog.

That Fox uses them 30+ years later as visual shorthand for saying “this article will profile a player” confirms both how deeply steeped they are in our sports culture and how much trading cards in general color the way we remember and interact with sports.

Note

There are a couple other fake-printing graphics which Fox made before they started making the trading-card inspired ones. These suggest that Fox was moving this direction before it realized that trading cards were the look they wanted.

On September 1 Fox profiled Julio Rodríguez using a fake postcard complete with a fake stamp/postmark on the picture side of the image and bubble lettering that’s asking for a small image inside each letter. This graphic also includes a drop shadow to give the card depth and faked wear and tear on the paper.

It’s trying a little too hard for my taste (though the fake halftone rosettes are great) and ends up in the uncanny valley where it looks like something designed by someone who’s never seen an actual postcard.

The next day Fox wrote about Judge and Maris using what I’m guessing is a reference to a vintage program.* This is an interesting design complete with yellowed paper effects and a less-convincing fake halftone. Clearly not a card but, as with the postcard, it’s drawing on our associations with these things as physical objects.

*It looks very familiar to me but I can’t place it.

I haven’t noticed anything really like these since they started doing the trading card graphics the following week so it kind of feels like the trading cards had exactly the right feel Fox was looking for. I also didn’t see anything like these as I kept digging back in time through Fox’s archives. Nothing in August and I gave up digging in July.

Cardboard Typos and Gripe-o’s—Part 2

For nearly 30 years, editing has brought home my bacon. It wasn’t my desired profession; I fell into it like an open manhole—and I’m still trying to climb my way out. The grammatical, punctuational, and syntactic boo-boos I fix have been mostly in the medical and pharmaceutical fields, but they’ve been pretty easy to spot in my spare time as well—which means, to a degree, on the backs, and sometimes fronts, of baseball cards.

Years ago, I began jotting down factual errors and spelling typos (punctuation issues and lack of hyphenation are so rampant that chronicling them would be a never-ending and pointless task). I do not keep abreast of baseball card commentary as vigilantly as I once did, so at least one of the following errors has been posted elsewhere, which means that others—maybe many—in this simple and hardly comprehensive multi-part list might also have been documented in that long interim.

Here, Part 2 continues this absolutely uncomprehensive, and extremely random, list of baseball card errors (see Part 1 here).

  • 1911 T201 Mecca Double Folder Lefty Leifield (backed with Mike Simon): Unlike other pitchers in the set, the stats for this talented Pirates southpaw feature batting and fielding records—Lefty’s pitching ledger for the previous season has been mysteriously replaced by his work with the glove. Yet it’s not even Lefty’s statistics. Card-mate and battery mate Mike Simon—whose statistics are completely absent under his own name—appears at first glance to have his statistics erroneously replacing Leifield’s field work (note the inclusion of passed balls). However, the lack of quality control on Mecca’s part is even more out of control than this: Beyond problematic typesetting, the statistics listed are wildly incongruent with Simon’s (as well as all other NL catchers’) performance in 1910—none more so than his alleged .536 fielding percentage—a number that couldn’t keep a catcher on a sandlot field. Just as egregious is his 64 passed balls. In actuality, Simon was not charged with either a single error or passed ball during the previous season. Who knows how these numbers were conjured—the lowest fielding percentage registered by any catcher in the majors in 1910 was .875, and after the rule changes of the 1890s, no catcher had let more than 27 balls past him since the turn of the century. If some supercentenarian is still manning the phones at Mecca Cigarettes, somebody should call to get the lowdown—pronto.
  • 1912 T207 Germany Schaefer: It’s common knowledge that Jim Delahanty’s T207 contains multiple misspellings of his surname (“Delehanty”) on the back (though the front is correct), but that spelling miscue also appears on the back of Germany Schaefer’s T207 (the two were swapped for each other, along with Red Killefer, in 1909, accounting for the mutual mentions). Schaefer’s bio also contains a more personal blunder, stating that, “Since arriving at the Capital he has played first, second, short and third….” However, the utilitarian Schaefer never took the field as a shortstop after his days in Detroit. As a macabre aside, Schaefer, a renowned baseball prankster, died of tuberculosis in the same New York village where Christy Mathewson succumbed to the disease six years later. (It may have even been the same sanatorium; I’m not certain.)
  • 1954 Topps Vern Law (#235): Vern’s “Year” line denotes that he spent the previous season “IN MILITARY SERVICE,” yet “IN” is missing the “I.” I’m not familiar with an Idaho accent, but perhaps Topps was writing in Vern’s native vernacular. (I’ve largely avoided minor points in these lists, but to spotlight Topps’ sloppiness, in the right-hand cartoon mentioning Bing Crosby, “Pirate’s” is incorrectly singular possessive; it doesn’t need an apostrophe at all, but if one is used, it should follow the “s” to be plural possessive. Misuse of the apostrophe is one of the most pervasive marks of ignorance found in print.)
  • 1933 Goudey Tony Lazzeri (#31): Goudey took “Poosh ‘Em Up”’s games played in 1932 and pooshed ‘em down, stating that he played 141 games—Lazzeri actually suited up for 142 games in 1932. Perhaps unfairly, his bio begins that “coming to the bat in his first world series with bases filled, struck out.” This is a necessarily incomplete, almost Twitter-like, reference to Lazzeri’s inning-ending whiff at the hands of Grover Cleveland Alexander in Game 7 of the 1926 World Series, of course. To be fair, it was actually the fourth time in the Series that Lazzeri came to the plate with the bases full. Twice, he delivered important sacrifice flies, including the eventual game-winning run in the top of the 10th in Game 5—without which the Series might never have gone to a seventh game and given baseball that gilded moment.  
  • 1933 Goudey Burleigh Grimes (#64): Burleigh’s bio declares that he “[b]roke into baseball in 1913 with Ottumwa in the Central Association.” With apologies to Radar O’Reilly, who was born right about the time that this card hit the shelves in his native Ottumwa, Burleigh was no rookie in 1913, having pitched in 9 games for the Class D Eau Claire Commissioners of the Minnesota-Wisconsin League in 1912. Had Radar been old enough to watch Ol’ Stubblebeard on the mound, he might have remarked, “Uh-oh, spitters!”
  • 1933 Goudey Earl Averill (#194): More inaccuracy than error—and much like Lefty Gomez’s cards mentioned in Part 1—virtually all of Earl Averill’s cards denote his birth year as 1903, whereas all official sources, including his headstone, report it as 1902.
  • 1949 Bowman Bob Lemon (#238): Bob was anything but a lemon as a pitcher, seven times reaching the 20-win circle and earning a place in the Hall of Fame; however, his cards are a strange and recurring saga of geographical ineptitude on the part of multiple manufacturers. Beginning with his rookie card, Bowman misspelled his birthplace of San Bernardino, California, as “San Bernadino.” (Incorporated in 1869, the city’s spelling had been officially established for 80 years by the time Bowman inked Lemon to a contract.) For most of Bowman’s existence, it repeated this error. One might attribute this to the same biographical information being used rotely over the next 6 years—except that Bowman got the spelling correct in 1951 and 1952, then inexplicably reverted to the original error for the remainder of its run. So, defying any semblance of logic, Bowman printed “Bernadino” in 1949 and 1950, changed correctly to “Bernardino” in 1951 and 1952, and then went back to its mistake in 1953, 1954, and 1955. If that weren’t bizarre enough, all three of Lemon’s Red Man Tobacco cards (1953-’55) also misspelled his birthplace as “Bernadino.” (I don’t know if Red Man, which had long been only a tobacco company, made some kind of deal with Bowman for its baseball information when deciding to issue its own cards—some of their bios read similarly in places—but blame would still fall on Red Man Tobacco for not at least proofreading its product.) In contrast, none of Topps’ cards that list a birthplace erred on this spelling, and Lemon’s 1954 Red Heart and Dan-Dee cards also are correct.
  • 1960 Leaf Jim Coates (#35): A double-dip for Jim. “Binghampton” is a misspelling. Hold the “p,” Leaf. A bigger blooper is that Leaf was under the impression that Coates had never pitched in the majors before 1959—his “Past Year” totals are identical to his “Lifetime” totals. However, Jim appeared in 2 games for the Pinstripes way back in 1956, making the majority of those lifetime statistics incorrect.
  • 1960 Leaf Al Spangler (#38): Al’s home is listed as “Maple Glenn, Pa.” Leaf apparently turned over a new leaf and gave Spangler’s home an extra “n”—the town is spelled Maple Glen. To my knowledge, it never went by “Glenn.”

Rife with typos, Topps’ 1964 Giants subset contains more than its share. Among them:

  • 1964 Topps Giants Orlando Cepeda (#55): Cepeda is denoted as having laced 38 triples as a rookie in 1958. This is diamond hogwash. Did Topps think third-base coach Herman Franks waved a red cape every time Cepeda rounded first so that the Baby Bull came raging uncontrollably into third? Owen Wilson’s 36 triples in 1912 has never been bested, and, in fact, no player has legged out more than 26 ever since. Cepeda, of course, ripped 38 doubles, not 38 triples.
  • 1964 Topps Giants Billy Williams (#52): Topps really shortchanged Billy by stating that he clubbed “20 two-baggers” for the Ponca City Cubs in 1957. The sweet-swinging Williams swatted twice that many in pacing the Sooner State League in doubles.
  • 1964 Topps Giants Carl Yastrzemski (#48): In the right-hand column, Carl was cited to have “wrecked havoc” on opposing pitchers. This is a malaprop—the term is, of course, “wreaked havoc.” At least Topps spelled his surname correctly.
  • 1964 Topps Giants Harmon Killebrew (#38): Deceptive text, even if inadvertent, is a no-no to an editor, so I’m calling out Topps for Killer’s headline, KILLEBREW WINS 2ND HOMER CROWN. As evidenced early in his bio, “For the second consecutive season, the Minnesota Twins’ slugger was the American League home run champion.” This is certainly accurate, Harmon having claimed the crown in 1962 and ’63. However, the headline implies very strongly that these were his only two homer titles to that point—yet Killebrew had also topped the AL in 1959, meaning, of course, that he’d nabbed his third homer crown in 1963, not his second. If I didn’t call this out, I’d be negligent in my long-time occupation as an editor.

If the 1964 Topps Giants subset is something of an editor’s treasure trove, the 1960 and 1961 Fleer sets are a gold rush. Some of the most problematic assemblages of cards out there, they have often caused me to wonder if the company headquartered in my hometown ever employed a fact checker or proofreader. Many’s the time I fantasized about going back in time to be hired as Fleer’s text editor. With a primo job like that, how could a young Ann-Margret not date me?

  • 1960 Fleer Christy Mathewson (#2): Fleer failed to list that Christy also pitched for Cincinnati. Some may say “Big deal—he pitched only 1 game for the Reds.” Well, it was a big deal. That final game—a victory—ultimately allowed Mathewson to tie Grover Cleveland Alexander for most victories by a National League pitcher (even though his true victory total wasn’t discovered until many years after his death). Fleer rectified this oversight—sort of—in its 1961 set, stating that he pitched all of his games “except one” for New York, without specifying that other team. However, Fleer did picture Matty in a Cincinnati uniform—although neither is this definitely, because Christy was better known in red as Cincinnati’s manager for several seasons, which Fleer references.
  • 1960 Fleer Joe Medwick (#22): Fleer anointed Medwick with an RBI total of 1949—which, at that time, would have put Ducky fourth on the all-time list, a handful ahead of Ty Cobb. Now, Medwick was an excellent run producer and, in fact, stands as one of the few National Leaguers to top the Senior Circuit in RBI for 3 consecutive seasons, but the actual total of runs he drove across the plate was a far less robust 1383. Remarkably, Fleer repeated this huge blunder on Joe’s 1961 card (#61).
  • 1961 Fleer Rogers Hornsby (#43): The Rajah’s home run total is incorrectly listed as 302 (he hit 301); his triples total is also inaccurate: 168, though he actually hit 169. His hit total is correct, so I wonder, if among all of the other revisions to old-timers’ statistics, one of Hornsby’s round-trippers was downgraded to a three-base hit. (301 was, as long as I can recall, his established home run total, as can be seen on his 1976 Topps All-Time All-Star card—which is almost certainly from where I first learned the total.)
  • 1961 Fleer Ty Cobb (#14): One of the biggest statistical oversights I’ve seen occurs in Cobb’s bio, as Fleer denotes Ty as having led the AL six times in hitting. As any moderately informed baseball fan knows, Cobb snared an incredible 11 batting crowns (or 12, depending on which source you consult—the Hall of Fame still claims the latter). Regardless of which you consider the true count, Cobb’s run of double-digit batting crowns was, even then, long regarded as one of the most amazing feats in sports annals—and an inexcusable gaffe by Fleer, especially considering that his 1960 Fleer card denotes Cobb as capturing 12 batting titles.

  • 1961 Fleer Grover Cleveland Alexander (#2): Fleer goofs again, misspelling “immortal” in the opening line of Alex’s bio (and fails to include a period as well).
  • 1961 Fleer George Sisler (#78): George’s bio is almost cruelly ironic in its boast that he “played in six World Series.” Sisler, of course, is renowned among the game’s greats who never played in the Fall Classic. (George worked for Brooklyn and Pittsburgh as a scout and batting instructor in later years, but this certainly does not equate with playing in a World Series, and his attachment to pennant-winning teams in either of these capacities fell far short of six anyway.) How could such a false statement be written—and, worse, approved? Perhaps more than any other card in Fleer’s 1960 and ’61 sets, this colossal blunder indicates a shameful lack of commitment to its product and the consumer.

  • 1975 TCMA Red Russell: Typos among “quasi-professional” sets such as TCMA are plentiful. One example is from TCMA’s 1975 issue spotlighting the 1919 White Sox squad. Breaking in with the Southsiders in 1913, Russell crafted one of the best—and most overlooked—rookie seasons by a pitcher, winning 22 games for the 5th-place Sox. By 1919, his arm was gone, facing just 2 batters all season, in a June loss to Boston, which ended his pitching career at a fine 80-59 mark. Soon after this final appearance, Russell went to the Double-A Minneapolis Millers and reinvented himself as an outfielder. He returned to the majors in 1922 and put in a pair of partial seasons for the Pirates, thwacking 21 home runs in 511 at-bats. TCMA’s goof lay in labeling him “Red” Russell. Born in postbellum Mississippi and raised in Texas, he was well known as “Reb” Russell for his obvious Southern heritage. Even so, mild kudos to TCMA for including in the set the member who played least on the roster during the season (there are a few White Sox who played more than Russell yet were not included).
  • 1954 Red Heart Stan Musial: Stan’s bio claims that he has played in “9 All Star games as a Cardinal outfielder.” Through the end of the 1953 campaign, Musial had played in 10 All-Star Games. Yet even if this statement is taken literally—that is, counting his participation only as an outfielder, regardless of how silly it would be for Red Heart to ignore his other appearances in the Midsummer Classic—Musial had, to that time, participated once as a first baseman and once as a pinch-hitter, so the count strictly as an outfielder was 8—which still did not jibe with Red Heart’s claim. It’s also interesting to note that Red Heart, as late as 1954, referred to the Fall Classic as the “World’s Series”—an antiquated spelling that had essentially died out by the 1930s.

And just for good measure, I’m throwing in several hockey card errors:

  • 1957-58 Topps Jean Guy Gendron (#52): Between this entry and the following one, you will see that Gendron appears to have been the target of a systematic process of sloppiness and inconsistency, the likes of which the sports card industry has never seen. In the English bio of this, Gendron’s rookie card, Topps heretically refers to the Montreal club as the “Canadians.” Frankly, Topps should consider itself lucky that Montreal fans didn’t fly into a bleu, blanc, et rage, bus down to Brooklyn, and burn the plant to the ground. Despite being Gendron’s official rookie card, this also establishes a long and winding road of instability concerning his first name. Gendron’s first name appears to officially have been spelled with a hyphen, “Jean-Guy,” as evidenced by several official sources as well as the back of his true rookie card, the 1952 Juniors Blue Tint. Yet from 1957 to 1963, Topps always denoted him simply as Guy Gendron (although, as you can see, the reverse of his rookie card is “Jean G.” Gendron). He then became “Jean Guy” on his 1968 card (shown for a different reason in the following entry), was amended to “Jean-Guy” in 1969, then was stripped of the hyphen in 1970 and 1971, and enjoyed a restored hyphen for his final card, in 1972. (Gendron’s 1970 Dad’s Cookies card and 1970 Esso stamp also feature the hyphen.)

  • 1968 OPC Jean Guy Gendron (#185): The statistical record claims that Gendron was “Not in N.H.L.” during the 1967-68 season. Although the long-time NHL veteran had been dispatched to the AHL’s Quebec Aces in 1964 and remained there for 4 seasons, Gendron did suit up for 1 game with the phledgling Philadelphia Flyers—even picking up an assist—during his final year with Quebec. (Gendron would go on to play 4 seasons with the Orange and Black, becoming one of the team’s best forwards in its early years.) Furthermore, though not an outright error, Gendron’s bio begins that he, Andre Lacroix, and Simon Nolet “are counted heavily on this year by Coach Courtney.” This is a strange reference to Philadelphia’s inaugural head coach, Keith Allen, whose given name was Courtney. I’m inclined to believe that OPC mistook “Courtney” as his surname, because it’s difficult to believe that OPC was on an overly casual first-name basis with the little-known skipper of a barely established expansion club.

  • 1979 OPC J. Bob Kelly (#306): This is likely well known to all except the young’uns. Rather obviously—at least it should be—the player depicted is not J. Bob Kelly—better known in rinks as “Battleship” Kelly—but long-time Broad Street Bully, Bob “the Hound” Kelly. (The pictured Bob Kelly has his own OPC and Topps cards that year; J. Bob Kelly has no Topps counterpart.) As an aside (though not an error itself), OPC denotes that Kelly was “Now with Oilers”; however, Kelly’s last skate in the NHL occurred during the previous season’s quarterfinals as the New York Islanders swept Kelly’s Chicago Black Hawks. Battleship did split 4 games between the Cincinnati Stingers and the Houston Apollos of the Central Hockey League during the 1979-80 season, but he never played for Edmonton, despite the Oilers drafting Kelly from Chicago in the 1979 NHL Expansion Draft.
  • 1969-70 Topps (#59) and OPC (#59) Carl Brewer: Perhaps it’s something of an honor to be incorrect in two countries, as both Topps and OPC were in listing Carl’s home of Muskegon, Michigan, which is misspelled as “Muskegan” on both cards.  
  • 1971-72 OPC (#156) and 1972-73 OPC (#100) Rogatien Vachon: Errors north of the border get a little more complex with this pair of Rogie Vachon cards. Each errantly refers to Vachon as “Roggie”—the first card twice in the bio and the latter card in the cartoon. OPC then wised up and never again made this misspelling (the reverse of Topps/OPC 1978-79 cards, which feature the player’s autograph, confirm the spelling in Vachon’s own hand, as if confirmation were needed). OPC dropped the puck a second time on his 1972-73 card, botching Vachon’s first name as “Ragatien.” (Topps got the spelling right but featured the same erroneous cartoon.) A former coworker who is a cousin of Vachon responded to my request for Rogie’s comments on this with, “Jesus, Randy, I’m busy. Leave me alone!”

A T218 Toehold

One of the pre-war sets I’ve long admired is the 1910–1912 T218 Champions set. The cards are double-sized compared to standard tobacco cards and much of the artwork is spectacular. Unfortunately, there are no baseball cards in the checklist—ruling out obvious samples to pursue and rendering the set mostly irrelevant to this blog.

However, there are a handful of toehold cards to choose from. The big name is alleged Black Sox bag man Abe Attell who features in the boxing portion of the checklist. But there are also Platt Adams, Frank Irons, and Abel Kiviat who as track and field athletes also ended up playing baseball in the 1912 Olympics.

Last month Jason generously sent me a well-loved Frank Irons card. I’m not sure he was aware of the baseball significance as much as he wanted to make sure I had a sample, any sample, of the set.* I don’t care that it’s mighty beat up, I just enjoyed the excuse to go chase down internet reference links about baseball in the 1912 Games.

*I’m generally incapable of getting rid of any cards once I have them.

In those games there was a baseball exhibition between a Swedish club and a US team made up of Track and Field athletes. The result of the game made it to newspapers across the US but it’s a pretty bare-bones story which is more interested in just listing which athletes took part. There is however a PDF of the official report of the 1912 Stockholm games which is much more interesting.

Not only is “Baseball” listed in the Table of Contents,* there’s a writeup of the game, a box score, and a half dozen photos. Not quite as much information as the RG Knowles book had but still a fun read. I’ve gone ahead and screenshotted the PDF so I can summarize here.

*Since the PDF page numbering is messed up due to bilingual pages sharing the same page number the fact that Baseball starts on page 823 doesn’t help you navigate the PDF a all.

Because this is an official report about the games, the summary centers the Swedish experience. This is actually awesome since baseball had only reached Sweden in 1910 and they were still grappling with some of the fundamentals—especially regarding pitching—two years later.

Specifically, they hadn’t figured out how to throw curveballs and were worried about their ability to hit them as well. They ended up borrowing three pitchers and one catcher from the US team in order to have a semblance of fairness in the competition. While they were concerned about hitting, they do appear to have been proud of getting five hits and took special pride in Wickman’s* double.

*I can’t find a first name for him anywhere.

Of the toehold guys, two played in this game. Frank Irons was the starting left fielder, went 1 for 2, and made one put out. Abel Kiviat meanwhile played the whole game at shortstop, going 2 for 4, hitting a triple, stealing a base, scoring twice, and making two put outs.* Platt Adams only played in a USA vs USA game** but his brother Ben was the starting pitcher for Sweden.

*There’s a more US-focused writeup of the game which goes more into Kiviat as the star of he game as well.

*Which didn’t make it into the official report and Wikipedia doesn’t have a source for the  second box score. Jim Thorpe also supposedly played in the second game (the first one was the same day as the decathlon competition); no idea if he had found his shoes by then.

A couple other items of note. I cannot express how much I enjoy Sweden bragging about being able to play ball until 10pm in the summer. The location of the game still exists as a sporting facility. And the umpire of the game was none other than Hall of Famer George Wright.

The report also has a half-dozen photos of the game. The team photo of the Swedish side is great and the other photos showing Swedish action in the game are a lot of fun too. As I noted earlier it’s clear that the Swedes took pride in their five hits since one of the four game highlights is Wickman’s double while another is Welin’s single.

I do wish we had more photos of the US players—or at least a team photo—but I can’t complain about what’s here.

The Clown Princes of Baseball Cards

The Globetrotter-Baseball link is well known. The team’s founder, Abe Saperstein, was extremely active in Negro League Baseball (SABR bio here). Bob Gibson played for the Globies in the ‘50’s

and Fergie Jenkins did the same a decade later.

Lou Brock also played and Mookie Betts was drafted by the Globetrotters in 2020, but in a head-scratching career move stayed a Dodger.

But the Globie-baseball card connection? I’ve got it covered.

It’s hard to overstate the cultural pervasiveness of the Trotters during the 1970’s. In the first half of the ‘70’s, the Globetrotters were an ABC Wide World of Sports highlight, not to be missed. There were books about them

they had their own Saturday morning cartoon show

they starred in a Scooby-Doo movie

and they had not one, but two, trading card sets.

The 1971 Fleer Globetrotter set was 84 glorious cards, a simple photo on the front and well-written prose on the backs. They must’ve come in packs of 8. I just finished the set but started with 56 cards I’d bought back then (8 cards per pack is the best math I can come up with). Each pack had a team logo sticker, which I both don’t remember and, shockingly, have none of. If I bought 7 packs back then, I should have at least 6 intact stickers around, I don’t.

The second set is a shorter version of the first, 28 cards, but with facsimile autographs on the front and the Cocoa Puffs logo added to the back.

So what’s this got to do with you? I’ve written before about finding baseball cards in non-sports sets. The Fleer and Cocoa Puffs sets both have two cards of the Globies “Baseball Play” skit.

Card #70 (#3 Cocoa Puffs) is a complete baseball card. It’s got Meadowlark Lemon sliding and the back referencing the act.

Card #71 (#7 Cocoa Puffs) is half a baseball card, but it’s a great photo. The back has 1970-71 Highlights, no baseball stuff.

There are scads of hysterical Meadowlark Lemon memories, but I’m pretty sure my favorite may have been part of the baseball act. Lemon would slide and start howling “My leg! My leg!” The trainer and concerned teammates would come out and minister some aid to the injured leg.

“It’s my other leg!” Lemon would wail. A great punchline. It might be from a different skit, but I like it my way.

The Globies are still doing there thing . Here’s the baseball play, with a special Yankee guest.

My rookie collecting year

My introduction to card collecting began in the late summer of 1955, when my Uncle Joe—my godfather and a former catcher in Chicago’s high-level semipro baseball leagues—handed me a special gift: four packs of Topps baseball cards. I was seven years old, and my life has never been the same.

Of course I have no recollection of what specific cards I unwrapped on that warm summery night… Jackie Robinson, maybe, or Gil Hodges, or (in honor of Uncle Joe), the White Sox catcher, Sherm Lollar?

Unlikely; as most collectors will tell you, the odds are much more likely that we will unwrap the images of images of journeymen with names like “Corky” and “Bunky.”

No matter whose images were revealed in the packs, I was totally enchanted with their beauty, and quickly locked into the sheer fun that came from collecting these cards. Clever lad that I was, I even gave Veston Goff Stewart a nickname for his nickname… for me, then and now, he will always be known as “Bunk-Bed” Stewart. As for “Corky” Valentine, who got his nickname from a lovable comic-strip character, Hank Aaron would write about his season (1953) in the Class A Sally League, “There were some ornery pitchers in that league, but nobody was as nasty as Harold Lewis Valentine.” But Hank… Corky looked so nice on his Topps card!

I immediately began collecting as many of these beauties as possible. I even picked up a few packs of cards from Topps’s arch-rival, Bowman… but as I noted in my article about the final year of the Topps-Bowman war, the Bowman color-TV design, innovative as it was, didn’t appeal me like the Topps cards did. Even the Bowman card of my favorite player, Nellie Fox, didn’t grab me the way the Topps cards did.

Bowman would have one more arrow in its quiver, however. Uncle Joe did not present me with his gift of Topps cards until fairly late in the summer, and both the Topps and Bowman baseball cards disappeared from the stores long before I could attempt to put together a set. In their place were the companies’ football-card sets: a 100-card all-time greats college set from Topps and a 160-card NFL set from Bowman; that would turn out to be Bowman’s final card set before being bought out by Topps.

Flushed with collecting mania by then, I bought cards from both sets, but with a strong bias toward Bowman, whose lovely design would be a fine tribute to the company’s glorious run. One of my early collecting memories involves walking proudly into the Nordica Store, our card-collecting headquarters, with 75 cents—three whole weeks’ allowance!—and buying a staggering 15 packs of Bowman football cards. I had to assure the owner of the store, a woman my friends and I knew only as “Mrs. Nordica,” that this purchase was OK with my parents… which it was, I guess, since they never told me it wasn’t. As for the cards, I have to admit that a major part of the appeal was those crazy football names.

Royce Womble? Dorne Dibble? Pudge Heffelfinger? Football must have been invented by Charles Dickens.

When winter set in, the football cards disappeared from the stores as well. By now my collecting urge had reached the point where the cards didn’t even need to be about sports. A short-term diversion for my older brother Phil and me was the 80-card Topps “Flags of the World” set, whose backs included tips on how to pronounce a few terms of the native language.

It was a fun and moderately educational card set, but I was a baseball guy even at the age of seven. And as spring arrived in Chicago, Flags of the World card No. 49, Poland—the Zminda family’s native land—would have been more useful had it taught us how to say, “Gdzie są nowe karty baseballowe?”… which is Polish for, “Where are the new baseball cards?”

Our home base, the Nordica Store at Nordica Avenue and Grace Street, was one of those tiny mom-and-pop operations that would later be driven out of business by the Seven Elevens and their like. In the 1950s, however, the store had plenty of customers—including my best friend Tom, my older brother Phil, and me. The candy counter where we bought our cards and treats was stocked by a man with a red truck named J.J. We would check the store for the arrival of the baseball cards on a daily basis once spring came. If the card racks were bare but J.J. was still on his way, we would sit outside and wait for his arrival. He knew what we were waiting for, and he’d stop before unloading his truck and say, “No boys, not today. But soon.”

Our agony continued for a couple of weeks, until the big day finally arrived: the first series of the 1956 Topps baseball set was here!

I have written about my love for this set—both the attractive fronts and the clever backs, with three cartoons about the player—in a previous article; I was blown away from the moment I opened my first pack, as were most of my friends. The first series included such greats as Ted Williams, Jackie Robinson, and Hank Aaron (and Ernie Banks and Roberto Clemente and Al Kaline and Warren Spahn), along with the usual Topps supply of Babe Birrers and Rudy Minarcins. We wanted them all. I was a five-pack man myself, blowing my whole allowance on all the cards (five cards for five cents) that my money would buy pretty much every week.

Completing the series within our limited budgets was a challenge, but that’s where our neighbor Dave (I’ve changed his name) came in handy. Dave, who lived across the street from Phil and me, had contracted the dreaded disease polio in the days before the Salk vaccine became available. While he still bore some scars, he fortunately was able to recover without suffering the crippling paralysis that affected many polio victims. Dave’s grateful parents were happy to comfort him in various ways—including giving him what appeared to be an unlimited budget for buying baseball cards. If you needed cards to complete a series, Dave was more than happy to trade… although there weren’t many cards that he needed. We’d hand Dave a stack of duplicates, and he would begin riffling through them…

“Got him.”

“Got him.”

“Got him.”

“Got him…”

This would continue for several minutes, until—if you were lucky—Dave would finally stop and say, “Need him,” and a trade would be made. Your best bet was to have some New York Yankee cards in the stack, as Dave was the neighborhood’s resident Yankee fan… not the most popular allegiance in Cubs/White Sox country, but Dave was a good guy, and besides, we needed his cards.

With Dave’s help we had at least a fighting chance to complete a series… and soon we would be sitting outside the Nordica Store, waiting for J.J.’s truck, and his announcement that he had the next series in hand. We quickly learned that J.J. wasn’t the most reliable source. One afternoon he got out of his truck and told us, “New pictures, boys, new pictures!” We eagerly bought several packs apiece—only to discover, as my friend Tom put it, “Yeah, new pictures. Old cards.” After that when J.J. announced, “new pictures,” one of us would go to the rack of one-cent cards—those were the days!—and invest a penny to see if he was correct.

When the second Topps baseball series finally arrived, it was Christmas in May (or was it June?) at Nordica Store. Series 2 mysteriously switch the card backs from white to gray (at least in our neighborhood) and included the likes of Roy Campanella and Willie Mays and Duke Snider and my hero, Nellie Fox, along with Mickey Mantle in his Triple Crown year. Even in 1956, we knew that card had some value.

But then it was back to sitting outside the store, waiting for the third series to arrive. Wily devil that he was, J.J. had something to tempt us with in the interim: Davy Crockett cards. The Disneyland TV show had begun broadcasting episodes based on the “King of the Wild Frontier” in late 1954, and they were a sensation from coast to coast… by the summer of 1956, there was as many of us wearing Davy Crockett coonskin caps as there were sporting baseball caps. (Not to mention the legion of Davy Crockett lunch boxes.) Trading cards were a logical next step to cash in on Crockett mania, and when my friends weren’t lining up to buy baseball cards, Davy filled the bill pretty nicely. So who was a bigger hero in the kid world of 1956… Mickey Mantle or Davy Crockett? Let’s say it was close.

We were baseball guys at heart, however, and Topps still had two more series coming out. To be honest, the third and fourth Topps baseball card series weren’t nearly as spectacular as Series 1 and 2. Bob Feller, who would retire after the 1956 season, was probably the biggest name in Series 3. The fourth and final series was definitely rather humdrum—even the quality of cartooning on the backs of the cards was pretty second-rate—but my friends and I still wanted every last card—down to the final card in the set, No. 340, Mickey McDermott.

While I came fairly close, I did not quite complete the 1956 set by the end of the baseball season—even with Dave’s help. It was a little frustrating, but there was always a new card set to collect (including football cards, to be honest). Then in 1959, my family moved to the suburbs, and a lot of things got tossed out… including most if not all of those wonderful ‘56s. “You don’t need all those old cards, do ya, Donnie?” “Um, er… well, I guess not.” Such is life. In the new neighborhood there was no Nordica store, there was no one like Dave to trade with, and after a year or so I stopped trying to collect the new baseball card sets… much less trying to recover the sets I had had lost.

But I hadn’t forgotten those ‘56s. One day in the early 1970s—by which time I was out of college and working fulltime—I got a call from a friend whom I had lost track of after we moved to the ‘burbs. It was good old Dave; he had somehow tracked down Phil, and now me. When we got together, I was not surprised that Dave was still collecting, but he had a new passion: collecting 45 RPM records. Was I shocked that Dave had a room with a copy of pretty much every top 40 hit since 1960? I was not. But what about his old baseball cards, I asked, my voice trembling.

“Yeah, still got ‘em,” he said. “You interested in anything?”

A couple of hours later, I was driving home with a big box full of ‘56s, most of them in near-mint condition… I think he charged me some ridiculously low price like fifty bucks. There were a few Yankees missing including Mantle (no surprise), but I could—and did—get those later. I was back into card collecting, for good.

My rookie collecting year was over at last.

Baseball Card Club

As a child of the junk wax generation, sports cards were just part of the air I grew up breathing. Boxes in every store. Inserted in any product you could think of. Printed in the newspaper. You couldn’t avoid them if you wanted to. Even my baseball-averse sister had a small album of cards that she’d just accumulated.

In many ways though, the thing that most exemplifies this era is the fact that my Junior High had a baseball card club. Yup. Looking through my yearbooks I find pages dedicated to the usual clubs—leadership, student council, journalism, yearbook, band, orchestra, drama, etc.—and nestled in there in the same spread as the chess club is the baseball card club.

The sponsoring teacher was a card dealer. He didn’t have a shop but you could run into him at local card shows (he’d give you a deal if you were a student) and two days a week he’d open up his science classroom during lunch and a couple dozen of us would hang out.

He’d always have a couple dozen singles for sale. Nothing crazy expensive but I still can’t recall anyone buying them. I do however remember him having a box of cards available as well (typically Upper Deck) and there was always someone ripping a pack to two over lunch.

I obviously don’t remember every card that went through that room but these three are all hits that commanded the whole room’s attention. There were certainly other cards that we wanted—we all dreamed of finding that Reggie autograph—but these were the ones kids actually hit.

I kind of like that these cards are as dated as everything else. Yes the Jordan is hot right now but the other two have kind of been forgotten by anyone who wasn’t there at the time. I’m pretty sure it’s impossible to explain how big a deal the Ben McDonald error was.

The Joe Montana brings up the fact that since the school year doesn’t overlap much with baseball season, a lot of the club actually functioned more as football card club in terms of the cards that we saw. But Beckett doesn’t stop publishing over the winter and when we weren’t ripping or watching rips we were reading the latest Becketts and staying in touch with the hobby zeitgeist.

My most-enduring memory of the club though isn’t actually something that occurred during school hours. One of my local card shops* got burgled and for whatever reason the police thought that the perpetrator was a member of the card club.

*In those halcyon days there were more local shops than I had time to visit. 

The result, everyone on the club roster received a visit from a police detective and got fingerprinted. Good times. As interesting as it was seeing how the fingerprinting process worked (I was surprised to learn that it didn’t involve ink) the visit was not done with any sensitivity toward the fact that they were dealing with kids. Questioning was very brusque and when he left it was with the vague threat of “hopefully I don’t have to come back.”

We didn’t talk about the police stuff in school but I can only imagine how much worse the experience must have been for a lot of the kids who came from rougher parts of town.

Which brings up one of the things that stands out to me now as I look back on the club. It was one of the few academic clubs which cut across the usual school cliques. The other clubs had certain kinds of achievement-oriented kids from “good” neighborhoods in them.* Baseball cards though were for all of us.

*Or in the case of things like chess or computer club, geeks who wanted to avoid the lunch crowd.

Note

I’ve mentioned the card club a couple times on Twitter. It’s been met with surprise by guys who are older than me but it’s also turned up a couple other instances across the country from collectors my age. Their experiences seem to be similar to mine. Some ripping. Lots of Becketts. But no fingerprinting.

Images as Currency

Before I joined SABR I had a post on my own blog which looked at baseball cards and the role they played in developing my visual literacy. Over the past year of watching various Zoom presentations with my kids about the history of cards I’ve found myself realizing that I need to write a similar post about the way baseball cards also track the way that we, as humans developed visual literacy.

Baseball and baseball cards sort of eerily parallel the development and evolution of photography with a number of rough steps starting around the Civil War before finally coalescing in the late 19th Century around something that’s not changed much over the last 125 years. The thing though is that baseball cards are but a thin sliver of this development.

The hobby has a tendency to talk about cards and collecting as if they evolved as part of baseball history. I get it; we collect cards and aren’t photo historians. But I think it’s important to understand how, if anything, cards basically came along for the ride and that their history is less a history of baseball but a lesson on how we learned to use photographs and changed our relationship with celebrity.

A couple years ago I read Darcy Grimaldo Grigsby’s Enduring Truths. It’s a great book about Sojourner Truth and how she supported herself in part by selling cartes de visite. I went into the book expecting history about photographs and what they depict, and how they interact with issues of race, power, and privilege. Instead I came out with an appreciation of how printed images function within our society.

For most of human history, portraits were only accessible to the wealthy. You had to pay an extremely skilled artist to paint you and you only got one piece out of it. With the advent of photography in the mid-19th century things got a lot more accessible. Tintypes and ambrotypes were affordable* to a much wider range of people. However they are still one-off pieces. The negative itself is treated in such a way that it becomes a positive** and there is no way to make prints.

*25¢ to $2.50 during the Civil War years. So not cheap but something many soldiers or freedmen were able to acquire.

**Watching one develop is as close to seeing real magic as anyone could ever hope to see.

Napoleon III & Empress Eugenie

The next step, making prints from negatives,* opened up the age of photography as we truly know it. Rather than an image being a singular piece, prints could be made and disseminated all over the world. These quickly became cartes de visite and, later, cabinet cards. Cartes de visite are literally visiting cards but took off as soon as they began to be used as celebrity—at first royal—portaits. the resulting phenomena became known as cartomania and became a serious thing both abroad and in the United States.

*In this case albumen prints from glass negatives.

Coming back to Sojourner Truth, not only were people collecting cards, notable people like Truth were producing them for sale as well, modifying them to not only be photographs but to include messages.* Card making and collecting is not only a hobby but a business that can support people whose images are in demand.

*In Truth’s case “I sell the shadow to support the substance”

Grigsby points out that in parallel with cartomania, autograph collecting also saw a massive surge in interest during the Victorian Era as the idea of collecting expanded to include all manner of people. She also makes an amazing connection to the rise of printed, national currency following the National Bank Act and how said currency is also heavily image based. The rise of postal systems and stamps starting from 1840 to the point where we had to create an international standard in 1874 is also worth mentioning here. Stamps were immediately collected and are another way that images became currency.

Cartes de visite, stamps, autographs, etc all ended up being stored in albums and shown to visitors in ways that are shockingly familiar to any of us card collectors today. We have pages that are frequently better for preservation but both the concept and practice of the card binder emerged hand in hand with the cards themselves.

It’s impossible for me to look at sets like Old Judge or Goodwin & Company outside the collecting world which existed in this era. When images are currency and the idea of celebrity culture and “set” collection has taken such a strong hold, it’s no surprise that companies started to create cards of their own.

These are photos—cabinet cards actually—which were printed for commercial instead of personal reasons. They depict all kinds of athletes as well as actors, actresses, and other famous people. Yes they’re promotional items. But they clearly were intended to be collected and traded in the same way as the individually-produced cards were.

Cards and photography usage only begins to diverge a bit in the late 19th century when cabinet cards began to die out due to the emergence of amateur photography. At this point other forms of printed images took up the torch since cards and card collecting were firmly entrenched. Manufacturers like Allen & Ginter in the US (and many others abroad) created sports sets including baseball players, billiards shooters, boxers, and pedestrians and non-sports sets depicting animals, flowers, flags, etc. There was plenty of stuff to choose from; if you could imagine a collection there’s a decent chance there’s a set of it out there.*

*Up until World War 2 the world of trading cards was massive and wonderfully varied. This represents over eight decades of card collecting. I’ve been grabbing “pre-war”sets which cover whatever subject matter strikes my interest—from Hollywood to science to travel because they represent how cards became an affordable way to create your own wunderkammer.

One of the things I love most in this hobby is how it remains a direct connection to the way we originally used photographs. Yes I love baseball. But I also love photography and being able to experience how the the world of cartomania still survives today is fantastic.

It’s why I love the non-sport elements of the modern Ginter sets. It’s why things like exhibit cards fascinate me. It’s why I enjoy Jay Publishing, team-issued postcards, and other card-related photopacks which are aren’t necessarily cards. I can see all these different directions that the hobby could have gone in. Different ways of designing sets and releasing cards. Different concepts of who is worth depicting.

It all reaches back to the 19th century when we realized how images are currency. Something people are willing to purchase and save and trade. The history of card collecting depicts baseball. But it embodies how we learned to see and how we learned to use images.

Art Market

We don’t talk a lot about value and sales prices on this blog. This is by design. Neither Jason nor I (nor Mark nor Chris) are interested in that stuff too much and we all agree that the primary interest of this committee is in card usage. Yes value maters when it comes to putting together a collection or knowing what to expect to pay. But none of us are in this committee to talk about how we’ve made (or lost) money on cards.

At the same time, when the market goes up and new money comes in, the results affect all of us. The past year in the hobby has been wild enough to result in numerous articles over the past year about the exploding market for sports cards. Most of these are nothing new to anyone who’s been collecting for more than a couple years. At their best they serve as decent primers to anyone who hasn’t thought about cards in decades. At their worst they end up being lazy analogies comparing card prices to index funds. Almost all of them mess up some key facts, such as calling the 1952 Topps Mantle his rookie card.

I read them because sometimes there’s something interesting. Usually I’m disappointed or frustrated but a recent article in the New York Times caught my eye because it made an explicit connection to the art market.

“This is the art of the future for sports enthusiasts who have money and don’t want to buy art,” Davis said. “Pretty much everything I collect now is because I think it is a good investment and because I like the player. The common thread is, I think it will be a good investment. It’s part of the fun.”

I’ve been making this point on Twitter for a while. While many people like to think of sports cards as analogous to stocks, it’s been clear to me that the better analogy is to the art market. From the way serial-numbered cards are basically art editioning to restoration issues and catalogue raisonné issues, the hobby has been moving in a direction which takes it out of the realm that most of us grew up in.

Becoming more like the art market means that extremely rich people are buying things as part of a portfolio. Some of them might be fans. Many of them though just like the idea. But the products they’re buying and selling are going to be products that the rest of us never see in person.

Most worrisome is the likelihood that the market will be manipulated as these investors seek to prop up the values of their cards. This kind of stuff is pretty common in the art world and, despite being a Potemkin Village, seems to skirt right by the press coverage which focuses just on the latest record-setting auction price.*

*It’s also worth watching the developing Non-Fungible Token art world here.

What the two dealers were apparently attempting to do was thread the needle on the two lesser Warhols. To bid high—as much as the consignor was hoping to get—might serve to prop up values for the Warhol market at large, but would be expensive and make the paintings that much more difficult to sell down the road.

Sure this might be fun for some people. But the fun is in the making money, not the medium which enables these flips.

The thing about the art market is that many museums have let the art investor/collectors drive the business. Some museums make a big deal showing one person’s collection. Often these feature a piece from all the prescribed big names and do nothing but allow for the owner to enhance the prestige of their collection. Other museums are basically showcases for a specific collection.

I don’t inherently dislike this but it’s important to realize that the immense platform we give the expensive stuff is only a sliver of the whole picture. As baseball cards move toward this territory it’s important for us all to remember that the art market side of things has pretty much nothing to do with the way we collect and that the focus on the expensive stuff tends to remove the hand of the curator.

In art, the museum curators are in charge of what museums display, illuminating why they’re on display, and considering how they interact with other items in the same gallery. There’s no similar position in trading card world. Instead, each of us is wears that hat and our collections are our personal curatorial projects.

The expensive 1:1 stuff is not only unattainable, it’s a distraction. It makes the focus just about value and turns a lot of heads. A collection of “these are expensive cards” is ultimately as boring as an art museum which only talks about how much the paintings are worth. There’s so much more interesting stuff to do with cards. There are so many more interesting ways to collect.

Pick themes. Tell stories. Run down a rabbit hole of weird stuff that interests only you.

Use your cards. Look at them. Share them. Display them. Talk about them.

Remember that this is a personal hobby.

UNCOMMON COMMON: Charlie Berry

Author’s note: This is the third post in a series highlighting “common players” with stories far richer than the value of their trading cards. The first post in the series profiled Dave Hoskins and can be found here. The second post in the series profiled Ernie Barnes and can be found here.

The 1933 Goudey set is well known for its wealth of superstars, including four cards of the Bambino, two cards of the Iron Horse, and a litany of top-shelf Hall of Famers such as Ott, Speaker, Foxx, Hornsby, Grove, and (if you count him) Lajoie.

Collectors can therefore be forgiven if they aren’t impressed when stumbling upon card 184 in the set, that of Chicago White Sox catcher Charlie Berry.

The card was issued as part of Goudey’s seventh series (of ten in all), which I estimate as having come out in late August or early September 1933. The green Ruth #181 card would have likely been the prize for most kids, the other main highlight of the series being (generously) Hornsby’s crosstown update from Cards infielder to Browns skipper.

The card front was about as generic 1933 Goudey as could be (not that this is a bad thing!), featuring a solid yellow background reminiscent of Ruth’s card 53 and a waist up batter’s follow-through common to the set.

It would require some serious pre-internet knowledge of sports history, close proximity to Pottsville, Pennsylvania, or reading the back to know there was more to Berry than batting and backstopping.

Yes, Berry was one of the “mythical eleven” in 1924, a football All American at Lafayette College in Easton, Pennsylvania, and (if I’m understanding how all this works) a Walter Camp first-teamer, an honor shared with gridiron legend Red Grange and among others.

Berry starred the next two seasons for the Pottsville Maroons of the fledgling National Football League, leading the league in scoring in 1925 and captaining an upset of the presumed top team in the country, an all-star team from Notre Dame that included its famed “Four Horsemen.”

Remarkably, the Pottsville squad included a second member of the 1933 Goudey set, Walter French.

Now mind you I’m by no means a football historian, but my sources (okay, source singular: Wikipedia!) tell me this was the game that put the NFL on the map. While the game catapulted the league to greater heights, Pottsville received anything but a thank you from the commissioner’s office.

On the contrary, the exhibition game was deemed a serious enough violation of league rules that Pottsville was stripped of its 1925 NFL championship and the Chicago Cardinals squad led by another 1933 Goudey alum took top honors.

Down the pecking order of consolation prizes a bit, the team did however earn a trading card set, maroon tint and all! The back of the set’s second card, “The Symbolic Shoe,” provides as strong evidence as you’ll find anywhere that Pottsvillians want that TITLE RESTORED!

This same set includes a card of Berry himself, and again the Zacko family is just not having that whole stripped title thing!

Berry collectors can also delight in knowing there was surprisingly (to me anyway!) a set produced in 1924 of the Lafayette Leopards college football team.

Sadly the set did not include Berry’s Lafayette (and future White Sox!) teammate Frank Grube, who would have to wait until 1935 to appear in the same set with Berry.

But enough about Charlie Berry the player. Let’s move on to what he did even better! For that, we’ll fast forward two decades to the 1955 Bowman set and the subset collectors love to hate.

Same guy? Yep, same guy!

In fact, if you were lucky enough to be at the Polo Grounds for “The Catch,” that first base umpire you might have booed was none other than the Pottsville Maroon legend.

Coincidentally, Berry was not the only umpire that day with cards in both the 1955 Bowman and 1933 Goudey sets. The Arkansas Hummingbird had an even better view of the catch as left field umpire that day.

Berry’s presence at the 1954 World Series was no fluke. He also worked the World Series in 1946, 1950, 1958, and 1962 for a total of 29 World Series games in all. Though I’m not exactly picketing Cooperstown or holding any bronze shoes hostage pending his enshrinement, I do think a strong Hall of Fame case could be made for Berry as an umpire.

However, Berry’s story doesn’t end there. Charlie Berry was also the Bo Jackson of officiating, racking up a borderline Hall of Fame resume working NFL games as well. His NFL head linesman resume included twelve (!) championships, highlighted by a critical call in the “Greatest Game Ever Played.”

Is it possible then that this “common player” from the 1933 Goudey set, whose card is readily found in decent shape for about $25, was perhaps the greatest sports official of all time as well as the player that put the NFL on the map? Might he even have two cases for induction, one for Cooperstown and one for Canton? And, as importantly, will the Zacko family finally donate that bronze shoe?

In the words of another Charles Berry, you never can tell!

And hey, don’t forget to check out Berry’s SABR Bio for plenty more on this Uncommon Common.